As the new year inspires fresh intentions for mindful living, Samsung reveals its 2026 audio ecosystem at CES in Las Vegas. Designed to deliver immersive, multi-device sound that simplifies everyday listening to seamlessly provide a connected entertainment experience. The latest range allows users to shape their space with sound that adapts easily to different rooms and moments, helping set the tone for daily life.

At the heart of the 2026 ecosystem are Samsung’s Music Studio 5 and 7 speakers, which combine elegant design with high-fidelity audio to deliver a tailored listening experience in any room. For immersive home cinema set-ups, the HW-Q990H soundbar provides cinema-grade sound, while the Sound Tower offers powerful audio designed for social or active environments. Together, these products form a connected ecosystem that allows music, podcasts and films to move effortlessly throughout the home.

“Samsung has led the way in home entertainment for many years, creating audio that is not only engineered for excellence but also intuitive to use,” said Zeena Hill, Marketing Director of Home Entertainment and Appliances (HEA) at Samsung UK & Ireland. “With our 2026 line-up announced at CES 2026, we’re continuing that legacy, making it simple for people to enjoy connected sound that works seamlessly across their spaces and enhances everyday moments. Samsung’s new soundbar and Music Studio speakers can now combine up to 5 products to deliver Q-Symphony, the most immersive cinematic experience that Samsung has delivered yet.”

Samsung’s audio devices are designed not only for performance, but for integration into the home. With thoughtful forms, modern finishes and user-friendly designs, the speakers and soundbars blend naturally into interiors, complementing a wide range of living spaces. The ecosystem gives users flexibility to tailor sound to suit different moments, whether energising the start of the day, supporting focus, or creating a more relaxed atmosphere in the evening.

By combining connected, multi-device sound with refined design and adaptable listening, Samsung’s 2026 audio ecosystem helps create spaces that feel considered, intuitive and personal, supporting how people live, relax and connect at home as they begin the year ahead.

For more information on the Samsung Audio Ecosystem, and for further updates from Samsung at CES 2026, please visit: samsung.com/uk.

Samsung Electronics Co., Ltd., the global leader in soundbars, today introduced its 2026 sound device lineup, marking a new chapter in how sound is experienced throughout the home. The expanded range — which will be showcased at CES 2026 in Las Vegas, Nevada from Jan. 6-9 — delivers rich immersion, clean expression and a unified multi-device performance through next-generation soundbars and WiFi speakers.

“For more than a decade, Samsung has shaped the evolution of home audio through advanced acoustics, intelligent features and thoughtful design,” said Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. “We’re continuing that legacy with next-generation sound devices designed to deliver a rich, expressive performance for any space and moment.”

Redefining Cinematic Sound With Samsung’s Q-Series Soundbars

Samsung’s 2026 Q-Series soundbars reinterpret cinematic sound for contemporary homes, offering rich immersion across a range of room sizes and listening preferences.

Samsung’s latest flagship Soundbar (HW-Q990H model) delivers its most immersive soundbar experience yet, debuting Sound Elevation, a technology that lifts dialogue toward the center of the screen for more natural sounding audio. It also introduces Auto Volume, which maintains consistent volume across channels and content for a smoother, more balanced listening experience.

The 11.1.4-channel system combines a 7.0.2 main bar, 4.0.2 rear speakers and a compact subwoofer with dual active 8-inch units, refined for a powerful and space-efficient bass. Up-firing channels and next-generation AI tuning further broaden the sound field, bringing a sense of scale typically associated with professional home theatre setups.

New to the 2026 lineup is Samsung’s All-in-One Soundbar (HW-QS90H model), which blends performance with aesthetic versatility. Its Convertible Fit design supports both wall-mount and tabletop placements, while a built-in gyro sensor automatically adapts channel distribution based on orientation.

A 7.1.2-channel system with 13 drivers — including nine wide-range speakers — and a built-in Quad Bass Woofer system deliver deep bass without the need for a separate subwoofer.

Music Studio Series: Iconic Dot Design, Expressive Sound

Samsung is introducing two new WiFi speakers, the “Music Studio 5” and “Music Studio 7,” to build a stronger integrated ecosystem. These new models enable a wider range of sound system combinations than its previous products, maximising the audiovisual experience. Additionally, they offer rich sound experiences while also enhancing aesthetic harmony with users’ spaces, allowing users to enjoy an improved audio environment. Each model shares a timeless dot concept by renowned designer Erwan Bouroullec, inspired by a universal symbol in music and art — and grounded in Samsung’s signature aesthetic.

