Victory Selfie: An Iconic Podium – and Cultural – Moment Enters Its Next Chapter at Milano Cortina 2026
In sport and in life, some moments are too meaningful to experience alone. They are instinctively shared – captured not for perfection, but for memory, connection, and self-expression.
On the Olympic podium, that instinct comes into focus. After years of preparation and competition, athletes stand side by side in a moment that is emotional, unfiltered, and deeply human; one they want to remember as themselves and share with the people who supported them along the way.
That insight led Samsung to introduce Victory Selfie as part of official medal ceremony programming, bringing the most natural and authentic way athletes capture their lives onto the podium. Shaped by athletes themselves, it has become an iconic part of the medal-winning experience.
Now, at Milano Cortina 2026, Victory Selfie enters its next chapter, powered by the Galaxy Z Flip7 Olympic Edition.
Not only is it making its Olympic Winter Games debut, it also is expanding beyond individual and pair podium moments to capture shared victory – allowing full teams to celebrate side by side, just as they trained, competed, and earned their medals together. [1]
Since its inception at Paris 2024, Victory Selfie has helped this once-in-a-lifetime Olympic moment feel closer and more personal. Nearly 300 Victory Selfies were taken with the Galaxy Z Flip6 Olympic Edition in Paris, capturing the vibrant, diverse personalities of the athletes on the podium.
From spectators seeing the moment captured live, to athletes sharing their Victory Selfie image with family, fans and followers around the world, Samsung is helping reinforce the podium as a cultural stage — where sport, self-expression, and shared victory come together, and where an iconic moment continues to grow beyond the Olympic Winter Games.
MILAN, ITALY – FEBRUARY 08: Gold medalists of Team United States, Silver medalists of Team Japan and Bronze medalists of Team Italy pose for a photo on the podium by taking a victory selfie during the Medal Ceremony for the Team Event on day two of the Milano Cortina 2026 Winter Olympic games at Milano Ice Skating Arena on February 08, 2026 in Milan, Italy. (Photo by Andreas Rentz/Getty Images)
MILAN, ITALY – FEBRUARY 08: Gold medalist Sander Eitrem of Team Norway, Silver medalist Metodej Jilek of Team Czechia, and Bronze medalist Riccardo Lorello of Team Italy take a victory selfie following the medal ceremony after Speed Skating Men’s 5000m on day two of the Milano Cortina 2026 Winter Olympic games at Milano Speed Skating Stadium on February 08, 2026 in Milan, Italy. (Photo by Sarah Stier/Getty Images)
ANTHOLZ-ANTERSELVA, ITALY – FEBRUARY 08: Gold medalists Eric Perrot, Quentin Fillon Maillet, Lou Jeanmonnot and Julia Simon of Team France, Silver medalists Tommaso Giacomel, Lukas Hofer, Dorothea Wierer and Lisa Vittozzi of Team Italy and Bronze medalists Justus Strelow, Philipp Nawrath, Vanessa Voigt and Franziska Preuss of Team Germany pose for a photo by taking a victory selfie on the podium during the medal ceremony for the Mixed Relay 4 x 6km (M+W) on day two of the Milano Cortina 2026 Winter Olympic games at Anterselva Biathlon Arena on February 08, 2026 in Antholz-Anterselva, Italy. (Photo by Michael Steele/Getty Images)
LIVIGNO, ITALY – FEBRUARY 08: Gold medalist Zuzana Maderova of Team Czechia, Silver medalist Sabine Payer of Team Austria, and Bronze medalist Lucia Dalmasso of Team Italy pose for a victory selfie during the medal ceremony for the Women’s Parallel Giant Slalom on day two of the Milano Cortina 2026 Winter Olympic games at Livigno Snow Park on February 08, 2026 in Livigno, Italy. (Photo by David Ramos/Getty Images)
MILAN, ITALY – FEBRUARY 07: Gold medalist Francesca Lollobrigida of Team Italy, Silver medalist Range Wiklund of Team Norway, and Bronze medalist Valerie Maltais of Team Canada take a victory selfie during the medal ceremony for the Speed Skating Women’s 3000m on day one of the Milano Cortina 2026 Winter Olympic games at Milano Speed Skating Stadium on February 07, 2026 in Milan, Italy. (Photo by Dean Mouhtaropoulos/Getty Images)
VAL DI FIEMME, ITALY – FEBRUARY 07: Gold medalist Frida Karlsson of Team Sweden (C), Silver medalist Ebba Andersson of Team Sweden (L) and Bronze medalist Heidi Weng of Team Norway celebrate by taking a victory selfie duering the medal ceremony for the Women’s 10km + 10km Skiathlon on day one of the Milano Cortina 2026 Winter Olympic games at Tesero Cross-Country Skiing Stadium on February 07, 2026 in Val di Fiemme, Italy. (Photo by Maddie Meyer/Getty Images)
LIVIGNO, ITALY – FEBRUARY 08: Gold medalist Benjamin Karl of Team Austria, Silver medalist Sangkyum Kim of Team Republic of Korea and Bronze medalist Tervel Zamfirov of Team Bulgaria pose for a victory selfie during the medal ceremony for the Men’s Parallel Giant Slalom on day two of the Milano Cortina 2026 Winter Olympic games at Livigno Snow Park on February 08, 2026 in Livigno, Italy. (Photo by David Ramos/Getty Images)
[1] For the Olympic Winter Games Milano Cortina 2026, Victory Selfie will be available across all sporting events. The program will be focused on individual and pair events for Paralympic Winter Games Milano Cortina 2026
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