LONDON, UK – May 7, 2025 – Samsung Electronics UK has unveiled an exciting new partnership with BAFTA (The British Academy of Film and Television Arts), as it continues to expand its commitment to supporting the UK’s vibrant creative industries.

The partnership announcement coincides with the launch of Samsung’s much-anticipated 2025 TV, projector and soundbar line-up, bringing the latest in AI-powered screen and audio innovations to British homes. Available to pre-order from today, the range will ship nationwide from Samsung.com and retail partners^[1] including John Lewis, Currys, Argos, AO and Richer Sounds.

Samsung partners with BAFTA to support UK creative industries

Samsung has become the Official Screen Partner of BAFTA – underlining Samsung’s notoriety for superior picture quality and being at the heart of immersive, home entertainment. BAFTA champions and celebrates the best creative content across the screen arts’ industries – there are clear synergies between the two organisations. This collaboration marks the beginning of a joint initiative that celebrates storytelling, champions British talent, and spotlights innovation across film, games and television.

Samsung is committed to enhancing how audiences experience content, both at home and beyond. This partnership aligns perfectly ahead of the upcoming BAFTA TV Awards this Sunday, as a significant portion of the UK continues to enjoy their favourite shows on Samsung TVs – now in its nineteenth year as the global market leader for TV^[2].

“The UK’s creative industries are thriving, driven by advances in technology, and the rise of digital-first content,” said Zeena Hill, Director of Marketing TV/AV at Samsung UK. “As more people enjoy award-winning entertainment at home, our unrivalled TV technology and innovations continue to lead the industry forwards and ensure that every creative detail is experienced at its best.

“This partnership with BAFTA champions artistic expression and elevated storytelling for a richer, more immersive viewing experience for all to enjoy.”

Jane Millichip, CEO at BAFTA, said: “Samsung’s commitment to innovation and excellence in home entertainment aligns perfectly with BAFTA’s mission to champion creativity and inspire audiences. Together, we look forward to celebrating the very best in screen storytelling and delivering even more engaging experiences to viewers globally.”

Revolutionising TV with Samsung Vision AI

The new Samsung 2025 line-up integrates advanced AI technologies to deliver an unparalleled and more personalised entertainment experience than ever before. Plus customers can claim up to £1000 cashback when you pre-order selected 2025 Samsung TVs and up to £400 on selected soundbars^[3].

Samsung’s 2025 TV line-up introduces groundbreaking innovations in picture quality and smart features. Powered by Samsung Vision AI, the latest Samsung TVs takes the viewing experience to the next level. Advanced AI technologies analyse content and surroundings to automatically optimise the picture and sound.

Samsung is also introducing enhanced Glare-Free technology^[4] on select models, minimising reflections while maintaining deeper blacks and clear images, even in brightly lit rooms. By using a new material, the anti-reflective properties have been greatly improved so that you can enjoy a beautiful image, regardless of the light on the screen. The Glare-Free technology has been expanded to selected Neo QLED and OLED models.

The TV line-up for 2025 includes a wide range of technologies and design, including:

• Neo QLED 8K: With advanced Quantum Matrix Technology and Ultra Viewing Angle Technology for an unprecedented level of detail and contrast.
• Neo QLED 4K: An excellent balance between picture quality and value, with powerful processors and bright, vibrant colours. The new QN90F now also feature Glare-Free technology, and have an improved processor and faster refresh rate.
• The NEW Frame Pro enhances consumer experience by incorporating advanced Neo QLED technology, for enhanced, immersive picture quality alongside its Glare-Free Matte^[5] finish to minimise distractions and compliment your interior with displaying stunning art⁳ when in standby mode.
• In addition, the newly announced and renewed Wireless One Connect box allows the TV to be connected wirelessly from up to 10 metres away, meaning that unsightly cables are a thing of the past.
• The Frame and The Frame Pro also have access to the Art Store^[6], giving consumers access to over 2500+ pieces of art from some of the most well-known museums and art galleries globally.
• OLED 4K: Available in different models (S95F, S90F, S85F) with screen sizes up to 83”. Samsung is continuing to innovate with its 2025 OLED line-up, delivering powerful full-screen brightness, deep blacks, vibrant, Pantone®-validated colours and our most advanced OLED Glare-Free technology – for distraction-free viewing across any environment
• QLED 4K: Bright colours and an excellent viewing angle.
• Crystal UHD: Sharp 4K resolution and vibrant colours at an attractive price.
• NEW – The Premiere 5 is a new full HD touch interactive triple laser, ultra-short throw projector. Providing cinematic visuals and vivid colours that can project a screen up to 100 inches alongside interactive features^[7].

