Bold New Design for Greater Personalisation

One UI 7 comes with a simple, impactful, and emotive design, bringing streamlined and cohesive experience to Galaxy users. A simplified home screen, redesigned One UI widgets and lock screen allow users to intuitively and seamlessly customise their devices.

For added convenience, Now Bar^[2] provides real-time updates that matter most right on the lock screen. So during a morning run, users can easily check their progress and see what song is playing in your Galaxy Buds – all with a simple swipe, without unlocking their phone.

Smarter AI Features for More Intuitive Experience

One UI 7 introduces seamless AI-driven experiences that help users to stay productive and explore their creativity.

With Galaxy AI, users can simplify everyday tasks, minimising the need to switch between applications. AI Select^[3] intuitively recommends by understanding context. For example, a user can simply swipe the Edge Panel and click ‘AI Select’ icon when watching a video to save it as a GIF file. Writing Assist^[4] allows users to easily summarise or automatically format contents in which texts can be selected.

One UI 7 also enables simple edits to give users more creative control and freedom. Drawing Assist^[5] helps bring ideas to life with more than a single input, including combinations of text prompts and images or sketches. Audio Eraser^[6] makes advanced editing accessible for all, by isolating categories of sounds and removing unwanted noise in videos.

With deeper Google Gemini^[7] integration, controlling the device is as easy as speaking to a friend. Long-press the side button and say, “Find Italian, pet-friendly restaurants with outdoor seating nearby.” Gemini instantly pulls up recommendations in one seamless interaction.

Natural language search^[8] extends to Settings, making it easier to adjust preferences. Users can simply go into Settings and say “My eyes are feeling tired.” In an instant, recommended options such as adjusting brightness or turning on Eye comfort shield appear.

Availability

One UI 7 will begin rolling out on April 7, expanding to more Galaxy smartphones and tablets in the following weeks^[9], including the Galaxy S24 series, Galaxy S24 FE, the Galaxy S23 series, Galaxy S23 FE, Galaxy Z Fold6 and Z Flip6, Galaxy Z Fold5 and Z Flip5, the Galaxy Tab S10 series and the Galaxy Tab S9 series.

For more details, please visit: Samsung Newsroom, Samsungmobilepress.com and Samsung.com.

[1] Availability may vary by market.

[2] Some functional widgets may require a network connection and/or Samsung Account login.

[3] Results may vary depending on model. Accuracy of results is not guaranteed. Requires internet connection and Samsung Account login. Service availability may vary by language or device model. Availability of supported languages may vary. Certain languages may require language pack download.

[4] Writing Assist is available for Galaxy S24 series, Galaxy S24 FE, Galaxy S23 series, Galaxy S23 FE, Galaxy Z Fold6 and Z Flip6, Galaxy Z Fold5 and Z Flip5, Galaxy Tab S10 series and Galaxy Tab S9 series.

[5] Drawing Assist is available for Galaxy S24 series, Galaxy S24 FE, Galaxy S23 series, Galaxy S23 FE, Galaxy Z Fold6 and Z Flip6, Galaxy Z Fold5 and Z Flip5, Galaxy Tab S10 series and Galaxy Tab S9 series. Requires a network connection and Samsung Account login. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[6] Audio Eraser is available in Galaxy S24 series, Galaxy S24 FE, Galaxy Z Fold6 and Z Flip6, and Galaxy Tab S10 series. Results may vary per video depending on how sounds present in the video. Samsung Account login required. Certain types of sound can be detected such as voices, music, wind, nature, crowd and noise. The actual sound detection may vary depending on audio source, and the condition of the video. Accuracy of results is not guaranteed.

[7] Internet connection and compatible operating system required. Availability may vary be device, country, and language.

[8] Currently supported languages include Korean, English, German, French, Italian, Spanish, Chinese, Japanese, and Portuguese. Available in Galaxy S24 series, Galaxy S24 FE, Galaxy Z Fold6 and Z Flip6, and Galaxy Tab S10 series. Accuracy of results is not guaranteed.

[9] Availability and timing may vary by market.

The beta program will be available for Galaxy Z Fold6 and Z Flip6 in the U.K, the U.S. India and Korea starting from March 6, rolling out to more devices within the month^[1] including Galaxy S23 series, Tab S10 series and A55. Users can apply to join the beta program via Samsung Members. Official update of One UI 7 will be available starting in April.

Integrating leading AI agents with multimodal capabilities into every touch point of the interface, One UI 7 marks a significant leap forward in creating a new kind of mobile experience where every interaction feels more intuitive than ever before.

[1]Availability may vary by device model and market

“The new Galaxy A series marks an important step in our mission of AI for all, by opening Galaxy’s incredible mobile AI experiences to even more people around the world,” said TM Roh, President and Head of Mobile eXperience (MX) Business at Samsung Electronics. “With these awesome new features and capabilities, we are excited to unlock limitless creativity on the Galaxy A series while ensuring a safe, reliable and fun mobile experience.”

Awesome Intelligence for Advanced Search and Creativity

Awesome Intelligence is the first comprehensive mobile AI exclusively available on Galaxy A56 5G, Galaxy A36 5G and Galaxy A26 5G and brings users powerful, fun and easy-to-use AI tools. Powered by One UI 7, the new Awesome Intelligence features bring amazing search and visual experiences to Galaxy A series users.

A fan-favourite on Galaxy A series devices last year, Google’s enhanced Circle to Search^[1], makes it easier than ever to search and discover from the phone’s screen. With the latest upgrades, users can now get even more done on their phone. Circle to Search will quickly recognise phone numbers, email addresses and URLs on the screen so users can take action with a single tap.

With the recent enhancements to Circle to Search, users can also instantly search the songs they hear without switching apps. Whether it’s a song playing on social media from their phone or music that’s playing from speakers near them, just long press the navigation bar to activate Circle to Search, then tap the music button to effortlessly identify the song name and artist. 

