Samsung’s vision to deliver a true AI companion through advanced mobile AI innovation will be on full display at MWC, from the Galaxy S25 series to the new Galaxy A series and its first XR headset, Project Moohan. This includes an exclusive look at Galaxy S25 Edge, the slimmest Galaxy S series device ever, which advances Samsung’s legacy of pioneering cutting-edge hardware innovation.

Visitors will also be able to explore how AI is shaping the future of health and home life, setting a new standard for intelligent, connected living. These transformative AI advancements are backed by Samsung’s core promise of uncompromising security and privacy at every level for its users.

Experiencing the Full Potential of Galaxy S25

Leading the paradigm shift of mobile AI phones, the new Galaxy S25 series transforms the way people get things done, create, and play. Beyond its AI advancements, the Galaxy S25 series also brings its state-of-the-art camera capabilities and performance to the forefront, with hands-on experiences demonstrating the power and speed that form the foundation of every Galaxy device.

In a space highlighting how Galaxy S25 acts as an indispensable AI companion helping to get tasks done more seamlessly, visitors will get to see and experience:

• Seamless action across apps^[2]: See how tasks like finding a restaurant at Google Maps and sharing details via Messages become effortless with a single voice command with Gemini – now available on Samsung, Google, and select third-party apps.
• Circle to Search^[3] with Google: Search your phone screen in more helpful and contextual ways like recognising URLs and visiting a website with a single gesture.
• Gemini Live^[4]: Use natural conversation for brainstorming, learning, and rehearsing with real-time responses and support for images, files, and YouTube videos.
• Now Brief^[5]: Check out the personalised content snapshot based on tailored insights, as well as proactive recommendations through Now Bar^[6].

The experience continues with Galaxy S25’s advanced camera technology and introduces new ways to create, including:

• Drawing Assist^[7]: Users can take content creation to the next level with intelligent sketch refinement and enhancement.
• Gallery Search^[8]: Natural language-based search makes it easier than ever to find memories in situations.
• Filters: Explore unique portrait effects and new filter options to add a personal touch to photos taken in portrait mode.

The last zone, featuring new ways to play, will give visitors a closer look at:

• Snapdragon^® 8 Elite for Galaxy: The customised chipset in collaboration with Qualcomm pushes its performance to the limit, ensuring high-speed gameplay, enhanced responsiveness and high-quality visuals for even the most demanding titles.

Alongside the Galaxy S25 series, visitors can see Samsung’s ultimate hardware innovation featuring the most ultra-slim design yet on Galaxy S25 Edge.

With its commitment to democratising the mobile AI experiences, Samsung will unveil the new Galaxy A series, — including the Galaxy A56 5G, A36 5G and A26 5G — which integrates Awesome Intelligence, making the latest powerful Galaxy AI technology accessible to even more users. The Galaxy A series also takes the camera experience to a new level with creator-focused tools including Best Face^[9] and the fan-favourite Object Eraser

Expanding Samsung’s AI-driven innovations, the new A series delivers reliable performance and long-term value, supported by six OS upgrades and six years of security updates for an ever-evolving, always-secure experience that lasts.

Elevating Everyday Life With AI

Visitors at MWC 2025 will also have the chance to explore how Samsung is enhancing everyday life at home and bringing new levels of control and insight into users’ health journey with intelligent, connected experiences.

In a zone all about new ways to stay healthy, the types of AI-driven daily health insights at Galaxy S25 users’ fingertips will be on display, including Energy Score, Wellness Tips, and Sleep Insights. These features offer detailed and personalised health experiences that provide a holistic view of the user’s health status all tailored to individual health data and interests. With examples showing seamless integration with connected apps like SmartThings and Samsung Food, users can see how Samsung is working to build an end-to-end healthcare experience that simplifies wellness for everyone.

The booth will also bring to life new AI-powered capabilities that allow users to safely and conveniently manage the home through device-to-device connectivity. Protected by Knox Matrix security, Home AI scenarios will showcase smart living with easy device setup and control enabled by the SmartThings platform.

Cutting Edge Innovation Built on a Strong Galaxy Foundation

Security is at the core of Samsung’s AI advancements, ensuring every experience is built on user control, transparency, and robust protection. In a zone for the Galaxy Foundation, helpful information about the Personal Data Engine^[10]—which ensures personalised data generated on device is protected from access by apps other than Galaxy AI and further secured by Knox Vault^[11]— will be available.

