Back in 70s and 80s, audiences discovered the terror of shadowy spaceship corridors in darkened cinemas. Today, with state-of-the-art TVs, it’s possible to recreate that same immersive, cinematic feel right from your living room.

Jeremy Demont, Director of Product for TV & AV at Samsung UK, shares his six expert tips for getting the most out of your Samsung OLED or QLED TV – so you can enjoy every detail of the latest sci-fi blockbusters and big-budget streaming shows.

1. Switch to Filmmaker Mode (or Movie Mode at minimum)

Filmmaker Mode disables heavy post-processing and preserves the director’s intended look. That means deep, rich blacks and razor-sharp shadow detail without the soap-opera effect – perfect for dark, atmospheric sci-fi storytelling.

2. Switch on AI Mode for Effortless Optimisation

Let your TV do the heavy lifting. AI Mode uses intelligent recognition to analyse what you’re watching and the room you’re in, then automatically fine-tunes the picture and sound for the best possible result. Whether it’s a hushed dialogue between astronauts or a spectacular alien world exploding into colour, you’ll get perfectly balanced visuals and audio.

3. Unlock the Power of AI Colour Booster

Our smart AI Colour Booster intelligently adjusts and enhances colour levels scene-by-scene. Sci-fi worlds often demand both subtle shadow work and bursts of dazzling alien colour – and this feature ensures every hue is vivid without overwhelming the darker moments.

4. Boost Clarity with AI Upscaling

Our AI can take your favourite shows and movies and upscale them to ultra-high resolution, even if they weren’t filmed that way.[1] With greater clarity, detail and depth, the on-screen worlds have never looked more real. Think sharper asteroid surfaces, clearer starfields, and more defined spacecraft interiors, all optimised to look their best no matter the size or lighting conditions of your room.

5. Perfect Your Picture with SmartThings Calibration

For the ultimate set-up, use the SmartThings app’s Smart Calibration feature to tailor your TV’s picture precisely to your environment.[2] The app automatically adjusts your TV’s colours, brightness and detail based on your room’s lighting conditions, ensuring every futuristic skyline or mysterious alien corridor looks cinematic and exactly as the show’s creators intended.

6. Add a Soundbar for Out-of-This-World Audio

For a truly holistic experience, pair your TV with a sound system. You’ll feel the full effects of explosive sound design – whether it’s the quiet hum of a spaceship engine or the thunderous arrival of an alien fleet. It’s the final step in creating an entertainment set-up at home that looks and sounds out of this world.

[1] Upscaling may not apply to PC connection and Game Mode.

[2] Requires Samsung Account, SmartThings app, Internet connection, and SmartThings enabled devices.

Samsung Electronics, the Official Art TV of Art Basel, today announced the launch of the Art Basel in Basel (ABB) Collection, an exclusive curation of digital art available across Samsung TVs with Samsung Art Store^[1]. Representing the most extensive Art Basel collection to date, the ABB Collection introduces 38 curated works from globally renowned artists and galleries—marking a new milestone in Samsung and Art Basel’s mission to bring world-class art to a wider audience.

The ABB Collection stands apart for its emphasis on diversity, with works that span continents, mediums, and voices. For the first time, the collection features representation from an Africa-based gallery, deepening the global reach and cultural richness of the Samsung x Art Basel initiative. Some of this collection will be displayed at the Art Basel, from June 19-22, at Messe Basel in Switzerland^[2].

A Curated Vision of Global Expression

Handpicked from over 100 submissions, the 38 pieces in the ABB Collection were carefully curated with a focus on artist diversity, medium variety, and geographic representation. The collection celebrates both emerging talent and established visionaries, aligning with Art Basel’s dedication to championing contemporary art from all corners of the world.

Highlights include:

• Roméo Mivekannin, “Young woman with peonies after Frédéric Bazille” (2023): A compelling reimagining of classical portraiture from a postcolonial perspective.
• Basim Magdy, “An Intergalactic Messenger Teleported us to a Cave Settlement Ruled by Shared Compassion and Humility” (2022): A vibrant exploration of utopian futurism.
• Zandile Tshabalala, “Pink Blossoms” (2024): A powerful portrait celebrating Black femininity and nature.
• Antonia Kuo, “Willo” (diptych) (2024): A striking dual-panel composition that fuses digital manipulation with analog techniques.

The collection also includes works by iconic names such as Jo Baer, Kibong Rhee, and Lynn Hershman Leeson, further enriching the visual and thematic depth of this year’s selection.

ArtCube: An Interactive Hands-on Experience at Art Basel

To further highlight the intersection of art and technology, Samsung will present an interactive lounge titled ArtCube^[3] at Art Basel. This immersive showcase will demonstrate how The Frame, MICRO LED, and Neo QLED 8K redefine digital art experiences by displaying artwork—including selections from the Art Basel Collection—with breathtaking detail and depth.

ArtCube invites visitors to engage with the Samsung Art Store’s exclusive collections and freely experience the premium picture quality. Visitors can also make customized portraits of moving art pieces only available through ArtCube’s tailored curation. In addition to the ArtCube lounge experience, Samsung will host a series of panel discussions featuring influential voices from the contemporary art scene, sparking conversations around technology’s expanding role in artistic expression and accessibility.

Strengthening a Cultural Partnership

Samsung and Art Basel have partnered to introduce curated digital collections that began with the 2024 Art Basel Miami Beach, 2025 Art Basel Hong Kong, and now includes the 2025 Art Basel in Basel. Artworks from Art Basel Hong Kong, launched in March, have gained global popularity among Art Store users, ranking them in top 10 most-viewed art pieces^[4]. This ongoing collaboration highlights the shared vision of expanding the role of displays as vibrant platforms for storytelling and artistic dialogue.

