“In environments where critical decisions depend on what people see, visual accuracy and reliability matter,” said Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “We’re proud to see our professional monitors used in these real-world settings, and we continue to focus on developing display technologies built on precision and trust.”

Short track speed skating is one of the fastest and most technically demanding sports in the Olympic Winter Games. Races are often decided by razor-thin margins — sometimes as little as 0.001 seconds — and outcomes can hinge on brief moments such as athlete contact or the precise positioning of a skate blade. In these situations, officials rely on high-speed camera systems and real-time video review to evaluate incidents and ensure fair competition.

To support this process across short track speed skating disciplines, professional Samsung monitors are used to enable real-time video review and competition monitoring. With the aid of these monitors, officials can clearly assess critical moments and confidently make rulings.

ViewFinity S8: Supporting Officiating with Clear, Reliable Visual Review

In officiating areas near the field of play at Milano Cortina 2026, Samsung’s 37-inch ViewFinity S8 monitors (S80UD model) have been deployed to support fair play through real-time video review and competition monitoring.

The ViewFinity S8 features a 4K UHD (3,840 × 2,160) resolution and a 16:9 aspect ratio, offering a larger viewing area that allows officials to examine fine details without compromising clarity. Compared to standard 32-inch displays, the expanded screen enables clearer inspection of close calls at the same magnification, helping officials review footage with greater confidence. HDR10 support further enhances contrast and colour expression, ensuring faithful reproduction of video feeds during critical decision-making moments.

Odyssey Ark: Supporting Broadcast and Production Operations

Samsung monitors have also been installed in video rooms operated by Olympic Broadcasting Services (OBS), the official Olympic broadcaster for the International Olympic Committee (IOC). In these broadcast and production environments, Odyssey Ark supports teams monitoring multiple live feeds on a 55-inch display with a 1,000R curvature and 4K UHD (3,840 × 2,160) resolution.

Designed to enhance immersion while minimising visual distortion, Odyssey Ark helps broadcast teams maintain a clear view of fast-paced action as competition intensity unfolds. A 1ms GtG^[1] response time supports consistent image clarity during dynamic scenes, contributing to smooth monitoring across live production workflows.

Bringing Advanced Monitor Display Technology to Global Sporting Events

During the Olympic Winter Games Milano Cortina 2026, Samsung is carrying out its global Olympic and Paralympic partnership campaign, “Open Always Wins.” First introduced at the Olympic and Paralympic Games Paris 2024, the campaign reflects the value of openness — embracing differences, rejecting discrimination and creating greater possibilities through collaboration. At Milano Cortina 2026, the message is shared alongside Team Samsung Galaxy, Samsung’s official Olympic and Paralympic athlete ambassadors.

Building on its experience supporting live competition and broadcast environments at Milano Cortina 2026, Samsung will continue developing monitor solutions optimised for global sporting events and complex on-site operations, supporting fair competition and seamless production under the most demanding conditions.

[1]Gray-to-Gray, the length of time required for a pixel to transition from one shade of gray to another.

“The world of gaming is constantly evolving. The latest monitor technology is crucial for gamers to open new doors to adventure and perform their best. Samsung is striving to be a leader in the gaming monitor space with our newest Odyssey monitors, unlocking the ultimate level of immersion, and creating new experiences for gamers worldwide,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “Gamescom is a place where the future of gaming is discussed. We can’t imagine a better place to have the future of monitors on display.”

The Odyssey Neo G9 57” and Odyssey Ark 55” are being featured at Samsung’s booth in Hall 9, together with new experiences from Activision Blizzard including Warcraft^® Rumble, World of Warcraft^®, and Overwatch^® 2: Invasion.

“Activision Blizzard is thrilled to join forces with Samsung at Gamescom, an iconic event that celebrates the gaming community,” said Jim McMullin, Managing Director at Activision Blizzard EMEA. “Together with Samsung, we are proud to offer an exclusive pre-launch hands-on Warcraft Rumble gameplay experience, showcasing the power of our games on the cutting-edge Galaxy devices, alongside World of Warcraft as you’ve never seen it before on Super Ultra-Wide Odyssey monitors, and the exciting next chapter of Overwatch 2, Overwatch 2: Invasion.”

