Led by Cheolgi Kim, Head of the DA Business, the session laid out how Samsung’s Bespoke AI appliances are seamlessly connected through SmartThings to evolve them from mere devices into “Home Companions.”

These devices are equipped with Bixby voice recognition technology, screens, and cameras that allow them to see, hear and understand to proactively respond to users. This makes them capable of intelligently adapting to users’ daily lives. At the same time, intelligent adaptation extends beyond home appliances to TVs and mobile devices to build a broader AI ecosystem in which devices can fulfill the role of a true Home Companion.

“Samsung’s ultimate goal is to enable a better living through Bespoke AI,” said Cheolgi Kim. “Through our extensive ecosystem that connects devices across DX products — including mobile phones and TV — and our appliances’ unique form factors, we are providing differentiated experiences to our consumers and creating more value through those experiences.”

Regional Strategies Powering Global Growth

Also during the session, JS Moon, Head of R&D at the DA Business, highlighted how Samsung is tailoring its 2026 appliance portfolio to meet regional market needs. In North America, innovative form factors like the Bespoke AI Laundry Combo continued to drive strong growth. In addition to the AI lineup, new kitchen packages featuring unified stainless-steel designs are expected to satisfy local preferences in 2026.

In Europe, energy efficiency remains a top priority. Samsung has introduced highly efficient appliances, including the Bespoke AI washer, which is up to 65% more energy efficient than energy efficiency class A minimum requirements in Europe,^[1] advanced HVAC solutions and built-in kitchen products designed to meet stringent sustainability expectations.

Latin America continues to see strong momentum led by laundry and air conditioning solutions, while rising interest in smart home ecosystems and localized AI features like regional language support and expanded AI Energy Mode represent a major growth opportunity in Asia.

“At Samsung, we aim to deliver meaningful AI experiences that are deeply aligned with local lifestyles and needs,” said EVP Moon. “As such, we will keep enhancing these regional features and expand core AI features such as AI Energy Mode to a wider range of price points and product types beyond premium lineups.”

Expanding the Role of AI in Everyday Life

Looking ahead, Samsung reaffirmed its commitment to expanding beyond traditional appliances into areas such as HVAC, modular homes, insurance-based care extending the value of AI, and connectivity in new aspects of daily life. By combining open collaboration, regional customization and long-term software support, Samsung aims to reduce household burdens and deliver AI experiences that feel practical, trusted and deeply aligned with how people live.

[1]Based on Samsung internal testing. The energy consumption of this 9kg model is EEI 18.2, which is 65% more energy efficient compared to the minimum threshold of energy efficiency class A (EEI 52 for 9kg models). Energy ratings tested with Eco 40-60 program; 65% savings tested with the Eco 40-60 program.

With minimalism having defined the visual language of the tech industry for the past two decades, this panel of designers convened by Samsung asked: What comes next? Together, the panelists explored how warmer, more expressive and emotionally resonant technology can shape meaningful experiences in today’s AI era, while also charting a path forward for the industry.

Design as an Act of Love

The session covered a shared view on the purpose of design as fundamentally people-first. “In recent years, design in tech has been somewhat uniform,” said moderator Debbie Millman. “Compared to other industries, the uniformity in the world of tech is an anomaly. So what if we were to extend technology beyond specifications and functionality?”

Samsung is currently addressing this question by introducing meaning beyond products by focusing on how technology fits into people’s lives, experiences and needs. The panelists discussed the growing importance of this mindset in the current landscape in which traditional barriers to entry such as access to tools, scale and technical capability continuing to diminish.

The Human Side of Tech

The discussion highlighted technology’s role in making intention, care and humanity visible in everyday life. Panelists noted that technology should help people recognise the thoughtfulness embedded in the products they invite into their homes and routines.

In this context, Samsung Chief Design Officer Mauro Porcini shared Samsung’s design purpose: to enrich the quality of people’s lives through meaningful technology designed for humanity. He outlined the company’s commitment to help people live longer, live better, live louder and live on through advanced technologies that support wellbeing, creativity and self-expression.

Panelist Karim Rashid added to this sentiment, saying, “When we think about physical things in our world, we think not only about diversity of choice but also the fact that we can develop strong connections to objects,” he said. “Through design, you can end up with a very powerful, emotional connection with inanimate objects, or even products.”

Designing for Human Values

The panel went on to explore how AI can unlock new possibilities for expression when shaped by human values. Panelists discussed a shared view that AI reaches its true potential when guided by Emotional Intelligence and Human Imagination, not as a replacement for human creativity but as a force that expands it.

CDO Porcini articulated this with “AI × (EI + HI),” his approach to balancing Emotional Intelligence and Human Imagination to bring meaning to innovation. While describing this philosophy, CDO Porcini said, “When we design and develop, AI is amplified by Emotional Intelligence and Human Imagination. Then, when people use products, AI amplifies Emotional Intelligence and Human Imagination.” He added, “Do not fear technology. We are here to humanise it, guide it, and shape it.”

