Faced with a wave of jargon and overwhelming choice, many Brits are giving up on researching TVs altogether – even though it’s often a significant purchase and the entertainment hub for the home.

New research from Samsung reveals that more than half of UK shoppers (54%) spend less than two hours researching a new TV and 8% admit to doing no research at all.

Normally, clarity would prevail around a major purchase, especially when 62% of people expect their TV to last more than six years. But instead, many consumers are switching off early, overwhelmed by complex specs and unfamiliar terms.

Nearly half (46%) of UK shoppers say they’ve bought a TV without fully understanding what they were getting. Even the most familiar term, HDMI – a technology used for more than 20 years – is only understood by four in ten people, despite being simply a connectivity port rather than something that affects the screen quality itself.

Worryingly, only one in four (25%) felt confident in their final decision, and just 26% described the experience as exciting – suggesting that for many, TV shopping feels more stressful than satisfying.

Apathy, confusion and lack of confidence are fuelling ‘TV tech fatigue’ and having a real impact on decision-making. This often leads to purchase regret, with one in three (33%) have regretted choosing a cheaper or lesser-known brand, while 45% have had to replace their TV sooner than expected.

“Most people want to make the right choice. They’ll read a few reviews, compare models, maybe watch a video or two, but it’s easy to feel overwhelmed,” says Jeremy Demont, Director of TV/AV Product Management at Samsung UK. “For something as important and long-lasting as a TV, that should be enough. But the jargon gets in the way. TVs are central to how we relax and connect. Buying one shouldn’t feel like sitting an exam.”

These findings are revealed just before a major football weekend – a period often resulting in a surge in TV sales. It’s the perfect opportunity to emphasise the importance of ensuring that consumers fully understand the technology they’re investing in.

While picture quality and content have never been better, many consumers are struggling to keep up with TV technology. As the leading global TV manufacturer for the past 19 years^[1], Samsung is working to make it easier for people to understand the tech that shapes how we watch, share and connect.

Picture quality (47%) and screen type (30%) are seen as the most important factors when buying a TV but understanding of these is low. Only 33% of Brits know what 4K means, while just 18% re familiar with OLED and 14% with QLED – despite both of these being popular TV types.

Yet even with these knowledge gaps, few people seek support. Just 12% say they buy in-store so they can speak to a salesperson and only 17% believe that understanding TV terminology alone would give them more confidence.

The findings suggest that people want simpler, more intuitive ways to understand the features and how they benefit users, not just acronyms for technical terms.

“Consumers want a great viewing experience but often feel lost in a sea of acronyms,” says Jeremy. “We know the names can sound technical – QLED, OLED, HDR, 4K – but what matters most is how everything looks and performs on screen. That’s why we focus on delivering quality people can trust – and why we help shoppers cut through the complexity.

“Whether you understand the tech or not, you can trust that a Samsung TV will deliver long-lasting picture quality, intuitive design and the performance people return to us for. We are the global leader in TV for a reason, and we want to make it easier than ever to choose the right one.”

When it comes to choosing a TV, what makes the biggest difference day-to-day isn’t the jargon – it’s how the picture actually looks and performs. In fact, picture quality and screen type are the top priorities for shoppers. Samsung QLED TVs are independently certified as Real Quantum Dot Displays^[2], delivering consistently vibrant colour and brightness that lasts.

The research also reinforces the emotional and cultural role TV continues to play in people’s lives. Despite the rise of streaming, the moments that stay with us are still those we experienced live, together.

When asked to name their most memorable TV moments, Brits picked major national events over entertainment: Queen Elizabeth II’s funeral ranked number one, followed by Princess Diana’s funeral (#2) and the London 2012 Olympics (#3) – ahead of any drama or comedy series.

Other top choices included Live Aid (#4) and the 1969 moon landing as broadcast on the BBC (#5). Powerful reminders that TV continues to bring people together.

“These findings reflect that TVs are more than just screens. They’re the backdrop to family film nights, shared sporting highs and moments that bring friends and generations together,” says Jeremy. “From daily rituals to national milestones, the TV remains a central part of how we connect. However as the technology evolves, the way we explain it must evolve too.”

Samsung’s QLED and OLED TVs are built for long-term performance and trusted by millions worldwide, offering the colour and brightness quality consumers expect from a premium TV.