“With the launch of a new collection in the Samsung Art Store for Art Basel in Basel 2025, we’re thrilled to offer our global audiences new ways to engage with our show,” said Maike Cruse, Director of Art Basel in Basel. Our global partnership with Samsung extends the visitor experience beyond the Messe and into people’s homes—creating new entry points to discover the exceptional artists and galleries that define our flagship fair in Basel.”

Completing a Unique Art Experience on Samsung Art TVs

Samsung Art Store offers the best way to transform your TV and elevate your home decor with the perfect piece of art for every season, holiday and mood. You can choose from over 3,500 works of art spanning over 800 artists, including the ABB Collection^[5].

Spanning the Neo QLED 8K, Neo QLED, QLED, The Frame and The Frame Pro, which are powered by Samsung Vision AI for AI-enhanced picture and sound, Samsung Art Store is newly available across the Samsung 2025 TV lineup. These TV models also come with new personalised features that bring users closer to all the shows, movies and sports they love. Across the lineup, Samsung offers more ways than ever to transform TV screens into personalised art galleries.

The Art Basel in Basel Collection is now available exclusively on the Samsung Art Store to all Samsung Art TV users.

For more information, visit www.samsung.com.

About Art Basel
Founded in 1970 by gallerists from Basel, Art Basel today stages the world’s premier art shows for Modern and contemporary art, sited in Basel, Miami Beach, Hong Kong, and Paris. Defined by its host city and region, each show is unique, which is reflected in its participating galleries, artworks presented, and the content of parallel programming produced in collaboration with local institutions for each edition. Art Basel’s engagement has expanded beyond art fairs through new digital platforms including the Art Basel App and initiatives such as the Art Basel and UBS Global Art Market Report and the Art Basel Awards. Art Basel’s Global Lead Partner is UBS. For further information, please visit artbasel.com

[1]Separate Art Store subscription and Samsung account required to access full selection of artwork. Samsung Art TV includes MICRO LED, The Frame, The Frame Pro, Neo QLED 8K, Neo QLED, and QLED models starting from Q7F and above.

[2] Event is open to the public from June 19-22, after VIP opening from June 16-18.

[3]Samsung Lounge ‘ArtCube’ is in Halle 1, the main exhibition floor inside Messe Basel.

[4]The information provided is based on the results collected during April 2025.

[5]Separate Art Store subscription and Samsung account required to access full selection of artwork.

The Home of Vision event was an immersive adventure bringing to life Samsung’s vision to elevate TVs from screens to intelligent smart home companions that adapt to your needs, becoming the centerpiece of the home.

Jose Barreiro-Lopez, Vice President of TV and AV, Samsung Europe, commented: “Samsung has been the No. 1 TV globally for 19 years in a row^[1]. This year we are transforming our TVs into a true AI-powered companion, designed to be at the heart of every home.

“Our event showcases the breadth of our TV line-up with the promise to elevate every home entertainment scenario. Whether you are immersed in a cinematic film, cheering on your favourite sports team or enjoying a gaming session with your friends, our TVs are built to cater for every experience, and Samsung Vision AI elevates them to the next level.”

Unlock the Full Potential of Vision AI at Home

“The Home of Vision” event featured immersive, interactive zones designed to showcase consumers’ favourite TV pastimes, Gaming, Movies and Sport, and how Samsung Vision AI is used to not only enhance the picture and sound of these experiences, but to create new ways to enjoy them.

Samsung’s Home of Vision cinema re-imagined iconic film scenes with stunning clarity and depth, thanks to powerful AI picture optimisation. Showcasing a diverse range of film genres, it demonstrated how advanced AI technologies can analyse your content and surroundings to automatically adjust the picture enhance your experience.

The film experience also features AI Sound. By analysing your room’s acoustic properties, it dynamically adapts the sound to create rich, spatial audio that surrounds you. The audio performance of the new line-up has also been upgraded. AI Sound works in combination with the latest Samsung Q-Series Soundbar line-up, which seamlessly integrates with selected TVs^[2] via Q-Symphony, perfect for cinema-like quality at home.

House of Vision’s Sports Zone further demonstrated how Samsung Vision AI intelligently adapts to your viewing set-up – offering a truly personalised experience for every sports fan.

Highlighting AI Motion Enhancer Pro, it sharpens low-resolution content, reduces blurring and ball distortion, allowing your TV to adapt for the sports you love watching. When watching fast-paced matches, such as football, AI Motion Enhancer Pro intelligently tracks the ball’s movement and enhances its resolution in real time – ensuring each moment appears crisp and clear, delivering a viewing experience that feels as immersive as being in the stadium.

For gamers, Samsung Vision AI can be a game-changer. Home of Vision featured an immersive e-sports inspired environment with Neo QLED 4K QN90F displays and dynamic lighting to create an engaging and atmospheric experience, showcasing features that respond to gameplay in real time.

AI Auto Game Mode automatically detects game titles and genres, fine-tuning settings to deliver a next-level experience – meaning gamers no longer need to manually adjust their settings. If you are a fan of RTS games and want to change over to an FPS, AI Auto Game Mode will adapt in real time, so you never miss a shot.

Powered by Samsung Vision AI, the latest Samsung TVs takes viewing experience to the next level – with industry-leading Quantum Dot technology delivering vibrant, true-to-life visuals for an unforgettable viewing experience. Samsung’s Glare-Free technology^[3], now introduced across select Neo QLED and OLED models, cuts reflections while preserving deep blacks and sharp images – even in bright rooms. A new anti-reflective material ensures stunning picture quality in any light.

Soundbar models such as the HW-Q990F and HW-Q930F offer a three-dimensional surround sound with support for Dolby Atmos and DTS:X, providing a superior audio experience.