Through these insights, the session reinforced the belief that technology should be humanised, guided and shaped to serve people’s lives in increasingly new and meaningful ways.

Expressive Design Drivers More Meaningful Experiences

The discussion reinforced the importance of expressive design in bringing human-centered purpose to life, creating experiences that reflect emotion, support self-expression, invite connection and stimulate imagination.

“Happiness is the aim of design,” said Fabio Novembre. “Our pursuit of happiness is through design, making the impossible possible. I strongly believe in design, and that it must move back to the centre of the stage.”

Panelists noted that this reflects a shift from merely designing objects to designing experiences where emotion, meaning and identity are increasingly integral to how people relate to technology. This approach inspires a new kind of expression, resulting in designs that range from subtle and minimal to bold and imaginative — all meant to shape a future that isn’t just worth living, but worth loving.

During the session, Samsung emphasised its focus on expanding the TV’s capabilities through next-generation AI while delivering exceptional picture quality. 2026 will be a pivotal year for the VD business, with Micro RGB and OLED leading the premium TV segment, mini LED increasing accessibility to premium TV technology, and ultra-large displays further enhancing the immersive entertainment experience at home and beyond. As a result, the full lineup will bring Samsung’s state-of-the-art screen experience to a wider range of consumers, while reinforcing the company’s leadership in performance and innovation.

“We are currently experiencing a transformation in the way viewers enjoy the television experience, shifting from one centered on viewing to one based on direct interaction with users,” said President Yong. “As television evolves, Samsung is continuing to earn its leadership role year after year by building on its legacy of hardware excellence.”

Elevating the TV Experience with Vision AI

At the heart of Samsung’s 2026 strategy is Vision AI Companion (VAC)^[1], a new intelligent platform designed to make television more intuitive, conversational and personalised. Integrated across nearly Samsung’s entire TV lineup, VAC understands what viewers are watching, anticipates their needs and surfaces helpful, contextual information directly on the screen — transforming the TV from a passive display into an active participant in everyday life.

By embedding AI across its ecosystem, Samsung is expanding the TV’s role beyond entertainment, enabling deeper smart home integration and more meaningful engagement. This approach reflects Samsung’s commitment to building connected experiences that adapt to users, while maintaining the picture quality and reliability consumers continue to prioritise.

Redefining Scale, Design and Lifestyle Innovation

During the session, Hun Lee, Executive Vice President (EVP) of VD Business, provided additional detail surrounding Samsung’s new Micro RGB 130-inch TV, an industry-first technical achievement, as well as the company’s commitment to lifestyle TV innovation.

“As the quality of content improves, it’s natural for users to want a higher degree of immersion,” said EVP Lee. “As we develop our products, Samsung is focusing on the tangible experiences brought by technologies like VAC, rather than just their technical specifications.”

As Samsung celebrates twenty consecutive years as the world’s top TV brand, the VD Deep Dive underscored a clear message: leadership is earned through continuous innovation. By combining hardware excellence with intelligent, connected experiences, Samsung is shaping a future in which TVs deliver not only superior picture quality, but smarter, more personal and more meaningful experiences in homes around the world.

[1]Availability and features may vary by content source.

“At Samsung, we believe true innovation starts with getting the fundamentals right,” said Won-Joon Choi, President, Chief Operating Officer (COO) and Head of the R&D Office, Mobile eXperience (MX) Business at Samsung Electronics. “Performance defines the PC experience. With the Galaxy Book6 series, we combine unparalleled speed and power with dependable AI to deliver the exceptional productivity and creativity capabilities users expect from Samsung.”

Engineered for Enhanced Performance

Pairing cutting-edge hardware with immersive visuals and audio in a slim and portable design, the Galaxy Book6 series delivers Samsung’s most advanced PC performance yet. Powered by Intel® Core Ultra Series 3 processors — the first client system-on-chips (SoCs) built on Intel’s 18A — Galaxy Book6 delivers efficient, high-speed CPU, GPU and NPU^[1] performance, enabling lightning-fast processing, seamless multitasking and more responsive AI.

• The new Intel^® Core Ultra Series 3 processors^[2], built on Intel 18A —8-nanometer class node — deliver up to 16 new performance-cores (P-cores) and efficient-cores (E-cores), enabling more than 60% faster CPU performance^[3] than previous generation Intel^® processors. And with an integrated NPU that delivers up to 50 TOPS, AI-driven tasks like image cleanup, instant translation and intelligent search happen instantly, without relying on the cloud.

• With the latest NVIDIA^® GeForce RTX 5070/5060 Laptop GPU, Galaxy Book6 Ultra unlocks next-level creativity and entertainment experiences with high-speed AI image generation, super-smooth video playback and editing, and deeply immersive gaming.