The Galaxy A series also takes the camera experience to a new level with creator-focused tools, starting with a powerful triple-camera system featuring a 50MP main lens on all devices and 10-bit HDR front lens recording on Galaxy A56 5G and Galaxy A36 5G for bright and crisp selfies. Galaxy A56 5G features leading camera technology with a 12MP ultra-wide lens, while the entire Galaxy A series empowers creativity in new and exciting ways through intelligent visual editing.

Exclusively available on Galaxy A56 5G, Best Face^[2] makes it easier than ever to capture the perfect group shot by selecting and combining the best expressions or features for up to five people from a motion photo. Whether someone blinked or looked away, Best Face ensures everyone looks their best in a single, seamless shot. The Galaxy A56 5G also brings enhancements to Nightography^[3], with Low Noise Mode making its way to the 12MP selfie camera and additional wide camera support to capture stunning content in low-light settings.

Galaxy A56 5G, Galaxy A36 5G and Galaxy A26 5G all bring fine-refined Object Eraser^[4] , allowing users to remove unwanted distractions from photos. Whether it’s an unexpected passerby or a distracting shadow, users can manually or automatically select objects to erase, achieving a cleaner, more polished final image with just a few taps. Moreover, Filters^[5] enables custom filter creation by extracting colours and styles from existing photos for users to apply for a unique and personalised effect depending on mood and taste. With these intelligent tools, users can refine and enhance their photos effortlessly, bringing a new level of creativity to every shot.

Built To Last With Upgraded Displays and Software Longevity

Now with up to six generations of Android OS and One UI upgrades and six years of security updates, the Galaxy A series reinforces its software longevity even more. These updates add additional support toward optimising the device’s lifecycle, ensuring users can enjoy a smooth and reliable experience for years to come.

The Galaxy A56 5G and Galaxy A36 5G also introduce a larger display created for a high-quality, immersive viewing experience. Both devices feature a 6.7-inch^[6] FHD+ Super AMOLED display with brightness levels reaching up to 1200 nits^[7], allowing for a more vibrant and immersive entertainment experience. New stereo speakers further enhance the experience with rich, balanced sound.

With a 5,000mAh battery included throughout the entire lineup, the new Galaxy A series is designed to keep up with users’ daily routines. Galaxy A56 5G and Galaxy A36 5G support 45W charging power and Super Fast Charge 2.0 technology, delivering even faster charging for extended use. Both models also deliver enhanced performance, as Galaxy A56 5G is powered by the Exynos 1580 chipset and Galaxy A36 5G features the Snapdragon® 6 Gen 3 Mobile Platform. A larger vapor chamber in both devices helps sustain performance, ensuring smooth gameplay, video playback, and effortless multitasking.

Beyond performance, the new Galaxy A series is built to withstand life’s unpredictable moments. For the first time, Galaxy A26 5G features an IP67 dust and water resistance rating for strong protection against the elements, matching the IP67 rating on Galaxy A36 5G and Galaxy A56 5G^[8]. Additionally, an advanced Corning® Glass cover material adds a layer of durability against scratches and cracks^[9].

Expanded Protections for Security and Privacy Assured

Thanks to the integration of One UI 7 on the Galaxy A series for the first time, Samsung is further supporting robust security and privacy. With Samsung Knox Vault, the Galaxy A series provides an extra, fortified layer of device safety, transparency and user choice – ensuring sensitive data always stays protected. Equipped with the latest One UI 7 security and privacy features, Galaxy A series users benefit from holistic protection  — including enhancements in Theft Detection, More Security Settings and other features.^[10]

Upon release, Digital Key on Galaxy A56 5G^[11] and Galaxy A36 5G devices^[12] will be available in select markets in Asia, Europe, and North America with more markets to follow.

Samsung will also launch the Galaxy A56 5G, Galaxy A36 5G and A26 5G Enterprise Edition^[13], offering business-ready mobile experiences to cutting-edge enterprises of any size. Enterprise customers benefit from up to seven years of security and One UI updates^[14], three years of warranty, and a two-year product lifecycle guarantee to ensure long-lasting and worry-free adoption. It also includes next business day replacement and a one-year license to the Knox Suite – Enterprise Plan, the ultimate package to protect and manage extensive and complex device fleets through granular OS update control, device usage analytics, intelligent security insights, and exclusive features tailor-made for frontline workers^[15].

The new Galaxy A series is available in a range of colours.^[16] Galaxy A56 5G is available in Awesome Lightgrey, Awesome Graphite, Awesome Olive, and Awesome Pink. Galaxy A36 5G is available in Awesome Lavender, Awesome Black, Awesome White, and Awesome Lime; and Galaxy A26 5G is available in Black, White, and Mint.

UK Pricing & Offers

Customers who purchase a Samsung Galaxy A56 5G or a A36 5G from Samsung.com and participating retailers can also claim a Premium Pack worth £138.98 which includes a Galaxy Fit3, a 45W superfast charger and a complementary Silicone case^[17].

Samsung Galaxy A56 5G RRP:

• 8GB Memory + 256GB Storage, £499
• 8GB Memory + 128GB Storage, £459 (Enterprise Edition)

Samsung Galaxy A36 5G RRP:

• 8GB Memory + 256GB Storage, £399
• 6GB + 128GB Storage, £359 (Enterprise Edition)

Samsung Galaxy A26 5G RRP:

• 8GB Memory + 256GB Storage, £299

To find out more about Galaxy A56 5G, Galaxy A36 5G, Galaxy A26 5G and other Galaxy smartphones, please visit: Samsung Newsroom, Samsung Mobile Press and Samsung.com.

SPECIFICATION TABLE

^*Specifications may vary by market.
^*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

[1] Requires network connection. Availability of search functions and its supported apps may vary by country, language and device. Results may vary depending on visual matches.