If you’re looking to purchase a TV and want support on picking the best kind for you, Samsung has put together a set of easy, intuitive questions to help:

For optimal sports viewing:

• I watch a lot of sport. What can you recommend that ensures whichever sport I’m watching stays clear without the ball blurring so I can stay as close to the action as possible?

For the best gaming experience:

• I love gaming on my TV so looking for low-latency and strong processing?
• I want to minimise the cables going into the TV for a ‘cleaner’ look, how can I do this?

For watching films:

• Which TVs give the most cinematic experience with rich, lifelike colours and deep contrast?
• What independent experts or organisations have verified the quality of the picture/experience?

To ensure you’re getting the best value for your budget:

• What TV options offer additional features or services and are they free?
• Will a slightly smaller sized TV be better for me in the long-run? (Will it last longer?)

For optimal viewing conditions:

• My room is quite bright. What can you recommend for maintaining picture quality to minimise reflections in these conditions?

For longevity, value and future-proofing:

• What’s the ultimate TV for future-proofed picture quality and does 8K really make a difference?
• Is it better to invest in a higher-quality TV now rather than upgrading sooner?

You can find out more about Samsung QLED TVs here: Latest Samsung QLED TV | All QLED TVs | Samsung UK and for OLED information please visit 4K & 8K OLED TVs | Find The Best OLED TV | Samsung UK.

[1]Omdia: https://news.samsung.com/uk/samsung-electronics-marks-19-consecutive-years-as-the-global-tv-market-leader

[2]Certified by TUV Rhineland: https://news.samsung.com/global/samsung-qled-tvs-earn-real-quantum-dot-display-certification-from-tuv-rheinland

Samsung Electronics, the Official Art TV of Art Basel, today announced the launch of the Art Basel in Basel (ABB) Collection, an exclusive curation of digital art available across Samsung TVs with Samsung Art Store^[1]. Representing the most extensive Art Basel collection to date, the ABB Collection introduces 38 curated works from globally renowned artists and galleries—marking a new milestone in Samsung and Art Basel’s mission to bring world-class art to a wider audience.

The ABB Collection stands apart for its emphasis on diversity, with works that span continents, mediums, and voices. For the first time, the collection features representation from an Africa-based gallery, deepening the global reach and cultural richness of the Samsung x Art Basel initiative. Some of this collection will be displayed at the Art Basel, from June 19-22, at Messe Basel in Switzerland^[2].

A Curated Vision of Global Expression

Handpicked from over 100 submissions, the 38 pieces in the ABB Collection were carefully curated with a focus on artist diversity, medium variety, and geographic representation. The collection celebrates both emerging talent and established visionaries, aligning with Art Basel’s dedication to championing contemporary art from all corners of the world.

Highlights include:

• Roméo Mivekannin, “Young woman with peonies after Frédéric Bazille” (2023): A compelling reimagining of classical portraiture from a postcolonial perspective.
• Basim Magdy, “An Intergalactic Messenger Teleported us to a Cave Settlement Ruled by Shared Compassion and Humility” (2022): A vibrant exploration of utopian futurism.
• Zandile Tshabalala, “Pink Blossoms” (2024): A powerful portrait celebrating Black femininity and nature.
• Antonia Kuo, “Willo” (diptych) (2024): A striking dual-panel composition that fuses digital manipulation with analog techniques.

The collection also includes works by iconic names such as Jo Baer, Kibong Rhee, and Lynn Hershman Leeson, further enriching the visual and thematic depth of this year’s selection.

ArtCube: An Interactive Hands-on Experience at Art Basel

To further highlight the intersection of art and technology, Samsung will present an interactive lounge titled ArtCube^[3] at Art Basel. This immersive showcase will demonstrate how The Frame, MICRO LED, and Neo QLED 8K redefine digital art experiences by displaying artwork—including selections from the Art Basel Collection—with breathtaking detail and depth.

ArtCube invites visitors to engage with the Samsung Art Store’s exclusive collections and freely experience the premium picture quality. Visitors can also make customized portraits of moving art pieces only available through ArtCube’s tailored curation. In addition to the ArtCube lounge experience, Samsung will host a series of panel discussions featuring influential voices from the contemporary art scene, sparking conversations around technology’s expanding role in artistic expression and accessibility.

