Samsung Electronics, the Official Art TV of Art Basel, today announced the launch of the Art Basel in Basel (ABB) Collection, an exclusive curation of digital art available across Samsung TVs with Samsung Art Store^[1]. Representing the most extensive Art Basel collection to date, the ABB Collection introduces 38 curated works from globally renowned artists and galleries—marking a new milestone in Samsung and Art Basel’s mission to bring world-class art to a wider audience.

The ABB Collection stands apart for its emphasis on diversity, with works that span continents, mediums, and voices. For the first time, the collection features representation from an Africa-based gallery, deepening the global reach and cultural richness of the Samsung x Art Basel initiative. Some of this collection will be displayed at the Art Basel, from June 19-22, at Messe Basel in Switzerland^[2].

A Curated Vision of Global Expression

Handpicked from over 100 submissions, the 38 pieces in the ABB Collection were carefully curated with a focus on artist diversity, medium variety, and geographic representation. The collection celebrates both emerging talent and established visionaries, aligning with Art Basel’s dedication to championing contemporary art from all corners of the world.

Highlights include:

• Roméo Mivekannin, “Young woman with peonies after Frédéric Bazille” (2023): A compelling reimagining of classical portraiture from a postcolonial perspective.
• Basim Magdy, “An Intergalactic Messenger Teleported us to a Cave Settlement Ruled by Shared Compassion and Humility” (2022): A vibrant exploration of utopian futurism.
• Zandile Tshabalala, “Pink Blossoms” (2024): A powerful portrait celebrating Black femininity and nature.
• Antonia Kuo, “Willo” (diptych) (2024): A striking dual-panel composition that fuses digital manipulation with analog techniques.

The collection also includes works by iconic names such as Jo Baer, Kibong Rhee, and Lynn Hershman Leeson, further enriching the visual and thematic depth of this year’s selection.

ArtCube: An Interactive Hands-on Experience at Art Basel

To further highlight the intersection of art and technology, Samsung will present an interactive lounge titled ArtCube^[3] at Art Basel. This immersive showcase will demonstrate how The Frame, MICRO LED, and Neo QLED 8K redefine digital art experiences by displaying artwork—including selections from the Art Basel Collection—with breathtaking detail and depth.

ArtCube invites visitors to engage with the Samsung Art Store’s exclusive collections and freely experience the premium picture quality. Visitors can also make customized portraits of moving art pieces only available through ArtCube’s tailored curation. In addition to the ArtCube lounge experience, Samsung will host a series of panel discussions featuring influential voices from the contemporary art scene, sparking conversations around technology’s expanding role in artistic expression and accessibility.

Strengthening a Cultural Partnership

Samsung and Art Basel have partnered to introduce curated digital collections that began with the 2024 Art Basel Miami Beach, 2025 Art Basel Hong Kong, and now includes the 2025 Art Basel in Basel. Artworks from Art Basel Hong Kong, launched in March, have gained global popularity among Art Store users, ranking them in top 10 most-viewed art pieces^[4]. This ongoing collaboration highlights the shared vision of expanding the role of displays as vibrant platforms for storytelling and artistic dialogue.

“With the launch of a new collection in the Samsung Art Store for Art Basel in Basel 2025, we’re thrilled to offer our global audiences new ways to engage with our show,” said Maike Cruse, Director of Art Basel in Basel. Our global partnership with Samsung extends the visitor experience beyond the Messe and into people’s homes—creating new entry points to discover the exceptional artists and galleries that define our flagship fair in Basel.”

Completing a Unique Art Experience on Samsung Art TVs

Samsung Art Store offers the best way to transform your TV and elevate your home decor with the perfect piece of art for every season, holiday and mood. You can choose from over 3,500 works of art spanning over 800 artists, including the ABB Collection^[5].

Spanning the Neo QLED 8K, Neo QLED, QLED, The Frame and The Frame Pro, which are powered by Samsung Vision AI for AI-enhanced picture and sound, Samsung Art Store is newly available across the Samsung 2025 TV lineup. These TV models also come with new personalised features that bring users closer to all the shows, movies and sports they love. Across the lineup, Samsung offers more ways than ever to transform TV screens into personalised art galleries.

The Art Basel in Basel Collection is now available exclusively on the Samsung Art Store to all Samsung Art TV users.

For more information, visit www.samsung.com.