Pricing & Availability

The following models from the 2025 line-up are available to purchase or pre-order:

• Neo QLED 8K – QN900F, QN990F – RRP starting from £3,399
• Neo QLED 4K – QN90F, QN85F, QN80F, QN70F – RRP starting from £1,099
• QLED – Q8F, Q7F – RRP starting from £519
• OLED – S95F, S90F – RRP starting from £1,499
• Lifestyle – Frame Pro, Frame – RRP starting from £1,099
• Soundbars – Q990F, Q930F, Q800F, QS700F – RRP starting from £749

Promotions available on Samsung.com/uk:

From 21st-27th May: on selected AI TVs

• Galaxy S25 on us with code AITV^[4]
• Up to 20% off with code SPRING^[5]
• Claim up to £1,000 cashback^[6]

From 28th May-10th June: on selected AI TVs

• Galaxy S25 on us with code AITV^[4]
• Up to 20% off with code SPRING^[5]

[1]Samsung TV has been ranked No.1 selling TV Brand for 19 consecutive years by Omdia

[2]Compatible list of Samsung TVs 2022-2025 available from Samsung.com

[3]Measured against Unified Glare Rating (UGR) testing standard, validated as ‘Glare Free’ by UL

[4]Purchase from samsung.com/uk by 10.06.25. Enter code AITV at checkout to redeem free Galaxy S25. Colour may vary. While stocks last

[5]Purchase from samsung.com/uk by 10.06.25. Enter code SPRING at checkout

[6]For cashback purchase by 27/05/25. Claim between 30 & 60 days of purchase. To claim and for full T&Cs see https://samsungoffers.claims/preorder2025VisionAI

Samsung Electronics Co., Ltd. today announced the addition of new pieces from Disney’s iconic portfolio to the Samsung Art Store,^[1] offering TV users worldwide a stunning new way to enjoy beloved visuals from Disney, Pixar, Star Wars and National Geographic — all in crystal-clear 4K resolution.

“We’re thrilled to expand our collaboration with Disney to offer their most beloved artwork to our global community of Art Store users,” said Heeyeong Ahn, Vice President of the Visual Display Business at Samsung Electronics. “By offering a diverse range of artistic content that transcends genres and generations, we aim to enrich the everyday lives of our users with art.”

The new Disney Collection transforms living rooms into immersive digital galleries, featuring classic and contemporary works that celebrate storytelling, adventure and the beauty of our planet. From the heartwarming tales of Disney princesses from films like “The Little Mermaid,” “Snow White,” and “Tangled” to the legendary “Star Wars saga” and the breathtaking wildlife of “Planet Earth,” the collection also offers fans a chance to discover new favorites — all through the lens of stunning digital art.

Samsung Art Store, a global digital art subscription platform available on Samsung TVs, now offers over 3,500 curated artworks from more than 800 artists and 70 world-class galleries and museums. First launched in 2017 with The Frame, the Art Store experience is now available on 2025 Samsung AI-powered Neo QLED and QLED TVs,^[2] giving more viewers access to premium art in 4K resolution.

In addition to this latest Disney collaboration, users can easily enjoy masterpieces from world-renowned museums such as the Museum of Modern Art (MoMA), the Metropolitan Museum of Art and the Musée d’Orsay, as well as a variety of contemporary and modern artworks showcased at Art Basel, from the comfort of their homes. The service also includes curated selections handpicked by professional art experts on a monthly basis, enhancing the overall viewing experience.

For more information, visit http://www.samsung.com/uk/.

[1]Art Store subscription and Samsung account required to access full selection of artwork.

[2]For models Q7F and above.

Offers will be available via Samsung.com and at Samsung KX:

TV & Monitors Offers:

• Neo QLED & OLED TVs: Enjoy up to 20% off selected Neo QLED and OLED TVs^[1]
• The Frame TVs: Get up to 20% off selected The Frame TVs^[1]
• Monitors: Save up to £200 on selected Monitors^[2]
• Monitors: Save up to 20% on selected Monitors with code EASTER^[3]

Home Appliances Offers:

• Home Appliances Bundle: Save 20% when you buy 3 selected home appliances together, or 15% when you buy 2^[4]
• Washing Machine & Tumble Dryer Bundle: Save 15% when you buy a selected washing machine and tumble dryer together^[4]
• Cooking Appliances: Save up to £200 on selected cooking appliances and get 15% off when you buy a selected oven and hob together^[4]
• Refrigeration: Save up to £500 on selected fridge freezers and get up to £200 off when you recycle your old one for free^[5]
• Vacuum Cleaners: Save up to £150 on selected vacuum cleaners and get up to £200 off when you recycle your old one for free^[5]

Mobile Offers:

• Galaxy Watch, Buds3, or Buds3 Pro: Get free Galaxy Buds3 Pro when you buy the Galaxy S25 Ultra^[6]
• Galaxy Tab S10 Series: Save £150 – £200 on the Galaxy Tab S10 series6 and get £150 off when you trade in any tablet or Android smartphone.^[7]Galaxy Watch Ultra: Get free Galaxy Buds3 Pro when you buy the Galaxy Watch Ultra^[8]
• Galaxy Watch7: Get a guaranteed £50 off the Watch7 when you trade in any smartwatch in any condition^[9]
• Galaxy Ring: Save £80 on the Galaxy Ring with code SPRINGSAVE^[10]
• Galaxy Tab S10 FE series: Claim a Slim Keyboard Cover worth £169 when you buy the Galaxy S10 FE or S10 FE+ by 13/05/2025^[11]
• Galaxy Tab S10 FE series: Get a guaranteed £100 off the Galaxy S10 FE series when you trade in any tablet or Android smartphone in any condition by 13.05.25^[12]

Computing Offers:

• Galaxy Book5 Series: Get a free Galaxy Tab S6 Lite when you buy from the Galaxy Book5 series^[13]
• Galaxy Book4 Edge: Save £100 – £200 when you buy the Galaxy Book4 Edge^[14]

Don’t miss out on these incredible Easter offers from Samsung UK! Visit samsung.com/uk/offers to explore the full range of products and take advantage of these limited-time deals.

