Across mountains, cities and stadiums – from San Siro to the slopes of Livigno, from the Olympic Village to the heart of Milan – Samsung’s mobile innovation helped connect athletes, fans and communities in every moment.

Guided by the message “Open always wins,” Samsung brought new perspectives to the Olympic and Paralympic Winter Games, opening up podium celebrations, broadcast storytelling, athlete connection and everyday interactions in ways that felt more personal, more immersive and more human than ever before.

Key Milano Cortina 2026 numbers:

• Victory Selfie: The Victory Selfie was incorporated into the official medal ceremony across all events at the Olympic and Paralympic Winter Games Milano Cortina 2026
• Team Samsung Galaxy: 73 athletes across 18 countries shared their Openness stories throughout Milano Cortina 2026
• Galaxy Z Flip7 Olympic Edition distributed: To nearly 3,800 Olympic and Paralympic athletes
• Opening Ceremony broadcast integration: 26 Galaxy S25 Ultra devices embedded with Olympic Broadcasting Services (OBS)
• Interpreter-enabled Games-time support: 850+ Galaxy devices embedded with Interpreter provided across the Olympic and Paralympic Winter Games footprint
• Galaxy Charging Station: 64 stations helped spectators stay powered throughout the Games

The Samsung Newsroom revisits the defining milestones that shaped Milano Cortina 2026.

Winning Together: Victory Selfie Becomes Iconic Podium Culture

On the Olympic podium, the instinct to share a once-in-a-lifetime achievement comes naturally. Victory Selfie captures that instinct —as a real, athlete-shaped moment of connection, self-expression and shared celebration.

▲ Gold medalists of Team United States, silver medalists of Team Japan and bronze medalists of Team Italy pose for a Victory Selfie after the figure skating team event. (Photo by Andreas Rentz / Getty Images)

At Milano Cortina 2026, Victory Selfie continued to grow into an iconic podium culture, reflecting how athletes choose to remember and share the emotion of the moment — whether standing alone, side by side, or as a team. Powered by the Galaxy Z Flip7 Olympic Edition^[1], medalists captured their victories during the medal ceremony, turning medal moments into personal, shareable memories in their own voice.

Across the Olympic and Paralympic Winter Games, Victory Selfie became an official part of the medal ceremony across all events — reinforcing the podium as more than a ceremonial stage, but a cultural moment of unity, gratitude and celebration.

In a broader sense, Victory Selfie also reflected the spirit of Openness — showing that the Olympic and Paralympic Games are not only about competition, but about sportsmanship, connection and the moments that bring people together beyond results.

That same spirit continued beyond the podium, as Team Samsung Galaxy shared “Open always wins” stories throughout the season, with 68 members across 17 countries bringing fans closer to the athletes and moments behind the Games.

Nearly 3,800 Athletes Connected With the Galaxy Z Flip7 Olympic Edition

For Milano Cortina 2026, Samsung provided the Galaxy Z Flip7 Olympic Edition to nearly 3,800 Olympians and Paralympians. Designed as an intelligent, pocket-sized companion, the Olympic Edition supported athletes from Olympic Village life to medal ceremonies.

▲ U.S. figure skaters, including Team Samsung Galaxy star and Milano Cortina 2026 gold medallist Alysa Liu, show off their Galaxy Z Flip7 Olympic Edition at the Samsung Open Station in the Olympic Village. (Photo courtesy of Samsung Electronics)

With Galaxy AI at the core, the Olympic Edition helped athletes communicate, create and share more seamlessly throughout their Games-time journey. Key capabilities included:

• Interpreter^[2], powered by Galaxy AI — enabling real-time translation processed directly on device, helping conversations stay natural
• Dual Recording^[3], allowing athletes to capture both sides of a moment at once — their reactions and the world around them — for richer, more immersive storytelling
• Photo Assist^[4], supporting fast, high-quality edits that helped athletes be creative and share memorable images with ease
• Now Brief^[5], delivering personalised daily updates such as reminders and calendar events to support a smoother routine amid an intense schedule
• Games-time athlete services and connectivity support, including access to Athlete365, the Galaxy Athlete Card helping athletes stay informed and connected throughout the Olympic and Paralympic Games

The device’s distinctive design — combining Samsung’s signature blue with a custom gold frame — symbolised both unity and excellence, reflecting the spirit of Milano Cortina 2026.

