LONDON, UK – May 9, 2025 – Samsung Electronics Co., Ltd. today announced that its latest lineup of QLED TVs has received ‘Real Quantum Dot Display’ certification from TÜV Rheinland, an international certification organisation based in Germany. The certification verifies that Samsung’s QLED TVs meet global standards for quantum dot display structure, reinforcing the company’s technological leadership in the premium TV market.

The certification confirms that Samsung QLED TVs comply with the International Electrotechnical Commission (IEC) 62595-1-6 standard, which defines the application of quantum dot (QD) light converting unit combined with blue light sources for standard QLED displays.

As part of the certification process, TÜV Rheinland analysed the light spectrum produced by Samsung QLED TVs and confirmed that it displayed clear separation between red, green, and blue—an important marker of colour accuracy. This distinction is enabled by quantum dots and may not be as pronounced in displays using alternative materials, which can sometimes cause color mixing or reduced clarity. The results demonstrate how Samsung’s use of quantum dots contributes to delivering vivid and precise colour expression.

With the latest certification, Samsung’s QLED TVs are officially validated as true quantum dot displays, further differentiating Samsung’s offerings and strengthening consumer trust in premium television technologies.

“This certification objectively validates that Samsung QLED TVs deliver true quantum dot performance built to international standards,” said Taeyong Son, Executive Vice President of Visual Display Business at Samsung Electronics. “We will continue to drive innovation and strengthen consumer trust as we lead the premium TV market.”

The series that have received certification include the Neo QLED 8K (QN990F, QN950F), Neo QLED 4K (QN90F, QN85F, QN80F, QN70F), and QLED 4K (Q8F, Q7F, Q6F) series.

Quantum dots are ultra-fine nanomaterials, tens of thousands of times smaller than a human hair, renowned for their ability to reproduce precise and vivid colours depending on light wavelength. The method by which quantum dots are integrated into display panels has become a key indicator for evaluating technological advancement in the premium TV segment.

Separately, Samsung’s quantum dot technology has also been recognised by global testing organisation Société Générale de Surveillance (SGS) for its excellence in cadmium-free design—an environmentally conscious approach that eliminates the use of cadmium, a toxic heavy metal known to pose risks to human health and the environment.

Quantum dots are ultra-fine semiconductor particles that are tens-of-thousands times thinner than a human hair. Since inception, their physical characteristics that allow them to provide the highest level of colour accuracy and brightness among existing materials positioned them to revolutionise display technology.

When used in displays, quantum dots support a wide colour gamut that closely matches colours perceived by the human eye and facilitate pixel-level light adjustment for more accurate black levels. Emitting light in all directions, quantum dots deliver uniform luminance and consistent colour from any viewing angle while minimising blue light exposure for a more comfortable viewing experience.

▲ SUHD TVs at CES 2015

What Sets Samsung’s QD TVs Apart: Content, Film Quality and No-Cadmium Technology

The TV industry continues research and development into the commercialisation of quantum dots as the material becomes a game-changer in display technology. For that reason, a variety of quantum dot TVs have hit the market recently — offering a wide range of options to customers.

However, key differences in quantum dot TVs lie in how the technology is implemented and the overall quality of the display. To ensure a premium viewing experience, factors such as the amount of quantum dot content, the quality of quantum dot film and the use of no-cadmium materials must be considered.

▲ Factors to consider when selecting a high-quality quantum dot TV

Quantum Dot Content

The true quality of a quantum dot TV is defined by its quantum dot content. Higher concentrations of Quantum Dots in the QD layer are required to achieve the vivid, rich picture quality and colour expression that QLED displays are known for.

Quantum Dot Film

Quantum dot displays have a simpler and more efficient structure compared to LCDs. Samsung QLEDs eliminate the need for a phosphor layer, as the QD layer itself, together with the blue backlight combine to enhance brightness and deliver more vivid colours. A quantum dot OLED (QD-OLED), which consists of a thin-film transistor (TFT) layer^[1], a self-emitting light source and a quantum dot film that uses the light emitted from the light source, takes a step further enhancing picture quality. In either case, a dedicated quantum dot film that contains sufficient quantum dots is key in delivering top-class picture quality and longevity.

▲ A comparison of QD-OLED and LCD displays

No Cadmium

In the early stages of developing quantum dot TVs, cadmium was considered the most efficient material for producing quantum dots and essential to achieving the technology’s key benefits of quantum dots such as colour reproduction and contrast ratio.