[2] Best Face feature is available exclusively on the Galaxy A56 5G device from the Galaxy A series. Best Face is only available for photos taken with Motion Photo turned on. The feature does not generate new facial expressions but selects from frames within the Motion Photo video clip. It can recognise up to five people per image and suggest up to three alternative expressions per person.

[3] Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.

[4] Results may vary based on the images and the object you’re trying to remove.

[5] Filters feature is unavailable in the 3:4 64MP aspect ratio setting. Its availability might differ based on your device model and software version. Filter availability may vary based on resolution and aspect ratio settings.

[6] Measured diagonally, the screen size is 6.7″ in the full rectangle and 6.5″ accounting for the rounded corners. Actual viewable area is less due to the rounded corners and the camera hole.

[7] 1,200 nits at HBM (High Brightness Mode).

[8] Based on lab test conditions for submersion in up to 1 meter of freshwater for up to 30 minutes. Not advised for beach or pool use. Water and dust resistance of the device is not permanent and may diminish over time due to normal wear and tear.

[9] Corning® Gorilla® Glass Victus®+ is applied to the front and rear of Galaxy A56 5G, Galaxy A36 5G and Galaxy A26 5G.

[10] Availability, features and specifications provided in the article are subject to change and may vary by market and/or model.

[11] Digital Key rollout for Galaxy A56 5G begins in Korea, the United Kingdom, Germany, France, Spain, and Italy. Features may vary depending on each country or region

[12] Digital Key rollout for Galaxy A36 5G begins in Korea, UAE, the United Kingdom, Germany, France, Spain, Italy, and the United States. Features may vary depending on each country or region

[13] Availability may vary depending on country or region.

[14] Seven generations of OS updates for A56 5G and six generations of OS updates for A36 5G and A26 5G.

[15] One-year free with purchase of subsequent years.

[16] Colour and model availability may vary depending on carrier.

[17] Purchase from a participating retailer by 15/04/25, claim a Galaxy Fit3 in Black, a 45W superfast charger and a complementary Silicone case (colour dependent on product purchased) from https://samsungoffers.claims/GalaxyAPack within 30 days of purchase. T&Cs apply

And now, with the rollout of One UI 7, you can access the most convenient and intelligent audio with Galaxy Buds3 and Buds3 Pro. Easily change sound settings on the quick settings panel and have your preferences applied to specific apps, all for your convenience. Plus, users can enjoy the more accessible, personalised audio experience enabled by Adapt sound feature.

Let’s take a closer look at how the Galaxy Buds3 series can enhance and transform your everyday soundscape.

New Features for Advanced Customisation and Convenient Control

Adjust Sound Settings with More Convenience   

Fine-tuning your audio should be quick and easy so you can enjoy whatever you’re listening to anytime, anywhere. Galaxy Buds3 series makes the job much simpler with One UI 7, eliminating the need to separately access the Galaxy Wearable app on your smartphone each time you want to adjust the settings for your device. Now for the first time, conveniently adjust volume, noise control, and sound settings all from your device’s quick settings panel for a hassle-free listening experience.

How to Adjust Buds Setting on Quick settings panel

1. Open Quick settings panel on your connected smartphone
2. Touch and hold the Volume slider in the panel
3. Tap which setting you would like to change

Personalise Sound Settings for Specific Apps

Sound setting preferences often vary by the app you’re using. For instance, when listening to music you may prefer the bass turned high, but when watching a movie, you prefer a more immersive 360-degree sound experience. With App sound settings, you no longer need to adjust sound settings each time you visit an app. Simply set your sound preferences for individual apps^[2] once via quick settings panel, and the Galaxy Buds3 series will automatically apply them whenever the app starts playing media. A first-of-its-kind feature, this capability delivers a more seamless daily audio routine, tailored to your liking.

How to Use App sound settings

1. Open Quick settings panel on your connected smartphone
2. Touch the Earbuds icon in the media panel or touch and hold the Volume slider above the media panel
3. Tap on the sound setting you would like to adjust for the application that is being played.

Tailored Sound for Personal Hearing Needs

One UI 7 expands ambient sound capabilities even further with the updated Adapt sound feature^[3], allowing you to curate the personalised sound experience with clearer and more accurate sound when on calls or watching videos so you don’t miss a line of dialogue. The advanced hearing test helps you create your own sound profile unique to you, or if you’re pressed for time, simply choose from three preset profiles based on your age groups.

How to Enable Adapt sound 1

1. Open the Galaxy Wearable app on your connected smartphone
2. Tap on Earbuds settings
3. Tap on Accessibility
4. Tap on Adapt sound
5. Choose among three preset profiles or do Hearing test

How to Enable Adapt sound 2

1. Open the Galaxy Wearable app on your connected smartphone
2. Tap on Sound quality and effects
3. Tap on Adapt sound
4. Choose among three preset profiles or do Hearing test

An Intelligent Audio Experience for All

With the power of Galaxy AI, the Galaxy Buds3 series not only offers greater convenience, but supports enhanced communication with features that eliminate language barriers and enrich sound regardless of how you wear your earbuds or your environment, for more intelligently tailored moments.

Seamless Communication in 20 Languages

With Interpreter^[4] in Listening mode, language barriers are no longer an obstacle. Whether listening to a lecture in a foreign language or having a conversation with someone in another language, Interpreter in Listening Mode allows you to hear the translation directly through your Galaxy Buds plugged into your ears without needing to look at your smartphone. Now, you can focus solely on the conversation and engage with others face-to-face.