To maximise performance, powerful hardware must be supported by an equally advanced thermal system. Samsung meticulously designed cooling architecture that delivers efficient and consistent operation, without the trade-off of excess noise. The newly optimised vapor chamber and airflow system enhance heat dissipation while maintaining quiet operation across Galaxy Book6 Ultra and Pro models, marking the first time the Pro series uses a vapor chamber.

• The vapor chamber is newly introduced in Galaxy Book6 Pro and redesigned with a larger surface area in Galaxy Book6 Ultra, distributing heat more evenly to keep the devices cool and ensuring responsiveness under heavy workloads.

• Galaxy Book6 Ultra and Pro have increased the size of their fins, thin metal components attached to the vapor chamber that increase surface area and allow air from the fan to carry heat away. By expanding the surface area, heat is transferred and released more effectively, improving cooling efficiency by 35%^[4] compared to the previous generation.

• In Galaxy Book6 Ultra, a newly added dual path outlet fan and heatsink absorb heat from the processor and other internal components and dissipate it, preventing overheating and performance slowdowns.

• The re-engineered fan has an optimised angle that releases heat quickly and efficiently, a larger inlet grill that improves airflow by allowing more heat to be expelled through the fan, and Samsung’s proprietary uneven blade spacing technology, which minimises fan noise.

Performance combines powerful capability with long-lasting battery life, so Samsung designed Galaxy Book6 to deliver the lasting power required for truly seamless, all-day operation. More efficient power management extends real-world usage, giving users extra time to stay productive and connected, wherever the day takes them.

• Engineered with Samsung’s longest-lasting Galaxy Book battery yet, Galaxy Book6 Ultra and Pro series deliver up to 30 hours^[5] of video playback, extending everyday usage by approximately five additional hours compared to the previous generation.

The screen is what users engage with all day long, which is why Galaxy Book6 Ultra and Pro introduce a significantly upgraded display that delivers vivid, high-contrast visuals with exceptional clarity in any lighting, minimising glare while maintaining rich detail and depth.

• With an HDR peak brightness of up to 1000 nits, the advanced Dynamic AMOLED 2X display^[6] with touch screen offers clear contrast and vivid colour indoors or outdoors, while an SDR peak brightness of 500 nits ensures exceptional clarity for everyday tasks. Users can easily interact with the touch screen and can edit content directly on the screen

• Vision Booster^[7] intelligently adapts the display to outdoor environments by analysing ambient lighting and on-screen content, enhancing visibility and colour accuracy even in bright sunlight. Combined with advanced anti-reflective technology that minimises glare, it ensures clearer, more comfortable viewing experiences wherever you are.

• True Bright 1300^[8] certification ensures the display achieves perceived brightness levels that enhance clarity and vibrancy, while the True Black 0.0005 nits enables real black levels for immersive viewing — perfect for creative work, entertainment and productivity.

• An adaptive 30Hz to 120Hz refresh rate delivers smooth, fluid motion that’s ideal for animation, gaming and video streaming.

• Corning® Gorilla® Glass with DXC^[9] enhances durability with improved drop and scratch resistance, while reducing front-surface reflection by up to 75% compared to standard glass. This advanced glass composite ensures improved viewing clarity even in bright environments while maintaining the renowned resilience of Gorilla Glass for long-lasting performance.

A truly complete PC experience balances striking visuals with powerful, high-quality sound. To match their displays, Samsung equipped Galaxy Book6 Ultra and Pro with optimised speaker placement that delivers balanced sound, keeping voices clear during meetings and classes and bringing rich, immersive bass to movies and gaming.

• In Galaxy Book6 Ultra, six speakers with Dolby Atmos®, including four force-canceling woofers and two tweeters, deliver high octaves and powerful bass for crisp and clear room-filling sound that’s perfect for immersive movie watching, gaming and music playback.

• A balanced, back-to-back woofer design in Galaxy Book6 Ultra cancels vibration to reduce distortion, keeping sound clean and the laptop stable, even at higher volumes.

• Across both Galaxy Book6 Ultra and Galaxy Book6 Pro 16, up-firing tweeters enhances clarity and openness for calls and dialogue, while side-firing woofers produce deeper, more dynamic bass, adding impact to music and entertainment.

Slim and Balanced All the Way

Samsung’s hardware heritage is reflected in a design in which performance is matched with purposeful craftsmanship, resulting in slim, premium PCs built for everyday versatility. Every element down to the smallest unseen detail has been thoughtfully engineered to achieve harmonious balance and effortless usability.

• Through reconfigured internal and external components — including a wider vapor chamber, thinner fan, redesigned display structure, refined bezels and a precision-engineered hinge — Galaxy Book6 Ultra and Galaxy Book6 Pro 16” achieve a noticeably slimmer profile that’s sleek, portable and easier to carry throughout the day. Galaxy Book6 Ultra measures just 15.4mm, delivering a 1.1mm reduction in thickness^[10] compared to Galaxy Book4 Ultra. Galaxy Book6 Pro 16” measures just 11.9mm, delivering a 0.6mm reduction in thickness compared to Galaxy Book5 Pro 16”.