Samsung will unveil its first Android XR headset, Project Moohan, offering a glimpse into the future of AI-powered extended reality. By integrating multimodal AI with advanced XR capabilities, this ground-breaking device marks a significant step toward more context-aware and personalised experiences that enhance everyday life in incredibly immersive ways.

Visitors can explore these AI innovations first-hand at Samsung’s Galaxy Experience Booth in Fira Gran Via Hall 3.

Realising an End-to-End Software Network, Where AI Unleashes Its Full Potential

Along with innovative mobile technologies, Samsung will present how it is advancing next-generation networks with AI at a private booth. As a global leader in virtualised and open networks, Samsung offers end-to-end software-based solutions to operators, empowering them to optimise their foundations to apply AI in every layer of their networks.

Key highlights of the booth include Samsung’s versatile virtualised RAN (vRAN) solution, its latest 5G radios and Samsung CognitiV Network Operations Suite (NOS), an, intelligent network automation solution. Diverse enterprise 5G use cases will be on display as well.

Samsung will also showcase its continued efforts in elevating software-based networks by leveraging its robust partner ecosystem, which spans servers, processors (CPUs, GPUs), cloud platforms, transport and more.

Furthermore, visitors at the booth will see how Samsung CognitiV NOS can bring greater benefits to telecom operators across lifecycle management of its network from installation, operation to optimisation. As a set of diverse AI-powered applications, this automation solution works as a key enabler to boosting performance, increasing the energy efficiency of the network in a more intelligent manner.

One of the most eye-catching sections of the booth is the private 5G network zone. Samsung recently collaborated with Hyundai to complete the industry’s first end-to-end Reduced Capability (RedCap) trial over a private 5G network. Using Samsung’s advanced private 5G solutions, the companies proved the potential of next-generation industrial private 5G connectivity by improving the battery life and energy efficiency of 5G IoT devices.

This private booth^[12] will be located in Fira Gran Via Hall 2.

[1] Samsung Account login is required to use certain Samsung AI features.

[2] Compatible with select languages only. Google account login and network connection required.

[3] Requires network connection. Availability of search functions and its supported apps may vary by country, language and device. Results may vary depending on visual matches.

[4] Gemini Live feature requires internet connection and Google Account login. Features may differ depending on subscription and results may vary. Compatible with certain features and certain accounts. Only available to users 18 years or older. Accuracy of results is not guaranteed.

[5] Samsung account login and network connection required.

[6] Samsung account login and network connection required.

[7] Requires a network connection and Samsung account login. Visible watermark is overlaid on the image to indicate that the image output is generated by AI. Accuracy of output not guaranteed.

[8] Service availability may vary by language, region or carrier. Currently supported languages include Korean, English, German, French, Italian, Spanish, Chinese, Japanese, and Portuguese. Accuracy of results is not guaranteed.

[9] Best Face feature is available exclusively on the Galaxy A56 5G device from the Galaxy A series.

[10] The Personal Data Engine functions under the condition that the Personal Data Intelligence menu is on. Analysed data will be deleted once the Personal Data Intelligence menu is turned off. Personal Data Engine recognises select languages and certain accents/dialects, including but not limited to Arabic, (Simplified) Chinese, Dutch, English, French, German, Hindi, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Thai, Turkish, and Vietnamese. Personal Data Engine currently analyses Samsung native applications.

[11] Security features or hardware/software architecture of Samsung Knox Vault on Samsung Galaxy A series smartphones may differ from those on Samsung Galaxy flagship devices including S series, Z series, S FE series smartphones and Tab S series tablets launched from 2021 onwards. Availability of Samsung Knox Vault may vary depending on the device model.

[12] Invitation Only.

“The new Galaxy A series marks an important step in our mission of AI for all, by opening Galaxy’s incredible mobile AI experiences to even more people around the world,” said TM Roh, President and Head of Mobile eXperience (MX) Business at Samsung Electronics. “With these awesome new features and capabilities, we are excited to unlock limitless creativity on the Galaxy A series while ensuring a safe, reliable and fun mobile experience.”

Awesome Intelligence for Advanced Search and Creativity

Awesome Intelligence is the first comprehensive mobile AI exclusively available on Galaxy A56 5G, Galaxy A36 5G and Galaxy A26 5G and brings users powerful, fun and easy-to-use AI tools. Powered by One UI 7, the new Awesome Intelligence features bring amazing search and visual experiences to Galaxy A series users.

