Samsung Electronics Co., Ltd. today announced an exclusive global partnership with the world’s leading guitar brand, Fender, to bring the world’s first TV edition of Fender Play to Samsung TVs in 2026.^[1]

“With video-based lessons on Samsung TVs, learning an instrument fits naturally into daily life and helps players reach goals faster,” said Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “By bringing Fender Play to TVs for the first time, Samsung is turning the largest screen at home into a place to learn and play together.”

Players can choose an education path for four different instruments: electric guitar, acoustic guitar, bass or ukulele. Musicians can also access on‑demand courses by skill level, each with a wide range of step‑by‑step lessons built around familiar songs. Through Jam Mode, players can pick a fun background and play along with curated tracks from a variety of genres, turning their screen into a stage.

Samsung will debut a live preview of the experience at CES 2026, with on-screen demos that will showcase the immersive learning experience. With 20 consecutive years of leading the global TV market, Samsung delivers the picture, sound and reliability that keep new players engaged as they build skills.

“We are thrilled to bring Fender Play’s immersive learning experience to Samsung TV users, helping guitar enthusiasts take their skills to the next level,” said Cliff Kim, VP of Growth Strategy, Digital Products at Fender and President of the Fender Play Foundation. “Our mission has always been to educate and inspire players globally and this partnership gives music lovers the opportunity to learn, practice, and play with Fender Play’s high-quality, interactive lessons directly on their Samsung TV.”

The app will be released in the first half of 2026. For more information, visit http://www.samsung.com/uk/.

[1]Beginning in 2026, Fender Play will be available on 2025 and later Samsung TVs in 49 countries across the Americas, Europe, Australia, New Zealand and South Korea.

Samsung Electronics Co., Ltd. today announced that they are working to bring Google Photos to Samsung TVs to give users a seamless way to enjoy the moments that matter most, from trips and hobbies to everyday memories with loved ones—now on an immersive and larger screen. The experience aims to offer families a delightful and meaningful way to rediscover their favourite memories together.^[1]

“Samsung TVs have always brought people together, and bringing Google Photos to the big screen makes that experience even more personal,” said Kevin Lee, Executive Vice President of the Customer Experience Team at the Visual Display (VD) Business of Samsung Electronics. “Through this partnership we help users rediscover and relive cherished moments by bringing to light the stories behind their photos, all from the comfort of their living room.”

A More Meaningful Way to Enjoy Personal Photos

Google Photos makes reliving and sharing special memories easy. With the planned integration, it will seamlessly bring the photos people capture on their phones to Samsung TVs, where they can appear in a larger, cinematic format.

Through the proposed integration, users can explore curated memories on their TVs organised by people, places, and meaningful moments. Google Photos will also expand the suite of photo-driven experiences that integrate with Samsung’s Vision AI Companion (VAC), enriching how memories are highlighted and enjoyed throughout the day.

Samsung wants Google Photos to be deeply woven into the TV experience. Imagine Photos surfacing naturally through Daily+ and Daily Board, ensuring that meaningful memories^[2] greet users throughout their day in contextual and convenient moments. The setup should be simple — users sign in with their Google Account, and their photo memories instantly appear on the big screen.^[3]

Three Ways to Relive and Rediscover: Memories, Create and Personalised Results

• Memories (planned to launch exclusive in early 2026): Shows curated stories based on people, locations, and meaningful moments for the first time on TV, available first and exclusively on Samsung TVs for six months.^[4]
• Create with AI (planned to launch later in 2026): Introduces themed templates^[5] built on Nano Banana, Google DeepMind’s image generation and editing model, featuring playful and fun transformation. Users can also utilise Remix to transform the art style of an image, or Photo to Video to bring still moments to life as short videos.
• Personalised Results (planned to launch later in 2026): Users may view related photos as a slideshow based on topics or contents of memories e.g. ocean, hiking, Paris, etc.