Dynamic Perspectives: Galaxy Devices Integrated Into the Opening Ceremony Broadcast

Milano Cortina 2026 also expanded how fans experienced Games-time storytelling. In collaboration with Olympic Broadcasting Services (OBS), Samsung helped introduce new, immersive perspectives into the Opening Ceremony broadcast environment.

For the first time at an Olympic Winter Games Opening Ceremony, 26 Galaxy S25 Ultra devices were embedded across the live broadcast setting. Positioned across athlete entrance tunnels, stadium stands and dynamic camera rig placements, Galaxy devices captured immersive views wirelessly and in real time — complementing traditional broadcast infrastructure and helping viewers worldwide feel closer to the emotion of the moment.

▲ The Galaxy S25 Ultra helped film the live broadcast of the Opening Ceremony of the Olympic Winter Games Milano Cortina 2026 at San Siro Olympic Stadium (Photo courtesy of Samsung Electronics)

From the Parade of Nations to behind-the-scenes celebrations, athletes also used their Galaxy devices to capture and share personal Opening Ceremony memories — extending the experience beyond the stadium into the hands of the people who lived it.

Beyond the Spotlight: Connecting Everyday Moments Across the Olympic and Paralympic Games

Across Olympic Villages and venues, Samsung equipped select Games-time support teams with Galaxy devices featuring Interpreter, powered by Galaxy AI^[6] — enabling real-time translation processed directly on device, supporting day-to-day interactions without relying on network connectivity across geographically distributed mountain locations.

▲ Team Samsung Galaxy figure skater Daniel Grassl of Italy uses Galaxy AI-powered Interpreter at the Milano Cortina 2025 Olympic Village (Photo courtesy of Samsung Electronics).

In total, more than 850 Galaxy devices embedded with Interpreter were provided to a select group of volunteers to support Games-time assistance across the event footprint, helping conversations stay smooth, welcoming and human-centered.

Inside competition venues, Samsung technology also supported operations and fair play. Samsung monitors supported officiating in Short-Track Speed Skating disciplines, contributing to operational clarity and consistency during competition.

Around host cities and venues, 64 Galaxy Charging Stations helped spectators stay powered during long event days, ensuring meaningful moments could be captured and shared in real time, without interruption.

Samsung House: A Central Hub for Openness

At the heart of Milan, inside the historic Palazzo Serbelloni, Samsung House became a central gathering space for athletes, media and partners throughout both the Olympic and Paralympic Winter Games.

▲ A view of Samsung House, inside the historic Palazzo Serbelloni, in Milan, Italy (Photo courtesy of Samsung Electronics)

It hosted National Olympic Committee events, live competition viewings, athlete visits, media engagements and stakeholder meetings – creating space for reflection and shared celebration beyond competition.

The venue also showcased Samsung’s Olympic legacy through the Olympic Edition Gallery, featuring Olympic Editions from across the years and bridging nearly four decades of innovation with the present moment of Milano Cortina 2026.

▲ Norwegian speed skater and 5000m gold medallist Sander Eitrem visits Samsung House and takes a Victory profile photo with the Galaxy S25 Ultra. (Photo courtesy of Samsung Electronics)

Meanwhile, the Victory Profile portrait series was captured on Galaxy S25 Ultra — featuring athletes throughout Milano Cortina 2026 — and visitors were invited to step into the experience themselves, using the same device to capture their own moment.

Opening Up the Future: From Milano Cortina 2026 to LA28

From Olympic Editions distributed to thousands of athletes, to broadcast integration, AI-powered communication tools and Games-time operational support, Samsung’s role at Milano Cortina 2026 reflected the evolving way the world experiences the Olympic and Paralympic Games.

As Milano Cortina 2026 came to a close, attention began to shift toward what comes next. Building on the spirit of “Open always wins,” Samsung will continue to open up the Olympic and Paralympic experience with new perspectives, new technologies and new generations, ensuring that connection remains at the heart of the Olympic and Paralympic Games through LA28.