• Perfect symmetry defines the Galaxy Book6 series design, creating a unified, premium look with clean, balanced lines complemented by Galaxy’s signature curved corners and classic centered logo.

• The centrally designed two-tone keyboard^[11] and haptic touch trackpad create visual balance while enhancing comfort for hand placement and enabling precise fingertip control. This ensures smooth navigation and a consistent typing experience, enhancing usability and allowing users to type naturally and effortlessly while minimising the occurrence of typos.

• Galaxy Book6 series’ internal design is organised, clean and well-balanced. Through meticulous engineering, Samsung’s redesigned PCB layout distributes space and weight more evenly to support a slimmer profile, stable performance and long-term reliability.

All-Day Productivity and Connectivity With Galaxy AI

All-day productivity requires speed, stability and sustained performance. Galaxy Book6 combines high-powered computing with Galaxy AI^[12] to deliver fast and intuitive experiences that effortlessly span on-device and cloud-based intelligence. The result is smart tools that feel instant, reliable and ready to keep up from morning to night.

• AI Select^[13] allows users to easily select any text using their fingertips on a touchscreen and instantly get helpful information and insights while browsing, shopping or viewing content online. And with AI cut out, users can now instantly cut out backgrounds from images, making it easy to prepare high-quality visuals for presentations, e-commerce listings or marketing materials.

• Search^[14] becomes easier using natural language, Galaxy AI understands users’ intention, users can simply describe the content they’re looking for and quickly locate it — whether it’s a photo from a family vacation, adjusting settings or a file from two weeks ago.

• Note Assist^[15] enhances writing and note-taking by summarising text and translating notes into multiple languages, ideal for quickly organising ideas after meetings or converting notes into another language for collaboration with global teams.

• Storage Share^[16] permits seamless access to photos and files across Galaxy devices, so users can open photos stored on their Galaxy phone and edit them on Galaxy Book6’s larger screen without the need to use cables or external drives.

• Link to Windows^[17] on your Galaxy phones brings phone apps, messages and notifications to Galaxy Book6’s larger display for more comfortable and efficient multitasking. For example, users can capture a photo on their Galaxy phone, refine it with Generative Edit and continue making edits on their PC. Or they can use Live Translate during calls or chats, and translated content can then be reviewed comfortably on their laptop’s larger screen.

• Nearby Devices^[18] allows users to see devices at a glance and easily connect them with drag and drop to check available features right away. For example, during a meeting, users can quickly link their Galaxy Book6 to a Galaxy Tab or Galaxy smartphone to share files, mirror screens, or control devices together easily — unlocking seamless collaboration and productivity.

• Multi Control^[19] allows a single cursor to move across Galaxy Book6, phone and tablet, empowering effortless copy, paste and drag-and-drop between devices. Users can pull a photo from their phone or text from their Galaxy Tab and drop them directly into a presentation on their PC — perfect for working quickly and efficiently.

• Second Screen^[20] lets users expand their workspace instantly for added flexibility, such as by pulling up and viewing research on a Galaxy Tab while editing a document on Galaxy Book6.^[18]

Advanced Security Backed by Samsung Quality and Care

The Galaxy Book6 series is backed by Samsung’s commitment to long-term reliability, ensuring dependable performance users can trust. Samsung Knox provides multi-layered, hardware-based security to block attacks, protect data, while Windows 11 Secured-core PC features add an additional layer of defense. Every Galaxy Book6 undergoes rigorous durability and quality testing to meet Samsung’s highest standards, and for added peace of mind, Samsung Care+^[21] offers comprehensive coverage for accidental damage, repairs and replacements, so users can focus on work, creativity and connection with confidence.

Availability

Galaxy Book6 Ultra, Galaxy Book6 Pro and Galaxy Book6 will be available in Grey or Silver and in select markets starting late January, 2026. Additionally, there will be a Galaxy Book6 Enterprise Edition that brings features and solutions optimised for managed IT environment, available in certain markets starting April 2026.

For more information about the Galaxy Book6 series, please visit: Samsung Global Newsroom or Samsung.com.