A Seamless Way to Experience Memories on Samsung TV

Samsung and Google Photos want to bring a cinematic gallery experience to the heart of the home, enabling Samsung TV users to browse and relive their most important moments in stunning detail. This integration will transform personal photo libraries into a space where users are invited to explore their journey, create new stories, and reminisce over cherished memories with depth and simplicity.

“Google Photos is a home for people’s photos and videos, helping them organise and bring their memories to life,” said Shimrit Ben-Yair, Vice President, Google Photos and Google One. “We’re excited to bring Google Photos to Samsung TVs — helping people enjoy their favourite photos on a larger screen and reconnect with their memories in new ways.”

[1]Features and availability may vary by model and region.

[2]Available on Samsung TV models launched 2026 with a Google Account and backed-up photos/videos. For in market models, experience will be available following the OS update schedule.

[3]Memories must not be turned off in Google Photos settings.

[4]Memories available beginning March 2026; Create and Search available in the second half of 2026.

[5]Select creative AI templates will be available exclusively on Samsung TVs.

Samsung Electronics Co., Ltd. today announced that the quantum dot (QD) sheet used in its QD TVs has received independent confirmation of compliance with the Restriction of Hazardous Substances (RoHS) directive and has been verified to contain no cadmium by the global certification institute, Société Générale de Surveillance (SGS).

SGS, headquartered in Geneva, Switzerland, is a world-leading testing and certification body that provides services to ensure organisations meet stringent quality and safety standards across various industries, including electronic products, food and the environment.

In addition to receiving recognition from SGS for the no-cadmium technology in Samsung’s quantum dot film, the company’s compliance with the EU’s restrictions on hazardous substances (RoHS) directive demonstrates Samsung’s commitment to quality and compliance. 

“Samsung’s quantum dot TVs comply with RoHS while simultaneously delivering exceptional picture quality,” said Taeyong Son, Executive Vice President of Visual Display Business at Samsung Electronics. “Achieving SGS certification demonstrates our commitment to – continuously striving for advancements in quantum dot TVs.

▲ Samsung Neo QLED 4K TV (QN85F)

Samsung Electronics today announced that its smart TVs and monitors will now support Netflix shows and movies in HDR10+^[1]. With HDR10+, viewers can enjoy richer contrast, deeper colours and stunning visual depth, making their favorite Netflix titles more immersive than ever.

“HDR10+ enhances the way we watch content, delivering deeper contrast and more vibrant colours for a truly cinematic experience,” said Taeyong Son, Executive Vice President of Visual Display Business at Samsung Electronics. “We are excited to bring this technology to Netflix’s 300 million plus members and will continue collaborating with various partners to expand HDR10+ support across our product lineup and the broader streaming ecosystem.”

HDR10+ is a next-generation high dynamic range (HDR) technology pioneered by Samsung, designed to optimise picture quality scene by scene. By dynamically adjusting brightness and contrast levels, HDR10+ ensures that each frame is displayed with exceptional clarity and detail, staying true to the creator’s intent.

With this integration, viewers can experience enhanced realism and depth across a growing library of HDR10+ content, making every scene feel more lifelike. HDR10+ content on Netflix will be accessible on 2025 Samsung Neo QLED, OLED and Lifestyle TVs — as well as 2025 and 2024 monitor models — with support for additional models in the future.

This launch marks a significant step in expanding HDR10+ content, bringing enhanced picture quality to more viewers. In addition to Netflix, Samsung is actively working with a growing network of industry partners to further extend HDR10+ support. For more information on Samsung TV, please visit www.samsung.com.

[1]Samsung co-established HDR10+ Technologies LLC in 2018 to provide a royalty-free, open dynamic metadata standard in the industry.

Quantum dots are ultra-fine semiconductor particles that are tens-of-thousands times thinner than a human hair. Since inception, their physical characteristics that allow them to provide the highest level of colour accuracy and brightness among existing materials positioned them to revolutionise display technology.

When used in displays, quantum dots support a wide colour gamut that closely matches colours perceived by the human eye and facilitate pixel-level light adjustment for more accurate black levels. Emitting light in all directions, quantum dots deliver uniform luminance and consistent colour from any viewing angle while minimising blue light exposure for a more comfortable viewing experience.