About Art Basel
Founded in 1970 by gallerists from Basel, Art Basel today stages the world’s premier art shows for Modern and contemporary art, sited in Basel, Miami Beach, Hong Kong, and Paris. Defined by its host city and region, each show is unique, which is reflected in its participating galleries, artworks presented, and the content of parallel programming produced in collaboration with local institutions for each edition. Art Basel’s engagement has expanded beyond art fairs through new digital platforms including the Art Basel App and initiatives such as the Art Basel and UBS Global Art Market Report and the Art Basel Awards. Art Basel’s Global Lead Partner is UBS. For further information, please visit artbasel.com

[1]Separate Art Store subscription and Samsung account required to access full selection of artwork. Samsung Art TV includes MICRO LED, The Frame, The Frame Pro, Neo QLED 8K, Neo QLED, and QLED models starting from Q7F and above.

[2] Event is open to the public from June 19-22, after VIP opening from June 16-18.

[3]Samsung Lounge ‘ArtCube’ is in Halle 1, the main exhibition floor inside Messe Basel.

[4]The information provided is based on the results collected during April 2025.

[5]Separate Art Store subscription and Samsung account required to access full selection of artwork.

LONDON, UK – May 7, 2025 – Samsung Electronics UK has unveiled an exciting new partnership with BAFTA (The British Academy of Film and Television Arts), as it continues to expand its commitment to supporting the UK’s vibrant creative industries.

The partnership announcement coincides with the launch of Samsung’s much-anticipated 2025 TV, projector and soundbar line-up, bringing the latest in AI-powered screen and audio innovations to British homes. Available to pre-order from today, the range will ship nationwide from Samsung.com and retail partners^[1] including John Lewis, Currys, Argos, AO and Richer Sounds.

Samsung partners with BAFTA to support UK creative industries

Samsung has become the Official Screen Partner of BAFTA – underlining Samsung’s notoriety for superior picture quality and being at the heart of immersive, home entertainment. BAFTA champions and celebrates the best creative content across the screen arts’ industries – there are clear synergies between the two organisations. This collaboration marks the beginning of a joint initiative that celebrates storytelling, champions British talent, and spotlights innovation across film, games and television.

Samsung is committed to enhancing how audiences experience content, both at home and beyond. This partnership aligns perfectly ahead of the upcoming BAFTA TV Awards this Sunday, as a significant portion of the UK continues to enjoy their favourite shows on Samsung TVs – now in its nineteenth year as the global market leader for TV^[2].

“The UK’s creative industries are thriving, driven by advances in technology, and the rise of digital-first content,” said Zeena Hill, Director of Marketing TV/AV at Samsung UK. “As more people enjoy award-winning entertainment at home, our unrivalled TV technology and innovations continue to lead the industry forwards and ensure that every creative detail is experienced at its best.

“This partnership with BAFTA champions artistic expression and elevated storytelling for a richer, more immersive viewing experience for all to enjoy.”

Jane Millichip, CEO at BAFTA, said: “Samsung’s commitment to innovation and excellence in home entertainment aligns perfectly with BAFTA’s mission to champion creativity and inspire audiences. Together, we look forward to celebrating the very best in screen storytelling and delivering even more engaging experiences to viewers globally.”

Revolutionising TV with Samsung Vision AI

The new Samsung 2025 line-up integrates advanced AI technologies to deliver an unparalleled and more personalised entertainment experience than ever before. Plus customers can claim up to £1000 cashback when you pre-order selected 2025 Samsung TVs and up to £400 on selected soundbars^[3].

Samsung’s 2025 TV line-up introduces groundbreaking innovations in picture quality and smart features. Powered by Samsung Vision AI, the latest Samsung TVs takes the viewing experience to the next level. Advanced AI technologies analyse content and surroundings to automatically optimise the picture and sound.

Samsung is also introducing enhanced Glare-Free technology^[4] on select models, minimising reflections while maintaining deeper blacks and clear images, even in brightly lit rooms. By using a new material, the anti-reflective properties have been greatly improved so that you can enjoy a beautiful image, regardless of the light on the screen. The Glare-Free technology has been expanded to selected Neo QLED and OLED models.

