Curious? The Galaxy experience is just a tap away…

What is Try Galaxy?

Try Galaxy is a free, web-based application that simulates the Samsung Galaxy experience on non-Galaxy devices^[2]. It allows users to explore the look and feel of Samsung’s One UI and test-drive signature Galaxy AI features – no downloads from an app store required. Simply visit trygalaxy.com on your mobile browser^[3] or scan the QR code to get started.

Using an intuitive, interactive interface, users can preview key features of the latest Galaxy devices, including the Galaxy S25 Series, Galaxy Z Fold7, and Z Flip7, as well as the Galaxy wearable ecosystem (Watch8 Series, Buds3, and Galaxy Ring). Tutorials and pop-up guides help people discover everything from Smart Switch to Galaxy Themes, Health, and more.

What’s New: Explore Galaxy AI and the latest One UI 8

The 2025 update brings an even more immersive Try Galaxy experience^[4]

• One UI 8 Preview: Explore the latest design and usability upgrades, including a new Galaxy Foldable Hero Wallpaper and enhanced navigation.

• Smarter AI Features: Try out the new Galaxy AI suite, including Photo Assist, Audio Eraser, Now Brief, Instant Slow-mo, Gemini Live, and Circle to Search, optimised for both Galaxy S25 Series and the latest foldable Z Series devices.

• 3D Device Interactions^[5]: Get hands-on with 3D demos of the Galaxy Z Fold7 and Z Flip7, complete with colour and design customisation.

• Galaxy Wearable Ecosystem: Interact with the newest Galaxy Watch8, Watch Ultra, Buds3, and Galaxy Ring experiences.

• Special Offers: Eligible users can unlock exclusive promotions or trade-in deals after exploring Try Galaxy, making it easier than ever to upgrade.

How to Download and Explore Try Galaxy

Getting started is simple:

1. On your phone, open your browser (Samsung Internet, Chrome, or Safari on iPhone 8 and above).
2. Visit trygalaxy.com or scan the official QR code with your phone’s camera.
3. Tap “Try now!” and follow the guided setup. On iPhone, you can add Try Galaxy to your Home Screen for a more app-like experience. On Android, use “Add to Home Screen” or “Install app” from your browser menu.
4. Enjoy exploring! Navigate through the latest Galaxy interface, try AI features, and discover device tutorials, no account or installation required.

Ready to see what’s new?

Head to trygalaxy.com and discover the latest Samsung Galaxy innovations, wherever you are, on any device.

[1]The Try Galaxy app is a simulation of Samsung’s One UI. This app is intended solely to simulate the One UI experience. Actual UX/UI on Samsung devices may differ. Availability of Try Galaxy features may vary by country/region.

[2]“Try Galaxy” is a simulation of Samsung’s One UI. Actual UX/UI on Samsung devices may differ. You are not accessing actual apps or your device’s functions or hardware when running this app.

[3]The Try Galaxy app is available on supported Android OS smartphones with the latest version of Samsung Internet or Chrome browser. This app also operates in Safari with the latest iOS, on iPhone 8 and above.

[4]Samsung account login may be required for certain Galaxy AI features.

[5]‘Galaxy Z Fold7 3D interactive experience’ is a simulated experience included in the Try Galaxy app. Colour availability may vary depending on country or carrier.

LONDON, U.K. – 17 September 2025 – Traditional crafts and hobbies are enjoying a remarkable revival as Brits look to escape the relentless rush of modern life and rediscover slower, more mindful pastimes.

Results of a new study discovered that heritage hobbies such as baking (30%), gardening (27%), and knitting (24%) are seeing a renewed surge in popularity, with four in 10 Brits saying they have considered taking up or have returned to a hobby in the past year.

The research has been commissioned by Samsung to mark the launch of the Galaxy Tab S11 series, which comes with Galaxy AI^[1] Drawing Assist^[2] to enhance sketches by transforming them into different styles such as illustration and 3D cartoon.

20 Traditional Hobbies Making a Modern Comeback

1. Baking-30%
2. Gardening-27%
3. Knitting-24%
4. Crocheting-23%
5. Reading-21%
6. Drawing /sketching-20%
7. Painting-17%
8. Bread making-12%
9. Playing an instrument-10%
10. Woodworking / furniture restoration-9%
11. Pottery making-8%
12. Rambling/hiking-6%
13. Tapestry/embroidery/needlepoint-6%
14. Dancing-6%
15. Coin collecting-5%
16. Bird watching-5%
17. Calligraphy-5%
18. Fishing-4%
19. Quilting-3%
20. Soap making-3%

Brits revealed that they are actively searching for interactive activities, where they can learn a new skill and socialise, citing that it’s more fun (67%) to do an activity with friends, family or partners.

Three-quarters (76%) of the nation also say that activities such as drawing or sketching are a good way to develop relationships. But, just 49% of Brits are confident in their drawing ability, with 72% stating that they’d like to try technology that can improve their artwork.

To celebrate the return of hobbies, Samsung sent Hilary and Michael Whitehall on an interactive date to an art studio in London.

The pair were faced with different drawing challenges, but pens, paper, canvases and paintbrushes were nowhere to be seen; instead, the duo experimented with Galaxy AI Drawing Assist – turning their original artworks into masterpieces in a brand-new video.

Designed to be a bonding experience, Michael and Hilary also revealed the people they admire the most – aside from each other as Michael quickly quips. Drawing Harry Styles and Taylor Swift respectively, Hilary noted that she could share the picture with Travis Kelce and Taylor Swift as a wedding present.

Taylor Swift and Harry Styles as drawn by Hilary and Michael Whitehall.

The duo’s portraits were brought to life using their own sketches, which were then enhanced by Samsung Sketch to Image technology on the Galaxy Tab S11 Ultra, providing different artwork styles such as illustration, pop art, 3D cartoon and more.

Hilary and Michael Whitehall said:

“We’ve been married for nearly 40 years, so we know each other very well, maybe even too well! We both enjoy drawing, but with minimal abilities they usually don’t turn out quite as we’d hoped. Thankfully the Sketch to Image feature came to our rescue. It’s really simple to use and it was amazing to see it transform our ‘artwork.’ It was lovely to relax, draw and reminisce about happy memories that we share together, and all squabble free!”

Hands-on creativity is becoming the antidote to hectic lives, the poll found that nearly half (48%) of Brits say stress relief has driven them back to forgotten pastimes, while a third want to build knowledge or skills as three in ten (28%) say they simply crave creativity.

Television shows spotlighting crafts and social media channels have been credited with inspiring audiences to pick up tools and rediscover skills once thought left in the past. Over half (56%) of those who have tuned in to popular competition shows say they are more likely to try those skills themselves after watching.

Surprisingly, younger generations are leading much of the resurgence. Once dismissed as “old-fashioned,” skills like embroidery and baking are now trending on social media, with hashtags like #handmade clocking up 20.7 million views, making platforms unlikely allies in the revival of these centuries-old traditions.

Technology is playing a supportive role in this revival. While the movement celebrates ‘IRL’ creation, new tools are blending tradition with innovation as nearly three-quarters (72%) would leverage technology to enhance their artistic endeavours.

AI-powered creative software now allows budding makers to sketch an idea and instantly receive artistic assistance, bridging the gap between imagination and reality, to transform sketches into different image styles.

Annika Bizon, Mobile Experience VP of Product and Marketing at Samsung UK&I, said:

“We’re seeing a fascinating blend of tradition and innovation; people want the tactile joy of working with clay, wood, or yarn — but they also appreciate how AI can help bring their vision to life, guiding beginners and inspiring creativity.

“The redesigned S Pen offers that familiar pen-to-paper experience, giving users an authentic drawing feel. It’s really about using technology like the Galaxy Tab S11 series to enable, not replace, traditional skills.”

The Galaxy Tab S11 series delivers the most intelligent and advanced tablet experience yet. Powered by the latest Galaxy AI, it’s the thinnest Samsung tablet to date with Dynamic AMOLED 2X display and a redesigned S Pen for precision sketching. The tablet has been built for effortless productivity and with Drawing Assist and Sketch to Image, ideas can quickly become masterpieces.

[1] Samsung Account login may be required to use certain AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features.

[2] Compatible with selected languages only. Google account login and network connection required. Google and Gemini are trademarks of Google LLC.

Personalised Suggestions with Advanced Security

One UI 8 recognises the user’s context, offering personalised, proactive suggestions that support their unique daily routines. And as Galaxy AI becomes more intelligent, so does its commitment to protecting private data. One UI 8 combines advanced personalisation tools with top-tier security features, anticipating user needs while keeping information safe.