[1]Galaxy Z Flip7 Olympic Edition is not for sale.

[2]Interpreter requires Samsung Account login. Certain languages may require language pack download. Service availability may vary by language. Accuracy of results is not guaranteed. Availability and supported features may vary by country, region or carrier. Availability of supported languages may vary. Supported languages include Korean, English, French, German, Italian, Spanish, Portuguese, Chinese, Japanese, Polish, Hindi, Thai, Vietnamese, Russian, Bahasa Indonesia, Arabic, Dutch, Swedish, Turkish, Romanian, Filipino, and Gujarati.

[3]Dual Recording zoom-in feature supports up to 10x.

[4]Generative Edit feature for Photo Assist requires a network connection and Samsung Account login. Editing with Generative Edit may result in a resized photo up to 12MP. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[5]Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model or apps. Some features may require a network connection.

[6]Samsung account login and network connection required. Galaxy AI features are provided for free. Future releases may include additional advanced features that are offered as part of a paid subscription plan. Different terms may apply for AI features provided by third parties

LIVIGNO, ITALY – FEBRUARY 22: Gold medalist Ailing Eileen Gu of Team People’s Republic of China, Silver medalist Fanghui Li of Team People’s Republic of China and Bronze medalist Zoe Atkin of Team Great Britain take a victory selfie during the medal ceremony for the Women’s Freeski Halfpipe Final on day sixteen of the Milano Cortina 2026 Winter Olympic games at Livigno Air Park on February 22, 2026 in Livigno, Italy. (Photo by Cameron Spencer/Getty Images)

London, UK – 22nd February 2026 – Fresh from delivering a standout performance at Milano Cortina 2026, world champion freestyle skier Zoe Atkin stood at the top of the podium and did what a new generation of athletes now instinctively do – she captured the moment.

Zoe’s victory selfie, captured on the Galaxy Z Flip7 Olympic Edition^[1], wasn’t just a celebration. It was the culmination of early alarms, relentless training cycles, the setbacks and the incremental breakthroughs that built up to this defining run.

As a Team Samsung Galaxy athlete, Atkin represents a new era of Olympians who don’t just perform on the world stage, but bring fans into their life in real time.

As with every elite performance, the medal-winning moment was shaped long before she dropped in. As Zoe recently said in an interview:

“Your brain is totally empty; you can just be in your body and feel the sensations of what you’re doing. For me, that’s when it’s really fun because I feel like I’m flying above the crowds on the side of the halfpipe. I’m way above them and I can hear them screaming – I’m never that present, or in the moment, anywhere else.”

That ability to be fully present is built on disciplined preparation. As she explained in the same interview: “I’m very regimented about getting enough rest. I aim for between nine and 10 hours if I’m training the next day and calculate what time I need to wind down, just to make sure I’m asleep on time.”

To get her head in the zone before competition, Zoe also meditates – a practice that helps lower her baseline stress levels, something she can see reflected in her health and fitness data. “It stops me spiralling and helps me stay grounded,” she says. By tracking her recovery, rest and stress metrics, she ensures that when it’s time to drop in, both mind and body are aligned.

Using her Galaxy Z Flip7 Olympic Edition, Zoe could instantly connect with family, teammates and fans throughout her Olympic Games journey, sharing not just the medal, but the joy, relief and pride that followed. Before competitions, she has spoken about how connection grounds her: “Even if it’s just five minutes…seeing their faces resets me.”

From sharing her training runs, to taking her Victory Selfie at Milano Cortina 2026, Zoe brought fans closer to the Games than ever before.

Annika Bizon, Mobile Experience Vice President of Product and Marketing, Samsung UK & Ireland, said:

“The beauty of the Olympic and Paralympic Games lies not only in the medal ceremony, but in the journey that leads there. Zoe’s performance at Milano Cortina 2026 is a powerful reminder that progress is built in the unseen moments – the resilience, the setbacks and the relentless preparation that shape an athlete long before they step into the spotlight.

“At Samsung, we believe that when athletes stay open – to growth, to possibility, to new ways of connecting – they create the space to push boundaries. Zoe choosing to share that moment in real time reflects how today’s athletes are bringing fans closer to the full experience, not just the final result.”