The TV line-up for 2025 includes a wide range of technologies and design, including:

• Neo QLED 8K: With advanced Quantum Matrix Technology and Ultra Viewing Angle Technology for an unprecedented level of detail and contrast.
• Neo QLED 4K: An excellent balance between picture quality and value, with powerful processors and bright, vibrant colours. The new QN90F now also feature Glare-Free technology, and have an improved processor and faster refresh rate.
• The NEW Frame Pro enhances consumer experience by incorporating advanced Neo QLED technology, for enhanced, immersive picture quality alongside its Glare-Free Matte^[5] finish to minimise distractions and compliment your interior with displaying stunning art⁳ when in standby mode.
• In addition, the newly announced and renewed Wireless One Connect box allows the TV to be connected wirelessly from up to 10 metres away, meaning that unsightly cables are a thing of the past.
• The Frame and The Frame Pro also have access to the Art Store^[6], giving consumers access to over 2500+ pieces of art from some of the most well-known museums and art galleries globally.
• OLED 4K: Available in different models (S95F, S90F, S85F) with screen sizes up to 83”. Samsung is continuing to innovate with its 2025 OLED line-up, delivering powerful full-screen brightness, deep blacks, vibrant, Pantone®-validated colours and our most advanced OLED Glare-Free technology – for distraction-free viewing across any environment
• QLED 4K: Bright colours and an excellent viewing angle.
• Crystal UHD: Sharp 4K resolution and vibrant colours at an attractive price.
• NEW – The Premiere 5 is a new full HD touch interactive triple laser, ultra-short throw projector. Providing cinematic visuals and vivid colours that can project a screen up to 100 inches alongside interactive features^[7].

New Soundbar line-up: design with superior sound experience

Samsung’s new Soundbar line-up is designed to work in sync with the new televisions and create an immersive audio experience. The top models, such as the HW-Q990F and HW-Q930F, offer a three-dimensional surround sound with support for Dolby Atmos and DTS:X, giving the audio a next generation experience. The compact subwoofer with dual active drivers of the HW-Q990F ensures a deep and powerful bass without vibrations.

With its sleek, modern design the all new  QS700F Soundbar fits seamlessly into any room, with its new convertible design that can automatically detect the direction of installation through its gyro sensor and will optimise the sound accordingly – providing a perfected Dolby Atmos sound experience no matter how you install it in your home.

AI-driven sound optimisation, such as Q-Symphony together with SpaceFit Sound Pro, analyse the acoustics of the room and the content played to automatically optimize the sound for a clear, balanced and spacious reproduction and intelligible dialogue.

With this new line-up, Samsung is once again setting the standard for home entertainment – ​​smarter, more beautiful and more immersive than ever before.

[1] Currys, John Lewis, Richer Sounds, Argos, AO, Very, Littlewoods, Amazon, Costco, Hughes Electrical and Harvey Norman.

[2] Samsung Electronics Marks 19 Consecutive Years as the Global TV Market Leader.

[3] Disclaimer: Samsung Electronics (UK) Limited. Purchase between 07.05.25 – 27.05.25 from a participating retailer. Claim must be submitted between 30 and 60 days of purchase. Maximum four claims per household, 10 per registered business. To claim, and for full T&Cs, see https://samsungoffers.claims/preorder2025VisionAI.

[4] Measured against Unified Glare Rating (UGR) testing standard, validated as ‘Glare Free’ by UL.

[5] Measured against Unified Glare Rating (UGR) testing standard, certified as glare-free (reflection, discomfort and disability glare) by UL.

[6] Art Store subscription and Samsung Account connection required to access full selection of artwork.

[7] Touch interaction is only available with the Touch Stand connected. Touch interaction support may vary by app, some apps may not support the feature. Some functions may be limited when using the feature.

LONDON, UK – Jan. 3, 2025 – Samsung Electronics Co., Ltd. today announced the integration of Eclipsa Audio — a groundbreaking 3D audio technology developed in partnership with Google — into its 2025 TV and soundbar lineup. By empowering creators to craft dynamic, immersive audio content and enabling seamless playback on Samsung TVs, Eclipsa Audio brings captivating audio and visual experiences closer to consumers than ever before.

“We are proud to lead the industry with the integration of Eclipsa Audio into our 2025 TV and soundbar lineup,” said Taeyong Son, Executive Vice President and Head of the R&D Team, Visual Display Business, Samsung Electronics. “This innovation opens new possibilities for immersive audio experiences and reinforces our commitment to shaping the future of home entertainment.”

Innovating the Home Entertainment Experience

Samsung, the global leader in the TV market for 18 consecutive years, is redefining home entertainment with the integration of Eclipsa Audio. Samsung TVs are now poised to make this groundbreaking technology accessible to more consumers than ever before.

Eclipsa Audio allows creators to adjust audio data such as the location and intensity of sounds, along with spatial reflections, to create an immersive three-dimensional sound experience.

As the first in the industry to adopt Eclipsa Audio, Samsung is integrating the technology across its 2025 TV lineup — from the Crystal UHD series to the premium flagship Neo QLED 8K models — to ensure that consumers who want to experience this advanced technology can choose from a wide range of options.

