Boasting best-in class picture and sound quality, versatile screen sizes, improved AI capabilities and stunning design, the 2020 product offering from Samsung is the most dynamic range yet. The new cutting-edge TV and soundbar innovations from Samsung also include connected features that redefine immersion and revolutionise home integration.

This year’s line-up features Samsung’s 2020 QLED 8K flagship, the Q950TS QLED 8K TV, which features unrivalled QLED 8K technology and an unprecedented edge-to-edge viewing experience, combining pristine picture and sound quality, powerful AI capabilities, and premium design. New additions to Samsung’s 8K range this year also include the expansion of the Q900T and Q800T, ensuring there is an 8K TV suited for all needs and different spaces.

Also on sale from 6^th May, will be Samsung’s QLED 4K TVs, which sees 2020 bring Samsung’s strongest QLED 4K line-up yet, with Q60T, Q70T, Q80T, Q90T and Q95T models now available in sizes from 43 to 85 inches.

Samsung’s 2020 QLED line-up is bursting with features to enhance TV viewing, including Object Tracking Sound+ (OTS+). This pioneering feature from Samsung enables sound to travel more dynamically than ever before as it tracks the action on-screen to offer a lifelike, three-dimensional audio experience. For a truly bespoke experience, Samsung SmartThings app provides an ecosystem of connected devices to enable a Smart home, empowering users to take control of their viewing habits even further such as adapting the lighting in the room.

Interior savvy consumers will be excited to discover the AI enhanced The Frame 2020 – not only does the new range feature additional sizes, from 32” to 75” but its new AI-based auto-curation feature, the Frame’s Art Store, is now able to suggest artwork in line with the specific tastes of the owner. Samsung’s design-first TV, The Serif this year will also debut two new stylish colours, Cloud White and Cotton Blue. Both of these Lifestyle TVs don’t just deliver in the style stakes, with Samsung’s QLED 4K technology, The Frame and The Serif offer an outstanding viewing experience, bringing any interior to life.

For further information, please visit www.samsung.com/uk/tvs/qled-tv/highlights/

Both safety certification institutions, UL and VDE, tested the 65Q900T 8K model and 65Q90T 4K models – both of which emit the brightest light among Samsung’s 2020 QLED TV lineup – for their blue light, ultraviolet rays and infrared rays.

“While Samsung QLED TVs emit high luminance and brightness, our TVs are designed to protect the eyesight without losing the truly immersive viewing experience,” said Yong Hoon Choi, Executive Vice President of the Visual Display Business at Samsung Electronics. “We are pleased to be recognized by UL and VDE for these efforts and will continue to make the safety of our customers a top priority as we develop our products.”

For more information on Samsung’s QLED 8K and 4K TV lineup, please visit www.samsung.com/uk

The survey highlights the power of television in generating awareness of the most pressing environmental issues facing the planet and changing people’s behaviour. It also demonstrates the role of exciting new technologies like Samsung’s QLED 8K TV, in bringing the natural world into people’s living rooms with more vibrancy and colour than ever before. More than half of those surveyed (57%) said the quality of documentaries has improved over the last 10 years and an overwhelming majority (85%) agreed that having access to larger screens has been a crucial factor. The data also revealed that nearly three-quarters (71%) credited smart TVs with making wildlife shows more impactful.

Guy Kinnell, Vice President, TV & AV Samsung Electronics UK Ltd said: “Content is getting brighter and richer, driving people to feel and act like never before. QLED TVs from Samsung are creating viewing experiences which deliver vibrancy and energy, day and night for a lifetime.  With the next wave of Samsung innovation bringing QLED 8K into people’s homes, we are calling time on TVs that fade with use or force us to compromise with deteriorating colours; instead allowing people to experience and feel the impact of a new era of sport, bright movies and amazing next generation gaming. QLED 8K is the future of TV made possible today – it makes 4K content look even better and native 8K content is here. We were the first to bring 8K TVs to the UK and we’re proud to be leading the charge in bringing new TV tech to market which deliver palpable viewing experiences that excite and entertain in equal measure.”