▲ SUHD TVs at CES 2015

What Sets Samsung’s QD TVs Apart: Content, Film Quality and No-Cadmium Technology

The TV industry continues research and development into the commercialisation of quantum dots as the material becomes a game-changer in display technology. For that reason, a variety of quantum dot TVs have hit the market recently — offering a wide range of options to customers.

However, key differences in quantum dot TVs lie in how the technology is implemented and the overall quality of the display. To ensure a premium viewing experience, factors such as the amount of quantum dot content, the quality of quantum dot film and the use of no-cadmium materials must be considered.

▲ Factors to consider when selecting a high-quality quantum dot TV

Quantum Dot Content

The true quality of a quantum dot TV is defined by its quantum dot content. Higher concentrations of Quantum Dots in the QD layer are required to achieve the vivid, rich picture quality and colour expression that QLED displays are known for.

Quantum Dot Film

Quantum dot displays have a simpler and more efficient structure compared to LCDs. Samsung QLEDs eliminate the need for a phosphor layer, as the QD layer itself, together with the blue backlight combine to enhance brightness and deliver more vivid colours. A quantum dot OLED (QD-OLED), which consists of a thin-film transistor (TFT) layer^[1], a self-emitting light source and a quantum dot film that uses the light emitted from the light source, takes a step further enhancing picture quality. In either case, a dedicated quantum dot film that contains sufficient quantum dots is key in delivering top-class picture quality and longevity.

▲ A comparison of QD-OLED and LCD displays

No Cadmium

In the early stages of developing quantum dot TVs, cadmium was considered the most efficient material for producing quantum dots and essential to achieving the technology’s key benefits of quantum dots such as colour reproduction and contrast ratio.

However, cadmium’s toxicity and environmental impact became a significant obstacle to the commercialisation of quantum dot technology. The use of cadmium in consumer electronics is permitted, but is subject to stringent safeguards as the material restricted under EU law^[2], making its widespread use difficult despite being the most suitable material for implementing quantum dot technology.

In response to this challenge, Samsung developed and patented the world’s first no-cadmium quantum dot material in 2014 and successfully commercialised quantum dot technology with its SUHD TVs in the following year to open a new era of quantum dot TVs. To this day, Samsung remains the only major TV brand to bring this technology to the market.

10 Years of Quantum Dot Innovation and Leadership

 Samsung was one of the first to recognise the potential of quantum dot technology and has led innovation in the global display market over the past decade through continuous research and investment.

▲ A timeline of Samsung’s quantum dot technology development from 2001 to 2022

Samsung began researching and developing quantum dot technology in 2001 — at a time when there was limited research on non-cadmium materials. Achieving vivid colours required making the nano-sized particles uniform, but the lack of technology and research made mass production extremely challenging.

Despite these obstacles, Samsung succeeded in creating a no-cadmium nanocrystal material in 2014. Since then, the company has accumulated extensive expertise — registering more than 150 patents — and continuously worked on advancing the technology. As noted above, delivered another innovation in 2015 when it unveiled the world’s first SUHD TVs with no-cadmium quantum dot technology.

▲ QLED TVs (75Q8C and 88Q8F) at Samsung’s First Look 2017 event during CES 2017

Not wanting to stand still, Samsung further refined the technology when it released its first QLED lineup in 2017, setting a new standard for premium TVs. By applying metal quantum dot technology, Samsung achieved the Digital Cinema Initiative’s colour standard DCI-P3 and achieved 100% colour volume for the first time — thereby presenting unparalleled colour expression^[3] Notably, the use of inorganic quantum dot technology protected the screens from burn-in^[4] to ensure consistent picture quality over time.