Specifications

​ Galaxy Book6 Ultra (16-inch)
Dimension*	356.9×248.0×15.4mm
	*Accuracy of numbers may vary depending on measurements used.
Weight	1.79kg (INT)	1.89kg (EXT)
OS	Windows 11
Display	16.0″* Touch AMOLED, Anti-Reflective, WQXGA+ (2880×1800), 1000nits
	* Measured diagonally as a full rectangle without accounting for the rounded corners. Actual viewable area is less due to the rounded corners
Processor	Intel® Core Ultra 7 / 9 Series 3 (Intel® Evo Edition)
NPU*	Intel® NPU (up to 50 tops)
	*NPU performance may vary by processor.
Graphic	Intel® Arc Graphics (INT)	NVIDIA® GeForce RTX 5060/5070 GDDR7 8GB (EXT)
Network*	Wi-Fi 7, Bluetooth v5.4, 802.11be2x2
	* Wi-Fi 7 wireless network router required and sold separately.
Colour	Grey
Memory*	32GB/64GB (LPDDR5X)
Storage*	1TB SSD (PCle), Expansion Slot
	*Actual storage space availability may vary depending on pre-installed software and by market, file size and format.
Camera	2MP (1080p FHD)
Microphone/Speaker	Internal Dual Array Digital Microphones / Six speaker, Dolby Atmos®
Keyboard	Two tone Pro keyboard (Backlit keyboard)
Trackpad	Haptic touch Trackpad
Battery*	80.20 Wh (Typical)
	*Typical value of battery capacity tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Actual battery life may vary depending on network environment, usage patterns and other factors.
Port*	Thunderbolt4 (2), USB Type-A, HDMI 2.1 port (Supports 8K@60, 5K@120), SD, Headphone/Microphone
	*Actual speed of USB may vary depending on user environment.

​ Galaxy Book6 Pro (14-inch)				​ Galaxy Book6 Pro (16-inch)
Dimension*	314.2×220.6×11.6mm			356.9×248.0×11.9mm
	*Accuracy of numbers may vary depending on measurements used.
Weight	1.24 kg			1.59 kg
OS	Windows 11
Display	14.0″ Touch AMOLED, Anti-Reflective			16.0″ Touch AMOLED, Anti-Reflective
Processor	Intel® Core Ultra 7 / 5 (Intel® Evo Edition)		Intel® Core Ultra X7 / 7 / 5 (Intel® Evo Edition)
NPU	Intel® NPU (up to 50 tops)
	*NPU performance may vary by processor.
Graphic*	Intel® Arc Graphics
Network*	Wi-Fi 7, Bluetooth v5.4, 802.11be2x2
	*Wi-Fi 7 wireless network router required and sold separately.
Colour	Grey
Memory	16GB/32GB (LPDDR5X)
Storage*	256/512GB/1TB SSD (PCle)
	*Availability may vary by model **Actual storage space availability may vary depending on pre-installed software and by market, file size and format.
Camera	2MP (1080p FHD)
Microphone/Speaker	Internal Dual Array Digital Microphones / Stereo speaker, Dolby Atmos®			Internal Dual Array Digital Microphones / Quad speaker, Dolby Atmos®
Keyboard	Two tone Pro keyboard (Backlit keyboard)
Trackpad	Haptic touch Trackpad
Battery*	67.18 Wh (Typical)			78.07 Wh (Typical)
	*Typical value of battery capacity tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Actual battery life may vary depending on network environment, usage patterns and other factors.
Port*	Thunderbolt4 (2), USB Type-A, HDMI 2.1 port (Supports 8K@60, 5K@120), Headphone/Microphone
	*Actual speed of USB may vary depending on user environment.
2nd SSD	Unavailable	Available

​ Galaxy Book6 (14-inch, 16-inch)
Dimension*	313.4×221.1×14.9mm	357.1×248.0×16.8mm (Touch) 357.1×248.0×14.9mm (Non-Touch)
	*Accuracy of numbers may vary depending on measurements used.
Weight*	1.48 kg	1.85 kg (Touch) / 1.75 kg (Non-Touch)
OS	Windows 11
Display	14.0-inch IPS Anti-Glare, WUXGA (1,920×1,200), 350nits	16.0-inch IPS Touch, WUXGA (1,920×1,200), 350nits 16.0-inch IPS Anti-Glare, WUXGA (1,920 x 1,200), 350nits
	* Measured diagonally as a full rectangle without accounting for the rounded corners. Actual viewable area is less due to the rounded corners.
Processor	Intel® Core Ultra 7 / 5
NPU	Intel® NPU (up to 50 tops)
	*NPU performance may vary by processor.
Graphic	Intel® Graphics
Network	Wi-Fi 6E, Bluetooth v5.4, 802.11 ax 2×2
	*Wi-Fi 6E wireless network router required and sold separately.
Colour	Grey
Memory	16GB/32GB (LPDDR5X)
Storage*	256GB/512GB/1TB SSD (PCle)
	*Availability may vary by model **Actual storage space availability may vary depending on pre-installed software and by market, file size and format.
Camera	2MP
Microphone/ Speaker	Internal Dual Array Digital Microphones / Stereo speaker, Dolby Atmos®
Keyboard	Two tone Pro keyboard (Backlit keyboard)
Trackpad	Click Pad
Battery*	61.2 Wh (Typical)
	*Typical value of battery capacity tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Actual battery life may vary depending on network environment, usage patterns and other factors.
Port*	USB Type-C (2), USB Type-A (2), HDMI, microSD, RJ45, S-Lock, Headphone/Microphone
	*Actual speed of USB may vary depending on user environment.
2nd SSD	Available (14-inch : 2230 only)	Available

[1]CPU and GPU specifications may vary depending on model, country, or region.