Using Interpreter in Listening mode

1. Open the Interpreter app on your connected smartphone
2. Place the earbuds in your ears
3. Tap on Listening mode on the left side
4. Select your desired language
5. Tap on the microphone icon to start the translation
6. Tap on the microphone icon again to stop the translation
7. Pause, resume the translation using the Buds’ pinch control

Intelligently Optimised Sound, Anytime, Anywhere

Regardless of how you choose to wear your earbuds, the microphones in the Galaxy Buds3 series analyse both internal and external sound in real time to apply the optimal sound and Active Noise Cancellation (ANC) through Adaptive EQ and Adaptive ANC for each user.

What’s more, Galaxy Buds3 Pro can intelligently optimize sound in any environment. You can still enjoy your music fully when walking at a park, with Adaptive Noise Control constantly analysing surrounding sound and automatically adjusting the optimal level of noise without you needing to make any manual adjustments. Siren Detect and Voice Detect^[5] automatically recognizes emergency siren or your voice and raises the ambient sound, allowing you to stay aware of your surroundings or focus your attention on your conversation.

How to Enable Adaptive Noise Control

1. Open the Galaxy Wearable app on your connected smartphone
2. Tap on Adaptive

How to Enable Siren Detect

1. Open the Galaxy Wearable app on your connected smartphone
2. Tap on Auto switch to ambient sound
3. Select Siren detect

How to Enable Voice Detect

1. Open the Galaxy Wearable app on your connected smartphone
2. Tap on Auto switch to ambient sound
3. Select Voice detect

Sound Innovation for Everyone

With the launch of the Galaxy S25 series, Samsung has set a new standard for mobile AI, introducing a true AI companion that offers the most natural and effortless interactions between you and your world. As these intuitive and intelligent capabilities spread across the Galaxy ecosystem, the Galaxy Buds series will remain at the forefront of sound innovation — unlocking immersive and convenient audio experience for all.

[1] Galaxy AI features will be provided for free until the end of 2025 on supported Samsung Galaxy devices. Different terms may apply for AI features provided by third parties.

[2] Availability of functions may vary by apps. Some functional widgets may require a network connection and/or Samsung Account login.

[3] Adapt Sound feature is available on Samsung Galaxy Buds3 Pro only.

[4] Interpreter requires Samsung Account login. Certain languages may require language pack download. Service availability may vary by language. Accuracy of results is not guaranteed. Audio interpretation is only available when wearing Buds and connected to a Samsung Galaxy smartphone. Interpreter feature is not directly provided by Buds themselves.

[5] Adaptive Noise Control, Voice Detect and Siren Detect features are only available on Samsung Galaxy Buds3Pro. Adaptive Noise Control, Voice Detect and Siren Detect are all off by default.

New York 500 Broadway, Galaxy Experience Space

“The Galaxy S25 series is a fundamental shift in how we interact with our phones,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “We are thrilled to see how our users will enjoy this true AI companion that offers seamless and intuitive solutions in their daily lives.”

Dubai The Bay Festival City Mall, Galaxy Experience Space

On the Galaxy S25 series, AI agents with multimodal capabilities are integrated within the One UI 7^[2] platform to perform complex tasks seamlessly across apps and enable natural user interactions through speech, text, videos and images. Now Brief^[3]  provides tailored suggestions to guide through the day and Now Bar^[3] offers a new hub for ongoing activities. From enhanced productivity with Writing Assist^[4] to limitless creativity unleashed by Drawing Assist^[5] the expanded capabilities of Galaxy AI^[6]  continue to empower users in every aspect of their daily lives.

Interactions with the Galaxy S25 series are also more intuitive. With just a single command, Gemini^[7] can effortlessly find a user’s favourite sports team’s schedule and add it to Samsung Calendar. Additionally, Google’s enhanced Circle to Search^[8] now gives users more helpful information with AI Overviews and one-tap actions.

Vietnam Ho Chi Minh City, Galaxy AI Sai Gon Terminal

The Galaxy S25 series further refines and enhances the core capabilities that define the Galaxy experience. Powering the Galaxy S25 series globally, the Snapdragon^® 8 Elite Mobile Platform for Galaxy fuels on-device processing for more responsive AI experiences. With unique customisations for Galaxy, including ProScaler^[9] and Samsung’s mobile Digital Natural Image engine (mDNIe), the Galaxy S25 series boasts enhanced AI image processing and display power efficiency. The newly introduced 50MP ultrawide camerasensor for the Galaxy S25 Ultra delivers epic shots from every range in exceptional clarity, while professional grade controls like Virtual Aperture and Samsung Log turn any photo or video into the ultimate visual experience.

Indonesia Jakarta Kota Kasablanka, Galaxy Experience Space

The Galaxy S25 series is the industry’s first smartphone lineup to support Content Credentials, based on the open technical standard from the Coalition for Content Provenance and Authenticity (C2PA). Samsung has also joined the C2PA as a member, alongside industry leaders including Adobe, Microsoft, OpenAI, Google, Publicis Groupe and more, all collaborating to establish Content Credentials as the universal standard for digital content provenance. In line with its commitment to responsible mobile AI innovation, Samsung adopted this standard to enhance transparency for content created and edited with generative AI.

Starting February 7, the Galaxy S25 series will be widely available through carriers and retailers and on Samsung.com. Galaxy S25 Ultra is available in Titanium Silverblue, Titanium Black, Titanium Whitesilver and Titanium Gray. Galaxy S25 and Galaxy S25+ come in Navy, Silver Shadow, Icyblue and Mint. More unique colour options are also available exclusively at Samsung.com^[10] including Titanium Pinkgold, Titanium Jetblack and Titanium Jadegreen for Galaxy S25 Ultra as well as Blueblack, Coralred and Pinkgold for Galaxy S25+ and Galaxy S25.

All Galaxy S25 devices will come with six months of Gemini Advanced and 2TB of cloud storage at no extra cost^[11] Gemini Advanced comes with Samsung’s most capable AI models and priority access to the newest features like Gems, custom AI experts for any topic, and Deep Research, which acts as a personal AI research assistant.