A fan-favourite on Galaxy A series devices last year, Google’s enhanced Circle to Search^[1], makes it easier than ever to search and discover from the phone’s screen. With the latest upgrades, users can now get even more done on their phone. Circle to Search will quickly recognise phone numbers, email addresses and URLs on the screen so users can take action with a single tap.

With the recent enhancements to Circle to Search, users can also instantly search the songs they hear without switching apps. Whether it’s a song playing on social media from their phone or music that’s playing from speakers near them, just long press the navigation bar to activate Circle to Search, then tap the music button to effortlessly identify the song name and artist. 

The Galaxy A series also takes the camera experience to a new level with creator-focused tools, starting with a powerful triple-camera system featuring a 50MP main lens on all devices and 10-bit HDR front lens recording on Galaxy A56 5G and Galaxy A36 5G for bright and crisp selfies. Galaxy A56 5G features leading camera technology with a 12MP ultra-wide lens, while the entire Galaxy A series empowers creativity in new and exciting ways through intelligent visual editing.

Exclusively available on Galaxy A56 5G, Best Face^[2] makes it easier than ever to capture the perfect group shot by selecting and combining the best expressions or features for up to five people from a motion photo. Whether someone blinked or looked away, Best Face ensures everyone looks their best in a single, seamless shot. The Galaxy A56 5G also brings enhancements to Nightography^[3], with Low Noise Mode making its way to the 12MP selfie camera and additional wide camera support to capture stunning content in low-light settings.

Galaxy A56 5G, Galaxy A36 5G and Galaxy A26 5G all bring fine-refined Object Eraser^[4] , allowing users to remove unwanted distractions from photos. Whether it’s an unexpected passerby or a distracting shadow, users can manually or automatically select objects to erase, achieving a cleaner, more polished final image with just a few taps. Moreover, Filters^[5] enables custom filter creation by extracting colours and styles from existing photos for users to apply for a unique and personalised effect depending on mood and taste. With these intelligent tools, users can refine and enhance their photos effortlessly, bringing a new level of creativity to every shot.

Built To Last With Upgraded Displays and Software Longevity

Now with up to six generations of Android OS and One UI upgrades and six years of security updates, the Galaxy A series reinforces its software longevity even more. These updates add additional support toward optimising the device’s lifecycle, ensuring users can enjoy a smooth and reliable experience for years to come.

The Galaxy A56 5G and Galaxy A36 5G also introduce a larger display created for a high-quality, immersive viewing experience. Both devices feature a 6.7-inch^[6] FHD+ Super AMOLED display with brightness levels reaching up to 1200 nits^[7], allowing for a more vibrant and immersive entertainment experience. New stereo speakers further enhance the experience with rich, balanced sound.

With a 5,000mAh battery included throughout the entire lineup, the new Galaxy A series is designed to keep up with users’ daily routines. Galaxy A56 5G and Galaxy A36 5G support 45W charging power and Super Fast Charge 2.0 technology, delivering even faster charging for extended use. Both models also deliver enhanced performance, as Galaxy A56 5G is powered by the Exynos 1580 chipset and Galaxy A36 5G features the Snapdragon® 6 Gen 3 Mobile Platform. A larger vapor chamber in both devices helps sustain performance, ensuring smooth gameplay, video playback, and effortless multitasking.

Beyond performance, the new Galaxy A series is built to withstand life’s unpredictable moments. For the first time, Galaxy A26 5G features an IP67 dust and water resistance rating for strong protection against the elements, matching the IP67 rating on Galaxy A36 5G and Galaxy A56 5G^[8]. Additionally, an advanced Corning® Glass cover material adds a layer of durability against scratches and cracks^[9].

Expanded Protections for Security and Privacy Assured

Thanks to the integration of One UI 7 on the Galaxy A series for the first time, Samsung is further supporting robust security and privacy. With Samsung Knox Vault, the Galaxy A series provides an extra, fortified layer of device safety, transparency and user choice – ensuring sensitive data always stays protected. Equipped with the latest One UI 7 security and privacy features, Galaxy A series users benefit from holistic protection  — including enhancements in Theft Detection, More Security Settings and other features.^[10]

Upon release, Digital Key on Galaxy A56 5G^[11] and Galaxy A36 5G devices^[12] will be available in select markets in Asia, Europe, and North America with more markets to follow.