[1]Use code EASTERTV at checkout on samsung.com/uk by April 22, 2025. While stocks last.

[2]Purchase from Samsung.com/uk by 22.04.25

[3]Purchase from Samsung.com/uk by 22.04.25. Enter code at checkout. Not to be used in conjunction with any other offer.

[4]Purchase from samsung.com/uk by April 29, 2025. Discount applied automatically at checkout when two or more qualifying products are in the basket. Excludes all vacuum cleaners, microwaves, and accessories. Not in conjunction with any other offer. While stocks last.

[5]Purchase from samsung.com/uk by April 29, 2025. Customers must apply the Trade Up discount on the product page before checking out. Recycled products are non-returnable and have zero value. You must make sure it is ready for collection at the same time we deliver your new product. We reserve the right to refuse the delivery if you fail to do so. You will be required to pay a surcharge equal to the amount of the discount you received, if you do not recycle or have your product ready for recycling. Offer cannot be combined with multi-buy promotions for Home Appliances. Each household may only recycle one of each type of product and will receive only one Trade Up discount for each product type recycled. The Trade Up discount is an incentive to recycle it is not a Trade In value for the recycled product.

[6]Purchase from Samsung.com by 15.04.25. Free Buds3 Pro automatically added at basket. Colour and size assigned at random and could differ from imagery. Product might ship separately.

[7]Purchase from Samsung.com by 13.05.25. £150 value based on any tablet or Android smartphone, in any condition. Charges apply if you don’t send us your Trade In device. T&Cs apply.

[8] Purchase from Samsung.com by 22.04.25. Free Buds3 automatically added at basket. Colour and size assigned at random and could differ from imagery. Product might ship separately.

[9]Purchase from Samsung.com by 22.04.25. £50 value based on any smartwatch in any condition. £100 value based on any smartwatch in any condition. Values can vary by model and condition of Trade In device, and on purchases of exclusive colour devices. Charges apply if you fail to send us your Trade In device. T&Cs apply.

[10]Purchase from Samsung.com by 22.04.2025. Apply code at checkout to redeem. Voucher codes cannot be combined with any other offer.”

[11]Purchase a Samsung Galaxy Tab S10 FE or Tab S10 FE+ device by 13/05/2025. Claim an AI Book Cover Keyboard Slim in Black by visiting www.samsungoffers.claims/TabS10FELaunchOffer within 30 days of purchase. UK/ROI. 18+ only.

[12]Purchase from Samsung.com by 13.05.25. £100 value based on any tablet or android smartphone, in any condition. Charges apply if you don’t send your Trade In device. T&Cs apply.

[13]Purchase from samsung.com by April 29, 2025. Free Tab S6 Lite (Model SM-P620NZAAEUB) will be added automatically in the basket. Items may be delivered separately. While stock lasts.

[14]Purchase from Samsung.com by 29.04.25

Quantum dots are ultra-fine semiconductor particles that are tens-of-thousands times thinner than a human hair. Since inception, their physical characteristics that allow them to provide the highest level of colour accuracy and brightness among existing materials positioned them to revolutionise display technology.

When used in displays, quantum dots support a wide colour gamut that closely matches colours perceived by the human eye and facilitate pixel-level light adjustment for more accurate black levels. Emitting light in all directions, quantum dots deliver uniform luminance and consistent colour from any viewing angle while minimising blue light exposure for a more comfortable viewing experience.

▲ SUHD TVs at CES 2015

What Sets Samsung’s QD TVs Apart: Content, Film Quality and No-Cadmium Technology

The TV industry continues research and development into the commercialisation of quantum dots as the material becomes a game-changer in display technology. For that reason, a variety of quantum dot TVs have hit the market recently — offering a wide range of options to customers.

However, key differences in quantum dot TVs lie in how the technology is implemented and the overall quality of the display. To ensure a premium viewing experience, factors such as the amount of quantum dot content, the quality of quantum dot film and the use of no-cadmium materials must be considered.

▲ Factors to consider when selecting a high-quality quantum dot TV

Quantum Dot Content

The true quality of a quantum dot TV is defined by its quantum dot content. Higher concentrations of Quantum Dots in the QD layer are required to achieve the vivid, rich picture quality and colour expression that QLED displays are known for.

Quantum Dot Film

Quantum dot displays have a simpler and more efficient structure compared to LCDs. Samsung QLEDs eliminate the need for a phosphor layer, as the QD layer itself, together with the blue backlight combine to enhance brightness and deliver more vivid colours. A quantum dot OLED (QD-OLED), which consists of a thin-film transistor (TFT) layer^[1], a self-emitting light source and a quantum dot film that uses the light emitted from the light source, takes a step further enhancing picture quality. In either case, a dedicated quantum dot film that contains sufficient quantum dots is key in delivering top-class picture quality and longevity.

▲ A comparison of QD-OLED and LCD displays

No Cadmium

In the early stages of developing quantum dot TVs, cadmium was considered the most efficient material for producing quantum dots and essential to achieving the technology’s key benefits of quantum dots such as colour reproduction and contrast ratio.

However, cadmium’s toxicity and environmental impact became a significant obstacle to the commercialisation of quantum dot technology. The use of cadmium in consumer electronics is permitted, but is subject to stringent safeguards as the material restricted under EU law^[2], making its widespread use difficult despite being the most suitable material for implementing quantum dot technology.

In response to this challenge, Samsung developed and patented the world’s first no-cadmium quantum dot material in 2014 and successfully commercialised quantum dot technology with its SUHD TVs in the following year to open a new era of quantum dot TVs. To this day, Samsung remains the only major TV brand to bring this technology to the market.

10 Years of Quantum Dot Innovation and Leadership

 Samsung was one of the first to recognise the potential of quantum dot technology and has led innovation in the global display market over the past decade through continuous research and investment.