• Now Bar ^[2] shows real-time app activity and media player progress directly on Galaxy Z Flip’s FlexWindow, and is also now integrated with even more third-party apps.
• Now Brief ^[3] provides even more personalised daily updates including traffic, important reminders and Samsung Moments, which allows users to reflect on their daily routines. They can also get personalised suggestions and recommendations, such as music and video picks based on subscriptions and interests. In addition, personalised health insights from Galaxy Watch are also easily accessible.
• Knox Enhanced Encrypted Protection (KEEP) ^[4] is a new security architecture designed to safeguard the next generation of AI experiences used by Galaxy’s Personal Data Engine (PDE) ^[5] KEEP creates encrypted, app-specific storage environments within the device, ensuring each app can only access its own sensitive information.
• Knox Matrix takes security a step further by automatically signing devices out of the Samsung Account if flagged for serious risks ^[6]. It sends notifications across connected Galaxy devices and gives additional guidance on how to protect data.
• Upgraded Secure Wi-Fi with post-quantum cryptography (PQC) encompasses a new cryptographic framework designed to strengthen network protection against emerging threats, helping to ensure robust privacy — even over public networks.

Intelligent Multimodalality: AI That Works the Way the User Does

Powered by multimodal AI designed to deliver experiences tailored to user needs, One UI 8 transforms the way users interact with Galaxy devices. By combining visual, auditory and contextual intelligence, it makes everyday tasks intuitive and effortless.

• Gemini Live ^[7] allows for natural, seamless communication with AI that understands what the user is seeing or watching in real-time, without the need for switching between apps.
• Circle to Search with Google ^[8] gives in-the-moment gaming help when the user circles anything on the screen during game-play. It provides more information about characters and strategies to help the user navigate to the exact spot in the game, with helpful links and videos from across the web to explore further. With Circle to Search’s improved translation capabilities, users can see translated text in real-time as they scroll and interact with the screen ^[9]. From news articles to social media posts, they will see instant, on-screen translations of the underlying text in their preferred language.

UX Optimised for Multiple Form Factors

One UI 8 redefines versatility with UX optimised across the Galaxy product portfolio. Designed to adapt to the unique form factors of Galaxy smartphones and tablets, One UI 8 ensures seamless functionality while boosting productivity and efficiency.

• AI Results View displays results from AI features in a separate Split View or Floating View, keeping their original content visible and unobstructed.
• Thanks to Galaxy AI Optimised for Large Screens, Multi Window lets users drag and drop AI-generated content — including images and text — directly into their workflow. Tools like Drawing Assist ^[10] and Writing Assist ^[11] unlock an even smoother creative process, as users can move ideas and visuals around more easily than ever before.
• Gemini Live is now available directly on Flip’s FlexWindow for hands-free voice search, acting as a personal assistant right on the cover screen. ^[12]
• Audio Eraser ^[13] proactively detects and removes unwanted background noise, like wind or traffic, with a single tap on a new toggle in video apps and audio apps.
• Featuring a new clock design that stretches and adapts to match the user’s wallpaper. ^[14] The clock’s font wraps around faces or contours, ensuring visibility without disrupting the image, whether it’s a close-up selfie or a picture of pets. Users can also customise the thickness, size and colour of the font to meet their personal taste.
• With advanced customisation even for FlexWindow, users can easily create a wallpaper by receiving recommendations and auto-curated wallpapers from the Gallery. ^[15] Emojis and background colours are also customisable for FlexWindow Emojis wallpaper.

One UI 8 also provides AI-powered tools like Portrait Studio ^[16], which can capture the vibrant expressions of pets and then generate artistic, studio-like pet portraits. Users can also enjoy seamless communication in noisy environments with Call Captions — which instantly converts voices into text during calls — as well as keyboard inputs when using Interpreter ^[17], which allows users to translate ideas by typing.

[1]Official rollout of One UI 8 will apply to the following Galaxy devices this year: Galaxy S25 series, Galaxy S24 series, Galaxy Z Fold6, Galaxy Z Flip6, Galaxy S24 FE, Galaxy S23 series, Galaxy Z Fold5, Galaxy Z Flip5, Galaxy S23 FE, Galaxy S22 series, Galaxy Z Fold4, Galaxy Z Flip4, Galaxy S21 FE, Galaxy Tab S10 series, Galaxy Tab S10 FE, Galaxy Tab S10 Lite, Galaxy Tab S9 series, Galaxy Tab S9 FE, Galaxy Tab S8 series, Galaxy A56 5G, Galaxy A36 5G, Galaxy A26 5G, Galaxy A17 5G, Galaxy A17, Galaxy A07, Galaxy A06 5G, Galaxy A55 5G, Galaxy A35 5G, Galaxy A25 5G, Galaxy A16 5G, Galaxy A16, Galaxy A15 5G, Galaxy A06, Galaxy A54 5G, Galaxy A34 5G, Galaxy A73 5G, Galaxy A53 5G and Galaxy A33 5G.

[2]Availability of functions supported may vary by country and network availability. Some functions may require a network connection.

[3]Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model or apps. Some features may require a network connection.

[4]Available on Galaxy smartphones and tablets with One UI 8 or later.

[5]The Personal Data Engine functions when the Personal Data Intelligence menu is on. Analyzed data will be deleted once the Personal Data Intelligence menu is turned off. Personal Data Engine currently analyzes Samsung native applications.

[6]Available on Galaxy smartphones and tablets with One UI 8 or later. Availability may vary by model and/or market.

[7]Gemini is a trademark of Google LLC. Results for illustrative purposes. Gemini Live feature requires an internet connection and Google Account login. Service availability may vary by country, language and device model. Features may differ depending on subscription, and results may vary. Compatible with certain features and certain accounts. Currently, users can use a personal Google Account that they manage on their own, or a work or school account for which their administrator has enabled access to Gemini. Users must be 13 (or the applicable age in your country) or over to use Gemini with a personal or school Google Account and 18 or over to use Gemini with a work account.

[8] Requires network connection. Availability of search functions and its supported apps may vary by country, language and device. Results may vary depending on visual matches.

[9]Available on Galaxy smartphones and tablets with One UI 8 or later. Availability may vary by country and device model.

[10]Drawing assist feature requires a network connection and Samsung Account login. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[11]Writing Assist requires a network connection and Samsung Account login. Must meet length requirements to activate feature. Service availability may vary by language. Accuracy of results is not guaranteed.

[12] Gemini Live on FlexWindow will be available on Galaxy Z Flip7, Z Flip6, and Z Flip5.

[13]Samsung account login required. Six types of sound can be detected; voices, music, wind, nature, crowd and noise. Results may vary depending on audio source & condition of the video.

[14]Availability might vary depending on models. The shape of the clock adjusts to the contours of humans and animals limited to dogs, cats, and birds.

[15]Supported on FlexWindow as well as main screen. Availability may vary depending on models. FlexWindow customisation is available on Galaxy Z Flip7, Z Flip6, and Z Flip5.

[16]Portrait Studio feature for Photo Assist requires a network connection and Samsung Account login. Editing with Portrait Studio results in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. Accuracy and reliability of the generated output is not guaranteed.

[17]Interpreter requires Samsung Account login. Certain languages may require language pack download. Service availability may vary by language. Accuracy of results is not guaranteed. Availability and supported features may vary by country, region or carrier. Availability of supported languages may vary.

Samsung Electronics Co., Ltd. today announced the Galaxy Tab S11 Ultra and Galaxy Tab S11, delivering its most intelligent and advanced tablet experience yet. Powered by the latest Galaxy AI^[1], now enhanced by One UI 8^[2] and new multimodal capabilities, the Galaxy Tab S11 Ultra is the thinnest Galaxy Tab to date, without compromising performance, going beyond a slim form factor to show what a premium tablet can be. Together, the series is built for effortless productivity on the go, combining pro-grade hardware with experiences optimised for a large screen.

With upgraded Samsung DeX and a redesigned S Pen, the Galaxy Tab S11 Ultra supports focused multitasking and seamless workflows, while also enabling creative expression in a sleek, portable form. Whether capturing ideas in a meeting, summarising lecture notes or sketching out visual concepts, the Galaxy Tab S11 Ultra empowers users to handle more with less friction, wherever they are.

“The Galaxy Tab S11 series are our most powerful and efficient tablets yet,” said Annika Bizon, Mobile Experience VP of Product & Marketing, UK&I. “With the latest Galaxy AI capabilities, these flagship tablets enhance creativity and enable users to adapt to life’s demands in a design that fits into their everyday.”

Powering Everyday Tasks With Advanced AI

With One UI 8, the Galaxy Tab S11 series brings multimodal AI to the forefront – understanding what users’ type, say and see and responding in real time with helpful suggestions, these tools unlock a more fluid way to work, create and stay in flow across any task.