New Soundbar line-up: design with superior sound experience

Samsung’s new Soundbar line-up is designed to work in sync with the new televisions and create an immersive audio experience. The top models, such as the HW-Q990F and HW-Q930F, offer a three-dimensional surround sound with support for Dolby Atmos and DTS:X, giving the audio a next generation experience. The compact subwoofer with dual active drivers of the HW-Q990F ensures a deep and powerful bass without vibrations.

With its sleek, modern design the all new  QS700F Soundbar fits seamlessly into any room, with its new convertible design that can automatically detect the direction of installation through its gyro sensor and will optimise the sound accordingly – providing a perfected Dolby Atmos sound experience no matter how you install it in your home.

AI-driven sound optimisation, such as Q-Symphony together with SpaceFit Sound Pro, analyse the acoustics of the room and the content played to automatically optimize the sound for a clear, balanced and spacious reproduction and intelligible dialogue.

With this new line-up, Samsung is once again setting the standard for home entertainment – ​​smarter, more beautiful and more immersive than ever before.

[1] Currys, John Lewis, Richer Sounds, Argos, AO, Very, Littlewoods, Amazon, Costco, Hughes Electrical and Harvey Norman.

[2] Samsung Electronics Marks 19 Consecutive Years as the Global TV Market Leader.

[3] Disclaimer: Samsung Electronics (UK) Limited. Purchase between 07.05.25 – 27.05.25 from a participating retailer. Claim must be submitted between 30 and 60 days of purchase. Maximum four claims per household, 10 per registered business. To claim, and for full T&Cs, see https://samsungoffers.claims/preorder2025VisionAI.

[4] Measured against Unified Glare Rating (UGR) testing standard, validated as ‘Glare Free’ by UL.

[5] Measured against Unified Glare Rating (UGR) testing standard, certified as glare-free (reflection, discomfort and disability glare) by UL.

[6] Art Store subscription and Samsung Account connection required to access full selection of artwork.

[7] Touch interaction is only available with the Touch Stand connected. Touch interaction support may vary by app, some apps may not support the feature. Some functions may be limited when using the feature.

LONDON, U.K. – March 10, 2025 – Samsung Electronics Co., Ltd., the global leader in TV innovation for 19 consecutive years, today announced that it has maintained its position as the world’s top soundbar brand for the 11th year in a row. According to market research firm FutureSource Consulting, Samsung captured a global market share of 20.1% in revenue and 18.4% in sales volume in 2024, further strengthening its leadership in the premium audio industry since 2014.

Samsung’s continuous success in the market is driven by the immersive sound experience delivered by its soundbars and their seamless integration with Samsung TVs. The flagship HW-Q990D, launched in 2024, has been particularly well received, offering Q-Symphony technology that enhances synergy between the soundbar and Samsung TVs, as well as AI-powered audio optimisation features for a one-of-a-kind home entertainment experience.

This commitment to innovation has earned Samsung widespread recognition from industry experts and global tech media. Newsweek recognised the HW-Q990D with its prestigious Editors Choice award, praising it as “the best Dolby Atmos soundbar you can buy in 2024.” Additionally, the HW-S800D, Samsung’s sleek lifestyle soundbar, was named Editor’s Choice by Techlicious, which described it as “the perfect choice for anyone looking to upgrade their TV’s sound without sacrificing style or space.”

Building on this momentum, Samsung continues to push the boundaries of home audio technology. The company’s 2025 soundbar lineup introduces AI-enhanced surround sound, improved connectivity and refined audio processing, reaffirming its dedication to delivering superior audio experiences to consumers worldwide.