Expanding Content and Playback

Starting in 2025, creators will be able to upload videos with Eclipsa Audio tracks to YouTube. Viewers with 2025 Samsung devices will be able to watch YouTube videos with premium spatial audio when available.

To ensure consistent audio quality, Samsung and Google are working with the Telecommunications Technology Association (TTA) to create a certification program for devices using Eclipsa Audio, ensuring that consumers experience the highest standards of sound fidelity.

“We believe that Eclipsa Audio has the potential to change the way we experience sound,” said Jim Bankoski, Vice President of Engineering, Google Chrome. “We are excited to see how the creator community uses it to create new and innovative audio experiences.”

LONDON, United Kingdom – Oct. 10, 2024 – Samsung Electronics today announced a new partnership with F45 Training^[1] – a leading global fitness community specialising in group workouts that are fast, fun, and results-driven – to bring the brand’s functional training workouts to Samsung TV users via ^[2] . The partnership with F45 Training will provide free access to a library of cardio, strength, hybrid and recovery workouts, which will grow over the coming months to include additional content, enhancing the at-home fitness experience for global users.

“Our objective is to create a central hub that offers fun and unique workouts to help each of our users achieve their personal fitness goals,” said Demian Hyun, Vice President and Head of the Experience Planning Group of the Visual Display Business at Samsung Electronics. “Partnering with F45 Training on Samsung Daily+ underscores our commitment to delivering digital health experiences and improving consumers’ well-being.”

“For many, the idea of starting a fitness journey can feel overwhelming and intimidating, but that doesn’t mean people should miss out on the life changing benefits of working out,” said Tom Dowd, Chief Executive Officer for F45 Training. “Utilising the power of technology through this new partnership with Samsung Electronics, users can experience F45 Training workouts from the comfort of their home, getting used to the class formats and building confidence to seamlessly transition to in-person training at one of our worldwide studio locations.”

Since 2013, F45 Training has provided group workouts with innovative technology to an ever-growing community at the company’s studios, spanning 65 countries. F45 Training’s holistic approach to health and wellness has fostered community among its members by offering an engaging and supportive environment for all fitness levels. Through its efficient 45-minute sessions, F45 Training provides access to workouts that deliver results in a shorter amount of time, making it easy to fit exercise into even the busiest of schedules.

“At F45 Training, innovation and technology are at the core of our brand. Our collaboration with Samsung to become the first fitness franchise offering our at-home, on-demand cardio, strength, hybrid and recovery workouts on the Samsung Daily+ platform exemplifies our commitment to staying ahead of the curve”, said Brian Killingsworth, Chief Marketing Officer, F45 Training. “This achievement highlights our relentless drive to integrate cutting-edge technology into our fitness experience, ensuring that F45 continues to lead the industry and redefine what’s possible in the world of fitness.”

Led by a team of diverse athletes, all F45 workouts can be easily modified to fit a variety of needs, ensuring everyone can participate and reap the benefits of the training regardless of where they are in their fitness journey. Through Samsung’s new partnership with F45 Training, Samsung Daily+ app users can enjoy a number of key benefits afforded by F45’s unique workouts, including:

• Functional and Science-Backed Workouts: F45’s workouts improve everyday movements by incorporating exercises that mimic real-life activities. Developed with the latest exercise science, these sessions build lean muscle, enhance cardiovascular health and improve daily functionality.
• Variety of Workouts: The app offers four types of workouts: Hybrid, Cardio, Strength, and Recovery. With access to on-demand training and a diverse workout library curated by F45’s Global Athletics Team, users can choose from a variety of workouts, ensuring their routines remain fresh, exciting and never repetitive.
• Community, Support, and Motivation: The F45 Life area offers motivational content and links to nearby F45 studios, combining the ease of at-home workouts with the support and motivation of a global fitness community.

The Samsung Daily+ lifestyle hub, powered by Samsung Tizen OS, delivers virtual health and wellness experiences with unmatched convenience and accessibility. Beyond F45 Training, Samsung Daily+ offers extensive health and wellness options through additional partners to provide users with many ways to support their individual fitness journeys.

Samsung Daily+ also provides personalised service and recommendations through apps like SmartThings, Samsung Health and Workspace. It allows users to manage daily activities easily with a single interface on Smart TVs and enjoy home fitness, telehealth services, video calls and more.^[3]

For more information on Samsung Daily+, visit Samsung.com.