However, cadmium’s toxicity and environmental impact became a significant obstacle to the commercialisation of quantum dot technology. The use of cadmium in consumer electronics is permitted, but is subject to stringent safeguards as the material restricted under EU law^[2], making its widespread use difficult despite being the most suitable material for implementing quantum dot technology.

In response to this challenge, Samsung developed and patented the world’s first no-cadmium quantum dot material in 2014 and successfully commercialised quantum dot technology with its SUHD TVs in the following year to open a new era of quantum dot TVs. To this day, Samsung remains the only major TV brand to bring this technology to the market.

10 Years of Quantum Dot Innovation and Leadership

 Samsung was one of the first to recognise the potential of quantum dot technology and has led innovation in the global display market over the past decade through continuous research and investment.

▲ A timeline of Samsung’s quantum dot technology development from 2001 to 2022

Samsung began researching and developing quantum dot technology in 2001 — at a time when there was limited research on non-cadmium materials. Achieving vivid colours required making the nano-sized particles uniform, but the lack of technology and research made mass production extremely challenging.

Despite these obstacles, Samsung succeeded in creating a no-cadmium nanocrystal material in 2014. Since then, the company has accumulated extensive expertise — registering more than 150 patents — and continuously worked on advancing the technology. As noted above, delivered another innovation in 2015 when it unveiled the world’s first SUHD TVs with no-cadmium quantum dot technology.

▲ QLED TVs (75Q8C and 88Q8F) at Samsung’s First Look 2017 event during CES 2017

Not wanting to stand still, Samsung further refined the technology when it released its first QLED lineup in 2017, setting a new standard for premium TVs. By applying metal quantum dot technology, Samsung achieved the Digital Cinema Initiative’s colour standard DCI-P3 and achieved 100% colour volume for the first time — thereby presenting unparalleled colour expression^[3] Notably, the use of inorganic quantum dot technology protected the screens from burn-in^[4] to ensure consistent picture quality over time.

▲ (From left to right) Kwang-Hee Kim, Dr. Taehyung Kim, Dr, Eunjoo Jang, Sungwoo Kim and Seon-Myeong Choi from Samsung Advanced Institute of Technology

Following its success in developing a red light-emitting element for displays in 2019, the company enhanced the luminous efficiency of blue self-emitting QLEDs — considered the most challenging to implement among the three primary QLED colours^[5] — to an industry-leading 20.2%^[6]

“Discovering a blue material for self-emitting QLEDs and demonstrating industry-leading performance at the device level were significant achievements of this research,” said Dr. Eunjoo Chang, a fellow at Samsung Advanced Institute of Technology. “Samsung’s distinctive quantum dot technology has once again overcome technical barriers.”

These cutting-edge advancements didn’t stop there. They led to the launch of the QD-OLED TVs, making history at CES 2022 by winning the Best of Innovation award for integrating quantum dot technology and OLED displays.

Our latest Neo QLED models take things one step further by replacing standard LEDs with a higher number of mini-LEDs, allowing for even more detail, brightness, and vivid colours, and are even available with 8K resolution. It goes without saying that we complement the hardware with the latest software, including AI Upscaling and optimisation and now, Vision AI as well^[7]

Samsung remains dedicated to advancing quantum dot technology through continuous innovation. The company continues to invest in leading display technology — from QLED through QD-OLED to Neo QLED — by offering high brightness, colour accuracy and frequency. Driven by Samsung’s unrivalled quantum dot innovations, the future of display technology is brighter than ever.

[1]An electronic circuit that adjusts and controls the light-emitting layers

[2]The Restriction of Hazardous Substances Directive 2002/95 restricts the usage of cadmium to 100 ppm for materials used for most products

[3]Colour Volume: What it is and Why it matters for TV: http://bit.ly/2masnPw

[4] Occurs when a static image is displayed for too long, causing colour distortions or ghost images to remain on screen

[5]Red, green and blue

[6]https://news.samsung.com/global/samsung-electronics-develops-industry-leading-blue-qled-technology

[7] Samsung Vision AI | CES 2025 | GLOBAL

LONDON, UK – 07th July, 2023 – Today, Samsung Electronics Co., Ltd, leader of the global TV market for 17 consecutive years^[1] has announced its new 98” QLED Q80C TV in Europe expanding its premium TV line-up and providing even more unique differentiation choices for all picture and design needs.