“We’re proud to be recognised as the global leader in soundbars for 11 consecutive years and believe this honour is a testament to our commitment to delivering premium audio experiences,” said Hun Lee, Executive Vice President of Visual Display Business at Samsung Electronics. “We will continue to push innovation forward, enhancing both sound quality and usability to create an even more seamless and immersive home entertainment experience.”

Samsung has continuously raised the bar for home entertainment systems over the years, earning its soundbars a reputation for superior sound quality and ground-breaking innovation. Signature features such as Samsung Q-Symphony and SpaceFit Sound have revolutionised the listening experience, offering users a deeply immersive soundscape that is finely tuned to their listening environments.

This standard of excellence has been recognised by industry experts and reviewers, with T3 awarding the HW-Q990C “Best Soundbar” title for its immersive audio and “exceptional object-based sonics,” and HomeTheaterReview giving the soundbar an “Editor’s Choice” distinction and commenting: “It sounds excellent, regardless of what type of content you send its way.”

This year, Samsung continues to push the boundaries with its soundbar lineup, introducing enhanced AI audio features and connectivity options to captivate consumers and home theatre enthusiasts alike.

▲ Samsung Electronics’ 2024 flagship Q-Series soundbar HW-Q990D further pushes the boundaries of immersive home audio experience

The flagship Q-Series soundbar, HW-Q990D, offers impressive 11.1.4-channel surround sound and an upgraded Samsung Q-Symphony feature which combines the power of all speakers when connected to the latest Samsung TVs to play in perfect harmony together. Powered by AI, the device analyses and synchronises voice channels for clear dialogues and immersive soundscapes across all speakers. Paired with SpaceFit Sound Pro for customised audio calibration, the soundbar also ensures an immersive experience in any space, while HDMI 2.1 and 4K/120Hz passthrough provides connectivity options that meets the demands of modern home entertainment systems.

Samsung continues to bring new innovation to soundbars with the HW-S800D feature packed ultra-slim soundbar, at less than 4cm deep it is designed to fit seamlessly into any space and provides rich and immersive sound. At only a third of the depth of conventional soundbars, the S800D has 10 drivers, including dedicated overhead speakers and a centre channel for crystal-clear vocals and superior sound quality. The combination of a deep bass subwoofer and passive radiator technology enhances the listening experience with deep, distortion-free bass in a compact form factor.

This year, Samsung will also introduce a completely new category of discreet audio tech to its speaker line-up with the Music Frame. This customisable speaker is compatible with SmartThings and provides surround sound when paired with Samsung TVs and soundbars. Music Frame can either operate as a standalone wireless speaker or pair with a Samsung TV and soundbar via Samsung Q-Symphony to augment bass and surround sound. Seamlessly blending into its environment by camouflaging itself inside modern picture frames, Music Frame provides high-quality sound while fitting anywhere into your home.

“We are thrilled to once again be acknowledged as the market leader in soundbars, a milestone that reflects the positive feedback from our customers over the years,” said Cheolgi Kim, EVP of Visual Display Business at Samsung Electronics. “Building on this success, we will continue to push the boundaries of home entertainment with superior sound quality and advanced connectivity features, leveraging AI-based sound technology to strengthen the consumer experience and Samsung’s position in the global market.”

For more information, visit https://www.samsung.com.

LONDON, UK – 30 August 2022 – With the new Premier League season now in full swing, new research from Samsung Electronics UK has revealed the increasing difficulty that Premier League fans are facing when wanting to follow their team live in the stadium for this season, especially as teams raise the cost of tickets for their most loyal fans ^[1].

28% of fans currently find it extremely difficult to purchase live match tickets for their favourite team whilst 44% prefer to watch the team they support on TV as opposed to in the stadium as the cost of making the journey to and from the stadium is too high.

Although there is still appetite for fans to watch their teams live in the stadium, 53% prefer to watch the team they support on TV rather than live in person as their TV provides a similar or better ­­­match day experience at home.

Reasons include that it is more comfortable watching their team from home (43%), the stunning and sharp picture quality on the TV (28%) and that they feel closer to the action at home. 28% felt that watching their team in the stadium isn’t a viable option unless they are a season ticket holder or have been a club member for a long period of time, whilst 18% enjoy the extraordinary sound quality on their TV when watching a live football match.