[1] F45 Training app is available through Samsung Daily+ on all 2024 Samsung TV models: Neo QLED 8K, Neo QLED, OLED, UHD (above DU7000), and The Frame worldwide. TV model users can download the F45 Training app through the app store. The content is provided primarily in English and supported with subtitles.

[2] A lifestyle content hub with curated apps and features designed to enrich your everyday life.

[3] Its supported features and apps may vary depending on the country.

As the exclusive Free Ad-Supported streaming home for Season One of The Lord of the Rings: The Rings of Power, Samsung TV Plus invites you to catch up on all the action before the new season arrives on August 29.

Experience the world of The Lord of the Rings: The Rings of Power from the beginning, for free on Samsung TV Plus.

Samsung TV Plus offers the best of TV, all for free – and is available exclusively across the Samsung TV line-up. This includes the 2024 Samsung Neo QLED 8K, Neo QLED 4K, OLED, and The Frame.

The Lord of the Rings: The Rings of Power has captured the imaginations of audiences worldwide with its rich storytelling and breath-taking visuals. Set in the legendary Second Age of Middle-earth, the story explores the forging of the Rings of Power, the rise of the Dark Lord Sauron, and the epic adventures of elves, dwarves, and men as they confront the long-feared re-emergence of evil to Middle-earth. Now, Samsung TV Plus offers all viewers the chance to immerse themselves in the first season of the epic saga, for free.

A Chance for Discovery

“We are pleased to have expanded our partnership with Prime Video to make Samsung TV Plus the only free destination for Season One of The Lord of the Rings: The Rings of Power, ahead of the Season Two premiere.  Nearly 300 million Samsung TV and Galaxy owners will have the opportunity to discover or catch-up on this hit series, while continuing to enjoy endless access to one of the world’s largest free offerings of live channels and popular titles on-demand,” said Salek Brodsky, Senior Vice President & General Manager of Samsung TV Plus.

Sandhya Iyer, GM, Global 3P Devices Marketing, Amazon Prime Video said, “We are excited to build upon our relationship with Samsung to support The Lord of the Rings: The Rings of Power Season One sampling for their Samsung TV Plus audiences ahead of the August 29 Season Two launch on Prime Video. This sampling program marks a milestone for both organisations as we bring this iconic franchise to new audiences around the globe at no additional cost. We first collaborated with Samsung back in 2022 for The Lord of the Rings: The Rings of Power series launch and have continued raising the bar together on delivering for soon-to-be and existing Tolkien fans.”

As the #1 selling global TV brand for 18 years running^[1], only Samsung offers the largest portfolio of smart screens with premium features like AI upscaling, sustainability & accessibility, as well as security – powered by Samsung Knox. With the addition of The Lord of the Rings: The Rings of Power Season One to Samsung TV Plus, Samsung is continuing to demonstrate its commitment to offering free, premium content to all.

Dive Back In

Don’t miss this exclusive, limited-time opportunity to catch up on Season One from August 15 to 28, just before the Season Two premiere on Prime Video on August 29.

How to watch

Samsung TV Plus is pre-installed and free to stream on Samsung TVs and Galaxy devices.

US:

The Rings of Power channel 1003, the Movie Hub channel 1200, the Movie Hub West channel 1201, the Movie Hub Action channel 1204, the All Action channel 1505, and on-demand.

CANADA:

The Rings of Power channel 1003

UK:

On-demand and Entertainment Hub channel 4001

BRAZIL:

Only on on-demand

GERMANY:

Entertainment Mix channel 4001 and on-demand

For more information on Samsung TV Plus, visit: samsung.com

[1] Samsung TV has been ranked No.1 selling TV Brand for 18 consecutive years by Omdia.

LONDON, UK – 21st June 2023 – Samsung Electronics Co., Ltd. has announced the launch of a new collaboration between Les Mills and Samsung Health. The new offering will give consumers free access to fitness classes exclusive to Samsung Health via the Samsung Smart Hub. The classes are exclusively free to new and existing Samsung customers and are available on 2020-2023 TV models^[1].

From today, the collaboration will see the launch of 14 Les Mills classes, 35 minutes each, all for free. Les Mills offers customers the ability to fit a workout in around their busy schedule, all from the comfort of their own home. Users will be able to enjoy a wide range of classes, from BODYPUMP 118, BODYCOMBAT 93, BODYATTACK 113, and much more. The content on Samsung Health will be refreshed throughout the year for customers looking to upgrade their fitness routine every month.

Are you up for a challenge? Users can also take part in Les Mills’ Summer Sizzle Fitness Challenge. Participants have until end of June to access the Challenge row on Samsung Health and complete 10 of the free Les Mills workouts to win.