▲ (From left to right) Kwang-Hee Kim, Dr. Taehyung Kim, Dr, Eunjoo Jang, Sungwoo Kim and Seon-Myeong Choi from Samsung Advanced Institute of Technology

Following its success in developing a red light-emitting element for displays in 2019, the company enhanced the luminous efficiency of blue self-emitting QLEDs — considered the most challenging to implement among the three primary QLED colours^[5] — to an industry-leading 20.2%^[6]

“Discovering a blue material for self-emitting QLEDs and demonstrating industry-leading performance at the device level were significant achievements of this research,” said Dr. Eunjoo Chang, a fellow at Samsung Advanced Institute of Technology. “Samsung’s distinctive quantum dot technology has once again overcome technical barriers.”

These cutting-edge advancements didn’t stop there. They led to the launch of the QD-OLED TVs, making history at CES 2022 by winning the Best of Innovation award for integrating quantum dot technology and OLED displays.

Our latest Neo QLED models take things one step further by replacing standard LEDs with a higher number of mini-LEDs, allowing for even more detail, brightness, and vivid colours, and are even available with 8K resolution. It goes without saying that we complement the hardware with the latest software, including AI Upscaling and optimisation and now, Vision AI as well^[7]

Samsung remains dedicated to advancing quantum dot technology through continuous innovation. The company continues to invest in leading display technology — from QLED through QD-OLED to Neo QLED — by offering high brightness, colour accuracy and frequency. Driven by Samsung’s unrivalled quantum dot innovations, the future of display technology is brighter than ever.

[1]An electronic circuit that adjusts and controls the light-emitting layers

[2]The Restriction of Hazardous Substances Directive 2002/95 restricts the usage of cadmium to 100 ppm for materials used for most products

[3]Colour Volume: What it is and Why it matters for TV: http://bit.ly/2masnPw

[4] Occurs when a static image is displayed for too long, causing colour distortions or ghost images to remain on screen

[5]Red, green and blue

[6]https://news.samsung.com/global/samsung-electronics-develops-industry-leading-blue-qled-technology

[7] Samsung Vision AI | CES 2025 | GLOBAL

According to market research firm Omdia, Samsung achieved a 28.3% market share in the global TV market in 2024, maintaining the number one ranking it has held since 2006. This continued success is driven by the company’s commitment to premium and ultra-large screen innovation, as well as the introduction of cutting-edge, AI-powered TVs.

“Samsung’s 19-year reign as the global TV market leader has been made possible by the trust and support of our customers,” said Hun Lee, Executive Vice President of Visual Display Business at Samsung Electronics. “We will continue to shape the future of the TV industry with innovations like AI-powered TVs, delivering products and services that meaningfully enrich people’s lives.”

Samsung Electronics secured its position as the global leader in the TV market for the 19th consecutive year (Source: Omdia , Feb-2025. Results are not an endorsement of Samsung)

Dominance in the Premium and Ultra-Large TV Segments

Samsung solidified its leadership in the high-end TV market, particularly in the premium ($2,500+) and ultra-large (75-inch and above) segments:

• Premium ($2,500+) TVs – Samsung captured a 49.6% market share, accounting for nearly half of the global premium TV market.
• 75-inch and above – Samsung led the ultra-large category with a 28.7% market share.

QLED and OLED TV Success

Samsung also maintained its leadership in the QLED and OLED segments, reinforcing its dominance in the premium TV industry:

• QLED TVs – With 8.34 million units sold, Samsung commanded a 46.8% market share, further strengthening its leadership in this category. The global QLED market also saw significant growth, surpassing 10% of total TV sales for the first time.
• OLED TVs – Samsung’s OLED sales reached 1.44 million units in 2024, securing a 27.3% market share. This marks a year-over-year (YoY) increase of 42% and 4.6% in unit sales and market share, respectively, reflecting strong consumer demand for Samsung’s OLED innovations.

Transforming Home Entertainment With AI and Art

At CES 2025, Samsung unveiled Vision AI, a breakthrough in AI-powered screens that extends beyond traditional entertainment. By analysing user preferences, intent and habits, Vision AI delivers a seamlessly personalized viewing experience that shapes the future of smart home displays.