Findings from the survey also showed that almost one in three (28%) people in the UK have changed their thoughts on climate change since watching a TV show on the issue and over half of those surveyed have stated they like to watch TV programmes to help them learn new things. A further 42% agreed since the availability of TV content has expanded from traditional channels to more platforms, there is better quality and more quantity.

“For the last decade, Samsung has been at the forefront of offering the broadest selection of content available to consumers on our Smart TV platform. It’s great that people now have the power to direct their viewing experience in more meaningful ways,” added Guy.

To commemorate the positive change customers have taken, and as part of its 50 years of technological innovation, Samsung will be offering people the chance to win an ‘Out of this World Experience’ when purchasing a Samsung QLED TV. In addition to this, shoppers are eligible for a 50% discount when purchasing select Samsung Soundbars alongside a Samsung QLED TV. The Out of this World Experience is available to customers who purchase any 2019 Samsung TV, between 11th September and 5th November 2019.

For additional information on Samsung’s 2019 QLED TV’s, please visit https://www.samsung.com/uk/.

London, UK – January 7, 2019 – Samsung Electronics Co., Ltd. today announced how the company’s investment and leadership in AI, IoT, and 5G technologies will serve as the building blocks for its vision for Connected Living. The company also unveiled its future AI-powered robotics platforms, which can be used to manage activities of daily living, such as helping an aging population independently manage their health routine.

“2019 is Samsung Electronics 50^th anniversary, and for the last five decades, we’ve been committed to bringing meaningful innovations to consumers everywhere,” said HS Kim, President and CEO of Consumer Electronics Division, Samsung Electronics. “In 2019, we’re taking things to the next level, and leveraging our industry leadership to make our vision of Connected Living a reality.”

Accelerating the Intelligence of Things with IoT, 5G, and AI  

 Driving Samsung’s Connected Living philosophy is the Intelligence of Things – IoT, 5G, and AI working together across devices, to create seamless experiences. At its CES press conference in Las Vegas today, the company explained how its work in these core technologies is enabling innovation throughout its product portfolio.

Since unifying the SmartThings app and introducing the SmartThings Cloud, the SmartThings ecosystem has grown significantly. The number of registered SmartThings users has grown 220 percent and app installs have increased 61 percent. The number of partners participating in this ecosystem has also grown by 44 percent. Today, consumers can enjoy SmartThings experiences with devices from top global brands like Amazon, Google, Bose, Sylvania, and Plume.

Samsung leveraged its telecommunications leadership to make major strides in bringing 5G connectivity to consumers. Samsung is the number one patent holder with ETSI^[1], having registered more than 2,000 5G essential patents as of November 2018. And it is the world’s first company to receive FCC approval on its commercial 5G equipment. The company powered the commercialization of home and mobile 5G networks with major U.S. carriers and all three mobile carriers in Korea, with additional trials running in Europe and Asia. Samsung is also committed to putting the power of 5G in consumers’ hands, with a 5G smartphone coming in the first half of 2019.

Samsung believes that AI is most useful when it helps to simplify a complex world. To that end, the company established seven Global AI Centers, and is adopting unique technologies into its products and services. And to ensure that Samsung works with the best and the brightest in the field, Samsung NEXT and the Samsung Strategy and Innovation Center (SSIC) have invested in more than 20 AI-related startups over the last five years.

Bixby, Samsung’s Intelligence Platform, Expands

Bixby started as a smarter way to use your Galaxy phone. Today, it is evolving to become a scalable, open AI platform that will support more and more devices. The company announced that Bixby intelligence will be infused into its 2019 QLED and premium TVs, and smart appliances like refrigerators, washers, as well as air conditioners, mobile devices, AI speakers and more. What’s more, Bixby is expanding to a new Digital Cockpit and robotics platforms.

Uber, Ticketmaster and others are using Bixby to make their services more intelligent. Today, Samsung announced that iHeartRadio joined as a new partner. And, Bixby will continue to grow as more partners, such as Google, join the ecosystem.