Strengthening a Cultural Partnership

Samsung and Art Basel have partnered to introduce curated digital collections that began with the 2024 Art Basel Miami Beach, 2025 Art Basel Hong Kong, and now includes the 2025 Art Basel in Basel. Artworks from Art Basel Hong Kong, launched in March, have gained global popularity among Art Store users, ranking them in top 10 most-viewed art pieces^[4]. This ongoing collaboration highlights the shared vision of expanding the role of displays as vibrant platforms for storytelling and artistic dialogue.

“With the launch of a new collection in the Samsung Art Store for Art Basel in Basel 2025, we’re thrilled to offer our global audiences new ways to engage with our show,” said Maike Cruse, Director of Art Basel in Basel. Our global partnership with Samsung extends the visitor experience beyond the Messe and into people’s homes—creating new entry points to discover the exceptional artists and galleries that define our flagship fair in Basel.”

Completing a Unique Art Experience on Samsung Art TVs

Samsung Art Store offers the best way to transform your TV and elevate your home decor with the perfect piece of art for every season, holiday and mood. You can choose from over 3,500 works of art spanning over 800 artists, including the ABB Collection^[5].

Spanning the Neo QLED 8K, Neo QLED, QLED, The Frame and The Frame Pro, which are powered by Samsung Vision AI for AI-enhanced picture and sound, Samsung Art Store is newly available across the Samsung 2025 TV lineup. These TV models also come with new personalised features that bring users closer to all the shows, movies and sports they love. Across the lineup, Samsung offers more ways than ever to transform TV screens into personalised art galleries.

The Art Basel in Basel Collection is now available exclusively on the Samsung Art Store to all Samsung Art TV users.

For more information, visit www.samsung.com.

About Art Basel
Founded in 1970 by gallerists from Basel, Art Basel today stages the world’s premier art shows for Modern and contemporary art, sited in Basel, Miami Beach, Hong Kong, and Paris. Defined by its host city and region, each show is unique, which is reflected in its participating galleries, artworks presented, and the content of parallel programming produced in collaboration with local institutions for each edition. Art Basel’s engagement has expanded beyond art fairs through new digital platforms including the Art Basel App and initiatives such as the Art Basel and UBS Global Art Market Report and the Art Basel Awards. Art Basel’s Global Lead Partner is UBS. For further information, please visit artbasel.com

[1]Separate Art Store subscription and Samsung account required to access full selection of artwork. Samsung Art TV includes MICRO LED, The Frame, The Frame Pro, Neo QLED 8K, Neo QLED, and QLED models starting from Q7F and above.

[2] Event is open to the public from June 19-22, after VIP opening from June 16-18.

[3]Samsung Lounge ‘ArtCube’ is in Halle 1, the main exhibition floor inside Messe Basel.

[4]The information provided is based on the results collected during April 2025.

[5]Separate Art Store subscription and Samsung account required to access full selection of artwork.

The Home of Vision event was an immersive adventure bringing to life Samsung’s vision to elevate TVs from screens to intelligent smart home companions that adapt to your needs, becoming the centerpiece of the home.

Jose Barreiro-Lopez, Vice President of TV and AV, Samsung Europe, commented: “Samsung has been the No. 1 TV globally for 19 years in a row^[1]. This year we are transforming our TVs into a true AI-powered companion, designed to be at the heart of every home.

“Our event showcases the breadth of our TV line-up with the promise to elevate every home entertainment scenario. Whether you are immersed in a cinematic film, cheering on your favourite sports team or enjoying a gaming session with your friends, our TVs are built to cater for every experience, and Samsung Vision AI elevates them to the next level.”

Unlock the Full Potential of Vision AI at Home

“The Home of Vision” event featured immersive, interactive zones designed to showcase consumers’ favourite TV pastimes, Gaming, Movies and Sport, and how Samsung Vision AI is used to not only enhance the picture and sound of these experiences, but to create new ways to enjoy them.

Samsung’s Home of Vision cinema re-imagined iconic film scenes with stunning clarity and depth, thanks to powerful AI picture optimisation. Showcasing a diverse range of film genres, it demonstrated how advanced AI technologies can analyse your content and surroundings to automatically adjust the picture enhance your experience.

The film experience also features AI Sound. By analysing your room’s acoustic properties, it dynamically adapts the sound to create rich, spatial audio that surrounds you. The audio performance of the new line-up has also been upgraded. AI Sound works in combination with the latest Samsung Q-Series Soundbar line-up, which seamlessly integrates with selected TVs^[2] via Q-Symphony, perfect for cinema-like quality at home.