• Gemini Live^[3] enables real-time screen sharing and visual input, so users can have a natural conversation with Gemini about what they’re looking at. Whether it’s on-screen content or an object that someone wants to show by pointing the camera at it – Gemini Live can handle contextual questions and requests by seeing what the user sees. For instance, a user in a class can easily screen share their notes, then ask Gemini to interpret a chart or explain the study material, and summarise its insights.
• By pressing and holding the side button, users can activate Gemini and carry out commands across apps with a single command. For instance, when there’s no time to read a lengthy article, users can share the link with Gemini and say, “Summarise this article and save it to Samsung Notes,” making it easier to catch up later. It simplifies complex actions so users can stay in their flow.

Galaxy Tab S11 series is packed with additional tools for effortless productivity and creativity – including the full suite of Galaxy AI features, optimised for large screen.

• Users can turn rough sketches into clean visuals with Drawing Assist^[4], then drag and drop^[5] images they’ve created into Samsung Notes as a starting point for further ideation – perfect for brainstorming, visual planning or creative exploration.
• Writing Assist^[6] helps rework tone and style, so users can easily refine a piece of writing to ensure it matches their intended meaning before dropping it into an email, document, or other apps.
• While multitasking, users can keep Galaxy AI close at hand as a moveable and compact overlay, presented in a floating view,^[7] allowing them to summarise the content on their screen without breaking focus.
• Circle to Search^[8] with Google is now even more helpful for getting context and diving deeper into anything users see on their device’s screen. Users are able to translate text in real-time as they scroll and interact. From news articles to social media posts, users will see instant, on-screen translations of the underlying text in their preferred language.
• The Galaxy Tab S11 series comes with the newly redesigned S Pen that’s built for both focused work and creative expression. Its new cone-shaped pen tip supports increased tilt angles for better control, while a hexagonal design provides a more natural, ergonomic feel that’s comfortable and stable in the hand.
• Quick Tools^[9] make it easy to adjust on the fly while drawing or editing with floating access, while Sticky Note lets users capture sudden thoughts or to-dos directly over Samsung Notes – no more app switching required during document review.

Full- Scale Productivity

In addition to Galaxy AI, the enhanced Samsung DeX^[10] on the Galaxy Tab S11 series empowers users to maximise their productivity when multitasking across apps, taking notes during meetings or simply mapping out ideas. Whether you’re a designer building out visual concepts or a frequent traveller planning a trip across apps and displays, the Galaxy Tab S11 series features support every step, from researching and sketching to sharing polished results.

The latest Samsung DeX upgrades unlock next-level productivity, starting with Extended Mode, which transforms Galaxy Tab S11 and an external monitor into a seamless dual-screen setup. It runs Samsung DeX across both screens simultaneously for more intuitive multitasking and greater flexibility – now users can drag-and-drop apps between displays or reference a document on one screen while presenting on the other.

Also new to Samsung DeX, users can now create up to four separate, customised workspaces for different needs. For example, one workspace can be dedicated to work, another to creative projects and a third to planning a trip.

With the upgraded Samsung DeX, users can set up a full working environment from virtually anywhere – whether it’s connecting to a meeting room TV for a presentation or adding final touches to a work document at the airport lounge just before starting a vacation.

Combined with Book Cover Keyboard Slim, the Galaxy Tab S11 series easily transforms into a personalised, mobile workstation with instant access to AI assistants through the dedicated Galaxy AI Key.

Made to Perform, Built to Move

The Galaxy Tab S11 series delivers its most advanced performance yet, equipped with cutting-edge hardware and immersive visuals in a slim, highly portable design. Samsung brings its enhanced 3nm processor to Galaxy Tab for the first time in the S11 series, offering faster processing, smoother multitasking and more responsive AI features.

Galaxy Tab S11 Ultra boasts performance improvements of 33% in NPU, 24% in CPU and 27% in GPU^[11]. Additionally, a powerful battery^[12] and efficient thermal management ensure reliable, long-lasting use for work, creativity and everything in between.

Performance matched by purposeful design reflects Samsung’s hardware innovation – delivering ultra-thin and light yet powerful devices ready for everyday versatility. Galaxy Tab S11 Ultra features a remarkably slim build at just 5.1 mm^[13], with narrow 5.2 mm bezels^[14] that expand screen space without compromising portability.

Across both models, Dynamic AMOLED 2X displays deliver up to 1600 nits of peak brightness^[15], ensuring clear, vivid visuals indoors or out, so users can stay focused wherever they work.

Tools That Fit the Way Users Work

The Galaxy Tab S11 series makes it easy to get started with work or creative projects with extensive third-party apps^[16]. There is easy access to Goodnotes, Clip Studio Paint, LumaFusion and Notion – supporting everything from sketching and note-taking to flexible project planning.

Galaxy users also enjoy exclusive benefits, with special offers that make it easier to explore these premium tools, work smarter and unlock their creative potential.

Goodnotes^[17] offers a 1-year free version, Clip Studio Paint^[18] comes with a 6-month free trial with 20% off your first subscription and users can get 66% off LumaFusion^[19] along with a one-month free Creator Pass. Notion^[20] also comes with a one-month free trial of its Plus plan with Notion AI, providing added flexibility for writing, planning and organisation.

In addition to these apps, users can explore a broader range of options that support different needs. Noteshelf 3^[21] offers customisable layouts for capturing and organising ideas. ArcSite^[22] empowers users with precision tools to turn creative sketches into CAD layouts. Sketchbook provides an intuitive space for illustration and concept art and Picsart^[23] enables creators to bring their imagination to life through its own AI-driven design tools.

Whether users are working on creative portfolios or need to boost productivity, these tools are designed to simplify everyday tasks and streamline workflows.

Launching as the first Galaxy tablet to feature One UI 8, the Galaxy Tab S11 series delivers a more seamless, intelligent AI experience. One UI 8 will expand to other previous generations of Galaxy devices, including the Galaxy Tab S10 series, starting in October.

Availability & Offers

The Galaxy Tab S11 series will be available starting 4^th September and offered in two colours: Grey and Silver. When purchasing the Galaxy Tab S11 Series from Samsung.com, customers can claim a free Book Cover Keyboard Slim.^[24] Customers to Samsung.com can also get a guaranteed £200 off the Galaxy Tab S11 Ultra when trading in any tablet or Android smartphone in any condition.^[25]

Pricing – RRP

• Galaxy Tab S11 Ultra WiFi 256GB – £1199
• Galaxy Tab S11 Ultra WiFi 512GB – £1299
• Galaxy Tab S11 Ultra WiFi 1TB – £1549

• Galaxy Tab S11 Ultra 5G 256GB – £1349
• Galaxy Tab S11 Ultra 5G 512GB – £1449
• Galaxy Tab S11 Ultra 5G 1TB – £1699

• Galaxy Tab S11 WiFi 128GB – £799
• Galaxy Tab S11 WiFi 256GB – £899
• Galaxy Tab S11 WiFi 512GB – £999

• Galaxy Tab S11 5G 128GB – £949
• Galaxy Tab S11 5G 256GB – £1049
• Galaxy Tab S11 5G 512GB – £1149

For more information about the Galaxy Tab S11 series, please visit: Samsung Newsroom, SamsungMobilePress.com or Samsung.com.

Specifications

*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability and capabilities of the product are subject to change without notice.

[1]Samsung Account login may be required to use certain AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features.

[2]Some functional widgets may require a network connection and/or Samsung Account login.

[3]Compatible with selected languages only. Google account login and network connection required. Google and Gemini are trademarks of Google LLC. Samsung account login is required for certain AI features

[4]Drawing Assist feature requires a network connection and Samsung Account login. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[5]Availability may vary across compatible apps, surfaces and other factors.

[6]Writing Assist requires a network connection and Samsung Account login. Must meet length requirements to activate feature. Service availability may vary by language. Accuracy of results is not guaranteed.

[7]Supported only on Samsung Notes and Samsung Internet.

[8]Service availability may vary by country, language, device model. Requires internet connection. Users may need to update Android and Google app to the latest version. Works on compatible apps and surfaces. Results may vary depending on visual matches. Accuracy of results is not guaranteed.

[9] Currently supported only on PENUP and Samsung Notes, UI may vary by apps.

[10]Samsung DeX wireless connection is supported with TVs that support Android tablet screen mirroring (Miracast) only. There may be a difference in performance depending on TV’s specifications and WiFi environment. Recommended to use Samsung Smart TVs launched after ’19. When switching between displays, some apps may restart to adjust to the new screen and certain data in the app may not be saved automatically. Behavior may vary depending on the app and how it handles screen or mode changes.