Samsung also announced its core AI philosophy: Fairness, Accountability, and Transparency. As it works to advance AI technology, Samsung is committed to ensuring the algorithms it builds are inclusive, the protection of user information and privacy are top priorities, and it’s easy for consumers to understand what the company does with their data and how it is handled.

Next Level Experience of Samsung’s 2019 Portfolio

Samsung also introduced a lineup of new innovations, all of which streamline and simplify day-to-day tasks, and offer a more personalized and unique experience for each user, in a way that only Samsung can.

Entertainment:

Samsung unveiled its 98” QLED 8K – it’s largest yet – adding to its 2019 lineup that features 65”, 75”, 82”, and 85” models. Embedded with the Quantum Processor 8K chip, the 2019 8K line delivers the best in QLED picture quality, design, smart features in more sizes than ever in stunning 8K resolution. Whether a viewer is watching content through a streaming service, set-top box, HDMI, USB or even mobile screen mirroring, Samsung’s proprietary AI-based technology can recognize and upscale any content, regardless of the native resolution, to near pristine 8K quality. This is Samsung’s smartest and most powerful TV yet.

In 2019, Samsung Smart TVs offer more ways to search for content and more compatibility with connected devices than ever before. With an improved AI algorithm that leverages a user’s subscription services, favorite content, and TV viewing habits, the Universal Guide makes it easier for users to find the perfect show for them to watch. Users also have more options than ever to quickly and easily find and control their favorite content with just their voice by using new Bixby and the AI Remote as well as even more ways to control their Samsung TVs through Amazon Echo and Google Home.

In a move to deliver more entertainment options, value and open platform functionality to Samsung Smart TV users, Samsung announced it will offer iTunes Movies and TV Shows and Apple AirPlay 2 support on 2019 Samsung Smart TV models beginning this spring. Support on 2018 Samsung Smart TVs will be made available via a firmware update. In an industry first, a new iTunes Movies and TV Shows app will debut only on Samsung Smart TVs in more than 100 countries. AirPlay 2 support will be available on Samsung Smart TVs in 190 countries worldwide.

Home:

Family Hub 2019 is more intuitive and intelligent than ever before. The new Family Board offers a completely redesigned screen experience, letting family members communicate and share memories in a creative space on the front of the fridge. Honored with a CES 2019 Innovation Award, Family Hub 2019 with the new Bixby lets users interact in natural language to get answers to complicated questions, search for recipes and even call an Uber. In addition, Bixby visually shows you information on the screen for a richer experience and displays an array of visual information. These new features will also be available via automatic update for most earlier Family Hub models.

Work:

Samsung revealed the new Samsung Space Monitor which leverages its sleek design and functionality to allow users to focus on what’s on the screen and not what’s around it. Its unique built-in space saving solution, a minimalist, fully-integrated clamp stand that grips to the desk, tilting back and forth to free up space for optimal user productivity. Beyond aesthetics, Samsung’s Space Monitor is a feature-rich, high-performance monitor. The 27-inch model offers QHD resolution for incredibly detailed, sharp images, while the 32-inch model presents content in 4K UHD.

Connected Driving:

Samsung also presented its latest development with HARMAN, showcasing its innovation in automotive technology. The Digital Cockpit 2019 offers an enhanced connected car experience focused on connectivity, personalization, and safety.

With the integration of Bixby’s connected car experience, drivers can remotely check how much gas they have before going on a long road trip or set the car temperature before heading out for the day. Using onboard cameras, the new Digital Cockpit recognizes specific drivers and passengers and sets up the car’s personal space accordingly – adjusting the display preferences, seat height, lighting, and queuing up favorite playlists. Passengers can even enjoy personalized screens on the rear seats and connect to In-vehicle Samsung DeX to get work done on-the-go. The Digital Cockpit 2019 also provides a safer driving experience with the mirror replacement vision system and camera-based safety solutions.