House of Vision’s Sports Zone further demonstrated how Samsung Vision AI intelligently adapts to your viewing set-up – offering a truly personalised experience for every sports fan.

Highlighting AI Motion Enhancer Pro, it sharpens low-resolution content, reduces blurring and ball distortion, allowing your TV to adapt for the sports you love watching. When watching fast-paced matches, such as football, AI Motion Enhancer Pro intelligently tracks the ball’s movement and enhances its resolution in real time – ensuring each moment appears crisp and clear, delivering a viewing experience that feels as immersive as being in the stadium.

For gamers, Samsung Vision AI can be a game-changer. Home of Vision featured an immersive e-sports inspired environment with Neo QLED 4K QN90F displays and dynamic lighting to create an engaging and atmospheric experience, showcasing features that respond to gameplay in real time.

AI Auto Game Mode automatically detects game titles and genres, fine-tuning settings to deliver a next-level experience – meaning gamers no longer need to manually adjust their settings. If you are a fan of RTS games and want to change over to an FPS, AI Auto Game Mode will adapt in real time, so you never miss a shot.

Powered by Samsung Vision AI, the latest Samsung TVs takes viewing experience to the next level – with industry-leading Quantum Dot technology delivering vibrant, true-to-life visuals for an unforgettable viewing experience. Samsung’s Glare-Free technology^[3], now introduced across select Neo QLED and OLED models, cuts reflections while preserving deep blacks and sharp images – even in bright rooms. A new anti-reflective material ensures stunning picture quality in any light.

Soundbar models such as the HW-Q990F and HW-Q930F offer a three-dimensional surround sound with support for Dolby Atmos and DTS:X, providing a superior audio experience.

Pricing & Availability

The following models from the 2025 line-up are available to purchase or pre-order:

• Neo QLED 8K – QN900F, QN990F – RRP starting from £3,399
• Neo QLED 4K – QN90F, QN85F, QN80F, QN70F – RRP starting from £1,099
• QLED – Q8F, Q7F – RRP starting from £519
• OLED – S95F, S90F – RRP starting from £1,499
• Lifestyle – Frame Pro, Frame – RRP starting from £1,099
• Soundbars – Q990F, Q930F, Q800F, QS700F – RRP starting from £749

Promotions available on Samsung.com/uk:

From 21st-27th May: on selected AI TVs

• Galaxy S25 on us with code AITV^[4]
• Up to 20% off with code SPRING^[5]
• Claim up to £1,000 cashback^[6]

From 28th May-10th June: on selected AI TVs

• Galaxy S25 on us with code AITV^[4]
• Up to 20% off with code SPRING^[5]

[1]Samsung TV has been ranked No.1 selling TV Brand for 19 consecutive years by Omdia

[2]Compatible list of Samsung TVs 2022-2025 available from Samsung.com

[3]Measured against Unified Glare Rating (UGR) testing standard, validated as ‘Glare Free’ by UL

[4]Purchase from samsung.com/uk by 10.06.25. Enter code AITV at checkout to redeem free Galaxy S25. Colour may vary. While stocks last

[5]Purchase from samsung.com/uk by 10.06.25. Enter code SPRING at checkout

[6]For cashback purchase by 27/05/25. Claim between 30 & 60 days of purchase. To claim and for full T&Cs see https://samsungoffers.claims/preorder2025VisionAI

Samsung Electronics Co., Ltd. today announced the addition of new pieces from Disney’s iconic portfolio to the Samsung Art Store,^[1] offering TV users worldwide a stunning new way to enjoy beloved visuals from Disney, Pixar, Star Wars and National Geographic — all in crystal-clear 4K resolution.

“We’re thrilled to expand our collaboration with Disney to offer their most beloved artwork to our global community of Art Store users,” said Heeyeong Ahn, Vice President of the Visual Display Business at Samsung Electronics. “By offering a diverse range of artistic content that transcends genres and generations, we aim to enrich the everyday lives of our users with art.”

The new Disney Collection transforms living rooms into immersive digital galleries, featuring classic and contemporary works that celebrate storytelling, adventure and the beauty of our planet. From the heartwarming tales of Disney princesses from films like “The Little Mermaid,” “Snow White,” and “Tangled” to the legendary “Star Wars saga” and the breathtaking wildlife of “Planet Earth,” the collection also offers fans a chance to discover new favorites — all through the lens of stunning digital art.