[1]Galaxy Z Flip7 Olympic Edition is not for sale.

Today, Olympic pins are far more than souvenirs. Worn on lanyards and jackets, displayed in collections around the world and traded in Olympic Villages and fan zones, they serve as tangible symbols of connection long after the Games conclude. Each pin carries a story — of where it came from, who exchanged it and the moment it represents. 

© 2024 / International Olympic Committee (IOC) / MAKINO, Rakuto

Why Olympic Pins Matter

Unlike medals, which recognise athletic achievement, Olympic pins are designed to be shared. Their value lies not in competition, but in connection. 

Pin trading reflects the core values of the Olympic movement by inviting participation from athletes, fans, volunteers and visitors alike, fostering cultural exchange through designs inspired by host cities, sports and national identities, and encouraging togetherness through face-to-face interaction in an increasingly digital world. 

Through every exchange, pins become reminders that the Olympic Games are as much about meeting one another as they are about sport. 

Samsung and a Modern Take on a Timeless Ritual

The spirit of pin sharing reflects Samsung’s role in connecting people through the Olympic movement. At Milano Cortina 2026, Samsung continues its long-standing tradition of Olympic pin creation with a new collection developed in collaboration with acclaimed illustrator Olimpia Zagnoli. 

Inspired by the energy of the Winter Olympics and the cultural character of Milan and Cortina, the designs bring bold colour, movement and warmth to a winter setting — inviting people to connect through art and shared experience. Created not just to be worn but to be exchanged, each pin acts as a conversation starter, opening the door to new encounters, memories and friendships throughout the Games. 

Samsung celebrates the Olympic spirit with a designer Pin Collection by Olimpia Zagnoli

A Small Symbol with a Big Meaning

More than a century after the first Olympic badges were created, pin trading remains one of the most human traditions of the Olympic Games. In a world shaped by technology and global change, the simple act of exchanging a pin continues to express something timeless: openness, generosity and the joy of connection. 

The tradition lives on with Milano Cortina 2026 — one pin, one exchange and one shared moment at a time. 

▲ Samsung Galaxy Z Flip7 Olympic Edition for Milano Cortina 2026.

Samsung Electronics Co., Ltd., a Worldwide Olympic and Paralympic Partner, today unveiled the Galaxy Z Flip7 Olympic Edition^[1], exclusively designed for all athletes competing at the Olympic and Paralympic Winter Games Milano Cortina 2026.

Provided to almost 3,800 Olympians and Paralympians from approximately 90 countries, the special edition device will accompany athletes throughout their Games-time experience — supporting life in the Olympic Village while enabling them to capture and share meaningful moments from competition to celebration.

The Olympic Edition will be incorporated into official podium moments via the Victory Selfie, which is making its Winter Olympics debut at Milano Cortina 2026. For the first time, it will expand to team sport competitions at Olympic Games so that all participating athletes can document their moment of victory through their own lens.

In addition, athletes^[2] from select National Olympic Committees (NOCs) will be able to share their personal passions and spirit through the Victory Profile, a new photo series captured with the Galaxy S25 Ultra.

▲ Samsung Galaxy Z Flip7 Olympic Edition for Milano Cortina 2026.

“Athletes are at the heart of the Olympic and Paralympic Games, and for nearly 30 years Samsung has supported them as a Worldwide Partner through meaningful mobile innovation,” said Stephanie Choi, EVP and Head of Mobile Marketing Center, Mobile eXperience (MX) Business at Samsung Electronics. “Since Sochi 2014, we’ve supported athletes with Olympic Editions and we’re honored to continue this commitment at Milano Cortina 2026. With Olympic Edition, athletes will be able to connect with fans and families at every unforgettable moment in their own way.”

A Special Olympic Edition To Celebrate the Olympic Winter Games

The Galaxy Z Flip7 is an intelligent pocket-sized companion built for seamless interaction and everyday reliability. It integrates Galaxy AI with a new edge-to-edge FlexWindow, providing an effortless mobile AI experience.

This intuitive, one-handed usability makes the Galaxy Z Flip7 a practical support for athletes throughout the Olympic and Paralympic Winter Games. Some key features include:

• The dual rear camera system, including 50MP Wide^[3] and 12MP Ultra-Wide lens, delivering flagship-level.