“In recent years, we have observed a growing consumer desire for larger screens. At Samsung, we are dedicated to providing superior products that improve the lives of our consumers and address their situational needs,” said Jose Barreiro-Lopez, Vice President of the Europe Visual Display Office, Samsung Europe.

“This new, super-sized addition to our QLED line-up is especially exciting, providing a more immersive entertainment experience, making movies feel like you’re at the theatre, sporting events like you’re really in the stadium and gaming like you are in the middle of all the action. At Samsung we open up the world of entertainment, powered by ground breaking technology and complimented with amazing content partnerships. We bring every experience to life.”

Samsung is also offering consumers free delivery and installation worth £585, plus £1000 off when recycling their old TV^[2], as well as a free Q600C soundbar^[3] worth £599, allowing consumers to experience immersive surround sound at home. What’s more, get a free wall bracket^[4] worth £229, spread the cost over 12-36 months at 0% APR representative, benefit from a 5 year warranty and receive 6 months Disney+ worth £47^[5].

Introducing 98” QLED Q80C

Dive into the full power of AI with Q80C. Driven by a 4K Neural Quantum Processor, it uses AI Upscaling technology to enhance image quality to fit a super large screen, enhancing the depth and sharpness of the content^[6]. Combine this with Quantum HDR+ technology, delivering superior black and brightness performance allowing you to see every bit of the crisp detailing. Partnering with the 100% colour volume of Quantum Dot, this allows viewers to see even the brightest of scenes and worlds full of over a billion colours. Enjoy only on Samsung screens, vibrant, authentic colours all validated by PANTONE, bursting into life on your screen. If this makes you want to spend hours immersed in your favourite content, you can also help reduce strain on your eyesight by switching to EyeComfort Mode, an intelligent picture setting designed to automatically adjust the screen’s brightness and tone based on a built-in light sensor and sunset to sunrise information. If viewers are watching the TV during evenings, the EyeComfort Mode will enable the blue light level reducer to allow pictures to appear warmer and more comfortable for the eyes.

Q80C’s SuperSlim design fits seamlessly into your home. Its stunning, super slim and near bezel-less design provides an ultra-clear window into your entertainment. An immersive experience is not complete without incredible sound, and despite its SuperSlim design, sound can boom from this TV. Built into the Q80C, Dolby Atmos provides exceptional sound quality allowing viewers to indulge in their favourite shows with a virtual 3D sound experience. Samsung’s Object Tracking Sound Lite lets you feel every beat of the action, elevated by Q-Symphony to orchestrate TV and soundbar in perfect harmony meaning watchers can have the premium sound experience, with sound playing from both the TV and soundbar together.

SuperSlim Design

All your favourites, all in one place

All Samsung 2023 TVs feature Samsung Smart Hub, an intuitive user interface that seamlessly centralises your entertainment. Gamers will have access to the Samsung Gaming Hub^[7], a cloud-based app with games from some of the world’s biggest developers such as Fornite, Forza and Minecraft Legends, and console games run ultra-smooth on Q80C’s Motion Xcelrator Turbo+. Game like a pro as FreeSync Premium Pro provides tear free, stutter free low-latency HDR gaming, allowing gamers to have an exceptional user experience when playing HDR games, movies and other content.

Love your TV shows? Super-size the content you can view via them too when you access a vast range of entertainment on Samsung TV Plus, free on Samsung TVs. Add a new layer of entertainment with Philips Hue Sync, a partnership that brings a lighting setup that is both immersive and intelligent, syncing beautifully with your viewing or gaming experiences.

The 98” Q80C is available from 7th July.

[1] Omdia research – https://news.samsung.com/global/recognizing-innovative-excellence-samsung-tops-global-tv-market-for-17-consecutive-year

[2] The trade-up discount you receive is an incentive to recycle and to purchase a new Samsung television; it is not a trade-in value for the recycled television. Recycled televisions are non-returnable and have a zero value. If you return the television you purchased for a refund (for any reason) you will not receive any amount or value for your recycled television. You will be required to fully uninstall your television and make sure it is ready for collection at the same time we deliver your new television. We reserve the right to refuse the delivery if you fail to do so. A surcharge equal to the amount of the discount you received will apply if you do not recycle or have your television ready for recycling. Each household may only recycle one of each type of product and will receive only one trade-up discount for each product type recycled.

[3] Purchase from Samsung online by 25.07.23. Free soundbar automatically added at checkout. While stocks last.

[4] Purchase from Samsung online by 25.07.23. Free bracket automatically added at checkout.