[11]The enhanced performance figures are based on a comparison of Galaxy Tab S11 Ultra to Tab S10 Ultra. Actual performance will depend on user environment, conditions and pre-installed software and applications.

[12]Typical value tested under third-party laboratory conditions. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Typical capacity is 11,600 mAh for Galaxy Tab S11 Ultra. Based on Samsung internal lab test conditions with pre-release version of given model connected to earphone via Bluetooth under default settings over LTE.

[13]5.5 mm on the Galaxy Tab S11.

[14]7.8 mm on the Galaxy Tab S11.

[15]Galaxy Tab S11 series has maximum brightness of 1600 nits and outdoor brightness of 1000 nits in High Brightness Mode.

[16]App availability and the terms of service may vary by country and region.

[17]Goodnotes app requires a separate download from Galaxy Store and comes with a 1-year free full version. Once the free full version period ends, an additional purchase is required for continuous use. App availability and the terms of service may vary by country and region.

[18]Clip Studio Paint membership required. Clip Studio Paint app comes pre-installed in select markets. The app can be downloaded from Galaxy Store and comes with a 6-month free trial for first-time users. Once the free trial period ends, paid subscription to a monthly or annual usage plan is required for continuous use. A 20% discount is available on the first subscription.

[19]LumaFusion app is preloaded as stub, requiring users to click the icon and complete the purchase from Galaxy Store. All Galaxy device users can get a 66% discount when purchasing from Galaxy Store and receive a 1-month free Creator Pass subscription. 66% discount promotion limited until Nov 30, 2026..

[20]Notion app requires a separate download from Galaxy Store and comes with a 1-month free trial of the Plus&Notion AI for one newly created Notion workspace.

[21]Noteshelf 3 app requires a separate purchase for a Premium plan upgrade. A 30% discount on the upgrade is available only via Galaxy Store.

[22]ArcSite app requires a separate download from Galaxy Store and comes with a 1-month free trial for first-time users. Once the free trial period ends, paid subscription to a monthly or annual usage plan is required for continuous use. A 30% discount is available on the first monthly subscription.

[23]Sketchbook and Picsart apps require a separate download from Google Play Store. Additional features may require a separate purchase.

[24]Purchase from a participating retailer by 28/10/25, claim from Samsung www.samsungoffers.claims/TabS2025LaunchOffer within 30 days of purchase. T&Cs apply.

[25]Purchase from samsung.com by 30/09/25. £200 value based on any tablet or Android smartphone, in any condition. Charges apply if you don’t send us your Trade In device. T&Cs apply

[26]Measured diagonally, Galaxy Tab S11 Ultra’s screen size is 14.6″ in the full rectangle and 14.5″ accounting for the rounded corners. Actual viewable area is less due to the rounded corners and the camera hole.

[27]Measured diagonally, Galaxy Tab S11’s screen size is 11.0″ in the full rectangle and 10.9″ accounting for the rounded corners. Actual viewable area is less due to the rounded corners and the camera hole.

[28]Galaxy Tab S11 series and the included S Pen are rated IP68 under IEC standard 60529. Based on lab test conditions submersion in up to 1.5 meters of freshwater for up to 30 minutes (IP68). Not advised for beach or pool use. Water and dust resistance of device is not permanent and may diminish over time because of normal wear and tear. Dust resistance rating is tested under lab conditions by a third party: 2kg of talc powder (max. diameter of 0.05mm) per cubic meter was blown into a test chamber housing the device (air pressure within device kept below surrounding air) for 2 hours. Rated IP6X. Dust resistance may vary by actual usage conditions.

Samsung Electronics Co., Ltd. today announced Galaxy S25 FE, the newest and attainable addition to the Galaxy S25 lineup. Equipped with One UI 8 — the latest Galaxy AI experiences — Galaxy S25 FE offers a personalised AI companion with multimodal capabilities.

Designed to unlock new levels of creativity, Galaxy S25 FE brings powerful AI editing tools like Generative Edit and Instant Slow-mo while an upgraded 12MP front-facing camera, powered by AI-powered ProVisual Engine, introduces an enhanced selfie experience. A 4,900mAh battery and a more than 10% larger^[2] vapour chamber offer smooth performance and all-day battery life^[3] with 45W wired charging^[4] support ensuring users can stay creative, entertained and connected while on the go.

“The next era of innovation will be defined by technology that feels effortless and intuitive,” said Annika Bizon, Mobile Experience VP of Product & Marketing, UK&I. “With the new Galaxy S25 FE, we’re making our industry-leading mobile AI more accessible to our Galaxy customers – empowering them to unlock new levels of creativity and convenience.”

Seamless Everyday Experiences, Powered by AI

With Galaxy AI built into Galaxy S25 FE and optimised by One UI 8 and multimodal AI agents, more users will step into a new era of natural and effortless interaction — where voice, touch and visual input combine to simplify and enhance everyday tasks by making them even more intuitive.

• Gemini Live^[5] enables real-time visual conversations enhanced with multimodal AI, allowing the device to see what users see and making it easy to ask contextual questions. If you need help deciding what to pack for your next trip, just point your camera at two outfits and ask, “Which outfit is better for the weather in Seoul?” Gemini responds naturally, offering intelligent, conversational guidance that seamlessly supports your everyday life.

• Now Bar^[6] surfaces helpful information at just the right moment, right from the lock screen. It shows relevant updates, and can even be customised to display live notifications, music, modes and routines, and more. Now Brief^[7] provides personalised daily updates including traffic, reminders, calendar events, and fitness summaries.

• With Circle to Search with Google^[8], gaming tips appear exactly when and where you need them. Just circle an item or challenge on screen to access tips and tactics — all in a floating view that keeps your gameplay uninterrupted.

These intelligent tools are designed to enhance communication, boost productivity and streamline daily interactions — all while adapting to the individual needs of each user. Plus, they’re backed by all-new protections for personalised, AI-powered features.

• Knox Enhanced Encrypted Protection (KEEP)^[9] creates encrypted, app-specific storage environments within the device’s secure storage area, ensuring that each app can access only its own sensitive information. KEEP supports Galaxy’s Personal Data Engine (PDE)^[10] to keep user data and preferences entirely on-device and secured by Knox Vault. Together, these solutions ensure fortified security and privacy in a rapidly evolving digital landscape.

Built to Empower Creativity at Every Level

Galaxy S25 FE delivers a premium camera experience thanks to the ProVisual Engine’s latest AI-powered features and an upgraded 12MP front camera^[11] that captures captivating selfies with improved clarity. It also elevates Galaxy’s renowned Nightography: Low noise mode boosts the quality of night shots, while Super HDR in video showcases lifelike colours and contrast in every frame. Photo Assist enhances on-device editing with effortless precision, boosting user creativity and seamlessly bringing their visions to life.

• Generative Edit^[12] automatically detects passersby in the background of photos and proactively recommends what to remove, eliminating the need to make manual selections and edits, while
• Portrait Studio^[13] allows users to create personalised avatars with more true-to-life facial expressions.
• Instant Slow-mo^[14] lets users relive favourite video moments in a more immersive way, transforming any clip into slow motion with just a single tap.
• Audio Eraser^[15] offers a convenient way to clean up noise in videos by isolating specific audio elements such as voices, music, wind, ambient nature, crowd noise and background interference — giving users precise control over what to reduce or remove entirely. Auto Trim^[16] on Galaxy S25 FE streamlines the video editing process by automatically selecting the best moments from your footage.

Reliable Performance, Refined Design

From routine productivity to creative workflows, Galaxy S25 FE optimises every interaction. Galaxy S25 FE delivers reliable performance whether you’re streaming, multitasking or editing.

• A 4,900mAh battery powers everyday tasks, while 45W wired charging enables extended use and quicker power-ups.^[17]
• AI processing runs smoothly thanks to a more than 10% larger vapour chamber^[18] for efficient thermal management.

Galaxy S25 FE reflects the signature design of the Galaxy S25 series, with a slim, lightweight build that feels as good as it looks.

• The 6.7-inch^[19] Dynamic AMOLED 2X display with a 120Hz refresh rate offers smooth, immersive visuals, while a new enhanced Armor Aluminum frame provides improved durability and a more refined finish.
• Galaxy S25 FE reflects the iconic Galaxy S series form with a touch of playful personalityailable in a range of bold, expressive colours – Icyblue, Jetblack, Navy, and White.^[20]

Seven generations of OS upgrades and seven years of security updates ensures reliable and optimised performance that lasts longer^[21]
For those looking to combine these visuals with latest high-quality sound, pair Galaxy S25 FE with all-new Galaxy Buds3 FE to enjoy seamless connectivity and Galaxy’s immersive mobile entertainment experience.One UI 8 will be also available on more devices including the full Galaxy S25 series with updates starting this month.^[22]

Availability

Galaxy S25 FE will be available in the UK starting September 4th and will include six months of the Google AI Pro plan with higher access to features in Gemini, Flow, NotebookLM and more.^[23]

• 128GB – £649 RRP
• 256GB – £699 RRP
• 512GB – £799 RRP

When purchasing the Galaxy S25 FE from Samsung.com, customers can claim a Galaxy Watch7 worth £239 plus get a guaranteed £100 off when trading in any smartphone^[24]

For more information about Galaxy S25 FE, please visit: Samsung Newsroom, SamsungMobilePress.com or Samsung.com.