Samsung Art Store, a global digital art subscription platform available on Samsung TVs, now offers over 3,500 curated artworks from more than 800 artists and 70 world-class galleries and museums. First launched in 2017 with The Frame, the Art Store experience is now available on 2025 Samsung AI-powered Neo QLED and QLED TVs,^[2] giving more viewers access to premium art in 4K resolution.

In addition to this latest Disney collaboration, users can easily enjoy masterpieces from world-renowned museums such as the Museum of Modern Art (MoMA), the Metropolitan Museum of Art and the Musée d’Orsay, as well as a variety of contemporary and modern artworks showcased at Art Basel, from the comfort of their homes. The service also includes curated selections handpicked by professional art experts on a monthly basis, enhancing the overall viewing experience.

For more information, visit http://www.samsung.com/uk/.

[1]Art Store subscription and Samsung account required to access full selection of artwork.

[2]For models Q7F and above.

Quantum dots are ultra-fine semiconductor particles that are tens-of-thousands times thinner than a human hair. Since inception, their physical characteristics that allow them to provide the highest level of colour accuracy and brightness among existing materials positioned them to revolutionise display technology.

When used in displays, quantum dots support a wide colour gamut that closely matches colours perceived by the human eye and facilitate pixel-level light adjustment for more accurate black levels. Emitting light in all directions, quantum dots deliver uniform luminance and consistent colour from any viewing angle while minimising blue light exposure for a more comfortable viewing experience.

▲ SUHD TVs at CES 2015

What Sets Samsung’s QD TVs Apart: Content, Film Quality and No-Cadmium Technology

The TV industry continues research and development into the commercialisation of quantum dots as the material becomes a game-changer in display technology. For that reason, a variety of quantum dot TVs have hit the market recently — offering a wide range of options to customers.

However, key differences in quantum dot TVs lie in how the technology is implemented and the overall quality of the display. To ensure a premium viewing experience, factors such as the amount of quantum dot content, the quality of quantum dot film and the use of no-cadmium materials must be considered.

▲ Factors to consider when selecting a high-quality quantum dot TV

Quantum Dot Content

The true quality of a quantum dot TV is defined by its quantum dot content. Higher concentrations of Quantum Dots in the QD layer are required to achieve the vivid, rich picture quality and colour expression that QLED displays are known for.

Quantum Dot Film

Quantum dot displays have a simpler and more efficient structure compared to LCDs. Samsung QLEDs eliminate the need for a phosphor layer, as the QD layer itself, together with the blue backlight combine to enhance brightness and deliver more vivid colours. A quantum dot OLED (QD-OLED), which consists of a thin-film transistor (TFT) layer^[1], a self-emitting light source and a quantum dot film that uses the light emitted from the light source, takes a step further enhancing picture quality. In either case, a dedicated quantum dot film that contains sufficient quantum dots is key in delivering top-class picture quality and longevity.

▲ A comparison of QD-OLED and LCD displays

No Cadmium

In the early stages of developing quantum dot TVs, cadmium was considered the most efficient material for producing quantum dots and essential to achieving the technology’s key benefits of quantum dots such as colour reproduction and contrast ratio.

However, cadmium’s toxicity and environmental impact became a significant obstacle to the commercialisation of quantum dot technology. The use of cadmium in consumer electronics is permitted, but is subject to stringent safeguards as the material restricted under EU law^[2], making its widespread use difficult despite being the most suitable material for implementing quantum dot technology.

In response to this challenge, Samsung developed and patented the world’s first no-cadmium quantum dot material in 2014 and successfully commercialised quantum dot technology with its SUHD TVs in the following year to open a new era of quantum dot TVs. To this day, Samsung remains the only major TV brand to bring this technology to the market.

10 Years of Quantum Dot Innovation and Leadership

 Samsung was one of the first to recognise the potential of quantum dot technology and has led innovation in the global display market over the past decade through continuous research and investment.

▲ A timeline of Samsung’s quantum dot technology development from 2001 to 2022

Samsung began researching and developing quantum dot technology in 2001 — at a time when there was limited research on non-cadmium materials. Achieving vivid colours required making the nano-sized particles uniform, but the lack of technology and research made mass production extremely challenging.

Despite these obstacles, Samsung succeeded in creating a no-cadmium nanocrystal material in 2014. Since then, the company has accumulated extensive expertise — registering more than 150 patents — and continuously worked on advancing the technology. As noted above, delivered another innovation in 2015 when it unveiled the world’s first SUHD TVs with no-cadmium quantum dot technology.