All of this is possible thanks to Cellular-V2X technology that incorporates Samsung’s expertise in mobile network solutions with automotive technologies. With Samsung’s C-V2X, cars will be able to receive and analyze information that will make the driving experience safer and more enjoyable.

Device Solutions:

In order to power tomorrow’s AI technologies, Samsung emphasized that today’s AI infrastructure must evolve to handle intelligence at the edge. For this reason, the company is working to launch a comprehensive portfolio of solutions that will shape the future of intelligent devices.

Samsung’s mobile memory and AI-enabled processors, including the recently-announced Exynos Auto line, will allow for fast and efficient on-device processing. At the same time, its advanced memory solutions will meet the rigorous demands of tomorrow’s datacenters and enterprises as they look to complete more complex AI tasks.

Robotics Platforms for the Future of AI

Samsung offered a peek into the future of Connected Living by demonstrating its latest developments in robotics platforms including the Samsung Bot Care, Samsung Bot Air, Samsung Bot Retail, and Samsung GEMS. Among the robotics platforms, Samsung gave a first public demonstration of Samsung Bot Care, which helps consumers manage their daily health routines. With its advances in AI and robotics, the company is harnessing its best assets to make a positive impact on society and shape a better world.

For more information including photos and videos, please visit news.samsung.com. Samsung’s CES booth #15006 is on Level 1 of Central Hall in the Las Vegas Convention Center and will be open from January 8-11, 2019.

[1] European Telecommunication Standards Institute

“For decades, Samsung has lead the way in next-generation display innovation,” said Jonghee Han, President of Visual Display Business at Samsung Electronics. “Our Micro LED technology is at the forefront of the next screen revolution with intelligent, customisable displays that excel in every performance category. Samsung Micro LED has no boundaries, only endless possibilities.”

Micro LED featuring 75” Micro LED and 219” The Wall

Featuring leading-edge self-emissive technology and modular capabilities, Samsung’s Micro LED displays deliver unparalleled picture quality, versatility and design. These transformative TV displays are made up of individual modules of self-emissive Micro LEDs, featuring millions of inorganic red, green and blue microscopic LED chips that emit their own light to produce brilliant colours on screen – delivering unmatched picture quality that surpasses any display technology currently available on the market.

At last year’s CES, Samsung introduced Micro LED by unveiling The Wall, the critically acclaimed, award-winning 146” Micro LED display. With further technical advancements made in the ultra-fine pitch semiconductor packaging process, that narrow the gap between the microscopic LED chips, Samsung has been able to create a stunning 4K Micro LED display in a smaller, more home-friendly 75” form factor.

Thanks to the modular nature of Micro LED, this technology offers flexibility in screen size that allows users to customise it to fit any room or space. By adding Micro LED modules, users can expand their display to any size they desire. The modular functionality of Micro LED will allow users in the future to create the ultimate display even at irregular 9×3, 1×7 or 5×1 screen sizes that suits their spatial, aesthetic and functional needs.

Samsung’s Micro LED technology also optimises the content no matter the size and shape of the screen. Even when adding more modules, Samsung Micro LED displays can scale to increase the resolution — all while keeping the pixel density constant. Additionally, Micro LED can support everything from the standard 16:9 content, to 21:9 widescreen films, to unconventional aspect ratios like 32:9, or even 1:1 – without having to make any compromises in its picture quality.

Finally, because Micro LED displays are bezel-free, there are no borders between modules – even when you add more. The result is a seamless, stunning infinity pool effect that allows the display to elegantly blend into any living environment. The possibilities for eye-catching designs are only enhanced by new Ambient Mode^[1]* features.

Click here for more detail on Samsung’s 2019 QLED 8K and Micro LED lines, or please visit booth #15006 in the Central Hall of the Las Vegas Convention Center during CES 2019 (January 8-11, 2019).

[1] Some features of Ambient Mode require a compatible Android or iOS phone and sufficient space around the product to operate; it will have varying results on complex wall designs, patterns, and/or unusual colours.