▲ A timeline of Samsung’s quantum dot technology development from 2001 to 2022

Samsung began researching and developing quantum dot technology in 2001 — at a time when there was limited research on non-cadmium materials. Achieving vivid colours required making the nano-sized particles uniform, but the lack of technology and research made mass production extremely challenging.

Despite these obstacles, Samsung succeeded in creating a no-cadmium nanocrystal material in 2014. Since then, the company has accumulated extensive expertise — registering more than 150 patents — and continuously worked on advancing the technology. As noted above, delivered another innovation in 2015 when it unveiled the world’s first SUHD TVs with no-cadmium quantum dot technology.

▲ QLED TVs (75Q8C and 88Q8F) at Samsung’s First Look 2017 event during CES 2017

Not wanting to stand still, Samsung further refined the technology when it released its first QLED lineup in 2017, setting a new standard for premium TVs. By applying metal quantum dot technology, Samsung achieved the Digital Cinema Initiative’s colour standard DCI-P3 and achieved 100% colour volume for the first time — thereby presenting unparalleled colour expression^[3] Notably, the use of inorganic quantum dot technology protected the screens from burn-in^[4] to ensure consistent picture quality over time.

▲ (From left to right) Kwang-Hee Kim, Dr. Taehyung Kim, Dr, Eunjoo Jang, Sungwoo Kim and Seon-Myeong Choi from Samsung Advanced Institute of Technology

Following its success in developing a red light-emitting element for displays in 2019, the company enhanced the luminous efficiency of blue self-emitting QLEDs — considered the most challenging to implement among the three primary QLED colours^[5] — to an industry-leading 20.2%^[6]

“Discovering a blue material for self-emitting QLEDs and demonstrating industry-leading performance at the device level were significant achievements of this research,” said Dr. Eunjoo Chang, a fellow at Samsung Advanced Institute of Technology. “Samsung’s distinctive quantum dot technology has once again overcome technical barriers.”

These cutting-edge advancements didn’t stop there. They led to the launch of the QD-OLED TVs, making history at CES 2022 by winning the Best of Innovation award for integrating quantum dot technology and OLED displays.

Our latest Neo QLED models take things one step further by replacing standard LEDs with a higher number of mini-LEDs, allowing for even more detail, brightness, and vivid colours, and are even available with 8K resolution. It goes without saying that we complement the hardware with the latest software, including AI Upscaling and optimisation and now, Vision AI as well^[7]

Samsung remains dedicated to advancing quantum dot technology through continuous innovation. The company continues to invest in leading display technology — from QLED through QD-OLED to Neo QLED — by offering high brightness, colour accuracy and frequency. Driven by Samsung’s unrivalled quantum dot innovations, the future of display technology is brighter than ever.

[1]An electronic circuit that adjusts and controls the light-emitting layers

[2]The Restriction of Hazardous Substances Directive 2002/95 restricts the usage of cadmium to 100 ppm for materials used for most products

[3]Colour Volume: What it is and Why it matters for TV: http://bit.ly/2masnPw

[4] Occurs when a static image is displayed for too long, causing colour distortions or ghost images to remain on screen

[5]Red, green and blue

[6]https://news.samsung.com/global/samsung-electronics-develops-industry-leading-blue-qled-technology

[7] Samsung Vision AI | CES 2025 | GLOBAL

According to market research firm Omdia, Samsung achieved a 28.3% market share in the global TV market in 2024, maintaining the number one ranking it has held since 2006. This continued success is driven by the company’s commitment to premium and ultra-large screen innovation, as well as the introduction of cutting-edge, AI-powered TVs.

“Samsung’s 19-year reign as the global TV market leader has been made possible by the trust and support of our customers,” said Hun Lee, Executive Vice President of Visual Display Business at Samsung Electronics. “We will continue to shape the future of the TV industry with innovations like AI-powered TVs, delivering products and services that meaningfully enrich people’s lives.”

Samsung Electronics secured its position as the global leader in the TV market for the 19th consecutive year (Source: Omdia , Feb-2025. Results are not an endorsement of Samsung)

Dominance in the Premium and Ultra-Large TV Segments

Samsung solidified its leadership in the high-end TV market, particularly in the premium ($2,500+) and ultra-large (75-inch and above) segments:

• Premium ($2,500+) TVs – Samsung captured a 49.6% market share, accounting for nearly half of the global premium TV market.
• 75-inch and above – Samsung led the ultra-large category with a 28.7% market share.

QLED and OLED TV Success

Samsung also maintained its leadership in the QLED and OLED segments, reinforcing its dominance in the premium TV industry:

• QLED TVs – With 8.34 million units sold, Samsung commanded a 46.8% market share, further strengthening its leadership in this category. The global QLED market also saw significant growth, surpassing 10% of total TV sales for the first time.
• OLED TVs – Samsung’s OLED sales reached 1.44 million units in 2024, securing a 27.3% market share. This marks a year-over-year (YoY) increase of 42% and 4.6% in unit sales and market share, respectively, reflecting strong consumer demand for Samsung’s OLED innovations.

Transforming Home Entertainment With AI and Art

At CES 2025, Samsung unveiled Vision AI, a breakthrough in AI-powered screens that extends beyond traditional entertainment. By analysing user preferences, intent and habits, Vision AI delivers a seamlessly personalized viewing experience that shapes the future of smart home displays.

Samsung is also expanding its Samsung Art Store — originally available exclusively on The Frame — to Neo QLED and QLED models this year, providing more consumers with access to a personalised digital art experience.

[1] Samsung TV has been ranked No.1 selling TV Brand for 19 consecutive years by Omdia

LONDON, UK – 16 April, 2024 – Samsung Electronics Co., Ltd. teamed up with Prime Video to celebrate one of the most highly anticipated TV series this year, Fallout, an adaption of one of the biggest global gaming franchises.

Fallout is the story of the haves and have-nots in a world in which there’s almost nothing left to have. The series is set two-hundred years after the apocalypse, where the people of luxury fallout shelters are forced to return to the land their ancestors left behind—and are shocked to discover a complex and weird universe waiting for them.