Music Studio 7 (LS70H model) is the most immersive, cinematic model in the series, delivering 3.1.1-channel spatial audio through left, front, right and top-firing speakers for natural 3D immersion. Samsung’s Audio Lab Pattern Control Technology reduces signal overlap for clean directionality, while AI Dynamic Bass Control delivers deep bass with minimal distortion and Hi-Resolution Audio enables audio processing up to 24-bit/96kHz. Also, thanks to the super tweeter, the frequency range can extend up to 35kHz for enhanced musical detail. Available in black and white, it functions as a standalone immersive speaker or can be paired with additional units or Samsung TVs via Q-Symphony for wider stereo or a full surround-sound setup.

Music Studio 5 (LS50H model) is designed for homes where aesthetic harmony is as important as sound, offering a smaller, gallery-inspired form that complements and elevates interior spaces. Tuned by Samsung Audio Lab, it uses a 4” woofer and dual tweeters with a built-in waveguide for clear, balanced sound, while AI Dynamic Bass Control deepens low frequencies without distortion. Wi-Fi casting, streaming services, voice control and Bluetooth via Samsung Seamless Codec provide smart, seamless connectivity.

An Intelligent, Connected and Immersive Sound Experience

For 11 consecutive years, Samsung has been the global leader in soundbars, driven by a commitment to engineering excellence led by the Samsung Audio Lab in California. This foundation shapes every part of Samsung’s 2026 lineup, bringing together advanced acoustics, purposeful design and intelligent connectivity.

In 2026, Samsung’s Q-Symphony becomes even more adaptive, enabling Samsung TVs, soundbars and WiFi speakers to operate as a unified sound ecosystem. Users can now pair up to five sound devices with a Samsung TV while Q-Symphony analyses room layout and device placement to optimise channel distribution. The result is clear dialogue and detailed surround sound as if you are in the middle of the scene.

Additionally, with Wi-Fi connectivity and the SmartThings app, users can control sound settings, manage group playback, and access music streaming and voice assistant features through a single, intuitive interface. SmartThings also provides instant music controls, making it easy to start listening and adjust playback from any connected mobile device.

Samsung’s audio lineup also includes the all-new Sound Tower (ST50F and ST40F models) launched in late 2025, offering powerful outdoor and social listening experiences that complement the Music Studio and Soundbar families. Together, these innovations reflect Samsung’s continued leadership at the frontier of home audio, uniting acoustics, design and intelligence to create a sound experience that feels effortless, expressive and deeply connected.

“Our new soundbars combine exceptional audio quality with seamless convenience,” said Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. “With advanced AI technology in the HW-Q990F and the HW-QS700F’s innovative convertible design, these soundbars effortlessly adapt to any environment, delivering an immersive and personalised audio experience for every user.”

HW-Q990F: Redefining Flagship Audio Performance

As the successor to the highly acclaimed HW-Q990D, the HW-Q990F takes home audio to new heights. It features newly engineered dual active subwoofers that deliver powerful bass and ultra-low-frequency precision. Plus, a new cube design reduces the subwoofer to half the size of its predecessor, minimising resonance and blending flawlessly into modern interiors with a refined finish.

The HW-Q990F also delivers advanced AI-driven sound optimisation through features such as:

• Dynamic Bass Control: Enhances clarity in low-frequency ranges by utilising non-linear bass management for balanced and distortion-free sound.
• Q-Symphony: Immerses the user in 3D surround sound by detecting the position of wireless speakers like the Music Frame and automatically optimising audio effects based on its distance and angle to the screen.
• Active Voice Amplifier Pro: Provides real-time content analysis that reduces background noise and emphasises dialogue for an enhanced viewing experience.

Additionally, the HW-Q990F utilises the Samsung TV’s Neural Processing Unit (NPU) in Q-Symphony mode, making dialogue clearer and delivering more immersive, synchronised audio.

HW-QS700F: Versatility Meets Elegance and Superior Sound

The HW-QS700F offers even more versatility in home audio with its sleek design and innovative gyro-sensor technology. Suitable for both wall-mounted and tabletop setups, this soundbar adapts to the user’s space. Its built-in gyro-sensor can automatically detect whether it’s positioned vertically or horizontally, fine-tuning the audio output to ensure optimal clarity and immersive sound in any configuration.

With its slim, modern profile, the HW-QS700F integrates into any room. Its adaptive design offers flexibility without compromising style, making it the perfect companion for a cinematic wall-mounted display or a minimalist tabletop setup. This soundbar delivers an audio experience as sophisticated as its design — ideal for users who demand both elegance and performance.