▲ QLED TVs (75Q8C and 88Q8F) at Samsung’s First Look 2017 event during CES 2017

Not wanting to stand still, Samsung further refined the technology when it released its first QLED lineup in 2017, setting a new standard for premium TVs. By applying metal quantum dot technology, Samsung achieved the Digital Cinema Initiative’s colour standard DCI-P3 and achieved 100% colour volume for the first time — thereby presenting unparalleled colour expression^[3] Notably, the use of inorganic quantum dot technology protected the screens from burn-in^[4] to ensure consistent picture quality over time.

▲ (From left to right) Kwang-Hee Kim, Dr. Taehyung Kim, Dr, Eunjoo Jang, Sungwoo Kim and Seon-Myeong Choi from Samsung Advanced Institute of Technology

Following its success in developing a red light-emitting element for displays in 2019, the company enhanced the luminous efficiency of blue self-emitting QLEDs — considered the most challenging to implement among the three primary QLED colours^[5] — to an industry-leading 20.2%^[6]

“Discovering a blue material for self-emitting QLEDs and demonstrating industry-leading performance at the device level were significant achievements of this research,” said Dr. Eunjoo Chang, a fellow at Samsung Advanced Institute of Technology. “Samsung’s distinctive quantum dot technology has once again overcome technical barriers.”

These cutting-edge advancements didn’t stop there. They led to the launch of the QD-OLED TVs, making history at CES 2022 by winning the Best of Innovation award for integrating quantum dot technology and OLED displays.

Our latest Neo QLED models take things one step further by replacing standard LEDs with a higher number of mini-LEDs, allowing for even more detail, brightness, and vivid colours, and are even available with 8K resolution. It goes without saying that we complement the hardware with the latest software, including AI Upscaling and optimisation and now, Vision AI as well^[7]

Samsung remains dedicated to advancing quantum dot technology through continuous innovation. The company continues to invest in leading display technology — from QLED through QD-OLED to Neo QLED — by offering high brightness, colour accuracy and frequency. Driven by Samsung’s unrivalled quantum dot innovations, the future of display technology is brighter than ever.

[1]An electronic circuit that adjusts and controls the light-emitting layers

[2]The Restriction of Hazardous Substances Directive 2002/95 restricts the usage of cadmium to 100 ppm for materials used for most products

[3]Colour Volume: What it is and Why it matters for TV: http://bit.ly/2masnPw

[4] Occurs when a static image is displayed for too long, causing colour distortions or ghost images to remain on screen

[5]Red, green and blue

[6]https://news.samsung.com/global/samsung-electronics-develops-industry-leading-blue-qled-technology

[7] Samsung Vision AI | CES 2025 | GLOBAL

LONDON – 17^th August, 2022 – Samsung Electronics Co. Ltd. announced today a new partnership with LIFE Picture Collection to expand the dynamic collection of art it offers consumers through its award-winning Lifestyle TV, The Frame.

LIFE Picture Collection is a visual archive of the 20^th century, capturing more than 10 million photographs of historically significant figures and moments in time. Samsung Art Store has carefully curated 20 photographs from the collection, which will be available globally to owners^[1] of The Frame starting July 28. Samsung Art Store users will be able to experience history through stunning pictures, with subjects ranging from West Coast California surfers to Pablo Picasso, and more.

“The Frame’s catalogue of art has grown immensely since it launched in 2017, and it has diversified greatly since then as well,” said Simon Sung, Executive Vice President and Head of the Sales & Marketing Team of the Visual Display Business at Samsung Electronics. “It is important for us to be constantly seeking out new partners to bring customers a larger selection of high-quality artwork, and LIFE Picture Collection partnership is a momentous one. History is recorded in these photographs, and now consumers can exhibit them with the click of a button, without ever setting foot in a gallery or museum.”

Through partnerships like this, Samsung aims to make art more attainable to all, allowing for unique expression of taste and access to some of the most famous artworks in the world. Collaborating with LIFE Picture Collection brings a new selection of historically significant pieces to the already considerable library of paintings, graphic design and photography on Samsung Art Store. Samsung Art Store plans to introduce more photographs from LIFE’s iconic photo archive to make more of the collection accessible to the subscribers.