[5] Spread the cost – all credit is subject to status and only available to UK residents over 18, with a UK Bank account and valid driver’s license, passport, or identity card. Credit duration is variable, and you could be offered credit at a higher rate than the representative APR set out above based on your personal financial circumstances and what you tell us. For smaller baskets of between £150 and £250 a minimum upfront payment of 20% is required and 12 months fixed monthly payments. For loans above £250, a 10% deposit is required and up to 36 months of fixed monthly payments. By accepting our credit you consent to a credit check being completed which will appear on your credit file. Warranty available on selected purchases between 22 March 2023 and 31 March 2024. Redeem your warranty within 90 days of purchase. For terms and conditions, visit https://www.samsung.com/uk/offer/5-year-samsung-tvwarranty/

[6] AI Upscaling may not apply to PC connection and Game Mode.

[7] Internet connection, additional gaming service subscription and compatible controller required. Gaming Hub not available in Republic of Ireland.

London, UK – 25th April 2023 – Samsung Electronics UK Ltd. has today combined two huge offers when purchasing a new 2023 The Frame.

You can now claim a free Samsung Bezel for The Frame and get up to £150 in cashback on installation costs^[1] or receive a voucher code for installation costs^[2] when buying either a 2023 The Frame Art Mode QLED 4K HDR Smart TV (available in 43”, 55”, 75” or 85”) or a 32” The Frame Art Mode QLED Full HDR Smart TV. Both offers can be claimed simultaneously at participating retailers (UK and Ireland) until 26^th March 2024.

Samsung Bezels are the perfect finishing touch to elevate any room in your home. With various bezel colours to choose from, it’s never been easier to customise your Frame TV to work with your taste, space or simply the artwork on display. Those looking for a Custom Bezel can claim a 50% discount code across 40+ colour options whilst stock lasts.

When making the claim, customers can also benefit from receiving up to £150 in cashback on installation costs or receive a voucher code for installation costs. The free Samsung Bezel and money off installation costs offers apply when purchasing either:

• 2023 The Frame Art Mode QLED 4K HDR Smart TV (available in 43”, 55”, 75” or 85”) –Powered by Quantum Dot for a naturally bright and colourful picture, with a ground-breaking Matte Display that absorbs reflections for the ultimate viewing experience.
• 32” The Frame Art Mode QLED Full HDR Smart TV – Offering a glare free* canvas that can be endlessly transformed to reflect your taste and memories to truly personalise your space.

To claim, please visit: https://samsung-offers.claims/theframe.

*Measured against Unified Glare Rating (UGR) testing standard, certified as glare-free (reflection, discomfort and disability glare) by UL.

[1]Samsung Electronics (UK) Limited. UK, Channel Islands, Isle of Man or Republic of Ireland residents aged 18+ or registered companies only. Purchase a new (i.e., not second hand) Samsung 2023 The Frame TV between 29.03.23 – 26.03.24 from a participating retailer (either in-store or online). Cashback amount limited to a maximum of £150. To claim, visit https://samsung-offers.claims/theframe, complete the claim form and submit it together with a scanned proof of purchase. Claims may only be submitted between 1 and 45 days from the date of purchase. Maximum 1 claim per purchase, 4 per household and 10 per registered business during the Promotion Period. If you have received a free bezel or installation via any other promotion offer at the point of purchase, you will not be eligible for the reward. To claim, and for full T&Cs, visit https://samsung-offers.claims/theframe

[2]Samsung Electronics (UK) Limited. UK mainland residents aged 18+ or registered companies only (excludes residents from ROI, the Isle of Man, Channel Islands, Hebrides, Orkney Islands, Shetlands, Isle of Wight, Isle of Arran and Isles of Scilly). Purchase a new (i.e. not second hand) Samsung 2023 The Frame TV between 29.03.23 – 26.03.24 from Samsung Experience Store, Argos, Littlewoods, Very, Freemans, Studio Retail Ltd. or N.Brown Group (JD Williams) (either in-store or online). Claim a voucher code to the value of £150 to be used to book installation with Empowered. To claim, and to book installation, visit https://samsung-offers.claims/theframe, complete the claim form and submit it together with a scanned proof of purchase. Claims may only be submitted between 1 and 45 days from the date of purchase. Maximum 1 claim per purchase, 4 per household and 10 per registered business during the Promotion Period. If you have received a free bezel via any other promotion offer at the point of purchase, you will not be eligible for the reward. To claim, and for full T&Cs, visit https://samsung-offers.claims/theframe

Over the past few years, one of the breakthrough achievements of Samsung researchers has been the development of cadmium-free quantum dot technology, currently utilised in Samsung QLED TVs. While quantum dot had the benefit of delivering superior light expression, the technology posed harm to the environment with toxic cadmium at risk of being released through nanoparticle degradation. Samsung’s quantum dots, however, are cadmium-free, and Samsung is currently the only company that produces cadmium-free (Cd-free) quantum dot displays.