Following on from the Lionesses stunning victory at Euro 2022 and a record television audience of 17.4 million tuning in, just under two thirds (63%) would like to see more live women’s football being aired on the TV as it offers the same excitement as their male counterparts. Over three quarters (79%) felt that having more live women’s matches on TV will be key in helping to inspire a new generation of female fans and footballers.

As anticipation builds up for the World Cup later this year, fans are looking to enhance their match viewing experience with over a third (36%) stating they plan to upgrade or buy a new TV, whilst 37% will upgrade/purchase a new soundbar. This comes as 60% of fans agree that having a good TV and TV/sound set up is crucial for them to enjoy watching the game.

Dan Hastings, VP, TV/AV, Samsung Electronics commented: “Although fans are finding it harder than usual to obtain match tickets for their beloved clubs, many feel that their TVs can still provide them with a fantastic match day experience at home. Our premium TV and soundbar ranges are packed with incredible tech such as Quantum Matrix Technology Pro and Q-Symphony that allow fans to get closer to the action and ensure they can still follow the highs and lows of their teams each matchday in stunning picture and sound quality.”

Fans can watch their team this season in incredible picture quality and sound on Samsung’s premium TV range, including Neo QLED 8K, 4Ks, and QD-OLED TVs. With Quantum Matrix Technology Pro and a Neural Quantum Processor 8K on the Neo QLED 8Ks, football lovers will still feel part of the action. Fans can also take their audiovisual experience to a whole new level of immersion with Samsung’s Q series soundbars and exclusive Q-Symphony^[2]feature – delivering amazing surround sound without a complicated set-up.

For more information on Samsung TV & AV range, please visit: https://www.samsung.com/uk/tvs/

Research conducted on behalf of Samsung of 2,010 Premier League fans aged 18+ by Opinion matters between 8th– 15th August 2022.

[1] https://www.bloomberg.com/news/articles/2022-05-30/season-ticket-price-list-2022-23-most-premier-league-matches-cost-more-to-see

[2] Q-Symphony is available only with a compatible soundbar. Check for Q-Symphony compatibility on soundbar product specifications

MICRO LED: The Pinnacle of Display Technology

As Samsung’s state-of-the-art display, MICRO LED offers a best-in-class picture quality thanks to 25 million micrometer-sized LEDs that individually produce light and colour, creating an incredibly immersive experience through impressive depth, vibrant colours and a heightened level of clarity and contrast. At CES 2022, Samsung will unveil the MICRO LED in three different sizes – 110”, 101”, and 89.”

In addition to the hardware innovations, the 2022 MICRO LED supports 20-bit greyscale depth. This means MICRO LED models can express every detail in a scene, offering the finest control with over 1 million steps of brightness and color levels, delivering a true HDR experience. It also expresses 100% of DCI and Adobe RGB colour gamut, resulting in stunning, lifelike colours. Together with immersive design made possible by its 99.99% screen-to-body ratio, MICRO LED delivers revolutionary performance.

Finally, MICRO LED comes packed with enhanced usability and customisation features.

• Art Mode allows consumers to turn any room into an art gallery as they can select and display their favorite artwork or digital photography. The 2022 MICRO LED also comes with two exclusive media pieces from noted artist and designer Refik Anadol.
• Multi View lets users view content from four different sources simultaneously – from any or all of the four HDMI ports – in pristine 4K resolution at up to 120fps.
• Dolby Atmos delivers a premier immersive audio experience with top, side and bottom channel speakers for breathtaking, multi-dimensional sound.

Evolution of Neo QLED with Neo Quantum Processor and Dynamic Sound Experience

Thanks to the Neo Quantum Processor and the advancements in picture technology and sound it delivers, 2022 Neo QLED will provide some of the most pristine images and immersive soundscapes possible. In fact, this year’s Neo Quantum Processor introduces advanced contrast mapping with BLU (back-light unit), increasing the brightness level from 12 to 14-bit gradation for greater control of the light source – the Quantum Mini LEDs. This allows the TV to control its lighting across 16,384 steps, quadrupled from the previous 4,096 steps.