[2]Intel Core Ultra Series 3 processors are compatible with Copilot+ PCs.

[3]For more information visit intel.com/performanceindex, Intel, the Intel logo, and other Intel marks are trademarks of Intel Corporation or its subsidiaries..

[4]Heat dissipation improvement of 35% compared to Galaxy Book5 Pro 16″ with Intel^® Core Ultra 7 (Series 2) 258V processor. Results are based on internal testing and actual performance may vary by model, usage conditions, and environment.

[5]Based on results from internal lab tests for local video playback time conducted by Samsung. Tested with results from a pre-release version of the device using inbox 65W charger under settings (1080p video playback from video files stored on the device’s local storage, player-Windows video players (Media Player, Movies & TV, Films & TV) with full screen, brightness-150nits, wired earphone with default volume, airplane mode on, keyboard backlight off) without connection to Wi-Fi or mobile network, measuring the time until the device is discharged to 2%. Battery life varies significantly depending on settings, network environment, usage patterns and other factors. Actual charging speed may also vary depending on the actual usage, charging conditions and other factors.

[6]The Dynamic AMOLED 2X display used in Galaxy Book6 Pro has received the “Eye Care” certification from SGS based on its ability to drastically reduce the harmful effects of blue light. More information on this certification can be found on www.sgs.com/performance.

[7]Vision Booster feature available only when HDR Mode is turned off.

[8]This verification applies only to the OLED panel itself, not to the assembled product incorporating such panels, as UL’s testing was performed on a standalone OLED panel, not as part of a set incorporating such panels.

[9]Corning® Gorilla® Glass with DXC complements the legendary toughness of Corning® Gorilla® Glass to deliver both anti-reflective optics and significantly improved scratch performance compared to competitive anti-reflective coatings. In Corning laboratory tests, the glass composite enhanced display readability through a 75% improvement in front surface reflection, versus standard cover glass, and increased the display contrast ratio by 50% with the same display brightness.

[10]Thickness, weight and colour availability may vary by model, configuration and country.

[11]Keyboard layout may vary by model or type of language.

[12]Galaxy AI basic features provided by Samsung are free. Future releases may include enhanced features or new services that are offered on a paid basis. Different terms may apply for AI features provided by third parties. Galaxy AI basic features are those services listed under “Advanced intelligence” in the current Samsung Services Terms and Conditions

[13]Requires internet connection. Service availability may vary by country, language or device model. Availability of supported languages may vary. Certain languages may require language pack download. AI Select download and installation may be required when launching the app for the first time.

[14]Service availability may vary by country, region or language. Certain languages may not be available.

[15]Summary for Note Assist requires a network connection and Samsung Account login. Service availability may vary by language. Summary feature for Note Assist is activated when a certain number of characters is met and is under the character limit. Audio files must be under 3 hours in duration to be processed. Accuracy of results is not guaranteed.

[16]Each device must be signed in to same Samsung account and must have both Wi-Fi and Bluetooth turned on. Requires updated Galaxy phones and tablets with One UI 7 or higher and kernel version 5.15 or higher and Galaxy Book2 or later (Intel) and Galaxy Book4 or later (Arm) and Samsung Smart TV models including U8000 and above released after 2025. Feature availability may vary by region and device model.

[17]Users must link their Samsung Galaxy device to their Windows PC through ‘Link to Windows’ on the phone and Microsoft Phone Link Apps on PC and follow the set-up prompts, including being signed into the same Microsoft account. ‘Link to Windows’ is preloaded on select Galaxy devices. PC (Microsoft Phone Link App) requires Windows 10 or above. Microsoft Phone Link recommends Samsung Galaxy device to be on the same Wi-Fi network as the PC. Some mobile apps may restrict content to be shared on other screens or may require a touchscreen.

[18]To use Nearby Devices, the following conditions must be met. Feature availability: Phone, tablet, or PC must be signed in to the same Samsung account and must have both Wi-Fi and Bluetooth turned on. Galaxy phones and tablets require One UI 7 or higher. Galaxy Books with Nearby Devices require the app to be installed from the Microsoft Store, and the software versions below are also required. Samsung Settings 6.0 or higher (Arm), Samsung Continuity Service 1.13 or higher. Discoverable devices: Devices that meet the conditions below will appear when the Nearby Devices button is tapped in the quick panel. Galaxy phones and tablets: Must be signed in to the same Samsung account and Bluetooth must be turned on. One UI 7 or higher is required to use all features. Limited features are available if phone or tablet has One UI 4.1.1 or higher and Continuity Service 1.2.27 or higher. Galaxy Book must be signed in to the same Samsung account and Bluetooth must be turned on and requires Samsung Settings 6.0 or higher (Arm), Samsung Continuity Service 1.13 or higher. Samsung TVs and Smart monitors and projectors must be turned on and must have connected to this phone/tablet at least once using Smart View or DeX. Only TVs released in 2016 or later are supported. Not discoverable on Galaxy Books. Galaxy Buds, watches, fitness bands, and rings must be paired with this device using Bluetooth. Bluetooth must be turned on. Galaxy Buds must be removed from case or case must be opened. Galaxy Watch4 and above are supported. Watches, bands, and rings aren’t discoverable on Galaxy Books or tablet.