• Now Brief^[4], which provides personalised daily updates such as reminders, calendar events and fitness summaries. It can also access health and wellness data from certain applications.

• Photo Assist^[5], which brings studio-quality enhancements to images by moving, erasing or enlarging objects, adjusting angles, and filling in backgrounds with AI-powered capability.

• On-device Interpreter^[6] lowers the language barrier by providing real-time translation regardless of network connection, allowing seamless communication — even in mountainous areas.

▲ Samsung Galaxy Z Flip7 Olympic Edition Package.

Adding to these features, the Galaxy Z Flip7 Olympic Edition introduces an iconic design that commemorates athletes’ participation in the Olympic and Paralympic Winter Games, as well as practical services to help enhance their experience in the Olympic Village and throughout competition.

The signature blue colour covering the back glass of the device aligns with the unique style of Milano Cortina 2026, and represents the combination of Samsung’s long-standing identity and the cultural resonance of Italian azure. The colour also reflects the spirit of unity and sportsmanship embodied by the Olympic Games. The custom gold metal frame symbolises athletes’ pursuit of excellence and podium moments, as well as the brand’s aspiration for the best. The Olympic Edition device also comes with a clear magnet case with a blue circular magnet, surrounded by gold laurel leaves added as a motif of victory.

▲ Special Wallpapers and On/Off Animation for Galaxy Z Flip7 Olympic Edition.

Each device also includes special Olympic Winter Games–themed wallpaper created specifically for Milano Cortina 2026. The colourful curves represent winter sports, inspired by marks generated from the interaction between skate blades and ice surfaces. These design elements celebrate the Olympic spirit and each athlete’s passion.

Athletes can make moments with fans, family and teammates more memorable with Dual Recording, a feature that allows them to capture both what they see and their own reactions in a single shot by using the rear and front cameras at the same time.

Tailored exclusively for the Olympic Edition, athletes can access Dual Recording mode simply by swiping the shooting mode within the Camera app. Athletes can also open up new and creative angles that bring the action closer using the split view by zooming in^[7] on the rear-camera view, and can preview their shots in real-time directly on FlexWindow.

The Galaxy Z Flip7 Olympic Edition comes with a pre-loaded curated suite of essential apps and services to support athletes throughout Milano Cortina 2026:

▲ Galaxy Athlete Card helps athletes connect with one another and be part of a shared Olympic and Paralympic community.

• To encourage connection among athletes during their stay, the Galaxy Athlete Card experience offers a digital means for exchanging profiles, collecting cards and participating in interactive activities, helping to foster a sense of community across disciplines and delegations.

• Athletes will also receive complimentary connectivity via a 100GB 5G eSIM, along with access to digital passes and services in Samsung Wallet, developed in collaboration with Worldwide and Local Partners to facilitate their daily needs during Milano Cortina 2026. This includes Coca-Cola Free Beverage Key, which can be used at vending machines across the Villages.

• Athlete365 offers performance and mental health support while delivering key competition information. It is integrated into Galaxy AI’s Now Brief feature, keeping athletes updated with the latest Olympic Games-related news at a glance.

• Other applications — including the official Olympic Games app, IOC Hotline and PinQuest — improve day-to-day convenience in the Olympic Village while aiding athletes’ performance on and off the field of play.

• The pre-installed fitness application will enable athletes to track workouts and receive personalised training insights when using exercise equipment installed inside the Olympic and Paralympic Villages.

Marking the Moment of Victory, Together

▲ (From left) Silver medalist Baasankhuu Bavuudorj of Team Mongolia, gold medalist Natsumi Tsunoda of Team Japan and bronze medalists Shirine Boukli of Team France and Tara Babulfath of Team Sweden pose for their Victory Selfie after the women -48 kg judo competition. (Photo by Patrick Smith / Getty Images)

First introduced at Paris 2024, the Victory Selfie — powered by the Olympic Edition — allowed athletes to capture their moments of victory directly from the podium and share them from their own perspective, making moments more connected.