Special Offers

• Buy the Galaxy S25 Ultra now and get £50 to £660 off when you trade in^[12]
• Buy the Galaxy S25+ now and get £50 to £540 off when you trade in^[13]
• Buy the Galaxy S25 now and get £50 to £407 off when you trade in^[14]

Mexico City Santa Fe Mall, Galaxy Experience Space

Brazil Sao Paulo, Galaxy S25 launch event

Germany Berlin, Galaxy Experience Space

[1]Supported languages include Arabic, Bengali, Bulgarian, Chinese (Simplified / Traditional), Croatian, Czech, Danish, Dutch, English, Estonian, Farsi, Finnish, French, German, Greek, Gujarati, Hebrew, Hindi, Hungarian, Indonesian, Italian, Japanese, Kannada, Korean, Latvian, Lithuanian, Malayalam, Marathi, Norwegian, Polish, Portuguese, Romanian, Russian, Serbian, Slovak, Slovenian, Spanish, Swahili, Swedish, Tamil, Telugu, Thai, Turkish, Ukrainian, Urdu and Vietnamese. 

[2] The official One UI 7 release will commence with the latest Galaxy S series devices. The update is expected to gradually roll out to other Galaxy devices.

[3] Samsung account login and network connection required.

[4]Samsung account login is required. Requires a network connection. Must meet length requirements to activate feature. Service availability may vary by language. Accuracy of results is not guaranteed.

[5]Requires a network connection and Samsung account login. Visible watermark is overlaid on the image to indicate that the image output is generated by AI. Accuracy of output not guaranteed.

[6]Samsung Account login is required to use certain Samsung AI features.

[7]Gemini Extensions feature availability varies based on content. Internet connection, Android device, and set up required. Language availability varies. Results for illustrative purposes and may vary. Check responses for accuracy.

[8]Requires network connection. Availability of search functions and its supported apps may vary by country, language and device. Results may vary depending on visual matches.

[9]ProScaler feature is supported on Galaxy S25+ and Ultra models. Image quality can be enhanced up to QHD+, depending on the screen resolution setting of the device.

[10]Availability of colours may vary by market and network provider.

[11]Offer ends 31/01/2026. Available on Galaxy S25, S25+ and S25 Ultra. By subscribing, you agree to terms of service for Google One. Only available for ages 18+. Unless cancelled earlier, Google One AI Premium will charge £18.99 p/m after the trial ends. Cancel anytime. Return of purchased device may result in cancellation of subscription. See full terms at https://one.google.com/offer/terms-and-conditions/samsung-s25-6month-trial

[12]Purchase from Samsung.com by 11.02.25. £50 value based on any smartphone, in any condition. £660 value based on Galaxy S24 Ultra 1TB. Values over £50 vary by model and condition. Purchased phone will be blocked if you don’t send us your Trade In device. T&Cs apply.

[13]Purchase from Samsung.com by 11.02.25. £50 value based on any smartphone, in any condition. £540 value based on Galaxy S24 Ultra 512GB. Values over £50 vary by model and condition. Purchased phone will be blocked if you don’t send us your Trade In device. T&Cs apply.

[14]Purchase from Samsung.com by 11.02.25. £50 value based on any smartphone, in any condition. £407 value based on Galaxy Z Fold5 512GB. Values over £50 vary by model and condition. Purchased phone will be blocked if you don’t send us your Trade In device. T&Cs apply.

Last month, Samsung launched the One UI 7 beta program, setting new standards for mobile AI. Anticipation for the programme was higher than ever, with the first round of beta users registering at more than twice the rate of the One UI 6 beta.

One UI 7 seamlessly integrates AI agents and multimodal capabilities into every touch point, simplifying complex tasks to make each user interaction feel more natural, intuitive and uniquely personal.

One UI 7 will be officially released with the upcoming Galaxy S series devices. Check out the quotes below to see what reviewers have to say about One UI 7 beta:

9to5Google

“Samsung has absolutely nailed it this year.”

BooredAtWork

“Galaxy devices are going to change forever with One UI 7, and I think a lot of people are going to be impressed with what they see.”

PhoneArena

“Well, it seems that One UI 7 is shaping up to be a smash-hit success.”

TA Tech Tips

“One UI 7 is going to turn your phone into an AI absolute powerhouse. Go check it out, it is absolutely awesome.”

TechRadar

“Samsung kicked off the Great Smartphone AI Craze of 2024 with its Galaxy AI feature suite in January, and the company has continued to improve its AI features with each new update to One UI.”

XeeTechCare

“I have to say Samsung is off to a fantastic start. I know there’s going to be a lot more AI-related features coming in as well. This is just the beginning.”

For over a decade, people all over the world have consistently enhanced their productivity and creativity by turning to Galaxy smartphones. Chief among them, the Galaxy S Ultra series, which is built on a legacy of innovation of our Galaxy Note series has become synonymous with boundless creativity and is loved by countless Galaxy fans.

With its incredible power, expansive screen and iconic S Pen, Galaxy S Ultra is renowned for helping people seamlessly follow their inspirations or capture ideas anytime, anywhere – even without unlocking the phone and digging for a note-taking app.

Creativity Like Never Before

Last year, Samsung Electronics introduced Galaxy AI, ushering a new era of mobile experiences. This groundbreaking technology helped the Galaxy S Ultra series evolve into an even more indispensable tool for maximising creative freedom. And now, your creativity is about to reach new heights.

Sketch to Image, now integrated into Drawing Assist, is now evolving. Utilising more than a single input, like drawing with the S Pen or one’s finger, to a multimodal experience. Now, users can breathe life into their ideas by sketching them, describing the image they want with text or using voice commands to tell their Galaxy smartphone what to draw. If it can be envisioned, Galaxy AI can create it.