Designed to be a TV when it’s on and art when it’s off, The Frame is an innovative digital canvas that displays art from around the world in QLED picture quality. With the brand new Matte Display featured on 2022 The Frame, consumers can enjoy beautiful works of art in truthful colour and glare-free detail thanks to drastically reduced reflections^[2] Iconic institutions, art collectives and independent artists alike have all contributed to Samsung Art Store’s ever-expanding selection, hosting more than 2,000 works of art that are suitable for every person’s unique taste^[3].

With a 2-month complimentary Samsung Art Store subscription with 2022 The Frame, consumers can now display a piece of history in their own home straight out of the box.

For more information on The Frame, please visit www.samsung.com.

*Customisable bezel sold separately.

[1] Separate Art Store subscription is required.
[2] Measured against Unified Glare Rating (UGR) testing standard, certified as glare-free (reflection, discomfort and disability glare) by Underwriters Laboratories.
[3] Separate Art Store subscription required to access full selection.

Co-curated by Sotheby’s and leading crypto artist Robert Alice, Natively Digital presents a historical retrospective of early works through a group auction of the most cutting-edge artistic practices in the space. With Samsung’s involvement and the use of its state of the art, versatile TV line-up – including Samsung QLED 8K, 4K and lifestyle TVs – the landmark auction will provide an opportunity for collectors, curators, and enthusiasts to focus on the emerging ideas and aesthetics contained within these works – alongside pioneering TV technology offering the most premium viewing experience.

The online auction represents the first time a major auction house will bring a collection of the leading NFT artists to auction and will provide a deeper understanding of the complex, ground-breaking technology from which NFTs are derived and its vast influence.

Deep Halder, Head of TV/AV Retail & Content Services, Samsung Electronics UK Ltd said: “We’re delighted to partner with Sotheby’s for its ‘Natively Digital’ auction. With Samsung’s technology continually at the forefront of the TV market, and the interest in NFTs ever- increasing, we’re proud that our wide-ranging portfolio has been chosen to bring the exhibition and these unique pieces of art to life, thanks to our QLED technology.”

Michael Bouhanna, Sotheby’s Contemporary Art Specialist commented: “Natively Digital will be the greatest occasion to educate our ‘’traditional’’ audience about the great artists and diverse talents that compose this new space. The multi-venue virtual and physical exhibitions are an ode to this new medium and with the involvement of Samsung’s ground-breaking technology we will be able to continue to demonstrate our strong support for this art expression.”

The Samsung TV Plus experience gives users instant access to leading international news, sports and entertainment channels.  Enjoy 80 live and on-demand TV channels for free including our latest additions such as Euronews Live, Fuel TV, Qwest and Movie Central alongside multiple Rakuten and Pluto channels and other favourites.

Provided free of charge, without the need for additional software downloads, subscriptions or hardware accessories, Samsung’s latest upgrade ensures its Smart TV’s now feature the most competitive content offering.

New Viewing Experience. New Design.

The newly introduced ‘overlay bar’ provides users with a brief summary of their most recently viewed channels, as well as top recommendations tailored to their viewing preferences. From here, with a simple click, users can gain quick and easy access to the Home Page and Channel Page.

The Home Page is designed to give viewers quick access the content they want to watch, including the ‘Continue Watching’ feature which allows viewers to jump back into the shows they have yet to finish. Content is also categorized by collections and genres, with quick and easy menu controls to find shows to fit their mood.

While enjoying a show, viewers can select more information on what they are watching and the shows that are coming up next ensuring that with Samsung TV Plus, users will never miss an episode of the shows they love.

‘This is a proud moment for us at Samsung; as we continue to embrace innovation and enhance our customers’ user experience. We’re delighted to offer an exciting new upgrade to Samsung TV Plus, our free entertainment service. Samsung TV Plus is available on all Samsung Smart TVs from 2017 to 2020 offering diverse linear and on-demand content across the UK and multiple European territories.’ Gus Grimaldi, Head of Product Europe, Samsung Electronics UK Ltd

The new Samsung TV Plus service is now live. For further information, please visit https://www.samsung.com/uk/tvs/smart-tv/samsung-tv-plus/

*The Samsung TV Plus upgrade is live across all models from 2017-2020, including the award-winning Q950TS QLED 8K through to Samsung’s Full HD range. Unique to Samsung, 2017-2020 Smart TV owners now have unrivalled access to the best collection of app platforms available in the UK on a new seamless UI.

Currently available in UK, Germany, Switzerland, Austria, France, Spain and Italy. Expanding to more EU countries in 2021.