For more information, visit www.Samsung.com

Samsung has continuously raised the bar for home entertainment systems over the years, earning its soundbars a reputation for superior sound quality and ground-breaking innovation. Signature features such as Samsung Q-Symphony and SpaceFit Sound have revolutionised the listening experience, offering users a deeply immersive soundscape that is finely tuned to their listening environments.

This standard of excellence has been recognised by industry experts and reviewers, with T3 awarding the HW-Q990C “Best Soundbar” title for its immersive audio and “exceptional object-based sonics,” and HomeTheaterReview giving the soundbar an “Editor’s Choice” distinction and commenting: “It sounds excellent, regardless of what type of content you send its way.”

This year, Samsung continues to push the boundaries with its soundbar lineup, introducing enhanced AI audio features and connectivity options to captivate consumers and home theatre enthusiasts alike.

▲ Samsung Electronics’ 2024 flagship Q-Series soundbar HW-Q990D further pushes the boundaries of immersive home audio experience

The flagship Q-Series soundbar, HW-Q990D, offers impressive 11.1.4-channel surround sound and an upgraded Samsung Q-Symphony feature which combines the power of all speakers when connected to the latest Samsung TVs to play in perfect harmony together. Powered by AI, the device analyses and synchronises voice channels for clear dialogues and immersive soundscapes across all speakers. Paired with SpaceFit Sound Pro for customised audio calibration, the soundbar also ensures an immersive experience in any space, while HDMI 2.1 and 4K/120Hz passthrough provides connectivity options that meets the demands of modern home entertainment systems.

Samsung continues to bring new innovation to soundbars with the HW-S800D feature packed ultra-slim soundbar, at less than 4cm deep it is designed to fit seamlessly into any space and provides rich and immersive sound. At only a third of the depth of conventional soundbars, the S800D has 10 drivers, including dedicated overhead speakers and a centre channel for crystal-clear vocals and superior sound quality. The combination of a deep bass subwoofer and passive radiator technology enhances the listening experience with deep, distortion-free bass in a compact form factor.

This year, Samsung will also introduce a completely new category of discreet audio tech to its speaker line-up with the Music Frame. This customisable speaker is compatible with SmartThings and provides surround sound when paired with Samsung TVs and soundbars. Music Frame can either operate as a standalone wireless speaker or pair with a Samsung TV and soundbar via Samsung Q-Symphony to augment bass and surround sound. Seamlessly blending into its environment by camouflaging itself inside modern picture frames, Music Frame provides high-quality sound while fitting anywhere into your home.

“We are thrilled to once again be acknowledged as the market leader in soundbars, a milestone that reflects the positive feedback from our customers over the years,” said Cheolgi Kim, EVP of Visual Display Business at Samsung Electronics. “Building on this success, we will continue to push the boundaries of home entertainment with superior sound quality and advanced connectivity features, leveraging AI-based sound technology to strengthen the consumer experience and Samsung’s position in the global market.”

For more information, visit https://www.samsung.com.

Samsung’s 2020 unrivalled QLED range has already received a plethora of prestigious accolades due to its pioneering technology and pristine picture quality. The new promotion is also available on Samsung’s 8K flagship, the Q950TS which features the World’s first near bezel-less edge for a more immersive viewing experience.

Consumers can take their home entertainment system to a whole new level when pairing their Samsung QLED TV with one of Samsung’s state-of-the-art soundbars. When purchasing any TV from the 2020 QLED range over 55”, consumers can either select Samsung’s HW-T400, a compact yet powerful soundbar which elevates the sound experience with deep bass and impressive surround sound or upgrade to cinematic sound from just £200 with a Samsung Q Series soundbar which includes the HW-Q60T, HW-Q70T and the newly awarded HW-Q800T, boasting incredible surround sound tuned to perfection for a truly enhanced viewing experience.

Notes to Editors

*TV models in the offer include:

• Q950T : 65”, 75”, 85”
• Q900T : 65”, 75”
• Q800T : 65”, 75”, 82”
• Q90T : 55”, 65”, 75”
• Q85T : 55”, 65”, 75”
• Q80T : 55”, 65”, 75”, 85”
• Q75T : 55”, 65”
• Q70T : 55”, 65”, 75”, 85”
• Q65T : 55”, 65”, 75”
• Q60T : 55”, 58”, 65”, 75”, 85”

Soundbar models in the offer include :

• HW-TW400
• HW-Q60T
• HW-Q70T
• HW-Q800T

**Selected retailers include:

• Dixons
• JLP
• Richer Sounds
• E-Store
• Hughes
• Soloco
• CIH
• Harrods
• Selfridges
• Ireland
• AO
• ShopDirect/Very
• Indies