Let’s say you just want to really let your imagination run wild. With Galaxy AI’s multimodal capabilities, you can draw a cat using S Pen and then, type a “spacesuit” to put that cat in a space suit and send it to outer space. Or picture your dream home. Using the S Pen, you make a quick drawing of the facade. But maybe you’re not sure where you want that dream home to be. Simply type some possible locations, like “by the beach” or “up in the mountains” and Drawing Assist will help you see your future home in a new light.

From Note to Ultra and Beyond

This level of creative freedom is built on a legacy of innovation that began in 2011, when we introduced the Galaxy Note to redefine what was creatively possible on a smartphone. That power and spirit of innovation lives on through the Galaxy S Ultra series, and it continues to evolve with Galaxy AI.

With One UI 7, Samsung’s first integrated AI platform, Galaxy smartphones will become true AI companions that understand natural language through text, speech, and images. They will set a new standard of multimodal mobile AI for unprecedented creativity. But this is just a preview – tune into Galaxy Unpacked on January 22 to see how the next Galaxy S series can truly unleash your creativity.

A few weeks ago, we launched the One UI 7 beta program. It marked the start of a new era with the first AI-integrated operating system, a true AI platform that vastly improves mobile experiences for users through unprecedented personalisation.

Galaxy’s approach to AI personalisation, from our launch of the first AI phone to our continuous innovation of on-device AI, is to never compromise on privacy. We know you want the benefits of mobile AI that truly understands you. You want a phone, tailored to your lifestyle, that adds to what you can do while removing everyday barriers – all with no risk of personal information being misused.

In anticipation of the next standard-setting Galaxy S series smartphones, we’re giving Galaxy users greater peace of mind alongside greater personalisation. That’s why we’ve created the Personal Data Engine, a powerful privacy advancement that ensures on-device, cross-app personal data protection.

Personalised data is stored in a secure space, carefully safeguarded by an encryption key that’s managed by Knox Vault. That’s the same trusted platform used to secure the most sensitive information on your smartphone, such as your biometric data. And as an added layer of protection, post-quantum cryptography future-proofs the security of your data against rising quantum computing threats.

Now Brief illustration ^[1]

On this fortified foundation of privacy, we’re opening up more possibilities for mobile experiences tailored to your life, only with Galaxy.

One defining element of One UI 7 is Now Bar, which gives personalisation a new meaning by seamlessly integrating your everyday actions and most-used apps into your lock screen. It’s where you’ll control your entertainment, time your next personal best workout, get directions to your next meeting, or start communicating in other languages.

Now Bar will also be an access point for the most comprehensively insightful experiences ever on Galaxy. Now your phone won’t just ping you, it will power your lifestyle.

Imagine you’re packing for a trip from Seoul, Korea, to San Jose, California. While you get ready, your phone offers a prompt to create a folder of your essential apps for quicker access. So you don’t miss your flight, it lets you know when it’s time to leave for the airport. It even provides a curated travel playlist to set the mood for your long flight.

With a single swipe, you can access the weather forecast – no need to search or check various apps. Throughout your trip, your phone captures the magic of each moment, and as each day winds down, it helps you relive the highlights.

Morning and night, Galaxy AI will keep you both informed and inspired with actionable tips and recommendations ^[2] uniquely tailored to your life. Game-changing personalisation with privacy you can always trust. This is the next evolution of Galaxy AI.

1 Actual UX/UI may vary.

2 Some features may require Samsung Account login. Service availability may vary by country, language, device model, apps.

Enhanced AI Enables More Intuitive User Experiences

One UI 7 brings powerful updates to Galaxy AI features^[1] including advanced writing assist tools. Integrated into AI OS, they allow users to boost their productivity where texts can be selected, without needing to switch between applications. This capability expands on the powerful writing assist tools already available to Galaxy users, offering AI-powered options to summarise content, check spelling and grammar, and automatically format notes into bullet points.

Upgraded call features with One UI 7 push the boundaries of communication and connection through call transcripts , with support for 20 languages^[2]. When call recording is enabled, recorded calls will automatically be transcribed for reference later on, eliminating the need to take notes manually while multi-tasking.

Bold New Design for Greater Personalisation and Control  

One UI 7’s powerful AI features come with a significant new look, based on a new notification system that streamlines communication with easy access from the device’s lock screen. It includes Now Bar, which highlights relevant activities across various features like Interpreter, Music, Recording, Stopwatch and more. By offering instant access to important notifications, Now Bar reduces the need to constantly unlock the device and allows users to engage with key information effortlessly. Set to be supported on upcoming Galaxy S series devices, Now Bar will transform the lock screen experience, which will continue to evolve with more intelligent experiences in the future.

These feature upgrades are all anchored in a simple, impactful and emotive design. Together, these principles shape streamlined and cohesive experiences for Galaxy users. Defined by bold, iconic design choices, One UI 7 reduces visual clutter and fosters an inviting experience designed to resonate with users on a personal level and enable intuitive mobile experiences across AI features.

A simplified home screen, redesigned One UI widgets, and lock screen—among other features—work together to grant users granular control over every detail and make customisation intuitive and seamless.

A redesigned camera UX allows more intuitive control over advanced settings. Camera buttons, controls, and modes have been reorganised to make it easier to find the features you need and to give you a clearer preview of the picture you’re taking or the video you’re recording.

For Pro and Pro video modes, the manual settings layout has also been simplified, making it easier to focus on the picture or video you’re shooting. A new zoom control is available when you’re recording in Pro video mode, allowing you to control the zoom speed for smooth transitions.

The official One UI 7 release will commence with upcoming Galaxy S series devices, featuring additional AI capabilities including enhanced on-device AI functions, starting from the first quarter of 2025. In line with Samsung’s commitment to extend its OS upgrade policy, the update will gradually roll out to other Galaxy devices.

The One UI 7 beta program will be first available for Galaxy S24 series devices in Germany, India, Korea, Poland, the UK, and the U.S., from December 5. Galaxy S24 series users can apply to join the beta program via Samsung Members.