Samsung is also expanding its Samsung Art Store — originally available exclusively on The Frame — to Neo QLED and QLED models this year, providing more consumers with access to a personalised digital art experience.

[1] Samsung TV has been ranked No.1 selling TV Brand for 19 consecutive years by Omdia

“Samsung sees TVs not as one-directional devices for passive consumption but as interactive, intelligent partners that adapt to your needs,” said SW Yong, President and Head of Visual Display Business at Samsung Electronics. “With Samsung Vision AI, we’re reimagining what screens can do, connecting entertainment, personalisation, and lifestyle solutions into one seamless experience to simplify your life.”

Samsung Vision AI^[1]: Smarter, Adaptive Screens for Seamless Living

Samsung Vision AI represents the next step in Samsung’s journey to deliver intelligent, intuitive, and seamless screen experiences. With the ability to make your Samsung TV aware of its surroundings, adaptive to user preferences, and autonomous in delivering intuitive features, Samsung Vision AI transforms screens into smart companions that enhance entertainment, simplify interactions, and seamlessly integrate into connected lifestyles.

At the core of Samsung Vision AI are its personalised features, which redefine how users interact with their screens.

• Click to Search offers instant information about what’s on screen — whether identifying an actor or exploring displayed content — all without disrupting the viewing experience.
• Live Translate, powered by on-device AI translation model, eliminates language barriers with real-time subtitle translations, allowing viewers to enjoy global content seamlessly.
• Generative Wallpaper transforms screens into dynamic, personalised art canvases, allowing users to make images that perfectly match their taste or occasion.

Beyond personalisation, Samsung Vision AI positions screens as central hubs for smarter living through integration with the SmartThings ecosystem:

• Home Insights provide real-time updates about your household environment, including safety alerts and daily updates, ensuring peace of mind whether users are home or away from home.
• Pet and Family Care keeps a watchful eye on loved ones, detecting unusual behaviour in both pets and family members. It enhances comfort by automatically adjusting room settings, like dimming the lights when a child falls asleep, while providing real-time updates and recorded events through TVs.

Samsung Vision AI also delivers exceptional advancements in picture and sound quality, making every on-screen moment captivating. On-device AI picture and sound technologies analyse content and environmental factors in real time, dynamically adjusting visuals and audio for an optimised experience.

Building on its history of recognition for innovation, Samsung’s latest Vision AI features, such as Click to Search and Live Translate, along with cutting-edge products like the AI companion Ballie and the Smart Monitor M9 featuring Copilot, have earned the prestigious 2025 CES Innovation Award.

Driving Innovation Through Open Partnerships in AI

Samsung Vision AI also offers limitless potential by collaborating with various AI partners such as Microsoft, paving the way for even more intelligent and personalised experiences and AI screen ecosystem expansion.

In collaboration with Microsoft, Samsung announced the new Smart TVs and Smart Monitors featuring Microsoft Copilot. This partnership will enable users to explore a wide range of Copilot services, including personalised content recommendations.

Samsung also plans to work closely with leading AI partners such as Google and others to expand what Vision AI can do.

With Samsung Vision AI, Samsung is redefining what screens can do — delivering personalised, intelligent experiences that adapt to users’ needs, simplify their routines and enhance their daily lives.

The Era of AI Screens: Samsung Brings Samsung Vision AI to Its Widest Lineup Yet

Samsung is ushering in a new era of AI-driven screen technology, with Samsung Vision AI features now integrated across its most comprehensive lineup ever — including Neo QLED, OLED,QLED, and The Frame models. This expansion underscores Samsung’s commitment to bringing intelligent, adaptive screens to more users, redefining what’s possible in home entertainment and smart living.