Between 5^th – 11^th April, the Samsung KX space was transformed to celebrate the launch with surprises and nods to the show, including an impressive 4-meter-tall vault door entrance, TV props flown over from Kilter Films USA, a ‘Crack the code’ challenge for a chance to win a Samsung TV and custom Fallout Xbox console, as well as a gaming zone for fans to enjoy the Fallout franchise on our cutting-edge Neo QLED and Odyssey screens.

Zeena Hill, Marketing Director of TV/AV at Samsung Electronics UK&I, said, “We are really excited to be partnering with Prime Video to celebrate this highly anticipated series. The Fallout franchise has a long-standing, loyal fan base which we experienced first-hand through our exclusive KX screening events that sold out in just a few hours. The fans were able to enjoy the events in multiple ways not only through the pre-launch, exclusive screening but also through a showcase of our industry-leading TVs and display monitors, where they could play the game itself and experience the post-apocalyptic world in all its glory.”

The early screening evenings were ticketed between 5^th and 7^th only, and had sold out at full capacity within hours after releasing to the public, showing the buzz and excitement from TV and gaming fans. All fans were able to enjoy a special release Nuka Victory Cola Jones Soda as well as snagging Fallout merchandise and memorabilia.

Fans can now watch full series launches exclusively on Prime Video.

To watch Fallout on Prime Video click through to Watch Fallout – Amazon Prime

To learn more about Samsung KX click through to Samsung KX – Homepage

LONDON, United Kingdom – Jan. 7, 2024 – Samsung Electronics Co., Ltd. today announced its latest Neo QLED, QLED, MICRO LED, OLED and Lifestyle display line-ups ahead of CES® 2024. The announcement also served to kick off the AI screen era through the introduction of a next-generation AI processor poised to redefine the perception of smart display capabilities. In addition to bringing improved picture and sound quality, the new line-ups provide users with AI-powered features secured by Samsung Knox, focusing on inspiring and empowering individual lifestyles.

“Now that we are living through the hyper-connected era, it’s no longer just about delivering quality visual experiences. Displays should enhance our lives both on and off the screen,” said SW Yong, President and Head of Visual Display Business at Samsung Electronics. “Samsung’s AI screens, powered by on-device AI technology, are designed to be the centrepiece of users’ homes, connecting all compatible devices to offer users a more flexible and diverse lifestyle.”

Double the AI Performance for Enhanced Neo QLED 8K Picture Quality

Samsung’s newest Neo QLED 8K TVs offer the full package, including lifelike picture quality, premium audio technology and a rich array of apps and services^[1]. At its core, the 2024 QN900D Neo QLED 8K is Samsung’s latest and most innovative TV processor yet: NQ8 AI Gen3, which has a neural processing unit (NPU) that is twice as fast as that of its predecessor. The amount of neural networks has also increased eightfold from 64 to 512, allowing everything on screen to be displayed in crisp detail.

The Neo QLED 8K line-up also brings a suite of picture quality and design enhancing features, including:

• 8K AI Upscaling Pro:^[2] Leverages NQ8 AI Gen3 for enhanced 8K upscaling, sharpening low resolution content so that it is displayed in ultra-high resolution.
• AI Motion Enhancer Pro: Solves common issues in viewing ball sports, such as ball distortion, when streaming high-resolution sports matches through this feature^[3] powered by NQ8 AI Gen3. The feature automatically detects the sport type and uses deep learning to apply the proper ball detection model.
• Real Depth Enhancer Pro: Adds details to fast-moving scenes using AI to precisely control mini LEDs. By detecting the part of a scene that the human eye would naturally focus on and bringing it to the foreground, images appear more lifelike and three dimensional.
• Infinity Air Design: Complements QN900D Neo QLED 8K’s impeccable picture quality with a screen only 12.9mm in depth^[4], allowing for an immersive viewing experience that focuses on high resolution and outstanding sound quality. It is also offers a unique mirror effect in which the TV appears to hover in its surroundings.

The performance of the Neo QLED 8K is rounded out by immaculate audio quality, on par with the stunning 8K picture quality on screen.

• 2024 Q-Symphony: Allows users to connect multiple wireless speakers and a soundbar to a TV or projector for perfect audio synchronisation across shows, movies, and playlists.
• Active Voice Amplifier Pro: A proprietary AI dialogue booster that utilises exclusive deep-learning technology to significantly enhance dialogue and voices on screen. It separates voices from mixed audio, enhancing voice input so users can easily follow the conversation on screen at any volume.

2024 Tizen OS Streamlines the Home TV Experience^[5]

The 2024 Tizen OS brings content front and centre on the 2024 line-up. It offers a personalised content and service experience based on different accounts set up on smart TVs. Now, different members of each household with a Samsung Smart TV can set up a profile for customised recommendations and a more personalised overall experience.

• Samsung TV Plus: The updated user interface (UI) includes a new home screen with an overview of available content, with added categories for faster content discovery. The service will also connect with Samsung accounts to easily access users’ favourite channels and content while offering tailored content suggestions based on viewing history.

Connected, Inclusive Experiences With the Samsung Ecosystem^[6]

With Samsung TVs at the centre of the home, users can reap the benefits of the latest innovations and enjoy seamless connectivity between devices in their day-to-day life. In 2024, Samsung will vastly improve its connected experience with Samsung Daily+^[7], a hub for in-home activity. It provides a wide range of services and features — from personal training to video calls and remote PC solutions — in one single interface. New features include the following:

• Workout Tracker: This free service^[8] puts real-time exercise data — such as workout duration and heart rates from wearable devices — on top of users’ content on Samsung screens to keep them both entertained and informed while working out at home.
• TechnoGym^[9]: enhances your home workout with high-quality fitness and wellness videos from the world-class instructors at TechnoGym. Discover these curated contents for maximum performance, only on Samsung TV.
• F45: Users can experience F45’s world-renowned dynamic HIIT workouts, now in your living room through high-intensity workout videos.
• FlexIt^[10]: Live one-on-one sessions with top fitness and wellness professionals.