[19]Each device must be registered with a single Samsung Account and connected to the same Wi-Fi network. Multi Control requires updated Galaxy phones and tablets with One UI 5.1.1 or above and Galaxy Book series devices released in 2021 or later with Samsung Settings v1.5 (Intel) or Samsung Settings v3.3 (Arm) and 2024 TVs or 2024 Smart monitors. Some functions (such as Copy & Paste or Drag & Drop) may not be available when using certain device models and apps. Feature availability may vary by region (e.g. not provided in the People’s Republic of China).

[20]For a better experience, both devices must be signed in to the same Samsung account. Galaxy Tab S10 Ultra and Galaxy Book5 Pro sold separately. Available on select Samsung Galaxy Tab models only, including Galaxy Tab S10+, Tab S10 Ultra, Tab S9, Tab S9+, Tab S9 Ultra, Tab S9 FE, Tab S9 FE+, Tab S8, Tab S8+, Tab S8 Ultra and Tab Active4 Pro with One UI 3.1 or later versions installed. Available on Samsung Galaxy Book series devices with Windows 10 2004 OS or later version installed. Some additional functions are supported only on Samsung Galaxy Book series devices. Some apps may not support this feature for content protection purposes.

[21]Samsung Care+ coverage, service type and promotion details may vary by country/region and deductible (service fee) may apply.

Under the theme “Your Companion to AI Living,” Samsung outlined its vision for bringing joy, convenience and care to people’s daily lives — unveiling new products and technologies designed to support that goal. The company also emphasised its commitment to democratizing AI by integrating the technology across its product lineup and services.

Watch how Samsung is embedding AI into everyday life.

TM Roh, CEO and Head of Samsung’s Device eXperience (DX) Division, opened The First Look by describing the company’s AI leadership and how due to its vast, AI-enabled, connected ecosystem, Samsung can provide users with a true AI companion experience in their daily life. This approach gives users a chance to access more than just the basics from their technology and instead, provides opportunities to find more meaningful moments everywhere.

“Samsung is building a more unified, more personal experience across mobile, visual display, home appliances and services,” said CEO TM Roh. “With our global connected ecosystem, and by embedding AI across categories, Samsung is leading the way to offer more meaningful everyday AI experiences.”

Entertainment Companion: Extending the Experience Beyond Simple Viewing

SW Yong, President and Head of the Visual Display (VD) Business at Samsung Electronics, and Sukhmani Mohta, Chief Marketing and Partnerships Officer, VD Business at Samsung Electronics America took the stage to describe how Samsung’s displays are combining hardware excellence and visual intelligence to provide a true entertainment companion. Drawing from twenty years of leading the TV industry, Samsung has built an AI TV lineup that provides an entirely new way for users to interact with their TV.

The center of the display lineup is the 130-inch Micro RGB^[1], which represents a monumental leap in scale and picture quality. The 130-inch Micro RGB marks a new era of colour, featuring the widest and most detailed spectrum ever seen in Samsung TVs while its Timeless Frame design minimises distractions and allows the picture to take center stage with understated elegance. A micro-sized RGB light source drives the beautiful picture quality, with each microscopic red, green, and blue diode shining independently to produce colour in its purest, most natural form. Micro RGB AI Engine Pro enables precise control of RGB colours and creates overwhelmingly vivid picture quality in every scene.

Elevating this next-level viewing experience, Vision AI Companion (VAC^[2]) uses AI technology to work alongside users as a full entertainment companion to enhance viewing, dining, and mood, anywhere in the home. With it, users can receive guidance on what to watch, what to eat, and what music to listen to, enhancing the overall TV experience in a way that extends far beyond simple viewing.

Samsung also offers intuitive modes to personalise the viewing experience. For soccer fans, AI Soccer Mode Pro delivers a more exciting gameday experience through AI-driven picture and sound tuning to stadium-level quality. AI Sound Controller Pro lets you raise or lower the volume of the crowd, commentary, or background music, providing a personalised listening experience for TV shows and movies. Users can simply make verbal requests, and any TV equipped with VAC – which includes Micro LED, Micro RGB, OLED, Neo QLED, Mini LED and UHD TV – contextually carries out those requests.

Across different types of programming, VAC also boosts the overall lifestyle experience. It allows users to find recipes for meals they see on TV by simply asking and uses the most up-to-date information to make recommendations that align with health and fitness goals. VAC offers multi-device functionality, as well, sending recommended recipes directly to other devices like the newly-unveiled The Movingstyle, designed to move easily throughout the home and kitchen appliances, for a multi-device experience achieved through complete ecosystem integration.