The new Shape Adaptive Light technology leverages the Neo Quantum Processor to analyse lines, shapes and surfaces to control the shape of light from the Quantum Mini LEDs, enhancing the brightness and accuracy of all shapes on the screen. The result is outstanding image quality that puts full HDR content on display. Samsung’s 2022 Neo QLED also features Real Depth Enhancer, a multi-intelligence picture quality algorithm. This technological advancement creates a greater sense of realism by determining and processing an object on the screen against its background to create a sense of depth.

Additionally, Samsung’s 2022 Neo QLED features EyeComfort mode, which automatically adjusts the screen’s brightness and tone based on a built-in light sensor and sunset/sunrise information. As the ambient light changes, the screen will gradually reduce the amount of light and offer warmer tones, adjusting the blue light levels accordingly. This allows for a more comfortable viewing experience at night by reducing the blue light which may affect one’s sleep quality.

Neo QLED’s sound features are getting a major upgrade as well. Building on OTS (Object Tracking Sound), which directs the sound to move across the room along with the object on-screen, the 2022 products will feature OTS Pro, which incorporates powerful up-firing speakers to create overhead surround sound. 2022 Neo QLED also delivers a truly remarkable Dolby Atmos experience thanks to the addition of Samsung’s new top channel speakers. With multi-channel speakers placed throughout the TV, Neo QLED delivers a dynamic sound experience that tracks the actions from all corners.

Award-Winning Lifestyle TVs with Seamless Integration of Design and Technology

Samsung’s 2022 Lifestyle screens seamlessly blend design and technology for a unique and personalised experience. A new Matte Display with anti-glare, anti-reflection and anti-fingerprint properties has been applied to The Frame, The Sero and The Serif, providing one of the most pleasant and comfortable viewing experiences. As a result, the new Matte Display on Samsung’s 2022 Lifestyle screens received three verifications from UL (Underwriter Laboratories) for being ‘Reflection Glare Free’, ‘Discomfort Glare Free’ and ‘Disability Glare Free’.

• The Frame now offers the best art viewing experience outside of a museum thanks to the anti-glare, low-reflection panel technology featuring an embossed, Matte Display. It also avoids fingerprints and smudges, allowing users to enjoy their favorite artwork in perfect condition. The Frame comes in sizes ranging from 32” to 85.”
• The Serif also comes with a matte finish body to blend seamlessly with the Matte Display, elevating the iconic design to give the most premium look and feel. With the addition of a 65” size option, The Serif is now offered in sizes ranging from 43” to 65.”
• The Sero offers an optimised watching experience with its new Matte Display in both vertical and horizontal modes. The new vertical Multi View function takes multitasking to the next level, allowing users to simultaneously view different content on the top and bottom of the screen, or search information online while watching

The New Smart Hub and Apps for the Ultimate User Experience

Samsung’s 2022 Smart TVs come with a new Smart Hub that puts content curation and discovery front and center with their viewing preferences. The new Smart Hub will guide users to their favorite content or help them discover something new all while spending less time searching. The Smart Hub’s sidebar also allows for a seamless transition between categories – Media, Game (Gaming Hub) and Ambient – letting users focus on various in-home activities.

• Gaming Hub: The Samsung Gaming Hub will empower players to discover and jump into the games they love faster through game streaming services. Players will have access to an extensive library of games through Samsung’s partnerships with industry leaders – NVIDIA GeForce Now, Stadia and Utomik – and that’s just the beginning.
• Watch Together: The new app allows users to video chat with friends and family while watching their favorite shows and movies, guaranteed to bring everyone closer together.
• NFT Platform: This application features an intuitive, integrated platform for discovering, purchasing and trading digital artwork through MICRO LED, Neo QLED and The Frame.
• Smart Calibration: This feature allows users to fine tune the settings for optimal picture quality. Basic mode features a quick and easy way of calibrating the screens within 30 seconds, while Professional mode optimises the screens for pristine picture quality in about 10 minutes.

Expanded Accessory Options Personalized to Users’ Needs and Tastes

The 2022 models also come with expanded accessories to personalise the user experience. The Auto Rotating Wall Mount and Stand inherits the vertical viewing experience from The Sero, allowing users to enjoy mobile viewing by automatically rotating their screens[1].