At Milano Cortina 2026, the Victory Selfie will make its Winter Olympics debut — and introduce a new, expanded format. For the first time, it will extend beyond individual and pair events to include wider team celebrations for Olympic Games, reflecting the collaborative nature of winter sports. Athletes can now capture and share their achievements together with teammates and instantly share them with their loved ones and fans around the world, so they can also join that life-changing moment.

Capturing the First Spark of Excitement With the Victory Profile

▲ (From left) Alex Hall, Flora Tabanelli, Gilli Kim

Athletes’ journeys extend far beyond the competition, encompassing preparation, anticipation and the emotions surrounding the Olympic and Paralympic Winter Games. To reflect this broader journey and celebrate the athlete experience, Samsung introduces the Victory Profile, a new athlete storytelling initiative developed with nine NOCs. The Victory Profile leverages curated portraits captured on the Galaxy S25 Ultra to vividly showcase each athlete’s unique passion and individuality.

The Victory Profile adds a new perspective to the Winter Olympics experience by highlighting moments beyond the podium and providing athletes with a personal keepsake that reflects their journey, as well as their unique personalities. The initial project will start with approximately 490 athletes from France, Germany, Italy, Korea, Norway, the Netherlands, Sweden, the U.K. and the U.S.

Helping Shape the Future Games – Times Experience

Samsung will continue to use its mobile innovation to open up the Olympic and Paralympic Games to fans around the world, making every moment feel more connected. Through its devices and athlete-centered experiences, Samsung is creating new ways for athletes to share their journeys — from preparation to the podium — while bringing fans closer to the moments and people that define the Olympic and Paralympic Games.

The Galaxy Z Flip7 Olympic Edition will be distributed at Olympic Villages across six cities, starting on January 30^th. The Samsung Open Station will also offer on-site professional customer service to help athletes activate devices, transfer data and receive general technical support.

About Samsung’s Involvement in the Olympic Games
Samsung has been a Worldwide Olympic Partner since the Olympic Winter Games Nagano 1998. For nearly 30 years, athletes and fans have trusted Samsung’s transformative mobile technology to share the Olympic spirit globally and to help shape the digital future of the Olympic Games for Milano Cortina 2026 and beyond. The company’s commitment to the Olympic Movement soon faces its fourth decade of partnership and extends through Los Angeles 2028. Samsung’s purposeful innovations in the wireless communications and computing equipment category, including equipment that features artificial intelligence, virtual reality, augmented reality and 5G will help to change the way the world experiences the Olympic Games.

About Samsung’s Involvement in the Paralympic Games
Samsung is a Worldwide Partner of the International Paralympic Committee (IPC) in the wireless communications and computing equipment category. Starting from Paralympic Winter Games Torino 2006, the company has proudly supported the Paralympic Movement and enabled athletes and fans around the world to share the excitement and inspiration of the Games through Samsung’s transformative mobile technology. Samsung’s commitment to the Paralympic Games will extend through to Los Angeles 2028 and be celebrated through innovative mobile and computing experiences powered by purposeful innovations in the wireless communications and computing equipment category, including equipment that features artificial intelligence, virtual reality, augmented reality and 5G.

[1]Galaxy Z Flip7 Olympic Edition is not for sale.

[2]Victory Profile is offered only to those athletes from 9-NOCs who were willing to participate the program. This photo program is not an official collaboration with the IOC.

[3]50 MP resolution is available on Galaxy Z Flip7’s rear wide camera only

[4]Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model or apps. Some features may require a network connection.

[5] Generative Edit feature for Photo Assist requires a network connection and Samsung Account login. Editing with Generative Edit may result in a resized photo up to 12MP. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[6]Interpreter requires Samsung Account login. Certain languages may require language pack download. Service availability may vary by language. Accuracy of results is not guaranteed. Availability and supported features may vary by country, region or carrier. Availability of supported languages may vary. Supported languages include Korean, English, French, German, Italian, Spanish, Portuguese, Chinese, Japanese, Polish, Hindi, Thai, Vietnamese, Russian, Bahasa Indonesia, Arabic, Dutch, Swedish, Turkish, Romanian, Filipino, and Gujarati.

[7]Dual Recording zoom-in feature supports up to 10x.