Samsung’s latest 2024 TVs and screens also come with greater compatibility across various devices within the SmartThings ecosystem, allowing a more integrated connection between TVs and smartphones or wearable devices for a greater level of customization, accessibility and convenience.

• Mobile Smart Connect: All of the new featured apps and services are easily controlled with the SmartThings Mobile Plugin, which transforms the smartphone into a multi-functional remote that offers users greater control over their screens. With a straightforward pop-up interface and a customisable UI, the app provides convenience and enhanced accessibility.
• 360 Audio: The audio feature, previously offered on Galaxy devices, has also expanded to Samsung TVs and screens. Now, Samsung Galaxy Buds^[11] seamlessly connect to TVs to deliver spatial audio for movies, shows and even gaming titles, so users can be truly immersed in visual content and gameplay.
• Vibrary: Enjoy your favourite artist’s high-quality images via the big screen of your TV. With Ambient Mode, you can be welcomed every day by your favourite artist. You can also enjoy photos and music from TV and mobile devices through Casting, providing a seamless viewing experience.

The latest TV and screen line-up also boasts enhanced accessibility offerings, allowing more users to enjoy their favourite content than ever before.

• Remote for Barrier Free: An app designed for users with visual, auditory or physical impairments that enables more thoughtful TV control via smartphones. The highly customisable app incorporates UI enhancements such as intuitive button placement, distinct colours and tactile feedback, while also integrating Samsung’s latest accessibility features such as voice guides for easy access right from the smartphone.
• Relumino Together Mode^[13]: Relumino is a feature that enables people with low vision to enjoy their favourite TV shows, movies and games without the need for wearable hardware. With AI technology dynamically outlining the edges of on-screen elements and rebalance colours, the feature enables users with low vision to more clearly see people and objects. Relumino Together Mode provides standard screens and Relumino Mode screens side-by-side, so people with low vision and their families can enjoy TV together.

MICRO LED: Pushing the Boundaries of Display Technology

With the new transparent MICRO LED, Samsung is showing the world that there are infinite possibilities for screens. The screen, which looks like a piece of transparent glass, boasts an extremely small MICRO LED chip and precision manufacturing process that eliminates seams and light refraction. This allows the transparent MICRO LED to create a clear, unobstructed picture for various use cases in both homes and B2B environments.

Touting a modular design that allows users to personalize the shape, size and ratio of screens to fit any space, MICRO LED is a truly innovative screen technology. Samsung’s years of research and development — stemming from its semiconductor expertise — have led to an extremely effective process, allowing LED chip operation circuits to be directly deposited on the glass and thereby mitigating the loss of brightness that users may experience with conventional displays.

Offering Wider OLED Line-ups to Meet Consumer Preferences

Samsung’s 2024 OLED TVs build on the legacy of last year’s models, with the S95D offering an ultra-large 77-inch canvas for high-detail, a high-frame rate and intensely vibrant picture. The display is 20% brighter than previous models, with deep and rich blacks and AI-enhanced colour accuracy so pure that it’s Pantone Validated.

New ‘OLED Glare Free’ technology^[14] — specifically designed for 2024 S95 OLED screens — preserves colour accuracy and reduces reflections while maintaining image sharpness to ensure an immersive viewing experience, even in daylight. The OLED-optimised, low-reflection coating overcomes the trade-off between gloss and reflection thanks to a new, specialised hard-coating layer and surface coating pattern.

The S95D’s screen will captivate audiences with advanced, proprietary picture-quality engines that preserve bright whites, deeper blacks and accurate colours. In addition to being Samsung’s brightest OLED screen yet, it also features high refresh rates of up to 144Hz^[15], so sports fans and gamers can enjoy seamless motion and crystal-clear action on their screens.

Samsung has also introduced the S90D in various sizes, from 48” to 83’’.^[16]

New Lifestyle Products Deliver Bespoke Solutions to Enrich Every Lifestyle

In addition to its award-winning lifestyle line-up that includes The Frame, The Serif and The Terrace, Samsung is reaffirming its commitment to “Screens Everywhere, Screens for All” with the various new products in its latest lifestyle line-up. These new additions provide another level of customisation and personalisation, as seen below:

• The Frame: Already the best-selling lifestyle screen product, The Frame comes with new enhancements to boost the art experience. Now with over 2,500 artworks from world-renowned museums and galleries in the Art Store^[17], users can enjoy an Art Store experience that is even better than before. The Frame’s new art streaming feature gives users a taste of the Art Store’s diverse collection by providing them with free hand-selected artworks monthly. Moreover, the 2024 Frame helps reduce energy costs by up to 10% with the variable refresh rate adjustment available in Art Mode^[18].
• The Premiere 8K Projector: The Premiere 8K is the world’s first projector offering wireless connectivity. Removing the need for cables, this solution allows users to keep their living spaces neat and tidy. The ultra-short throw projector comes packed with smart features — such as picture-off premium home audio, cloud gaming, always-on voice with far-field mic and four multi-view screen splits — to extend usability and provide almost increased use cases. The projector incorporates Samsung’s patented “Sound-On-Screen” technology, integrating the top speaker module and software algorithms for an immersive sound experience.
• The Freestyle 2^nd Gen: Launched in September 2023, the second iteration of the portable projector features Smart Edge Blending, which supports seamless merging of projections from two The Freestyle devices to create a large screen for pictures and videos. It allows two devices to project an image as big as 160-inches with a 21:9 screen ratio, with no manual adjustment needed.

New Soundbars for Immersive Audio Experience

To top off a home entertainment set up, the 2024 soundbar line-up offers newly updated models for even more immersive audio experiences, which are particularly bolstered by advanced AI algorithms.