To complement the accessory, the 2022 products will support a vertical interface, including the Smart Hub, and offer a vertical Multi View feature. It will offer apps such as YouTube and TikTok as well as mirroring and casting in vertical mode. Lastly, lifestyle features such as Ambient Mode+ and Art Mode are also available in vertical mode. The new rotation key on the remote control lets users easily rotate the screen with a click of a button.

Additionally, with expanded bezel options for The Frame and full motion slim-fit wall mounts for all TVs[2], there are endless possibilities of personalisation with Samsung’s 2022 displays.

Breaking Sonic Barriers with the Latest Soundbar and Features

The 2022 soundbar lineup gets technology upgrades to provide even more immersive, three-dimensional audio experience. Q Symphony, the signature surround-sound experience which allows Samsung’s Neo QLEDs and soundbars to work together, has been improved with added synchrony. This enables the soundbar and TV speakers to work together with all the speakers on the TVs, including the top channel speakers, providing for an expansive, powerful soundscape.

Samsung’s 2022 soundbars also come with Wireless Dolby Atmos connectivity³, a wireless Smart TV-to-soundbar connection in which both the screen and soundbar speakers deliver an incredible audio experience with no distracting cables.

Additionally, the new HW-S800B Ultra Slim Soundbar resets the standard in the slim soundbar category, delivering a powerful bass in compact form by integrating passive radiator technology with its subwoofer. With true top-firing speaker channels, the new ultra slim soundbar packs powerful sound at just 1.6” in depth.

“The role of the screen has changed dramatically in recent years with advancements in technology and how entertainment is distributed. With our new lineup of products, we are providing customers an entirely immersive video and audio experience that is customisable to their needs,” said Simon Sung, Executive Vice President and Head of the Sales & Marketing Team of the Visual Display Business at Samsung. “Whether you are a movie buff, TV lover, gamer or even an art enthusiast, Samsung has leading-edge offerings that can enhance any room.”

For more information, including images or video on the products Samsung is announcing at CES 2022, please visit news.samsung.com/global/ces-2022.

[1] Compatible with 2022 The Frame and Neo QLED 4K/8K models up to 65”.

[2] Applies to all 2022 TV models 43”-85”, except Q80A and AU7000

3 Compatible with 2022 Samsung QLED

“At Samsung, we are proud to constantly innovate to improve consumers’ everyday lives. Over the past year, technologies that were once ‘nice to have’ became a need, as our homes became offices, schools, gyms, and more,” said James Fishler, Senior Vice President, Home Entertainment Division, Samsung Electronics America. “The role of the TV in our lives has grown—and in 2021, Samsung continues to redefine the role of TV around the needs and passions of consumers.”

For decades, TVs were seen simply as a way to watch movies and shows; now, TVs are serving as conference rooms and fitness hubs. By taking advantage of many features for the first time this past year, people are re-examining the role that their TV plays in their lives.

Beyond Samsung’s innovative approach to new features, our leadership in picture performance has made Samsung the number one global TV manufacturer for 15 consecutive years. In 2021, Samsung continues to break new ground to offer consumers extraordinary viewing experiences.

MICRO LED Comes Home

With superb brightness, deep blacks, and breathtaking image quality, MICRO LED technology offers a groundbreaking viewing experience that lasts. Its inorganic LEDs help prevent burn-in and ensure the screen stays vibrant over its lifetime.

In 2018, Samsung introduced MICRO LED in the form of “The Wall”—a configurable system of modules that can reach an astounding 292 inches for an experience like no other. With its inherent flexibility, “The Wall” requires professional installation in a home or business environment.

In 2021, Samsung brings all the power of MICRO LED technology in the form of a traditional TV experience. Now, consumers can take home the cinematic experience in a beautiful edge-to-edge screen design, with no need for professional assembly and installation. MICRO LED is available in 110’’ and 99’’ sizes globally beginning at the end of March; an 88’’ size is launching this fall; and a 76’’ is on the future roadmap.

MICRO LED can become 4 screens in one. With 4Vue (Quad View), consumers can watch up to four sources of content simultaneously. Keep up with multiple sports at once, or stream a walkthrough while playing a video game. MICRO LED brings true-to-life picture quality at an enormous scale—out of the box.