The special offer provides a more seamless TV and mobile set-up experience via the SmartThings app, where consumers can use their mobile device to interact with their Samsung Smart TV. Access Ambient Mode, enjoy a personalised content experience to spend more time watching instead of searching, and even receive notifications directly through the TV. This offer enables shoppers to own the latest technology in both TV and mobile, ensuring film fanatics stay connected this festive season.

The incredible deal includes the renowned QLED 8K and Q9F flagships in all size variants, offering a free Galaxy Note9 device worth almost £900 with their purchase. In addition, shoppers who buy a Q8D or Q8C model in any size can expect a free Galaxy S9+ worth £869 and the Q8F can claim a Galaxy S9. When trying to find the perfect gift this Christmas why not consider upgrading your T V and making someone’s day by gifting the mobile phone.

Eligible customers can claim their free smartphone up to 30 days from purchasing a selected TV via the redemption website. Find more information and terms and conditions, please visit www.samsung.com/uk/qledwithmobile.

[1] Samsung Electronics (UK) Limited. UK or ROI residents aged 18+. Selected Samsung TV must be purchased between 05.12.18 – 18.12.18 from a participating retailer (in-store or online) and must be received and not returned. Claims must be made online between 05.12.18 – 16.01.19. Maximum 1 Claim per Purchase and 2 Claims per household. For a list of participating retailers and full T&Cs see www.samsung.com/uk/qledwithmobile.

To learn more about how the company’s latest TV mesmerises viewers with virtually perfect picture quality and sound, Samsung Newsroom sat down with members of the team behind it, including product planners Beomkyun Rha and Jonghyuk Kim, and developers Hyunseung Lee and Sunghwan Jang.

Fostering a Viewing Experience Like Nothing Seen Before

QLED 8K boasts a resolution of 7,680 x 4,320 pixels—16 times more than a full HD (FHD) TV, and four times higher than 4K UHD display. As developer Hyunseung Lee explained, the TV’s added resolution allows detailed in images to be expressed more clearly, and creates a sense of reality and depth that keeps you immersed in your content.

“With conventional SD (standard definition) or HD (high definition) displays, when people look closely at depicted images, they can recognise them as a cluster of pixels,” said Lee. “However, with QLED 8K, the level of resolution is so high that pixels become invisible to the human eye, and viewers become incapable of distinguishing depicted objects from the real thing.”

As fellow developer Sunghwan Jang noted, however, it’s not just QLED 8K’s sky-high resolution that enables it to provide such textured, realistic images. The TV’s exceptional peak brightness—up to 4,000 nits—allows it to illuminate small details with impeccable precision.

“Bright content is expressed differently in 8K resolution,” said Jang. “Because 8K features four times more pixels than 4K, images and videos that are brighter and include more detail can be presented more accurately in 8K.”

Taking Immersion to Another Level with AI

Samsung has implement artficial intelligence (AI) technology into the QLED 8K TV.  Adding machine learning to the TV’s repertoire of immersion-enhancing features has made it easy for users to enjoy a wide range of content in crystal clear 8K.

Samsung’s exclusive machine-learning technology automatically upscales lower-resolution videos into 8K picture quality, regardless of the video’s native resolution or method of transmission. The technology is powered by the Quantum Processor 8K, which, according to product planner BeomKyun Rha, was enhanced to better process details and lighting.

As Lee explained, the difference that the upscaling technology makes is often as clear as black and white. “When you look at 4K content next to upscaled 8K video, black areas of the screen are where you can see a major difference, even under bright conditions.”

The difference is also especially noticeable when viewing scenes with lots of detail and contrast. When viewing a nature documentary, for example, QLED 8K ensures sharp, natural colours that depict both the beaming yellow sun and the emerald waves beneath it with vivid accuracy.

Dealing with Challenges

When developing QLED 8K, Samsung’s R&D team was encouraged by the 8K market’s rapid development, but found it difficult to agree upon how to improve on QLED TV’s specifications, given the TV’s status as the cornerstone of the company’s display offerings.