[1] Screen image simulated for illustrative purposes. Actual UX/UI may vary.

[2] Supporting total of 20 languages including local dialects: Arabic, Chinese (China mainland, Hong Kong, Taiwan), English (Australia, India, United Kingdom, United States), Dutch, French (Canada, France), German, Hindi, Indonesian, Italian, Japanese, Korean, Polish, Portuguese (Brazil, Europe), Romanian, Russian, Spanish (Mexico, Spain, United States), Swedish, Thai, Turkish and Vietnamese.

Oct. 3, 2024 – Samsung Electronics Co., Ltd. today held its annual Samsung Developer Conference (SDC) at the San Jose McEnery Convention Center. Celebrating a decade of collaboration and innovation with developers, the company shared its vision for providing a more personalised and secure experience with the latest multi-device AI technology in the spirit of “AI for All.”

With about 3,000 developers, partners and media in attendance, Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Device eXperience (DX) Division at Samsung Electronics said, “We have continued our journey of innovation with our many developers and partners for the last ten years,” highlighting the importance of open collaboration to strengthen both competitiveness and mutual growth in today’s AI era.

JH shared further detail surrounding the company’s commitment to using AI technology to offer stronger security, advanced personalisation, better family care experiences, and new opportunities for B2B businesses. “Samsung Electronics will continue advancing AI technology to a level where AI automatically recognises each user individually — from their voice to their location — to provide a more personalised experience,” he explained. “These efforts will create more convenient and secure multi-device experiences by leveraging Samsung’s AI-based software, platform innovation, and security technology.”

In addition, the company announced that it will integrate the software experience of its major product lines — from mobile devices to TVs and home appliances — under the name One UI next year. By providing a cohesive product experience and committing to software upgrades for up to seven years, Samsung will continue to bring innovation for its customers.

To realise its AI for All vision, Samsung will also create AI for good, empowering innovators to leverage new technologies to break new ground, address societal challenges head-on and create a better world for future generations.

Samsung Reiterates AI for All Innovation

At SDC24, the company reiterated its commitment to use AI technology to open possibilities, protect personal information, and enhance the daily lives of all who use it. Building on over a decade of investment into advanced intelligence technologies, Samsung shared how its commitment to AI for All is guiding the company’s research and innovation roadmap for developers and customers alike.

Inspired by the need to create AI rooted in personalisation for every individual, Samsung’s AI is made for all; it’s for families who want to make managing their evening routines easier, homeowners who are getting used to new spaces, and creators and innovators exploring cutting-edge technologies for inspiration. Samsung is providing AI for All without compromising privacy by leveraging on-device AI capabilities, while continuing to offer game-changing performance through cloud and generative AI.

Samsung is also committed to developing AI to better our world, as all employees uphold the global AI ethics principles of “Fairness,” “Transparency” and “Accountability” for both developing and using AI.

The AI for All strategy will more closely integrate Galaxy AI on mobile devices to enhance productivity, creativity and communication; Bespoke AI appliances to simplify users’ daily life; AI-powered displays on Samsung smart TVs with Tizen; and cross-platform AI enhancements coming to Bixby, SmartThings and One UI 7.

A Sneak Peek at One UI 7

One UI has always been designed to bring users the most personalised, creative and productive experiences possible on mobile devices. Samsung previewed a sneak peek of One UI 7 at SDC24, highlighting its new UX focused on simple, impactful, and emotive design alongside more ways to seamlessly integrate Galaxy AI features into daily activities. One UI 7 beta will be available to developers before the end of this year.

The AI Home Comes to Life

Samsung’s Bespoke AI appliances are bringing better experiences to the entire household, from the kitchen to the living room. With AI Vision Inside^[1]in the refrigerator with AI Family Hub or AI-applied features like AI Floor Detect in the Bespoke Jet Bot Combo AI, Samsung’s smart home appliances leverage the best of AI technology to make lives better, simpler, and easier than ever.

That capability grows even stronger with the AI-upgraded Bixby^[2]. Users can control their entire smart home from anywhere within earshot of a Bixby-enabled appliance. Bixby also provides accessibility benefits for users. For increased accessibility at home, it can open appliance doors with a simple call, without wake-up commands^[3] thanks to the Auto Open Door.

Bixby’s enhanced capabilities extend to Samsung smart TVs, as well. Users can now search for content using only descriptive details and customising settings with multiple commands, thanks to Bixby. Inspired by a continued commitment to simplifying the lives of everyday users, the mobile remote control feature enables users to control their TV from their phone and Samsung AI Cast can send AI-generated results from mobile devices to the TV. Available from the TV home screen, users can enjoy images and content lists developed with generative AI, including an integration with ChatGPT, now on a bigger display.

Samsung is integrating AI across its visual display applications too, from AI Upscaling and AI Customisation on smart TVs to offering a new Daily Board Software Development Kit (SDK) for developers to turn any smart TV screen into a one-stop-shop for daily information like weather, device health, and local updates through a new partnership with Nextdoor.

Next-Generation Signage Solutions With VXT

Samsung also showcased the next generation of signage solutions with Visual Experience Transformation (VXT), its software platform and accompanying content management solution (CMS) for content production, operation and management. By using an AI-powered chatbot with the Pre-Integrated Repeatable Solution (PIRS) & Widget aNd Extension (WiNE) Framework, VXT offers efficient, streamlined signage solutions and allows developers to seamlessly integrate solutions and simplify processes on the platform.

Tizen Leverages On-Device AI for World-Class Performance

Samsung’s major OS Tizen is bringing its industry-leading experience to more devices and services, as Samsung has equipped certain AI-enabled home appliances with the AI Home,^[4] a 7-inch LCD touchscreen display.