Defy Reality and Conquer All with the Odyssey Neo G9 57”

As the first Dual UHD monitor on the market, the Odyssey Neo G9 57” is designed to deliver groundbreaking visual experiences for gamers looking to enhance performance and sharpen their competitive edge.

The 1000R curvature in the 57” screen is as wide as two 32” UHD monitors, wrapping around users with pin-sharp images and a wide field of view, immersing them into their games like never before.

Quantum Matrix Technology powers Samsung’s Quantum Mini LED lighting in the screen, which offers smaller, discrete dimming zones. The result is a better distinction between light and dark areas of the screen, with sharp contrast and less blooming.

The Odyssey Neo G9 makes the most out of its Quantum Mini LED lighting by combining it with VESA Display HDR1000. With 1,000-nit peak brightness, HDR content appears vivid and life-like, with accurate colour and contrast reproduction, as well as enhanced colour expression and depth.

To demonstrate the immersive quality of the Odyssey Neo G9, Samsung has collaborated with Pearl Abyss at this year’s GamesCom.

Lybee Park, CEO of Pearl Abyss Europe, expressed her excitement: “Our collaboration with Samsung for this year’s Gamescom fills us with enthusiasm. Together, we stand ready to captivate visitors with Black Desert Online’s critically-acclaimed ‘Land of the Morning Light,’ showcased on Samsung’s cutting-edge lineup of gaming monitors. This synergy promises an unmatched level of immersion for players. As an added bonus, every player will receive a complimentary copy of Black Desert Online, which includes the aforementioned expansion. Beyond that, participants will also have the chance to secure exclusive rewards, prizes, and engage with our cosplayers, Community Managers and Game Masters in a truly interactive experience.”

The gaming performance matches the level of visual quality to help gamers meet their full potential. 240 Hz refresh rate and 1ms response time (GTG)^[1] delivers less blur and minimised ghosting, so gamers can react instantly and seal their victory with a smooth viewing experience and exhilarating gameplay. AMD FreeSync Premium Pro technology^[2] provides smooth tear and stutter-free gaming.

The incredible world’s first in Dual UHD visual performance is matched by an incredible connectivity option. The Odyssey Neo G9 offers VESA-certified DisplayPort 2.1 connectivity. DP 2.1 supports unprecedented bandwidth to facilitate smooth gaming, efficient video playback and resolution greater than 8K. In addition to the DP2.1, the Odyssey Neo G9 57” also offers HDMI 2.1 and a USB hub, so gamers can hook up all their devices and elevate their game with less mess.

“By bringing DisplayPort 2.1 connectivity to a gaming monitor, Samsung is opening new doors for gamers,” said Scott Herkelman, Senior Vice President and General Manager, Graphics Business Unit at AMD. “More bandwidth, higher speeds and faster refresh rates provide new levels of performance and visual fidelity in games, and together the new Samsung displays and Radeon RX 7000 Series graphics cards will deliver the most vivid and immersive gaming experiences yet.”

With such a wide, high-definition screen and new inputs, gamers can use the Odyssey Neo G9 57” in place of multiple monitors, keeping their desk clean from clutter, while creating a comfortable multitasking single-screen environment. Picture-in-Picture and Picture-by-Picture mode offer multiple inputs at one look, and the monitor use Auto Source Switch+ to instantly connect to new devices without flipping through input sources. An ergonomic stand, Core Lighting+ and CoreSync make the monitor fit in any environment and match the mood of the game with ambient lighting.

In August 2023 and September 2023, the Samsung Odyssey Twitch channel is also celebrating the launch of the Odyssey Neo G9 with a special event, Odyssey Evolves. Some of the biggest streamers will be playing the hottest games on the Odyssey Neo G9 and giving away prizes for channel followers – including a $10,000 gaming setup that includes the Odyssey Neo G9.