Samsung Neo QLED Fits Any Home and Every Passion

As people turn to TVs as an outlet for their passions, Samsung developed Samsung Neo QLED to enhance the viewing experience, no matter what you are watching. The Samsung Neo QLED viewing experience is defined by our proprietary Quantum Matrix Technology and works with intense precision to control our new, ultra-fine Quantum Mini LEDs. It works in tandem with our AI-powered Neo Quantum Processor to deliver our most intense blacks, brightest lights, and next-level upscaling technology. Smarter than any Samsung TV has ever offered, Samsung Neo QLED delivers an ultra-realistic picture—whether you are watching a football game, or playing one on your gaming console. And at just 1/40^th the size of conventional LEDs, Quantum Mini LEDs also allow for super slim TV designs.

Samsung Neo QLED also offers features that level up gaming. Together with QLED, it offers cutting-edge capabilities that make them a phenomenal companion to next-gen gaming with Xbox Series X. In addition, Samsung Neo QLED and QLED let you see virtually every detail with incredible 4k clarity, a silky-smooth 120 frames per second, and a low 5.8ms response time.

In order to further deliver optimised gaming performance to the 2021 Samsung Neo QLED and QLED line, Samsung has also partnered with AMD to develop the first TV with Freesync Premium Pro support for both PC and console games to deliver a truly exceptional HDR gaming experience. Additionally, Samsung’s new Game Bar helps players quickly monitor critical aspects of play. You can use it to access Samsung’s Super Ultrawide Gameview, which brings ultra-wide aspect ratios—traditionally only available on gaming monitors—to the TV.

For those with a passion for fitness, Samsung Neo QLED brings athletic training and healthy living to the home. Last year, when people weren’t able to go to the gym, many sought ways to stay fit at home. Samsung Health, a comprehensive fitness and mindfulness platform which launched in the spring of 2020, met this need. Samsung Health helped us stay fit with partner apps for every style of fitness and health, along with seamless connectivity to mobile devices and wearables.

In 2021, Samsung Health adds the benefit of a Smart Trainer. With an optional camera sold separately, the Smart Trainer utilises AI to analyse your posture and provide real-time feedback to improve your form as you follow instructional videos.

In 2021, Samsung Neo QLED’s 8K models (QN800A and QN900A) will be available in 65’’, 75’’, and 85’’ sizes, while the 4K models (QN94A, QN90A and QN85A) will reflect an even wider selection, starting at 50’’.

TV Technology That Reflects Your Style Indoors or Outdoors

Consumers today expect experiences tailored to their needs, personal tastes, and style. The Lifestyle TV category offers screens designed for every consumer and every space—in and outside the home.

The Frame transforms the TV into a gallery of fine art that can be endlessly personalised to match your home, or suit your mood and taste. With new partnerships in the Art Store*, like NAVA Contemporary and Etsy, The Frame features more original artworks to match individual tastes. The new and improved Art Store platform makes it easy to flick through a growing library of over 1,400 artworks from world-renowned institutions – spanning the classics and the contemporary*. And with fine-tuned AI-based recommendations, it’s never been easier to find what you love, collect your favourite pieces, and curate your very own art exhibition. The Frame also features increased storage space from 500 megabytes in 2020 to 16 gigabytes in 2021, so you can store (and showcase) up to 1,200 of your very own photos (all) in UHD quality. From iconic masterpieces and modern marvels to stunning photography, The Frame Art Mode brings you ever-more options to reflect your taste and reinvent your everyday space.

This year, we have redesigned 2021 The Frame and made it slimmer than ever – just 24.9 millimeters thick, about the same depth as an actual picture frame. Additionally, we bring you a variety of ways to have The Frame fit to and blend into any living space—from the Slim Fit TV Wall Mount to hang it like a real picture frame, One Connect Box’s easy cable management solution, to interchangeable bezel colours and styles**. You can choose to have 2021 The Frame blend in, or stand out. Either way, it’s a one-of-a-kind TV that looks just as spectacular – off, or on.

Samsung is also offering a new way to display the 2021 The Frame, with My Shelf, a new accessory releasing globally later this year that lets you create a tailored wall with personal touches to complement your screen and décor. My Shelf can be attached to the 55”, 65”, and 75” Frame sizes.