Commenting on the partnership, Sébastien Pencolé, Global Product Manager, Samsung Health said: “We are thrilled to announce the addition of Les Mills to our esteemed roster of partners for Samsung Health on Smart Hub. This collaboration builds upon our successful efforts to promote health and fitness in the convenience of one’s home. Through this partnership, Samsung Health TV users will now have access to an extensive selection of workout options and the renowned fitness classes offered by Les Mills, enhancing their overall fitness experience.”

Users can also take advantage of Samsung’s sophisticated integration options to take their Les Mills experience to the next level. Connect your Galaxy Watch to see your performance and statistics in real time, or your Galaxy Smartphone to access Match Fitness, and view yourself on the big screen as you work out. By connecting your Galaxy products, discover a seamless and connected workout experience.

Customers who take advantage of the new perks with Les Mills can enjoy incredible picture quality and sound on Samsung’s latest premium TV range, including Neo QLED 8K, 4Ks, and QD-OLED TVs.

[1] Internet connection required

London, UK – 4th May 2023 – It’s May 4^th and what a better time for Samsung Electronics UK Ltd. to highlight an exciting collaboration with Disney+ for fans across the UK with a promotion which offers consumers six months of Disney+ when they purchase any eligible Samsung TV or Monitor ^[1]. The offer will be running from May the 4^th 2023 to January 31^st 2024 and must be redeemed via the Samsung Promotion app (which allows you to easily unlock your Smart Start offers), directly on the eligible TV or monitor, before April 1st 2024. ^[2]

Disney+ is the dedicated streaming home for blockbuster movies and original series from Disney, Pixar, Marvel, Star Wars and National Geographic, along with a range of General Entertainment, like The Simpsons, Modern Family and so much more. To celebrate Star Wars Day 2023, fans can rewatch every unmissable moment of the complete Skywalker Saga, as well as stream Disney+ Originals like Andor, Obi-Wan Kenobi, and global phenomenon The Mandalorian. Disney+ delivers a high-quality streaming experience for the stories you love, with a growing library of content that supports 4K Ultra HD.

Zeena Hill, Marketing Director, TV/AV, Samsung Electronics UK&I said: ‘On this iconic day, May the fourth, we’re excited to offer our consumers in the UK, access to some of the entertainment world’s most iconic shows and content. Through our Samsung Smart TVs, viewers can watch their favourite live action programmes and movies to create the ultimate cinematic experience at home’.

Customers who take advantage of the new offer in collaboration with Disney+ can enjoy incredible picture quality and sound on Samsung’s latest premium TV range, including Neo QLED 8K, 4Ks, OLED TVs. To find out further information on the offer for customers, readers can visit: https://www.samsung.com/uk/tvs/smart-tv/disneyplus/

Buy now and enjoy the ultimate home entertainment experience with Samsung and Disney+.

*Full T&Cs apply, please visit the website for further information:

https://stg-images.samsung.com/is/content/samsung/assets/uk/tvs/smart-tv/disneyplus/DisneyplusServiceKeyTermsTV2023FINALfor.pdf

^[1]Monitors include: Odyssey G65B, Odyssey G70B, Odyssey G65B, Odyssey G70B, Odyssey G85SB, Odyssey G70NC, Odyssey G95SC, Odyssey G97NB, Odyssey G97NC, ViewFinity S90PC, Smart M70B 43″ , Smart M70B 43″, Smart M70C, Smart M70C, Smart M80C, Smart M80C, Smart M80B, Smart M80B, Smart M80B, Smart M80B, Smart M80C, Smart M80C. TVs include any 2023 device from Samsung’s QLED, Lifestyle, OLED or Neo QLED TV ranges

^[2]Ends 31/01/24. Redeem by 01/04/24

As the size of the average screens at home has evolved, so has the technology within them. This provides users with greater detail, colour and motion so content looks even more brilliant in this larger format.

Ushering in the Era of Premium Viewing With Neo QLED 4K

At the forefront of premium screens lie Samsung Neo QLEDs — with state-of-the-art Mini LED and Quantum dot technology that offers superb contrast and vivid, accurate colour reproduction. The exceptional picture quality of the Neo QLEDs is even more evident when taken to a larger screen.

The QN100B 98” — Samsung’s Neo QLED 4K — offers consumers the pinnacle of ultra-fine light control thanks to Quantum Matrix Technology powered by a massive grid of Quantum Mini LEDs. This allows viewers to see every single detail on the screen, even in the darkest of scenes, with deeper colour and contrast. Subtle nuances in light and colour are analysed and shifted scene by scene so that each and every frame is of the highest quality.