The Odyssey Neo G9 57” is available to pre-order via samsung.com from 23^rd August at £2,199.99 RRP. Customers who pre-order will also able to claim a free of charge Samsung Jetbot worth £399^[3].

Explore a new frontier with the upgraded Odyssey Ark 55”

The world’s first 55-inch 1000R curved gaming screen is getting an upgrade. Adding onto the stunning picture quality, form factor and professional-level gaming performance, new features designed for convenience and quality open new paths for gamers looking to unlock ultimate entertainment.

A 165Hz refresh rate and 1ms response time (GTG)^[4] give gamers the edge to win, and Cockpit mode gives them whole new perspectives to explore with a vertical orientation.

Added features to the Odyssey Ark (Model name: G97NC) include the new Samsung Multi View, which lets users see up to 4 inputs on screen at once.^[5] It takes split-screen capabilities to the next level, letting gamers get full command and convenience in one screen, even when using external devices. One screen with multiple inputs keeps desks streamlined and clutter-free, so gamers can focus on the game at hand.

In the new Multi View, users can see input from three HDMI ports, as well as the new DisplayPort 1.4 connection. This new input can support 4K UHD streams for high quality entertainment.

The Ark is now also more than a personal gaming theatre – it’s a single source for all computer needs. The added KVM (Keyboard, Video, Mouse) switch feature^[6] makes the Odyssey Ark the single command station for a smooth multitasking experience across multiple devices. Users can control all the devices connected to the monitor, with a single mouse and keyboard set up.

The Odyssey Ark 55” will be available to purchase in the UK later this year.

Experience the Future of Gaming with Bethesda Game Studios’ Starfield on Samsung Gaming Hub

Bethesda Game Studios’ hotly anticipated open-world space adventure Starfield will be available through the Samsung Gaming Hub with an Xbox Game Pass subscription on September 6.^[7] Samsung Gaming Hub gives gamers a whole new way to discover and instantly stream cloud games from industry-leading gaming partners on supported 2023 TVs and monitors with no console required, including the Samsung Neo QLED 8K.

“Starfield introduces players to a massive new universe, one that will look amazing on Samsung’s TVs &Gaming Monitors,” said Pete Hines, SVP, Head of Publishing at Bethesda Softworks. “The opportunity to stream the game directly through Samsung products allows us to reach even more players. Our team is beyond excited to get Starfield into the hands of gamers across the globe. See you in the stars!”

To learn more about our visual display products, please visit: https://www.samsung.com.

[1] The actual response time may vary by content and monitor settings.

[2] AMD FreeSync technology requires AMD Radeon graphics and a display that supports FreeSync technology as certified by AMD. AMD FreeSync Premium technology adds requirements of mandatory low framerate compensation and at least 120 Hz refresh rate at minimum FHD. AMD FreeSync Premium Pro technology adds requirements for the display to meet AMD FreeSync Premium Pro compliance tests. See www.amd.com/freesync for complete details. Confirm capability with your system manufacturer before purchase. GD-127

[3] Purchase from Samsung.com by 05.09.23. Free VR30T80313W/EU automatically added to basket with qualifying item. Not in conjunction with any other offer except trade up. While stocks last.

[4] The actual response time may vary by content and monitor settings.

[5] In Cockpit Mode, Multi View can show up to 3 screens on one display.

[6] Each computer must be connected via USB Upstream cable, sold separately. Requires the Easy Setting Box program on each PC.

[7] Availability of Gaming Hub and Xbox Game Pass support may vary by region.

Founded in 1953 as Die Gute Industrieform e.V., the iF Design Award conducts comprehensive evaluations of factors including differentiation and impact across a total of nine categories: Product, Packaging, Communication, Professional Concept, Interior Architecture, Architecture, Service Design, User Experience (UX), and User Interface (UI).

“It is important to design meaningful experiences that integrate shifting customer values with innovative technologies,” said TM Roh, President and Head of Corporate Design Center at Samsung Electronics. “We will continue to contribute to our customers’ lives and our society with designs that cater to all needs.”