The architect behind development of the Cd-free quantum dot technology was Dr. Eunjoo Jang at the Samsung Advanced Institute of Technology (SAIT). For her achievements, Dr. Jang was appointed a Samsung Fellow on November 16 – a distinct honour established at Samsung in 2002 to honour outstanding achievements in research, and also referred to as “Samsung’s Nobel Prize.”

Dr. Jang, who has been involved in the research of Cd-free quantum dot technology for over 15 years, recently shared with Samsung Newsroom the story behind her research into the technology, as well as her thoughts on what’s next for display innovation.

“I wanted to do something that no one else had”

Dr. Jang, who earlier in her career was studying catalysts at POSTECH and the University of Ottawa in Canada, had strong interest in developing quantum dot technology that could leverage catalyst technology when she started the project at SAIT in 2002:

“I thought nano-technology would fit well with quantum dot because it is a semiconductor material. It wasn’t so much about application at the time, but the goal was to look ahead 10 years. When I initiated my research, I was one of the few ones looking into the potential future application, but many had very limited belief as to whether the research and study were even possible.”

Dr. Jang recalled that developing Cd-free quantum dot technology was quite a challenge. While quantum dot was studied widely for its capabilities in absorbing and emitting light, and also used in various lighting devices, its application into other areas was seen as limited as it requires the hazardous heavy metal cadmium.

“At first, we could not even imagine a Cd-free quantum dot, but in Samsung’s commitment to being a globally responsible manufacturer, the vision was to make it work. I was able to relatively quickly complete a cadmium-containing quantum dot, but I wanted to do something that no one else had. So, I worked another three years on Cd-free quantum dot.”

Dr. Jang describes seeing her scientific research applied to a commercial product as particularly gratifying, “It was such a terrific period when I was helping in the design of a plant for production of Cd-free quantum dot products, a technology which had actually started from work in the lab. My research work was used for real-life production, and when Cd-free quantum dot was first introduced at CES 2015, it was such an amazing experience.“

Expansion of Cd-free Quantum Dot Across Samsung Products

Dr. Jang explained, “It has been three years since Cd-free quantum dot technology has been applied to Samsung products. The technology has proven to be stable even when we change its structures in terms of higher brightness, local dimming, 8K and other features.”

Dr. Jang also emphasised her belief in the environment of Samsung as key to the success in producing the technology, “The reason why Samsung Electronics was able to produce this achievement in terms of quantum dot is because the company started earlier than other competitors. We set a specific goal from an early stage, and poured our resources into it.” She added that the achievement is especially meaningful to her because it was an independent development, “I am proud that Samsung, with its own capabilities, was able to develop such advanced technology without any outsourcing. This is clear testament to the strengths of our people as well as our environment which helps drive innovation.”

The Future: Self-Lighting Quantum Dots, and More

So, what is the next evolution for Samsung TVs?

Dr. Jang explained the differences between QLED and OLED, “Both have strengths and weaknesses. Contemporary OLED is incomplete, and OLED TV displays have many weaknesses related to burn-in, brightness, large screen and grey-scale which are all due to lesser stability.” She especially emphasised that replacing the light emitting layer with quantum dot is essential to overcome the limit of the display, “Using organic or inorganic materials for the light emitting layer could influence the reliability of products. I would like to implement the improvement of making this layer with inorganic materials – quantum dots.”

Dr. Jang also said that she is currently devoting considerable research into self-lighting QLED and its application, “I am currently participating in a study of making a better display that can overcome the limit of OLED TV and be applied in many other fields. Self-lighting quantum dot technology is being specifically researched for this purpose. My ultimate goal is to develop technology that gives new value to customers and makes for a more convenient life.”

From research to commercialisation, Dr. Jang is one of the many talented innovators at Samsung who are helping write the next chapter in display technology. As she continues her work in developing quantum dot’s technological leadership in the field, it will be exciting to see the innovations that arrive next into our living rooms.