Specifications^[25]

[1]Samsung Account login may be required to use certain AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model and phone carrier.

[2]Compared to Galaxy S25 FE to Galaxy S24 FE

[3]Actual battery life varies by network environment, features and apps used, frequency of calls and messages, the number of times charged, and many other factors. Estimated against the average usage profile compiled by UX Connect Research. Independently assessed by UX Connect Research between 6th August 2025 to 14th August in UK with pre-release versions of SM S731 under default setting using LTE and 5G Sub 6 networks NOT tested under 5G mmWave Network.

[4]Galaxy S25 FE supports charging with up to a 45W Power Adapter. 45W Power Adapter sold separately. Use only Samsung-approved chargers and cables.

[5] Gemini is a trademark of Google LLC. Results for illustrative purposes. Gemini Live feature requires internet connection and Google Account login. Service availability may vary by country, language and device model. Features may differ depending on subscription and results may vary. Compatible with certain features and certain accounts. Currently, you can use a personal Google Account that you manage on your own, or a work or school account for which your administrator has enabled access to Gemini. You must be 13 (or the applicable age in your country) or over to use Gemini with a personal or school Google Account and 18 or over to use Gemini with a work account.

[6]Now Bar features require Samsung Account login and may require a network connection.

[7]Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model, apps. Some features may require a network connection. Modes and Routines need to be enabled to use Personal Data Engine for context-based Routines suggestions. User needs to consent to access permissions such as photos, videos, audio files, and calendar events. Events schedule notification is supported with calendar apps that utilize Android calendar database and available if Samsung Calendar is installed. To check the Energy Score, the health data tracked from Samsung Galaxy Watch or Samsung Galaxy Ring must be synchronized with the Samsung Health App. The result is for personal reference only and is not intended for medical purposes.

[8]Requires network connection. Availability of search functions and its supported apps may vary by country, language and device.

[9]Available on Galaxy smartphones and tablets with One UI 8 or later.

[10] Personal Data Engine functions under the condition that the Personal Data Intelligence menu is on. Analyzed data will be deleted once the Personal Data Intelligence menu is turned off.

[11]Compared Galaxy S25 FE to Galaxy S24 FE. (10MP front camera)

[12]Generative Edit feature for Photo Assist requires a network connection and Samsung Account login.

[13]Portrait Studio feature for Photo Assist requires a network connection and Samsung Account login.

[14]Instant Slow-mo feature is available on Samsung Video Player and Samsung Gallery. May not be available on certain video file types. Accuracy of results not guaranteed.

[15]Samsung account login required. Six types of sound can be detected; voices, music, wind, nature, crowd and noise. Results may vary depending on audio source & condition of the video.

[16]Maximum length per clip is 90 minutes. Maximum length of combined clips is 180 minutes. Maximum number of clips to use per video project is 60. Accuracy of results is not guaranteed.

[17]Compared Galaxy S25 FE to Galaxy S24 FE. (4,700mAh battery and 25W wired charging)

[18]Compared Galaxy S25 FE to Galaxy S24 FE.

[19]Measured diagonally, Galaxy S25 FE’s screen is 6.7-inch in the full rectangle and 6.5-inch accounting for the rounded corners; actual viewable area is less due to the rounded corners and camera hole.

[20]Availability of colours may vary by market and network provider.

[21]Galaxy S25 FE will support seven generations of OS upgrades and seven years of security updates from global launch date.

[22]Timing of OS upgrades and security updates may vary by device model, network provider and market.

[23]Google AI Pro is a trademark of Google LLC. Gemini in Google AI Pro and Gemini for Gmail, Docs, and more are only available for ages 18+. Gemini for Gmail, Docs and more is available in select languages. Rate limits may apply.

[24]Purchase from Samsung.com by 02.10.25. £100 value based on any phone, in any condition. Only one trade in device allowed under this promotion. Charges apply if you don’t send us your Trade In device. T&Cs apply. Trade in discount capped at 60% of product price before discount. Claim a Galaxy Watch7 40mm Bluetooth Smartwatch. No cash alternative. Participants must visit www.samsungoffers.claims/galaxygift2025, upload proof of purchase and provide all other required information within 30 days of purchase. Maximum 1 Claim per Promotion Product purchased (maximum 4 Claims per household).

[25]Specifications may vary by market. All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

Equipped with multimodal AI and a foldable-optimised UI, the Galaxy Z Fold7 delivers a truly Ultra experience that raises the bar for smartphones.

Samsung Newsroom U.K. unboxed the Galaxy Z Fold7 for Galaxy fans eager to see all the exciting improvements and advanced capabilities that the new device brings.

First Impressions

▲ The Galaxy Z Fold7

Upon opening the sleek, black packaging, Galaxy’s signature modern design, slim silhouette, and remarkably light build are all immediately apparent.

▲ The rear of the Galaxy Z Fold7 from different angles

The Galaxy Z Fold7’s rear triple camera

The camera island surrounding the rear triple camera matches the body colour of the device for a seamless, cohesive design.

The Galaxy Z Fold7’s packaging and its contents

The Galaxy Z Fold7 is easier than ever to grasp in the hand.

The Galaxy Z Fold7’s larger cover display makes it easier to type when the device is folded.

(From left) A weight comparison between the Galaxy S25 Ultra and the Galaxy Z Fold7

▲ The Galaxy Z Fold7’s expansive main display is ideal for immersive gaming and content viewing
(*To listen to the audio, click the speaker button at the bottom of the video)

▲ Screen sharing with Gemini Live (*To listen to the audio, click the speaker button at the bottom of the video)

For example, if someone is trying to pick the perfect Galaxy Z Fold7 colour to match their favorite purse, they can open the Gallery app on the left window to display a photo of the purse, and open the browser on the right window to display the Z Fold7’s colour options. After that, all they need to do is press and hold the side button to activate Gemini Live, tap “Share screen with Live” and ask whether their purse would go well with the colour they have in mind.

 

The AI agent will then analyse both screens at once and let them know whether that colour and the purse pair nicely. Even when the device is folded, users can still ask the AI agent questions and receive real-time answers.

 

▲ Camera sharing with Gemini Live (*To listen to the audio, click the speaker button at the bottom of the video)

Let’s say a user wants to know which batteries their TV remote requires — they can just share their camera with Gemini Live by directing the camera at the remote and ask away. Galaxy AI will recognise the model and instantly tell you which battery type it needs.

 

With a simple voice command, they can also save information on the nearest stores that sell them to Samsung Notes and even set a reminder to buy the batteries after work — all without typing anything.

 

▲ The Galaxy Z Fold7 can display AI-generated answers in pop-up or split screen view, keeping multitasking fluid and uninterrupted.

The Galaxy Z Fold7’s AI-powered features go beyond live assistance. When browsing the web, users can request information from Galaxy AI without breaking rhythm and losing focus of the content in front of them. Responses will appear in pop-ups or split view, keeping multitasking smooth and uninterrupted.

Samsung Electronics Co., Ltd. today announced the expansion of the One UI 8 beta program, setting the foundation for advanced multimodal capabilities to more Galaxy devices across various form factors and more intuitive AI experiences that simplify daily routines for every user.

The beta program will rollout starting next week, and will be available for Galaxy S24 series, Galaxy Z Fold6 and Z Flip6 in India, Korea, the U.K. and the U.S. The programme is planned for roll out to even more devices in the following month including Galaxy S23 series, Z Fold5 and Flip5, A36 5G, A55 5G, A35 5G, and A54 5G. Users can sign up to join the beta program via the Samsung Members app.

One UI 8 uses multimodal intelligence to understand real-time context, making everyday interactions smarter and more convenient. When connected to Galaxy Buds3 and Buds3 Pro, you can launch Gemini by your voice or long-pressing the either earbud. With UX optimised for usability regardless of different device form factors, it delivers personalised, proactive suggestions that enhance everyday productivity and efficiency. With more Galaxy devices participating, One UI 8 marks the new era of software intelligence for all.