“The most difficult thing to do was to coordinate the opinions of all the related divisions,” explained Jang. “For example, the goal was to achieve 4,000-nit brightness. Conventional 4K TVs feature an optimum brightness of 1,500 to 2,000-nits, so raising that figure to 4,000 presented a challenge.”

Because the market had never seen TVs that satisfied the 4,000-nit specification, the team set out to raise the bar by achieving that value. “We wanted to produce the world’s best TV,” said product planner Jonghyuk Kim. “A TV that would allow content to be depicted as faithfully to creators’ intention as possible.

Delivering on that brightness goal presented a number of difficulties, and the team sought the opinions of a various divisions to help address them. “Once the discussions were done, [we] tirelessly researched every detail, such as how to adjust the amount of light to find an optimal balance of performance and durability,” Kim continued. “We worked very hard to figure out just the right amount. If it was too little, the light would be insufficient, but if it was too much, it would impact the product’s durability.”

Looking Ahead

Of course, Samsung’s R&D team overcame the challenges it faced during QLED 8K’s development, eventually delivering a TV with the power to redefine standards for visual immersion. The team isn’t resting on its laurels, however, as there’s still more work to be done.

Currently, Samsung’s 8K AI Upscaling technology is capable of enhancing content with better picture quality and sound, but the goal is to enable the AI to analyse users’ viewing conditions and environments in order to provide a more optimised, personalised experience. This will eventually allow the technology to offer any viewer an optimal and immersive viewing experience.

“We want our consumers to be able to immerse themselves in their favourite content, and view photos and videos from their everyday lives at a level of detail that allows them to feel like they’re present in the moment or scene,” said Rha. “We consider it our duty at Samsung to create new, innovative products like QLED 8K, that can help consumers realise such experiences.”

[1] Samsung QLED 8K will not support upscaling for PC, game and analogue content are not subject to 8K upscaling

Available in a choice of 65, 75, and 85-inch models, the new TV combines the market’s highest resolution with Artificial Intelligence (AI) technology that optimises content for 8K presentation—producing truly lifelike images and sound, and enabling users to enjoy much more immersive viewing experiences.

Samsung has been the world’s number one TV manufacturer for 12 years running thanks to a commitment to setting new standards for picture quality and immersion. With the unveiling of QLED 8K, the company has once again raised the bar for both.

Why 8K Matters

Large-screen TVs (measuring 65 inches or wider) are becoming more and more common, with over 11 million sold just last year and, according to leading market research firm IHS Markit^[2], approximately 16 million expected to be sold this year. The market for ultra-large screen TVs (measuring 75 inches or wider) is also predicted to almost double by the year 2020.

The larger TVs get, the more important their resolution becomes, as details portrayed on a bigger screen require more pixels—the thousands (or millions) of incredibly small dots that make up the images you see on your TV screen—to clearly define them. This means that ideally, in order to provide a level of detail that really blows viewers away, a large-screen TV’s resolution, or total number of pixels, should be above the previous high mark of 4K (3,840 x 2,160).

An 8K TV features a resolution of 7,680 x 4,320 pixels, which means roughly 8,000 pixels are packed into each horizontal line of the screen. At this level of pixel density, the individual pixels composing an image become imperceptible to the human eye—even when viewed up close. Samsung’s QLED 8K features over 30 million pixels in total, which adds depth and detail to content displayed on the TV’s expansive screen, and makes objects appear that much more realistic.

If history is any indication, consumers won’t have to wait long for immersive 8K content to become the new normal. It took just less than five years for UHD (Ultra-High Definition) TVs to overtake FHD (Full HD) models in global sales, and IHS Markit predicts that sales of 8K TVs will quadruple over the next few years.

How Resolution Affects Realism

Put simply, the higher a TV’s resolution, the sharper its picture quality, and the more realistic its images will seem. Samsung’s QLED 8K features a resolution that’s 16 times greater than FHD and four times greater than a 4K UHD TV. This allows the TV to produce lifelike visuals that accurately depict details in a scene or image which would likely go unnoticed on a lower-resolution TV.