Samsung will also launch the Galaxy A56 5G, Galaxy A36 5G and A26 5G Enterprise Edition^[13], offering business-ready mobile experiences to cutting-edge enterprises of any size. Enterprise customers benefit from up to seven years of security and One UI updates^[14], three years of warranty, and a two-year product lifecycle guarantee to ensure long-lasting and worry-free adoption. It also includes next business day replacement and a one-year license to the Knox Suite – Enterprise Plan, the ultimate package to protect and manage extensive and complex device fleets through granular OS update control, device usage analytics, intelligent security insights, and exclusive features tailor-made for frontline workers^[15].

The new Galaxy A series is available in a range of colours.^[16] Galaxy A56 5G is available in Awesome Lightgrey, Awesome Graphite, Awesome Olive, and Awesome Pink. Galaxy A36 5G is available in Awesome Lavender, Awesome Black, Awesome White, and Awesome Lime; and Galaxy A26 5G is available in Black, White, and Mint.

UK Pricing & Offers

Customers who purchase a Samsung Galaxy A56 5G or a A36 5G from Samsung.com and participating retailers can also claim a Premium Pack worth £138.98 which includes a Galaxy Fit3, a 45W superfast charger and a complementary Silicone case^[17].

Samsung Galaxy A56 5G RRP:

• 8GB Memory + 256GB Storage, £499
• 8GB Memory + 128GB Storage, £459 (Enterprise Edition)

Samsung Galaxy A36 5G RRP:

• 8GB Memory + 256GB Storage, £399
• 6GB + 128GB Storage, £359 (Enterprise Edition)

Samsung Galaxy A26 5G RRP:

• 8GB Memory + 256GB Storage, £299

To find out more about Galaxy A56 5G, Galaxy A36 5G, Galaxy A26 5G and other Galaxy smartphones, please visit: Samsung Newsroom, Samsung Mobile Press and Samsung.com.

SPECIFICATION TABLE

^*Specifications may vary by market.
^*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

[1] Requires network connection. Availability of search functions and its supported apps may vary by country, language and device. Results may vary depending on visual matches.

[2] Best Face feature is available exclusively on the Galaxy A56 5G device from the Galaxy A series. Best Face is only available for photos taken with Motion Photo turned on. The feature does not generate new facial expressions but selects from frames within the Motion Photo video clip. It can recognise up to five people per image and suggest up to three alternative expressions per person.

[3] Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.

[4] Results may vary based on the images and the object you’re trying to remove.

[5] Filters feature is unavailable in the 3:4 64MP aspect ratio setting. Its availability might differ based on your device model and software version. Filter availability may vary based on resolution and aspect ratio settings.

[6] Measured diagonally, the screen size is 6.7″ in the full rectangle and 6.5″ accounting for the rounded corners. Actual viewable area is less due to the rounded corners and the camera hole.

[7] 1,200 nits at HBM (High Brightness Mode).

[8] Based on lab test conditions for submersion in up to 1 meter of freshwater for up to 30 minutes. Not advised for beach or pool use. Water and dust resistance of the device is not permanent and may diminish over time due to normal wear and tear.

[9] Corning® Gorilla® Glass Victus®+ is applied to the front and rear of Galaxy A56 5G, Galaxy A36 5G and Galaxy A26 5G.

[10] Availability, features and specifications provided in the article are subject to change and may vary by market and/or model.

[11] Digital Key rollout for Galaxy A56 5G begins in Korea, the United Kingdom, Germany, France, Spain, and Italy. Features may vary depending on each country or region

[12] Digital Key rollout for Galaxy A36 5G begins in Korea, UAE, the United Kingdom, Germany, France, Spain, Italy, and the United States. Features may vary depending on each country or region

[13] Availability may vary depending on country or region.

[14] Seven generations of OS updates for A56 5G and six generations of OS updates for A36 5G and A26 5G.

[15] One-year free with purchase of subsequent years.

[16] Colour and model availability may vary depending on carrier.

[17] Purchase from a participating retailer by 15/04/25, claim a Galaxy Fit3 in Black, a 45W superfast charger and a complementary Silicone case (colour dependent on product purchased) from https://samsungoffers.claims/GalaxyAPack within 30 days of purchase. T&Cs apply