The official roll-out of One UI 8 will be available to more Galaxy devices beyond Galaxy Z Fold7 and Z Flip7 starting in September. Additionally, One UI 8 Watch will expand its availability to more Galaxy Watch models beyond Galaxy Watch8 series later this year. This update will deliver motivational health features and a more refined, intuitive interface to an even broader range of Galaxy users.

Samsung Electronics Co., Ltd. today unveiled the Galaxy Z Flip7, a compact AI phone with multimodal capabilities, powered by a new FlexWindow. Small enough to slip into a pocket, yet powerful enough to deliver the handiest assistance, it melds Galaxy AI with a now edge-to-edge FlexWindow, a flagship level camera and an ultra-compact and iconic design. From intuitive voice AI to the best selfie capabilities, the Galaxy Z Flip7 is an intelligent pocket-sized companion built for seamless interaction and everyday reliability.

“The beauty of the Galaxy Z Flip7 is you don’t have to compromise between pocket-friendly portability and flagship power,” said Annika Bizon, Mobile Experience VP of Product and Marketing, Samsung UK & Ireland. “The Galaxy Z Flip7 brings together the most advanced Galaxy AI capabilities, an immersive FlexWindow and an ultra-compact design, proving that the foldables category is a long way from reaching its limit.”

Biggest, Brightest FlexWindow Yet

Content spills elegantly from edge to edge on the Galaxy Z Flip7’s stunning FlexWindow display, which brings essentials front and center and makes it easy to type out quick messages, check schedule at a glance and snap high-quality selfies. Galaxy Z Flip’s brightest FlexWindow yet delivers a super-smooth refresh rate, so everything looks vivid and feels fluid – even when outside on a sunny day.

• The 4.1-inch^[1] Super AMOLED FlexWindow is the largest ever on a Galaxy Z Flip, with edge-to-edge usability that enables users to see and do more on the cover screen.
• With 2,600 nits of peak brightness and a smooth 120Hz refresh rate on both the main display and the FlexWindow, Galaxy Z Flip7 enables ultra-fluid scrolling, streaming and gaming. Plus, the FlexWindow gets an upgrade with Vision Booster, enhancing outdoor visibility so users can stay connected wherever they are.^[2]
• The main display is a 6.9-inch Dynamic AMOLED 2X,^[3]built for an ultra-smooth, immersive experiences.

Thinnest Yet Durable Galaxy Z Flip

Galaxy Z Flip7 is crafted for portability and puts powerful performance right in the palm of the user’s hand. With its compact size and sleek silhouette, it slips effortlessly into a small pocket or purse, perfect for whatever the day brings. Whether catching calls during a coffee outing or snapping pictures at the store – no need to worry about the inevitable drops and bumps along the way. It’s also built to last and engineered to handle the rigors of daily use.

• Weighing just 188 grams^[4] and measuring only 13.7mm when folded, Galaxy Z Flip7 is the slimmest Galaxy Z Flip yet.
• The cover and back are protected by Corning® Gorilla® Glass Victus® 2.
• The Armour FlexHinge is thinner than the hinge on the previous generation and features a restructured design and high-strength materials for smoother folds and long-lasting durability.
• A robust Armour Aluminum Frame provides a tough exterior for resilience.^[5]

Power That Lasts Longer and Works Smarter

While the Galaxy Z Flip7 has been slimmed down and refined throughout, it now features a bigger battery and an even bigger display – all in a more compact form. With the largest battery ever in the Galaxy Z Flip series, it delivers enough additional power to watch an extra movie without charging. Users can stream music or listen to podcasts during long commutes, edit photos on the fly and share updates throughout the day without missing a beat.

• The 4,300mAh battery^[6] is the largest ever on a Galaxy Z Flipdelivering up to 31 hours of video play time on a single charge.^[7]
• The Galaxy Z Flip7 is powered by the latest 3nm processor, customised for Galaxy and fit for today’s lifestyle with an even more powerful CPU, GPU and NPU^[8] than Galaxy Z Flip6.
• Samsung DeX comes to a Galaxy Z Flip7 for the first time, enabling it to instantly transform into a handy workstation: users can flip it open, connect to a screen and instantly get PC-like tools for enhanced multitasking.

Pocket-Perfect AI

With FlexWindow enhanced for greater usability and Galaxy AI^[9] that is smarter and more intuitive than ever, Galaxy Z Flip7 introduces a new era of convenience and functionality, empowering users to search with their voice, get answers and take action directly on FlexWindow. Powered by the newest One UI 8^[10] and Android 16 right out of the box, it delivers true multimodal AI experiences optimised for the Flip’s iconic design, with many tasks now able to be handled right from the cover screen. This intuitive, one-handed experience enhances productivity and introduces even more personalisation options, making the Galaxy Z Flip7 a smart and handy companion, whether a user is traveling around the globe or simply navigating a busy day.

Galaxy Z Flip7 brings a new level of AI-powered personalisation, tailored to users’ style and routine. From curated wallpaper suggestions to emoji, colour and widget customisation, the FlexWindow becomes a dynamic extension of a user’s personality. Whether prepping for travel or matching the mood, personalisation is effortless and always evolving.

• Gemini Live^[11] is now available directly on the FlexWindow, enabling users to search for information with their voice and complete tasks – hands-free. Users getting ready for an overseas trip can just tell Gemini what they need. It can pull up flight details from Samsung Wallet, set a reminder for when to leave for the airport and even find top-rated restaurants at the user’s destination. Plus, all this information can be stored in Samsung Notes for easy access later. It’s like having a personal assistant, right on the cover screen.
• With camera sharing on Gemini Live, getting real-time help is as easy as pointing the camera. Whether packing for a trip or choosing an outfit, users can simply show Gemini what they’are looking at. Ask questions like, “Which of these outfits is better for the weather in Seoul?” Gemini will respond, just like a helpful friend would.
• Now Bar^[12]shows real-time app activity, podcast progress and alerts right on the cover screen, and it’s now integrated with even more third-party apps. A quick glance at the FlexWindow lets users check on the ETA of their rideshare, see what song is playing, peek at the latest football scores, and so much more.
• Now Brief^[13] provides even more personalised daily updates including traffic, reminders, calendar events, and fitness summaries. Users can get personalised music and video recommendations based on subscriptions and interests, as well as easily access health and wellness data pulled from Samsung Health and Galaxy Watch.
• The FlexWindow’s clock adapts and stretches to compliment a user’s wallpaper, wrapping the font around faces or objects in the image to keep the time display clear. Whether it’s a close-up selfie or a scenic skyline, the lock screen ensures the clock remains visible without disrupting the image.

A Pocket-Sized Selfie Studio^[14]

 Galaxy Z Flip7 brings flagship-level photography and Samsung’s best selfie camera yet. With Samsung’s advanced ProVisual Engine, it intelligently optimises every scene to deliver crisp, detailed shots in any lighting, without any manual adjustments needed. From playful pet moments to zoomed-in festival shots and glowing sunset portraits, Galaxy Z Flip7 captures stunning results without a tripod or even unfolding the screen.

• The dual rear camera system includes a 50MP Wide^[15] and a 12MP Ultra-Wide lens, delivering flagship-level clarity in any lighting, whether capturing scenic shots or snapping high-quality selfies directly from the cover screen.
• With Enhanced Nightography, users can capture vivid photos in low-light environments through improved lighting adjustments and the removal of noise and blurred frames.
• 10-bit HDR provides richer colour, deeper contrast and more life-like detail in video, no matter the time of day.
• Galaxy Z Flip7 takes selfies to the next level, right from the FlexWindow. Real-Time Filters now lets users preview and perfect FlexCam shots instantly. And with the new Zoom Slider, users can quickly zoom^[16] in or out with just a swipe- making it perfect for capturing a full outfit or fitting everyone into the frame for a flawless group selfie.
• With Dual Preview, the photographer and the subject can see the composition live on the FlexWindow, helping users nail the perfect shot on the first go.
• Everyday pet moments become eye-catching shots with Portrait Studio^[17] in Photo Assist whether featuring a playful cartoon style, a quirky fisheye look or a polished, professional finish.

Samsung Galaxy Z Flip7 FE

Bringing the foldable experience to even more users, Samsung also announced Galaxy Z Flip7 FE. Compact when folded and expansive when opened, Galaxy Z Flip7 FE features a 6.7-inch Main Display for an immersive viewing experience. The 50MP FlexCam enables high-quality selfies and video in Flex Mode, letting users capture content hands-free, without even opening the device. Now Brief surfaces helpful updates – including weather, daily schedules and commute alerts – on the cover screen, in a layout optimised for Galaxy Z Flip7 FE’s compact form. Available in Black and White, it delivers a minimalist look that complements its intelligent, foldable design.