As the resolution of an image increases, it also creates a sense of depth that tricks our eyes into believing that the objects within appear more immersive. When viewing high-resolution content on a wide screen, the wider our field of view, the more immersive the content we’re watching becomes, and the more “present” we feel within it.

In other words, QLED 8K’s high-res visuals and wide screen offer viewers a new level of immersion—one that allows them to feel like they’re in the heart of the action when viewing a favourite movie, or enjoying a front row seat when watching the big game.

How Samsung’s Innovating with 8K

Samsung’s QLED TVs have a history of fostering brilliant visuals that predates the line’s jump to ultra-high-resolution 8K.

For a start, each QLED TV is certified to deliver 100 percent colour volume^[3], which means accurate colours at any brightness level. This helps the TVs express subtle details in both bright and dark scenes, and produce vibrant HDR (high dynamic range) images that bring content to life.

Because contrast ratio, like resolution, can greatly affect a TV’s ability to produce images that pop off the screen, QLED 8K also features Samsung’s brightness-optimising Q HDR 8K technology. This innovative technology maximises contrast ratio to make images appear clearer and more three dimensional, analysing an image’s object(s) and background in order to accentuate fine details. The TV’s Direct Full Array Elite technology enhances contrast even further, in addition to offering precise backlighting controls.

QLED 8K’s combination of perfect colour volume, optimised contrast and support for the Samsung-spearheaded HDR10+ open standard allows it to foster truly cinematic viewing experiences. The TV’s 4,000-nit peak brightness matches the content mastering standard for major film and TV studios’ Blu-ray releases, while its HDR10+ technology leverages dynamic metadata to optimise contrast and colours from scene to scene to ensure that content is displayed in the manner that filmmakers intended.

And it’s not just films and shows that benefit from crystal clear 8K. The TV’s built-in Ambient Mode^[4] allows users to enhance their home’s décor with beautiful images when the TV is turned off. Photos and artworks look flawless when displayed at 8K resolution, and the TV’s boundless design creates the sense that the image on display is melting into the wall behind it.

What’s More: 8K AI Upscaling Technology Expands 8K TV Market

To enable users to enjoy as much 8K content as possible, the TV also features Samsung’s proprietary Quantum Processor 8K. This innovative addition recognises content—whether it’s transmitted via a streaming service, set-top box, HDMI, USB, or even mobile mirroring— and automatically upscales its sound and images into near-8K quality using machine-learning 8K AI Upscaling technology. This enables consumers to view just about any movie or show on any channel in crisp 8K, regardless of the video’s native resolution or method of transmission.

The upscaling technology is compatible with all types of content, including standard definition, HD, FHD and UHD, but its optimisation is most dramatic when the original source is a 4K UHD image. The built-in AI upscaling feature analyses the relationship between low- and high-resolution video, and uses this insight to apply millions of upscaling algorithms that accentuate details, add sharpness to edges, and eliminate compression noise for streamed videos.

The feature expertly restores content’s texture and detail to allow you to view your show or movie as it was meant to be seen. The resulting images are so vivid and detailed that you’ll feel like you could reach out and touch the objects and characters within them.

QLED 8K’s AI Upscaling technology also includes a sound optimisation function, which automatically analyses content’s sound from scene to scene to foster the most immersive experience possible. When watching a football game, for instance, when a player makes a big play, the sound may amplify the audience’s cheers to recreate the excitement of being there in person. After the play, the TV may emphasise the commentators’ voices as they break down what just happened. There’s no need to raise the volume to hear what’s being said; QLED 8K will do it for you.

Going forward, TVs will be evaluated based on their ability to enhance viewers’ immersion to the point that they feel like they’re experiencing a scene, game or moment firsthand. The launch of Samsung 8K AI Upscaling technology brings us closer than ever to achieving this goal of blurring the line between reality and reproduction.