Beyond its unrivaled performance as a television for consumers’ favorite movies, shows and games, this screen has been praised by many industry experts and users as well. IMAX recently commended the massive 98” Neo QLED 4K for its performance in their critical reference environment producing a highly accurate precise image.

“After calibrating and reviewing this new model TV, I can tell you that we were excited to see how closely the image quality matches our reference mastering monitor that we use in post-production finishing work,” said Bruce Markoe, the SVP and Head of Post Production at IMAX Corporation. “We see value in using very large, high-quality displays in mastering content for IMAX Enhanced masters. Having a large sized screen with proper image quality creates the best way to apply and utilise our DMR technology during the mastering process.”

▲ Bruce Markoe, the SVP and Head of Post Production at IMAX Corporation

A reference monitor is a specialised display device used for colour grading during post-production. Reference monitors must produce a highly accurate image so teams can create the most precise, high-quality output possible.

In order to provide an outstanding cinematic experience, IMAX films are produced with cameras up to 16K resolution, which means the mastering monitor used must be extremely accurate in order to accurately display the creators’ intent.

Elevate the Premium Viewing Experience With Neo QLED 8K

Stepping above and beyond the already high-performing Neo QLED 4K, consumers find Samsung Neo QLED 8K. These screens offer the dazzling picture quality users have come to expect from Samsung in even more brilliant 8K resolution. Powered by Neural Quantum Processor 8K^[1], the state-of-the-art upscaling neural networks ensure that all content is displayed with utmost precision and immaculate picture quality.

As streaming platforms begin to offer content optimised for a larger 1.9:1 screen ratio, perfect for an immersive cinematic experience, having an 8K TV with premium picture quality is a sure-fire way to future-proof a home entertainment set up.

Premium TV Sales Are on the Rise With Neo QLED 4K and 8K

In fact, more content, better features and more things to do on your TV mean the trend of purchasing larger and larger TV screens is not simply expected to continue to even to grow. According to Omdia, the over-80-inch TV market is expected to grow from 2.8 million units in 2022 to 3.5 million units in 2023 — over 24%.

Samsung’s premium TV lineup has also helped solidify its leadership in the TV industry for an impressive 17 years^[2]. In 2022, Samsung sold a staggering 9.65 million units of QLED and Neo QLED TVs, bringing the cumulative sales to 35 million units since its QLED product launch in 2017.

Samsung also dominated the ultra-large TV segment in 2022, reporting 36.1% and 42.9% in terms of market share for TVs over 75-inches and 80-inches respectively.

“Neo QLED offers one of the most premium viewing experience for large screens over 75-inches, and we believe they are the future of home entertainment,” said Seokwoo Yong, Executive Vice President and Deputy Head of Visual Display Business at Samsung Electronics. “As more content and features become available to consumers, Neo QLED 4K and 8K TVs will help consumers get the most out of these new contents while providing breathtaking visuals packed with lifelike details.”

[1] Neural Quantum Processor 8K Lite applicable to QN700C.

[2] Samsung TV has been ranked No.1 selling TV Brand for 17 consecutive years by Omdia

LONDON, UK – 30 August 2022 – With the new Premier League season now in full swing, new research from Samsung Electronics UK has revealed the increasing difficulty that Premier League fans are facing when wanting to follow their team live in the stadium for this season, especially as teams raise the cost of tickets for their most loyal fans ^[1].

28% of fans currently find it extremely difficult to purchase live match tickets for their favourite team whilst 44% prefer to watch the team they support on TV as opposed to in the stadium as the cost of making the journey to and from the stadium is too high.

Although there is still appetite for fans to watch their teams live in the stadium, 53% prefer to watch the team they support on TV rather than live in person as their TV provides a similar or better ­­­match day experience at home.

Reasons include that it is more comfortable watching their team from home (43%), the stunning and sharp picture quality on the TV (28%) and that they feel closer to the action at home. 28% felt that watching their team in the stadium isn’t a viable option unless they are a season ticket holder or have been a club member for a long period of time, whilst 18% enjoy the extraordinary sound quality on their TV when watching a live football match.

Following on from the Lionesses stunning victory at Euro 2022 and a record television audience of 17.4 million tuning in, just under two thirds (63%) would like to see more live women’s football being aired on the TV as it offers the same excitement as their male counterparts. Over three quarters (79%) felt that having more live women’s matches on TV will be key in helping to inspire a new generation of female fans and footballers.