Future-Ready Mobile Security

As mobile experiences grow ever more intelligent and interconnected, Samsung is reinforcing the foundations that protect them – unveiling new protections for on-device AI, expanding cross-device threat detection and enhancing network security with quantum-resistant encryption. One UI 8 brings enhanced privacy to personalised AI experiences with the new Knox Enhanced Encrypted Protection (KEEP).^[18] KEEP creates encrypted, app-specific storage environments within the device’s secure storage area, ensuring each app can access only its own sensitive information and nothing more. With One UI 8, Samsung is advancing Knox Matrix to deliver more proactive and user-friendly protection across the Galaxy ecosystem. Furthermore, as part of its ongoing commitment to quantum-safe security, Samsung is integrating post-quantum cryptography into Secure Wi-Fi.^[19] This enhancement secures the key exchange process at the core of encrypted connections, helping ensure robust privacy even over public networks.

Availability, Pricing & Offers

The Galaxy Z Flip7 will be available for pre-order starting July 9, with general availability beginning July 25. The Galaxy Z Flip7 comes in^[20] Blue Shadow, Jetblack and Coral-red colour options with the exclusive colour Mint^[21] only available at samsung.com. The Galaxy Flip7 FE is available in Black or White.

• Samsung Galaxy Z Flip7 – 12GB RAM + 256GB – £1,049 RRP
• Samsung Galaxy Z Flip7 – 12GB RAM + 512GB – £1,149 RRP
• Samsung Galaxy Z Flip7 FE – 8GB RAM +128GB – £849 RRP
• Samsung Galaxy Z Flip7 FE – 8GB + 256GB – £909 RRP

Buy and try the new Galaxy Z Series devices for 100 days, and if you decide it’s not for you, return the device for an easy refund^[22]

Pre-order the new Galaxy Z Flip7 now and we’ll double your storage to 512GB for the price of 256GB^[23]

Get £50 – £453 off the new Galaxy Z Flip7 when you trade in your old smartphone^[24]

Pre-order the new Galaxy Z Series and get an extra £100 off when you join New Galaxy Club exclusively at samsung.com^[25]

For your peace of mind, Samsung Care+ offers cover for accidental damage, repairs, and replacements. Starting 9 July 2025, new customers can enjoy three months of Samsung Care+ for free, with monthly payments beginning only from the fourth month. This limited-time offer is available until 23 September 2025^[26]

Get expanded access to Google AI Pro^[27] and 2TB of cloud storage for 6 months at no cost with Galaxy Z Flip7 and Galaxy Z Flip7 FE.

For more information about the Galaxy Z Fold7, Galaxy Z Flip7 and Galaxy Z Flip7 FE, please visit: Samsung Newsroom or Samsung.com.

Specifications

[1]Measured diagonally, Galaxy Z Flip7’s Cover Screen size is 4.1” in the full rectangular form; actual viewable area is less due to the rounded corners and camera hole.

[2]Galaxy Z Flip7 has a peak brightness of 2600 nits on both the main screen and cover screen. The displays are adaptive, adjusting brightness level automatically based on the environment. In certain illuminance conditions or higher, High Brightness Mode and Vision Booster will be activated.

[3]Measured diagonally, Galaxy Z Flip7’s Main Screen size is 6.9-inch in the full rectangle and 6.8-inch accounting for the rounded corners; actual viewable area is less due to the rounded corners and camera hole.

[4]Weight may vary by country or region.

[5] Armor Aluminum frame does not include volume and side keys, SIM tray or camera lens barrel.

[6]Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated capacity is 4174 mAh for Galaxy Z Flip7.

[7]Based on Samsung internal lab test conditions with pre-release version of given model connected to earphone via Bluetooth under default settings over LTE. Estimated against battery capacity and measured current over battery power consumption during video playback (video file resolution 720p, saved on device). Actual video playback time may vary by network connection, settings, video file format, screen brightness, battery condition and many other factors. Actual battery life varies by network environment, features and apps used, frequency of calls and messages, the number of times charged, and many other factors. Estimated against the average usage profile compiled by UX Connect Research. Independently assessed by UX Connect Research between 2025.06.12-2025.06.20 in US with pre-release versions of SM-F766 under default setting using LTE and 5G Sub6 networks. NOT tested under 5G mm Wave Network.

[8]AP performance improvements shown compared to Galaxy Z Flip6. Actual performance will depend on user environment, conditions and pre-installed software and applications.

[9]Samsung Account login may be required to use certain AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model and phone carrier.

[10]Some functional widgets may require a network connection and/or Samsung Account login. Availability of functions supported within the apps may vary by country.

[11]Compatible with selected languages only. Google account login and network connection required. Google and Gemini are trademarks of Google LLC. Samsung account login is required for certain AI features.

[12]Availability of functions supported within the apps may vary by country. Some functional widgets may require a network connection and/or Samsung Account login.

[13]Samsung account login and network connection required.

[14]Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.

[15] 50 MP resolution is available on Galaxy Z Flip7’s rear wide camera only.

[16]AI Zoom is applied to distances between digital zoom lengths. Accuracy of results is not guaranteed.

[17]Samsung account login and network connection required. A visible watermark is overlaid on the saved image to indicate it was generated by Galaxy AI. Accuracy of output is not guaranteed

[18]Available on Galaxy smartphones and tablets with One UI 8 or later.

[19]Secure Wi-Fi offers free protection of up to 1024MB per month for Android OS 13 or later, and 250MB per month for Android OS 12 or earlier versions. Availability details may vary by market or network provider and connectivity is subject to applicable network environments

[20]Colour availability may vary depending on market, country or carrier.

[21] Online exclusive colours only available on Samsung.com.

[22] Promoter: Samsung Electronics (UK) Limited. Purchase a SIM-free Samsung Galaxy Z Fold7, Z Flip7 or Z Flip 7 FE from a participating retailer before 19/08/2025 and register for the promotion using link below within 30 days. If dissatisfied, the product may be returned in good condition to Samsung 45-100 days after purchase (or delivery in the case of pre-orders) and Samsung will pay the purchase price (capped at RRP) by bank transfer. Maximum one claim per individual and two per household / business. For full terms and more information see https://samsungoffers.claims/ukbuyandtry. 

[23]Operates as a price discount: Buy the larger storage variant (B7 512GB) by 24.07.25 and pay the future price of the smaller storage variant (B7 256GB).

[24]Purchase from Samsung.com by 24.07.25. £50 value based on any smartphone, in any condition. £453 value based on Galaxy S24 Ultra 1TB. Values over £50 vary by model and condition. Charges apply if you don’t send us your Trade In device. T&Cs apply.

[25]Purchase through New Galaxy Club at samsung.com by 24.07.25. Discount automatically applied at checkout. 18+ UK only. New Galaxy Club membership can be paid in full with credit or debit card, or through a credit agreement. Credit is subject to status and credit check, and involves entering into a credit agreement. Minimum 10% payment upfront required, followed by 24 fixed monthly payments. Charges may apply if your device is not in good working condition when it is bought back, as set out in the full T&Cs.

[26]Samsung Care+ provides cover for accidental damage, including cracks, spills, and drops – with the option to add theft cover for even greater peace of mind. Whether shopping online or in-store, customers can enroll in Samsung Care+ at the time of purchase or within 60 days of buying their new device. Samsung Care+ is underwritten by Assurant General Insurance Limited. Terms, conditions, and excesses apply. Offer available to UK customers only, aged 18 and over

[27]Google AI Pro is a trademark of Google LLC. Google AI Pro and Gemini for Gmail, Doxs, and more are only available for ages 18+. Gemini for Gmail, Docs and more is available in select languages. Rate limits may apply.

Intuitive, context-aware Galaxy AI features bring these personalised experiences to life, transforming your smartphone from a tool to a smart companion that anticipates your needs and offers suggestions designed to make your life more productive, creative and connected.

To deliver a fully personalised experience, your device naturally needs access to certain data. This is what allows AI to understand you and tailor its responses in ways that are genuinely helpful and suited to your lifestyle. To ensure your personal data is safeguarded in this era of AI, we’re constantly innovating data protection on your device, so that nothing falls into the wrong hands.

Personalization Made Possible with the Personal Data Engine

Samsung Electronics’ Personal Data Engine (PDE)^[1] is a key component of safely delivering these highly personal experiences. First introduced with the Galaxy S25 series, the PDE is the powerhouse behind some of Galaxy’s most life-changing AI experiences yet. It works silently behind the scenes to learn from your habits and preferences, resulting in a truly personalised, unique experience.

Whether it’s Now Brief^[2] guiding you through your day with curated updates or simply finding that one perfect photo in your Gallery with natural language input, Galaxy AI makes every AI-powered action feel seamless. And because the PDE securely processes your data on-device, you can enjoy all the benefits of deeply customised AI — without compromising privacy.