• Music Frame: This customizable speaker is compatible with SmartThings and provides surround sound when paired with Samsung TVs and soundbars. Music Frame can either operate as a standalone wireless speaker or pair with a Samsung TV and soundbar via Q-Symphony to augment bass and surround sound. Seamlessly blending into its environment by camouflaging itself inside modern picture frames, Music Frame provides high-quality sound while fitting anywhere into your home.
• HW-Q990D: This exceptional soundbar delivers our best sound experience yet. Hear the finer detail and precise sound across all your content through an incredible 11.1.4channel sound experience with powerful Dolby Atmos. Newly added to this premium soundbar is 4K 120Hz pass-through of content for a lightning fast immersive gaming experience. It analyses audio and uses AI to optimise sound for the perfect experience across a wide range of content.
• HW-S800D: This ultra-thin, 1.6-inch-deep soundbar is designed to fit seamlessly into any space and provides rich and immersive sound. At only a third of the depth of conventional soundbars, the S800D has 10 drivers, including dedicated overhead speakers and a centre channel for crystal-clear vocals and superior sound quality. The combination of a deep bass subwoofer and passive radiator technology enhances the listening experience with deep, distortion-free bass in a compact form factor. 

Samsung’s 2024 TV and soundbar line-up promises a seamless fusion of cutting-edge technology and user-centric design, setting the stage for personalised, immersive experiences that redefine the way people live and engage with their devices.

[1] A Samsung account is required for full use of all functions. Additional costs for subscriptions may apply when using streaming services

[2] QN900D only. 8K AI Upscaling for other models.

[3] QN900D only. Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.

[4] 12.9mm in depth only applies to 65’’ QN900D.

[5] A Samsung account is required for full use of all functions. Additional costs for subscriptions may apply when using streaming services

[6]A Samsung account is required for full use of all functions. Additional costs for subscriptions may apply when using streaming services

[7] Samsung Daily+ will be applied to DU7000↑ and rolled out worldwide.

[8] Workout Tracker is compatible with Galaxy Watch 4 and up, YouTube and TV program content. It will be compatible with various third-party devices later in 2024.

[9] Samsung account required. Additional costs for subscriptions may apply when using streaming services

[10] FlexIt requires a compatible USB or mobile phone camera and scheduling an appointment in advance. Samsung account required. Additional costs for subscriptions may apply when using streaming services.

[11] Compatible Galaxy Buds 2 required and sold separately.

[12] Applicable to Q70D and above

[13] Applicable to Q80D and 2024 Neo QLED models. Works on sources provided through DTV and HDMI only.

[14] UL’s verification validates the ‘OLED Glare Free’ claim by assessing the products against Unified Glare Rating (UGR) testing standard set by the International Commission on Illumination (CIE) and testing standard set by the International Organization for Standardization.

[15] Max 144Hz. 4K 144hz is only available with PC connected content.

[16] Size and model availability of OLEDs may vary by country.

[17] Separate Art Store subscription is required. A single user subscription for Samsung Art Store costs £3.99/month or £39.99/year.

[18] This feature applies to the 55’’ display and above.

With its technical expertise and industry-leading innovation, Samsung Electronics has been recognised once again by market research firm Omdia as the No 1 selling TV brand in 2022, making it the 17th year in a row the company has ranked first  for TV sales. This accomplishment can be attributed to the company’s commitment to premium viewing experiences and user-centred design.

By prioritising its premium product lineup, Samsung has upheld its unparalleled leadership in the TV industry for an impressive 17 years, exemplified best by its Neo QLED lineup. In 2022, Samsung sold a staggering 9.65 million units of QLED and Neo QLED TVs, bringing cumulative sales to 35 million units since its launch in 2017. Samsung also dominated the ultra-large TV market segment in 2022, reporting a 36.1% and 42.9% market share for TVs over 75-inches and 80-inches respectively. For the premium TV market priced over $2,500, Samsung retained the largest market share by revenue at 48.6%.

“Our track record of industry leadership over the past 17 years was made possible by our consumers’ continued loyalty and trust in our products,” said Cheolgi Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “We will continue to pave the path to create the most premium device experiences that go beyond premium picture quality.”

Samsung’s leadership of TV sales for 17 consecutive years is a testament to the company’s commitment to providing the most innovative products with consumer-centric designs and upgraded user experiences. The launch of the Bordeaux TV in 2006 marked the mainstream adoption of LCD TVs with sophisticated designs and light-weight form factor. It was also the first time for Samsung to rank number one in the global television market. The company continued to bring groundbreaking technologies closer to consumers by launching its first LED TV in 2009 and Smart TV in 2011, holding the top position in the market throughout each of those launches and after.

Samsung continued to push the boundaries of picture quality and innovation by introducing products with the latest technologies as well. In 2017, Samsung defined the term “next-generation display” by unveiling the first QLED TV, which utilised quantum dot technology to achieve 100 percent colour volume for the first time in the industry. In 2018, the company launched the groundbreaking QLED 8K, followed by the Quantum Mini LED-backed Neo QLED and the self-illuminating MICRO LED in 2021. This collection of innovative technologies redefined the standard for TV picture quality and continued to set new industry benchmarks each time.

Additionally, Samsung has been at the forefront of pioneering new categories such as the Lifestyle series. Starting with the iconic design of The Serif in 2016, Samsung has continued to evolve its product line-up with designs to enhance the user experience through products such as The Frame, The Sero, The Terrace, The Premiere and The Freestyle.

In 2023, Samsung’s commitment to innovation continues with the development of intuitive technology designed to meet the needs of users. SmartThings will enable seamless integration and connectivity of multiple devices with security remaining a top priority, empowering users to create deeply personalised experiences that accommodate both their unique preferences and needs.

*Samsung TV has been ranked No.1 selling TV Brand for 17 consecutive years by Omdia.