For those who miss the movie theatre experience, The Premiere, the industry’s first triple laser projector with 4K resolution, represents the next stage in home cinema—all in a compact package. Traditional beam projectors can be clunky and difficult to set up—and even if they offer a big screen, the resolution is sometimes far below an ordinary TV. The Premiere’s minimalist design, with rounded edges and a fabric finish, fits neatly into any home. Just position the Premiere around 5 inches or further from a monotone wall or ALR screen, and break out the popcorn.

In 2020, Samsung took its industry-leading picture and smart TV entertainment experience from inside the home to the yard—just as consumers were looking to get outdoors. With The Terrace, our first outdoor TV, consumers can enjoy the picture quality, audio performance, and smart features they expect from Samsung outside. And they can do so worry-free; The Terrace is weather-resistant, with an IP55 rating to protect against water and dust. It is also simple to install, and easy to connect to cable service and a Wi-Fi network. The Terrace is available in 55”, 65”, and 75” as well as the option of a IP55 weather rated Terrace Soundbar.

The Terrace Soundbar offers dynamic sound that redefines the dimensions of home theatre. Right out of the box, The Terrace delivers high-quality sound and a deep and clear bass sound from its built-in woofers. For those who want to customise their TV’s sound output, The Terrace has Wi-Fi and Bluetooth connectivity, allowing it to be paired with The Terrace Soundbar or other devices. To offer the clear, rich sound for immersive audio experience, The Terrace Soundbar features distortion cancelling technology regardless of the surrounding environment.

Screens Suited for Every Need – From Productivity to Play

In 2020, the relevance of the monitor at home changed dramatically. For many, this meant additional screens for multiple needs. Suddenly, a screen that was used to shop online or surf social media became critical to daily life, as consumers used it to make the most of work, school, and play.

To fulfill this demand, the Smart Monitor is Samsung’s first “do-it-all” monitor—uniting the best of monitor and TV. Smart Monitor is compatible with Wi-Fi, Bluetooth, Wireless DeX, and Apple AirPlay 2, letting consumers work from anywhere without needing to connect to a PC. With AirPlay 2, customers can stream, control, and share their favourite content directly from their iPhone, iPad, or Mac to their monitor. When you need to relax, you can enjoy your favorite shows by turning on the Smart TV platform and accessing your preferred streaming apps. Smart Monitor helps consumers stay productive when they need to be—and entertained when they need a break.

In 2020, the Odyssey G9 gaming monitor generated a lot of buzz—this year, Samsung is leveling up the experience with a Quantum MiniLED display and premium gaming features. The 1000R screen curvature, combined with Quantum MiniLED display technology, gives gamers an experience unlike any other. The new G9 joins Samsung’s full lineup of curved and flat Odyssey gaming monitors.

To enable a new way of learning and working while staying safe, we are introducing the Samsung Interactive Display FLIP 75-inch, a digital whiteboard you can write, draw, and edit on. The Flip offers connective features for hybrid working and learning to help consumers succeed—whether in the classroom, the office, or at home. With optimised 4K picture quality and easy-to-read visuals, a team of up to 20 can work simultaneously to sync personal devices for real-time content sharing. The Flip allows users to see a coworker’s or teacher’s presentation as if they were there in person—offering the ability to work together while staying safe. Designed to foster greater collaboration, increase productivity, and enable a seamless exchange of ideas, the 75” display joins the 55”, 65”, and 85” display.

Sound That Matches the Visual

For a full, deep and rich immersive experience, the Q950A boasts the industry’s first 11.1.4 channel sound bringing you right into the centre of the action. For those who play music from their mobile devices, AirPlay 2 is included and Tap Sound makes it as simple as tapping a device to the soundbar. The Q950A, Q900A and Q800A have Alexa voice assistant built-in —making it easy to take full control of the listening experience.

Passions, Style, Tastes, and Needs

In 2021, Samsung complements your passions, adjusts to your tastes, and delivers performance that enhances all experiences. From the pinnacle of luxurious performance in MICRO LED, to the aesthetic appeal of The Frame, Samsung redefines the role of the TV in your home—at a time when the TV is more relevant than ever.

For more information on Samsung’s products, please visit https://www.samsung.com/uk/

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