[1] Samsung QLED 8K will not support upscaling for PC, game and analogue content are not subject to 8K upscaling

[2] IHS Markit TV Sets Market Tracker – Forecast Q1 2018, Information is not an endorsement of Samsung. Any reliance on these results is at the third party’s own risk. Visit technology.ihs.com for more details. 

[3] QLED TVs have received verification from world-class testing and certification association, Verband Deutscher Elektrotechniker (VDE), for its ability to produce 100 percent colour volume

[4] Some features of Ambient Mode require a compatible Android or iOS phone and sufficient space around the TV to operate; it will have varying results on complex wall designs, patterns, and/or unusual colours

LONDON, UK – August 30, 2018 – During its press conference at IFA 2018, Samsung Electronics Co., Ltd. is to announce its foray into 8K with the unveiling of the Q900R QLED 8K complete with 8K AI Upscaling. Available in four ultra-large screen sizes (65”, 75”, 82” and 85”), Samsung QLED 8K TV will feature several 8K-ready enhancements, including Real 8K Resolution, Q HDR 8K and Quantum Processor 8K, all created to bring 8K-quality images to life. The new Samsung QLED 8K will be available in the UK from Mid-October.

Samsung’s QLED 8K with 8K AI Upscaling is a part of the company’s long-term vision of leading 8K to the forefront as the most accurate and life-like screen resolution on the market.

“At Samsung, we’ve worked tirelessly over the years to move the industry forward when it comes to premium picture quality, and the introduction of our QLED 8K with 8K AI Upscaling is an integral component as we look to the future of displays,” said Jongsuk Chu, Senior Vice President of Visual Display Business at Samsung Electronics. “We’re thrilled to introduce the Q900R to consumers and are confident that they will experience nothing short of brilliance in colour, clarity and sound on our new 8K-capable models.”

To achieve 8K-quality images, the Samsung Q900R features Real 8K Resolution capable of up to 4,000 nit peak brightness – a standard met by most film studios. This feature allows TV to produce four times more pixels than a 4K UHD TV and 16 times more pixels than a full HD TV. Q HDR 8K powered by HDR (High Dynamic Range) 10+ technology which optimises the TV’s brightness levels and produces pristine colours and images is also incorporated to deliver pictures as intended by creators.

Samsung’s proprietary 8K AI Upscaling technology based on artificial intelligence also comes equipped with picture and sound quality to a level compatible with 8K regardless of the original source quality or format^[1]. Whether a user is watching content through a streaming service, set-top box, HDMI, USB or even mobile mirroring, the Quantum Processor 8K recognises and upscales the content to appear in 8K quality. In addition, the Q900R features Direct Full Array Elite for enhanced contrast and precise backlighting control, and also 100% Colour Volume, enabling users to witness billions of shades of colour for the purest colour accuracy to-date.

Focusing on user efficiency, the Q900R features a slate of new functions that enable consumers to use their TVs differently while maintaining the highest quality in picture and sound. For example, the TV recognises and analyses a number of connected entertainment devices like audio devices connected via optical cable with One Remote, then auto switches the TV’s image source and audio output for an optimised viewing experience. Lifestyle features, such as Ambient Mode, have been enhanced to seamlessly blend the TV in the surrounding space^[2] by showcasing beautiful images, weather, news and more on the screen. The One Near Invisible Cable, which comes standard at 5 meters, incorporates the optical cable and power in one seamless cord, giving users more freedom to decide where and how they place the TV. Smart enhancements, such as SmartThings, further add to the Q900R’s ability to provide users with greater access to information and make their lives easier, and the Universal Guide provides personalised recommendations to easily find live and OTT content on TV.

Samsung will showcase its latest television and audio announcements in its booth at IFA, located at the City Cube Berlin on Level 2.

[1] Samsung QLED 8K will not support upscaling for PC, game and analogue content are not subject to 8K upscaling

[2] Some features of Ambient Mode require a compatible Android or iOS phone and sufficient space around the TV to operate; it will have varying results on complex wall designs, patterns, and/or unusual colours.