Gold Award Recognises Design That Offers Customised Experiences for Different Lifestyles

The Bespoke Infinite Line is a premium built-in look refrigerator that is available in a choice of fridge, freezer or wine cellar models and features a timelessly contemporary modular design that seamlessly blends into any interior^[2]. With simple lines, high-quality natural materials and features that maximise convenience and streamline food storage, the Bespoke Infinite Line adds lasting value to consumers’ kitchens.

The refrigerator’s exterior is made from premium aluminum that is more dent- and scratch-resistant and allows marks and stains to be easily wiped away. The interior is bright and refined with its Black Metal Cooling and Tunnel Lighting — two features that epitomise the refrigerator’s elegant balance of form and function.

Total of 80 Awards, From Product to UX Design, Including TVs, Home Appliances and Smartphones

Samsung Electronics’ 80 wins across all design categories, including Product and UX, were the most of any nominee at this year’s awards.

In addition to the Bespoke Infinite Line’s Gold Award, Samsung received awards in the Product category for the Odyssey Ark, the world’s first 55-inch 1000R curved gaming screen; the Bespoke Jet, a cordless stick vacuum with an all-in-one Clean Station; and the Galaxy Z Flip4 Bespoke edition, a smartphone that offers an exclusive customisation experience by allowing users to design a device that is uniquely theirs.

Samsung’s accessibility-enhanced TV UX, which includes an avatar-based Sign Language Guide that provides explanations of TV menus in sign language, and Samsung Space Tycoon, a virtual space and management simulation game on the Roblox metaverse platform where users can create and play games and share experiences using Samsung products, were also recognised for design excellence.

[1] Availability may vary by region.

[2] The refrigerator is available globally, and availability of other products may vary by region.

LONDON, UK – 29 November 2022: Samsung Electronics Co., Ltd. have collaborated with luxury London hotel W London to launch the UK’s first ever Gaming Suite, bookable until April 2023. The personalised gaming suite saw YouTube sensation Vikkstar123 kick-off the opening with a live stream of highly awaited Warzone 2.0 on Wednesday 16^th November.

Featuring Samsung’s Odyssey Ark – the world’s first 55-inch 1000R curved gaming screen – W London’s WOW Suite has been transformed into a gamer’s paradise, priced at £1,500 per night. The Odyssey Ark display delivers a 165Hz refresh rate, 1ms response time (GtG^[1]) plus an all-new Cockpit Mode and an exclusive controller, the Ark Dial – offering the ultimate window into the world of gaming with unparalleled immersion.

As guests step into the futuristic suite, they will immediately absorb the set-up of the Samsung gaming monitor, for the most cinematic and hands on experience. Gamers can expect to play on one of the world’s leading consoles, Xbox Series X, and CyberPower PC on a Secretlab MAGNUS Metal Desk, played in the assured comfort of Secretlab TITAN Evo 2022 chair, designed for support and unrivalled performance, with Hyper X supplying all the necessary peripherals.

As gamers progress through levels, and combat across the battlefield, so too will appetites increase. W London has created a designated ‘brain food’ menu available to order through in-room technology to the suite, set to fuel all competitive needs. The menu will see the likes of Chicken or Tofu baos, partnering with DIRTEA (the pure and potent functional mushroom extract) to create DIRTEA Sliders, and high-energy protein balls.

The gaming suite can be booked for an overnight stay package, with in-room dining and personalised touches. Designed for anyone who enters to leave feeling like a gaming professional, the suite will allow gaming enthusiasts to take their hand and become immersed in this high sensory experience, ideal for friends or solo gaming. 

W London Gaming Suite featuring the Samsung Odyssey Ark launched on Wednesday 16^th November and is open until April 2023.

For more information on the Samsung Odyssey Ark and gaming monitors, please visit: https://www.samsung.com/uk/monitors/gaming/

^[1] Grey to Grey. A unit of measurement of pixel speed. Used to measure the response time of gaming monitors.