Powerful Advancements with Knox Enhanced Encrypted Protection

To further strengthen the security of Galaxy AI experiences, Samsung developed Knox Enhanced Encrypted Protection (KEEP)^[3] — a powerful new layer of on-device security that protects your most sensitive data without interrupting your experience. First developed for the PDE, KEEP now also secures other Galaxy AI features like Smart Suggestions, Now Brief, Samsung Moments and more, running quietly in the background to ensure that each supported app is kept secure.

Think of your phone like a house. Each app has its own room — separate, but all under the same roof. Then there’s Secure Folder,^[4] which works like a fully detached guesthouse with its own key, set apart from the main home. It’s great for keeping certain things extra private, especially when you want complete isolation from the rest of your device. But as AI features like the PDE start handling more sensitive tasks in real time, there’s a growing need for security that’s just as strong, yet more connected to your everyday experience.

That’s where KEEP comes in. Imagine turning part of the house into a private suite — still under the same roof, but with its own secure entrance that only you can use. It’s more private than a regular room, but not completely separate like the guesthouse. KEEP works the same way: it creates a secure, dedicated space for individual apps — like the PDE — so it can safely handle your data without sending it anywhere or getting in the way of how you use your phone.

As our mobile experiences become more intelligent, KEEP ensures your most personal data stays safe by design. Together with tools like Secure Folder, it reinforces Samsung’s multi-layered approach to data protection — giving both users and services the right type of security for different privacy needs.

With Galaxy AI becoming more personal, features like the Personal Data Engine and Knox Enhanced Encrypted Protection are setting a new standard for mobile intelligence — where personalisation and privacy go hand in hand. As these experiences grow smarter and more attuned to your needs, you can rest assured that your most sensitive information will stay secure on your device, exactly where it belongs.

[1]The Personal Data Engine functions when the Personal Data Intelligence menu is on. Analyzed data will be deleted once the Personal Data Intelligence menu is turned off.

[2]Now Brief feature requires a Samsung Account login. Service availability may vary by country, language, device model and apps. Some features may require a network connection.

[3]Available on Galaxy smartphones and tablets with One UI 8 or later.

[4]Secure Folder offers users a separate and protected area of their phone or tablet to store sensitive apps and data. It allows users to set up separate profiles which can duplicate your apps. Users can customize the Secure Folder app and set up their own lock type, including PIN, pattern, password and fingerprint. For enhanced security, Secure Folder users are also provided with an option to hide and encrypt the Secure Folder, which helps keep data safe from advanced cybersecurity threats. While hidden, the apps will stop working to keep your data safe. Once the Secure Folder is opened again, the encryption will be deactivated, and the apps will resume normal operation.

Samsung Electronics Co., Ltd. today announced a new set of security and privacy updates rolling out with its upcoming Samsung Galaxy smartphones with One UI 8. These updates reinforce Samsung’s commitment to delivering powerful, trusted mobile technology in a rapidly evolving digital world by introducing new protections for on-device AI, expanding cross-device threat detection and enhancing network security with quantum-resistant encryption.

Next -Generation Mobile Security For AI Personalisation

Samsung is introducing Knox Enhanced Encrypted Protection, ^[1] a new architecture designed to safeguard the next generation of personalised, AI-powered features, as its latest innovation in mobile security. KEEP creates encrypted, app-specific storage environments within the device’s secure storage area, ensuring that each app can access only its own sensitive information and nothing more.

Supporting Galaxy’s Personal Data Engine (PDE),^[2] KEEP helps secure a user’s deeply personal insights – such as routines and preferences – that enable features like Now Brief and Smart Gallery search. These insights stay entirely on-device, protected by KEEP and further secured by Knox Vault, Samsung’s tamper-resistant hardware security environment. The result is a seamless foundation for Galaxy AI that delivers personalised intelligence while keeping data tightly contained and under the user’s control.

KEEP’s system-level structure allows it to scale across Galaxy AI innovations. In addition to PDE, it now protects Now Brief, Smart Suggestions and other on-device features that rely on user-specific inputs – enabling more advanced AI experiences without compromising privacy. With KEEP, Samsung is redefining how mobile devices safeguard data in the background to elevate privacy from a setting to an embedded design principle.

Smarter, More Connected Threat Response with Knox Matrix

As AI becomes more integrated across the ecosystem, Samsung is advancing protections that offer not just stronger security, but greater transparency and control for users, with Knox Matrix leading the way. Through One UI 8, Samsung is evolving Knox Matrix to deliver more proactive and user-friendly protection for connected Galaxy devices. When a device is flagged for serious risk – such as system manipulation or identity forgery – it is designed to automatically sign out of the Samsung Account, cutting off access to cloud-connected services to prevent threats from spreading.^[3]

Users are notified across their connected Galaxy devices and guided to the ‘Security status of your devices’ page, where they can review the issue and take action. Even devices without the latest security status updates trigger a yellow-level warning, helping users respond before vulnerabilities grow.

Together, these updates make Samsung Galaxy’s ecosystem-level protection more dynamic, intuitive and visible, empowering users to maintain trust across all their devices with more confidence and clarity.

Secure Wi-Fi Strengthened with Quantum-Resistant Encryption

In continuation of its commitment to quantum-safe security, Samsung is bringing post-quantum cryptography to Secure Wi-Fi,^[4]extending the trusted approach first introduced on the Galaxy S25 series through Post-Quantum Enhanced Data Protection (EDP). Secure Wi-Fi is now being upgraded with a new cryptographic framework^[5] designed to strengthen network protection against emerging threats, particularly those anticipated in the era of quantum computing. This enhancement secures the key exchange process at the core of encrypted connections, helping ensure robust privacy even over public networks.

Quantum computing, once fully realised, could undermine many of today’s data protection methods. By integrating post-quantum cryptography, Secure Wi-Fi is built to withstand future attacks that capture encrypted data with the intent to break it once quantum technology matures – a tactic known as “harvest now, decrypt later.” This upgrade fortifies the secure tunnel between Galaxy devices and Samsung servers, reinforcing the integrity of data transmissions in high-risk environments like public Wi-Fi.

In addition to this future-ready foundation, Secure Wi-Fi offers a suite of advanced privacy features:

• Auto Protect: Automatically activates in public places like cafés, airports or hotels, securing Wi-Fi connections without requiring user action.
• Enhanced Privacy Protection (EPP): Encrypts internet traffic and routes it through multiple layers, combining packet encryption and relay to anonymise device information and help prevent tracking.
• Protection Activity: Provides visibility into protection history by showing which apps and networks were secured and how much data was encrypted over time.

A Trusted Platform with Built-In Safeguards

In addition to its latest innovations, Samsung continues to strengthen the core protections that underpin the Galaxy experience. These features reflect a multi-layered security approach that protects across hardware and software, while giving users greater visibility and control:

• Knox Vault secures sensitive credentials such as passwords, PINs and biometrics in a physically isolated environment, helping to keep them protected even if the main operating system is compromised.
• Auto Blocker helps provide defense by default, blocking unauthorised app installs, restricting command-based attacks and mitigating risks from potential zero-click threats.
• Advanced Intelligence Settings gives users the option to turn off online data processing for AI features, so personal information can stay on-device, fully under their control.
• Enhanced Theft Protection helps protect personal data even in high-risk situations such as robbery, using safeguards like Identity Check and Security Delay to prevent unauthorised access.

This latest set of updates reinforces Samsung’s long-standing commitment to mobile security that evolves with innovation. It strengthens on-device privacy for personalised AI with KEEP, expands transparency and user control through Knox Matrix, and introduces quantum-resistant protection to Secure Wi-Fi for a more future-ready Galaxy experience. As new security challenges emerge, Samsung remains focused on delivering safeguards that are built in, always on and ready for what’s next.

[1]Available on Galaxy smartphones and tablets with One UI 8 or later.

[2]The Personal Data Engine functions when the Personal Data Intelligence menu is on. Analysed data will be deleted once the Personal Data Intelligence menu is turned off.

[3]Available on Galaxy smartphones and tablets with One UI 8 or later. Availability may vary by model and/or market.

[4]Secure Wi-Fi offers free protection of up to 1024MB per month for Android OS 13 or later, and 250MB per month for Android OS 12 or earlier versions. Availability details may vary by market or network provider and connectivity is subject to applicable network environments.</em

[5]Secure Wi-Fi offers free protection of up to 1024MB per month for Android OS 13 or later, and 250MB per month for Android OS 12 or earlier versions. Availability details may vary by market or network provider and connectivity is subject to applicable network environments.</em