At the forefront of this innovation is the Neo QLED 8K QN990F, Samsung’s most advanced TV to date, designed to deliver unparalleled performance, sleek design, and smarter, AI-driven experiences. Powered by the latest NQ8 AI Gen3 Processor, the TV leverages a suite of on-device AI features to enhance picture quality, sound clarity, and overall viewing experience:

• 8K AI Upscaling Pro: Elevates lower-resolution content up to stunning 8K quality, ensuring incredible detail and clarity in every frame.
• Auto HDR Remastering Pro: Analyses content frame by frame, applying scene-adaptive color expansion for lifelike visuals and vibrant colors, even in dark scenes.
• Adaptive Sound Pro: Uses AI to separate and optimise sound components like speech, music, and sound effects, delivering clear, balanced audio.
• Color Booster Pro: Enriches color expression with AI-driven scene analysis and enhanced image processing for each frame.
• AI Mode: Adaptively optimises picture and sound leveraging AI-based content recognition and TV area analysis for an optimal viewing experience in any setting.

Encased in an ultra-slim, minimalist design, the QN990F is a premium home entertainment device that combines cutting-edge technology with elegant aesthetics. With its advanced features and refined design, it elevates both the performance and style of any living space, offering a truly sophisticated entertainment experience.

A New Vision of Art: Expanding the Samsung Art Store and Introducing The Frame Pro

Samsung is continuing its commitment to blending art and technology with the expansion of Samsung Art Store and the launch of The Frame Pro, a new addition to the iconic Frame lineup. Together, these innovations reinforce Samsung’s mission to make art more accessible, personal, and seamlessly integrated into daily life.

Samsung Art Store now features more than 3,000 curated works from prestigious global partners, including MoMA and the estates of Magritte and Basquiat*. For 2025, this expanded collection is available not only on The Frame and MICRO LED series but also on Neo QLED and QLED models^[2], giving users more ways than ever to transform their screens into personalised art galleries. This marks another milestone in Samsung’s commitment to enriching homes with dynamic art experiences.

Complementing The Frame, Samsung unveiled The Frame Pro, the latest model of the lineup, which enhances the art and entertainment experience with advanced Neo QLED picture quality — delivering brighter colors, sharper contrasts and improved local dimming for deeper blacks. Powered by the NQ4 Gen3 AI Processor, The Frame Pro offers unparalleled picture quality for both artwork and video content. It also comes with the innovative Wireless One Connect, allowing for more flexible installations that blend in seamlessly with their environment.

Further strengthening its connection to the art world, Samsung has partnered with Art Basel, making The Frame the official art display of the globally celebrated event.

“As our mission is to power the world of art, having Samsung as our official global display partner is helping us break down physical and digital barriers, allowing more people to experience art in innovative and meaningful ways,” said Hayley Romer, Chief Growth Officer at Art Basel. “Through The Frame and the Samsung Art Store, art lovers can bring world-class works into their homes, transforming how they engage with and appreciate art.”

Shaping the Future of Display Technology

As Samsung continues to lead the way in reimagining the role of screens, its advancements deliver more than just technology — they create meaningful, personalised experiences that elevate everyday life.

At First Look 2025, Samsung unveiled The Premiere 5, the industry’s first interactive triple-laser ultra-short-throw (UST) projector. Designed to redefine home entertainment, The Premiere 5 introduces an interactive touch feature, allowing users to engage directly with the screen. This innovation seamlessly combines high-quality projection with versatile functionality, featuring Samsung LightWARP technology to project images onto everyday objects for creative and immersive experiences.

Samsung also showcased its commitment to shaping the future of display technology with the MICRO LED Beauty Mirror. This innovative mirror display combines advanced reflectance and transmittance capabilities with personalised beauty insights, demonstrating how cutting-edge technology can enhance daily routines. By analysing individual skin types, the mirror provides tailored product recommendations to make self-care more intuitive and effective, leveraging innovative beauty solutions developed by Amorepacific, Korea’s leading cosmetics company.

* Separate Art Store subscription and Samsung Account required to access full selection of artwork.

[1] Available features may vary by country and model.

[2] Available models may vary by country.