As anticipation builds up for the World Cup later this year, fans are looking to enhance their match viewing experience with over a third (36%) stating they plan to upgrade or buy a new TV, whilst 37% will upgrade/purchase a new soundbar. This comes as 60% of fans agree that having a good TV and TV/sound set up is crucial for them to enjoy watching the game.

Dan Hastings, VP, TV/AV, Samsung Electronics commented: “Although fans are finding it harder than usual to obtain match tickets for their beloved clubs, many feel that their TVs can still provide them with a fantastic match day experience at home. Our premium TV and soundbar ranges are packed with incredible tech such as Quantum Matrix Technology Pro and Q-Symphony that allow fans to get closer to the action and ensure they can still follow the highs and lows of their teams each matchday in stunning picture and sound quality.”

Fans can watch their team this season in incredible picture quality and sound on Samsung’s premium TV range, including Neo QLED 8K, 4Ks, and QD-OLED TVs. With Quantum Matrix Technology Pro and a Neural Quantum Processor 8K on the Neo QLED 8Ks, football lovers will still feel part of the action. Fans can also take their audiovisual experience to a whole new level of immersion with Samsung’s Q series soundbars and exclusive Q-Symphony^[2]feature – delivering amazing surround sound without a complicated set-up.

For more information on Samsung TV & AV range, please visit: https://www.samsung.com/uk/tvs/

Research conducted on behalf of Samsung of 2,010 Premier League fans aged 18+ by Opinion matters between 8th– 15th August 2022.

[1] https://www.bloomberg.com/news/articles/2022-05-30/season-ticket-price-list-2022-23-most-premier-league-matches-cost-more-to-see

[2] Q-Symphony is available only with a compatible soundbar. Check for Q-Symphony compatibility on soundbar product specifications

June 9, 2022 – Samsung Electronics Co., Ltd., the number one selling TV brand for 16 consecutive years, today announced that Xbox is joining Samsung Gaming Hub^[1], a new game streaming discovery platform available on 2022 Samsung Smart TVs including Neo QLED 8K, Neo QLED 4K, QLEDs^[2] and 2022 Smart Monitor Series. Samsung Gaming Hub will become the world’s first Smart TV platform to include the Xbox app on Smart TVs. With this partnership, Samsung Gaming Hub users are now able to stream over 100 high quality games, through the Xbox app, including blockbuster titles like Halo Infinite and Forza Horizon 5. Moreover, they can play new games on day one of release from Xbox Game Studios and enjoy iconic franchises from Bethesda Softworks and more.

Powered by Tizen, Samsung Gaming Hub is a new game streaming discovery platform bridging hardware and software for a better player experience on 2022 Samsung Smart TVs, enabling gamers to instantly access the games they love from industry-leading content partners. In addition to the Xbox app offering hundreds of their favorite games via Xbox Game Pass, gamers can also look forward to an amazing gaming experience with minimised latency and amazing visual graphics thanks to advanced motion enhancements and game-play performance technology across Samsung’s 2022 Smart TV lineup and 2022 Smart Monitor Series.

“Xbox has been an integral partner for Samsung and shares in our vision and dedication to bring the ultimate game streaming experience to everywhere in your home,” said Won-Jin Lee, President and Head of the Service Business Team at Samsung Electronics. “We are excited to deepen our partnership with Xbox by adding the Xbox app to Samsung Gaming Hub, which now gives Samsung Smart TV users access to hundreds of Xbox Game Pass games. The same ease with which our customers watch live sports and stream movies on Samsung Neo QLEDs and QLEDs, they can now play their favorite games.”

“We’re on a quest to bring the joy and community of gaming to everyone on the planet, and bringing the Xbox app to smart TVs is another step in making our vision a reality,” said Phil Spencer, CEO of Microsoft Gaming. “That’s why we’re excited to partner with Samsung, a global leader in TVs, on bringing Xbox to more players. Working with Samsung has helped us provide more access to gaming and enabled us to welcome new players into our thriving community.”

Revealed at CES 2022, Samsung Gaming Hub includes partnerships with leading game streaming services such as NVIDIA GeForce NOW, Google Stadia and Utomik, and with today’s announcement becomes the only Smart TV platform to include the Xbox app. The Samsung Gaming Hub will be available in select regions around the globe on 2022 Samsung Smart TV models beginning June 30^th and beyond.

For more details, visit the Samsung Gaming Hub page: https://www.samsung.com/us/televisions-home-theater/tvs/gaming-hub/

[1] Availability of Gaming Hub may vary by region.

[2] 2022 Samsung Smart TV models above BU8000