London, UK – 06^th November 2019 – Samsung is offering customers the ultimate pairing with a complimentary Galaxy Note10+ 5G handset worth over £1,000 when purchasing a selected 2019 QLED 8K TV.

Samsung is paving the way for audio visual technology with its award-winning QLED 8K TV. Through the use of AI upscaling technology, every detail watched on these TVs is remastered into glorious QLED 8K picture quality. Paired alongside the Galaxy Note10+ 5G, users will have the capacity and speed to stream and game without interruption. Plus, with 5G mobile coverage the ability to stream 8K is becoming a reality!

Customers who buy a selected 2019 QLED 8K TV between 6^th November 2019 and 28^th January 2020 from select retailers in the UK and Ireland will be eligible. Samsung’s 55”, 65”, 75” and 82” Q950R models qualify for the redeemable Note10+ 5G handset (Aura Glow) through participating retailers either in-store or online, including Dixons, Richer Sounds, JLP, Hughes and other Independent outlets. Full T&CS and further information can be found at www.samsung.com/uk/8k-tv-note10-offer.

But struggling shoppers shouldn’t despair. Samsung has a vast range of exciting gift ideas to dazzle the whole family come Christmas morning.

Mobiles, tablets and wearables

For the powerhouse – Today’s fast-paced world made easy with the NEW flagship Galaxy Note9. Combining the skill of a tablet with the convenience of a phone, this dynamic device is powered to adapt to even the busiest of schedules

Galaxy Note9

For the socialite – Gift a loved one with the Galaxy S9 and let them discover the Augmented Reality version of themselves using the state of the art 12MP rear camera

Galaxy S9 and S9+

For the colourful character – For those who love to be bold, the Galaxy A9 is the perfect accessory

Galaxy A9

For the style guru – Give a friend’s Christmas a splash of sophistication with the Galaxy A7. A smooth-curved smartphone they won’t want to put down

Galaxy A7

For the performers – Hook a loved one up with the newest member of the J series. Whether they are jogging to their favourite playlist or watching a festive film, rest assured they will endure an incredible sound experience with the help of Dolby Atmos

Galaxy J6+

Galaxy J4+

For the tech whizz – For those that like to stay ahead of the game, the Galaxy Tab S4 is a must-have. The Samsung DeX is a key feature and enables a true desktop-like experience on a tablet

Galaxy Tab S4

For the whole family – Watch films be brought to life in your very hands with the powerful, Galaxy Tab A 10.5. What’s more, Samsung Kids Mode provides the ultimate digital playground for your little ones

Galaxy Tab A 10.5

For those seeking balance – Get a head start in finding a good life balance this new year with help of the Samsung Galaxy Watch. This clever gadget saves on time by offering a standalone experience across devices and enables users to easily track everyday wellness

Galaxy Watch

For those on the move – Whether you are exercising or simply going about your day, these cord-free earbuds are the ultimate on-the-go accessory

Gear IconX

For the fitness fanatics – Gifts that all sports-lovers want to find under the tree

Gear Fit2 Pro

Gear Sport

Home appliances

For the culinary master – Reward the family chef’s culinary efforts with a Dual Cook Flex oven. An innovative appliance which allows users to prepare dishes simultaneously without compromising on cooking performance

 Dual Cook Flex

For domestic gods and goddesses – Transform the household laundry ritual for life with the gift of QuickDrive, it can complete a wash in a 15 minutes

QuickDrive washing machines

For the hungry household – Add a splash of luxury to the household kitchen with Samsung’s slick selection of fridges

The Family Hub Fridge

RS8000 with SpaceMax Technology, 609L

Home entertainment

For the culture buff – Indulge a friend that enjoys the finer things in life with The Frame. The first TV to become art

The Frame 2018

For the gaming gurus –  Allow your best pal to get lost in the world of virtual reality with the ground-breaking gaming range

Gear VR with Controller

49″ CHG90 Curved HDR QLED Gaming Monitor

For the film fanatics – Spruce up family film nights forever with these ultimate household editions

QLED Q9FN television

Models available in 55” 65” 75”

Soundbar – HW-N400

Blu-ray – UBD-M9000

For you, because you deserve it – Make your home entertainment dreams come true with the HW-N650 cinematic soundbar. A powerful gadget using Acoustic Beam technology to deliver a panoramic sound experience

HW-N650 Cinematic Soundbar