LONDON, UK – Jan. 3, 2025 – Samsung Electronics Co., Ltd. today announced the integration of Eclipsa Audio — a groundbreaking 3D audio technology developed in partnership with Google — into its 2025 TV and soundbar lineup. By empowering creators to craft dynamic, immersive audio content and enabling seamless playback on Samsung TVs, Eclipsa Audio brings captivating audio and visual experiences closer to consumers than ever before.

“We are proud to lead the industry with the integration of Eclipsa Audio into our 2025 TV and soundbar lineup,” said Taeyong Son, Executive Vice President and Head of the R&D Team, Visual Display Business, Samsung Electronics. “This innovation opens new possibilities for immersive audio experiences and reinforces our commitment to shaping the future of home entertainment.”

Innovating the Home Entertainment Experience

Samsung, the global leader in the TV market for 18 consecutive years, is redefining home entertainment with the integration of Eclipsa Audio. Samsung TVs are now poised to make this groundbreaking technology accessible to more consumers than ever before.

Eclipsa Audio allows creators to adjust audio data such as the location and intensity of sounds, along with spatial reflections, to create an immersive three-dimensional sound experience.

As the first in the industry to adopt Eclipsa Audio, Samsung is integrating the technology across its 2025 TV lineup — from the Crystal UHD series to the premium flagship Neo QLED 8K models — to ensure that consumers who want to experience this advanced technology can choose from a wide range of options.

Expanding Content and Playback

Starting in 2025, creators will be able to upload videos with Eclipsa Audio tracks to YouTube. Viewers with 2025 Samsung devices will be able to watch YouTube videos with premium spatial audio when available.

To ensure consistent audio quality, Samsung and Google are working with the Telecommunications Technology Association (TTA) to create a certification program for devices using Eclipsa Audio, ensuring that consumers experience the highest standards of sound fidelity.

“We believe that Eclipsa Audio has the potential to change the way we experience sound,” said Jim Bankoski, Vice President of Engineering, Google Chrome. “We are excited to see how the creator community uses it to create new and innovative audio experiences.”

LONDON U.K. – Sept. 10, 2024 – Samsung Electronics Co., Ltd. today announced that seven models^[1] in its 2024 Neo QLED and QLED lineup are the first in the industry to receive both the True Cinema Black and HDR Brightness Accuracy certifications from Verband Deutscher Elektrotechniker (VDE), a leading German electrical engineering certification institute.

“Technology continues to advance, enabling us to deliver an unmatched cinematic experience right in our customers’ homes,” said Yongjae Kim, Executive Vice President and Deputy Head of R&D Team, Visual Display Business. “We are committed to setting the highest standards for picture quality in both high-resolution and big-screen TVs, and we are proud that our Neo QLED TVs have earned these industry-first certifications from VDE.”

Bringing Film Colours to Life

Six of Samsung’s 2024 Neo QLED 8K and 4K models, as well as one QLED 4K model, obtain industry’s first HDR Brightness Accuracy certification. This certification assures that these models accurately reproduce the brightness levels of HDR content, staying true to HDR standards and delivering picture quality that closely matches what the human eye perceives.^[2]

HDR technology enhances both the bright and dark areas of an image, providing detailed and realistic visuals that bring films to life. Whether in a living room, bedroom, office or kitchen, Samsung’s Neo QLED and QLED TVs offer customers the opportunity to enjoy exceptional cinematic quality in any environment.

Elevating the Home Viewing Experience

These seven models in Samsung’s 2024 Neo QLED and QLED lineup have also set a new benchmark in home entertainment by becoming the first to earn the True Cinema Black certification^[3], which highlights the exceptional local dimming performance. The TVs are capable of transforming wide aspect ratio films into a 4:3 format, fitting the screen precisely without any light blooming, thus preserving the cinematic integrity.

The certification is based on strict evaluations of black levels in the Letterbox area of the screen, ensuring that these areas remain deep and immersive when viewing official footage from the American Society of Cinematographers (ASC) — within the guidelines of the Video Electronics Standards Association (VESA®). The superior local dimming performance eliminates unwanted light interference, allowing viewers to experience movies as they were intended, with deep blacks and vivid details, akin to a theater experience.