Tizen is also getting a boost with Tizen AI services. Powered by the Samsung Neural Processing Unit (NPU) and optimised to suit Samsung products and respond to user needs, Tizen AI services will provide smarter, safer and more personalised experiences, from controlling echo and noise levels while watching TV or making video calls to analysing users’ writing styles to improve notetaking.

Samsung’s commitment to enhancing experiences with AI is also reflected by stronger interoperability between Tizen and the Galaxy ecosystem. Multi-Control, which enables users to navigate and control both their smartphone and tablet using the same Bluetooth tools including mice and keyboards, will extend to smart monitors and TVs with Tizen.

Samsung has developed Tizen based on RISC-V^[5] for developers, and a new SDK for Tizen applications designed with RISC-V will be available in 2026.

Tizen also supports the latest version of Flutter, the cross-platform development framework, and will continue providing extension tools for app developers for a greater level of debugging and profiling.

SmartThings Takes New Leap Forward With AI and Expands to Health Experience

Over the past decade, Samsung SmartThings has grown into one of the largest connected platforms with more than 350 million subscribers and over 340 “Works with SmartThings” (WWST) partners.

Samsung is using advanced AI technology to unlock higher-level SmartThings experiences and explore a wider range of partnerships. SmartThings will play a key role as the groundbreaking technology that sets the company’s products and services apart.

One of the major updates coming to SmartThings this month is Home Insight,^[6] which analyses user data, usage patterns, device history and home stats collected in real time to offer a better home experience. It also recommends features to optimise the home, such as powering off idle devices while away during a specific time of day or season. Plus, the Galaxy Tab S10 is equipped with the Home Insight Widget, so it can be conveniently used as a home dashboard to monitor and control the house.

Samsung also introduced its plan to have all its products with screens run the SmartThings Hub. This will make Samsung devices better at working together to take care of the home, and even includes connectivity with partner devices. The plan includes adding ^[7] technology based on the SmartThings Hub, which embeds AI capabilities in the home’s connected devices, contributing to the vision of a truly AI-enhanced home.

In the spirit of open collaboration and innovation, Samsung shared the details of its latest SmartThings partnerships. This included a new partnership with various smart key developers, including Schlage^[8] and Aqara^[9], which will add the SmartThings Door Lock function to the Digital Home Key inside Samsung Wallet in 2025.

Samsung also highlighted a partnership between SmartThings and ^[10]. Kohler’s Chief Sustainable Living Officer (U.S.) Laura Kohler joined Jaeyeon Jung, Executive Vice President and Head of SmartThings, onstage to share how the new integration will help users monitor and reduce water usage with smart showerheads and faucets.

Tobin Richardson, Head of the Connectivity Standards Alliance (CSA), virtually announced that Samsung SmartThings was the first service to adopt the Matter^[11] 1.3 standard, playing a crucial role in the continued support and expansion of the Matter ecosystem.

Samsung also introduced a closer integration between SmartThings and Samsung Health. Girish Naganathan, CTO of the continuous glucose monitoring system (CGM) company Dexcom^[12], joined Samsung onstage to discuss the companies’ shared vision of more personalised, convenient health management at home, for both users and their loved ones.

Security as the Foundation for the AI Era

Finally, Samsung continued to highlight its commitment to robust security and privacy standards. With Samsung Knox, the company is continuing to invest in strengthening its security governance to ensure that the latest AI experiences never require the sacrificing of personal data. The blockchain-based, multi-device security solution Knox Matrix will expand from mobile devices to TVs and home appliances to further enhance security across multi-device experiences.

Samsung also highlighted the expansion of Passkey, which will come to Tizen beginning with 2025 TV models, the refrigerator with AI Family Hub and home appliances with AI Home. Passkey will bring greater convenience and security to users, while also supporting web browser-based logins through mobile QR code scanning.

Each of these features has a major role to play in keeping users more secure, developers supported, and devices offering the latest and greatest AI-powered innovations to make the most of our new AI era.

Samsung invites developers, creators, and partners, among others, to join in its commitment to open innovation and better experiences enabled by connectivity. For additional information about SDC24, please visit www.developer.samsung.com/sdc.

[1] As of March 2024, AI Vision Inside can recognise up to 33 food items, such as fresh fruits and vegetables. If a food item is not recognisable, it may be listed as an unknown item. AI Vision Inside cannot identify or list any food items in the refrigerator door bins or freezer. It recognises food items based on deep learning models, which may be updated periodically to improve accuracy.

[2] The update is available for appliances launched in 2024 including the Bespoke 4-Door French Door Refrigerator with AI Family Hub; Bespoke AI Laundry Combo; Bespoke Slide-in Range; Bespoke Jet Bot Combo AI; and Bespoke AI WindFree Gallery Freestanding Air Conditioner.

[3] The feature is currently available on select refrigerators and washing machines.

[4] Does not mean all services available on the AI Home are AI or generate information or outcomes using AI. AI Smart Dial, AI Wash & Dry and Voice enabled with Bixby accessible through the AI Home utilise AI-based algorithms, which may be updated periodically to improve accuracy. AI-based algorithms may generate incomplete or incorrect information.

[5] RISC-V is an abbreviation of “Reduced Instruction Set Computer,” which is a combination of CPU commands that enable faster and more efficient processing of complicated operations.

[6] Summary and suggestion features are currently available only in the US and Korea and will gradually expand to other regions as of `24.10. Supported devices are Galaxy smartphones, tablets and Samsung smart TVs with plans for further expansion.

[7] Edge AI is a technology that processes data with high-performance devices at home without going through the cloud. It enables faster data processing speed and more powerful security.

[8] https://www.schlage.com/en/home.html

[9] https://www.aqara.com/en/

[10] https://www.kohler.com/en

[11] Matter: Connectivity standard recognised by CSA (Connectivity Standards Alliance) to improve interoperability between devices.

[12] https://www.dexcom.com/