Samsung’s commitment to innovation and quality has led to the development of TVs that meet the highest standards in the industry. With the True Cinema Black and HDR Brightness Accuracy certifications, the 2024 Neo QLED lineup are poised to deliver an unparalleled home viewing experience so users can enjoy world-class picture quality in any setting.

[1] Neo QLED 8K (QN900D, QN800D, QN990C), Neo QLED 4K (QN95D, QN90D, QN87D/QN88D, QN85D), QLED(Q80D, Q80C). Applied models may vary by region.

[2] HDR Brightness Accuracy is the cumulative change compared to the PQ standard within the range of 0 to 1,000 nits in HDR.

[3] True Cinema Black is the average black level of the letterbox area of ​​HDR video using ASC footage.

Powered by Samsung’s most intelligent processors, the newest range of Neo QLED and OLED TVs are packed with AI-powered innovations to give you next-level picture and sound quality. The Neo QLED range boasts leading brightness levels and lifelike picture quality, whilst Samsung’s OLED TVs deliver pure blacks, rich contrast and true-to-life colour. Whether you’re following professional tournaments like darts and snooker or the big weekend match, Samsung’s AI-powered screens provide the ultimate viewing experience. Offering premium audio technology and a rich array of apps and services, the new TVs are available for pre-order now and come in unmissable AI-powered bundle deals:

• Get a Samsung Galaxy S24, worth £799 on us, with purchase of a Samsung S95D, QN95D 75” and below, QN93D 55”-85”, QN90D 55”-85”, QN88D 65” & 75” & QN85D 65”-85”^[1].
• Receive a Samsung Galaxy S24+, worth £999 on us, with purchase of a Samsung QN900D, QN800D, QN95D 85” or QN90D 98”1. Driven by AI smarts to enhance picture quality, the Samsung QN900D sharpens low resolution content and heightens the viewing experience of fast-paced sports content.
• Get a soundbar on us, worth up to £599, when you buy a selected new Samsung 2024 Neo QLED 4K or The Frame TV1
• Receive either Samsung S801B, S61B, S60B or S50B soundbars, which will take your home entertainment set up to the next level thanks to 3D sound technology.
• Those who purchase the Samsung Music Frame wireless speaker can claim a SEE Tickets voucher worth £100!^[2]

Are you ready to upgrade your current TV? Get up to £500 off when you trade in your old TV on Samsung.com^[3].

Samsung recently provided a closer look at its 2024 TV and soundbar line-up at the Unbox & Discover event by showcasing the latest Neo QLED 8K and 4K, OLED TVs and soundbars. Check out the video below:

Full terms and conditions apply. For more information please visit: https://www.samsung.com/uk/offer/

All offers valid until 14.05.2024.

[1] Purchase from Samsung.com by 14/05/24. S24 or S24+ auto-added to basket when qualifying TV is added. While stocks last.

[2] Samsung Electronics (UK) Limited. Purchase between 20.04.24 – 14.05.24 from a participating retailer. Claim from Samsung within 30 days of purchase. Claim a £100 See Tickets e-Gift Card to buy tickets on seetickets.com. See Tickets e-Gift Card is valid until 31.12.24. Max 4 claims per household, 10 per registered business. To claim, and for full terms and conditions, see https://samsungoffers.claims/musicframe

[3] Only available at Samsung.com. Customers must apply Trade Up discount on product page, before checking out. Recycled products are non-returnable and have zero value. You must make sure it is ready for collection at the same time we deliver your new TV and all data is wiped from the TV. We reserve the right to refuse the delivery if you fail to do so. You will be required to pay a surcharge equal to the amount of the discount you received, if you do not recycle or have your product ready for recycling. Each household may only recycle one of each type of product and will receive only one Trade Up discount for each product type recycled. The Trade Up discount is an incentive to recycle it is not a Trade In value for the recycled product. £500 off is based on the purchase of the QE85QN900DTXXU.