Samsung has led the global soundbar market for 11 consecutive years. This year, it is introducing two new WiFi speakers, the Music Studio 5 and 7, to further expand its integrated ecosystem. These models support a wider range of sound system combinations, enhance audiovisual quality, and improve the aesthetics of any space. Each model shares a timeless, dot design concept by renowned designer Erwan Bouroullec, inspired by a universal symbol in music and art and grounded in Samsung’s signature design language.

Samsung also unveiled a host of new products that blend beautifully with users’ homes and aesthetics.  The new, ultra-thin OLED S99H features a refined bezel that gives it art gallery elegance, and Samsung’s new portable projector, The Freestyle+, +, is powered by VAC and allows users to view content on walls and ceilings, as well as uneven surfaces like corners and curtains.

The 2026 TV lineup^[3] supports HDR10+ ADVANCED, delivering enhanced brightness, genre-based optimisation, intelligent motion smoothing, advanced local tone mapping, and improved gaming experience.

As HDR10+ adoption grows among major OTT providers, Samsung will be the first to launch HDR10+ ADVANCED in its 2026 TV lineup. Samsung also features Eclipsa Audio, the company’s new spatial sound system, introduced across all 2026 TVs.

Samsung also unveiled its most advanced Odyssey gaming monitor lineup yet, introducing five new models that push the boundaries of resolution, refresh rate, and immersive visual performance. Led by Samsung’s first 6K 3D Odyssey G9, the 2026 lineup debuts display technologies for gamers and creators, including the next-generation Odyssey G6 and three new Odyssey G8 models.

At the centre of all these display innovations is the most powerful Tizen OS yet. Users can now enjoy seven years of Tizen OS upgrades,^[4] ensuring that TVs continue to evolve long after they have entered the home.

Home Companion: Connected Smart Appliances That Guide You Through Your Day

Cheolgi Kim, Executive Vice President and Head of Digital Appliances (DA) Division at Samsung Electronics, and Elizabeth Anderson, Head of Integrated Marketing, DA at Samsung Electronics America (SEA) outlined Samsung’s vision to evolve from providing home appliances to true home companions that work to eliminate the stress of daily chores. Cheolgi Kim also announced that as of December 2025, SmartThings^[5] now serves more than 430 million users, empowering Samsung with a significant scale and depth of insight that sets it apart from other brands.

Samsung also unveiled FoodNote^[6], a new weekly report that recaps users’ food intake patterns, from most-used ingredients to the items that need restocking. Additionally, Now Brief^[6] includes more widgets on the Family Hub screen and with Voice ID^[7], can distinguish between family members and display content relevant to each individual. Ultimately, these features come together to provide various helpful insights and information throughout the week.

In the laundry room, the Bespoke AI Laundry Combo removes the need to transfer loads of laundry, solving a pain point for households. This year’s model comes with enhanced features like a faster super speed cycle and stronger drying performance than previous generations. Plus, Samsung’s new Bespoke AI AirDresser is here to solve another common problem with your clothes. It features Auto Wrinkle Care, which blasts strong air and steam jets to smooth out shirts. All users have to do is hang their shirt and wait, saving you time and stress on busy mornings.

Around the house, the Bespoke AI Jet Bot Steam Ultra, powered by a Qualcomm Dragonwing processor, features an Active Stereo 3D Sensor to recognise liquids like coffee, juice, or even water. While its camera helps with navigation, it also allows the robot vacuum to serve as a monitoring device for when users are away from home, notifying them about their pets and whether there is any suspicious activity. Plus, with a smarter Bixby^[8], users can speak conversationally to their robot vacuum to carry out tasks with ease. For the deep level of connectivity and integration that forms the backbone of a holistic, AI experience, Samsung’s Bespoke AI appliances have received a CES Innovation Award.

Care Companion: Shifting From Reactive to Proactive Care

Finally, Praveen Raja, Vice President and Head of Digital Health at Samsung Research America (SRA), introduced Samsung’s long-term vision for intelligent care enabled by Samsung’s integrated device ecosystem, redefining care as a reactive need to a proactive opportunity. With AI, phones, appliances, wearables, and other connected devices will help users prevent potential health concerns before they occur.^[9]

For example, Samsung aims to provide personalised health coaching, offering effective exercise and sleep coaching to help decrease risk for major chronic diseases and also suggesting appropriate recipes based on ingredients available in connected refrigerators. Additionally, if any abnormal signs or patterns are detected, it will alert users while allowing their health metrics to be shared with providers via the Xealth platform and to facilitating virtual professional consultations.

Recognising the importance of preventative health, Samsung is also expanding its capabilities in dementia detection through research partnerships.

Samsung Knox and Knox Matrix serve as the foundation of this hyper-personalised ecosystem, safeguarding user data at every turn. As AI is constantly evolving, so are Knox and Knox Matrix. To maintain security despite constant changes, Samsung’s security systems are consistently identifying AI risks by advancing to protect data in AI training processes and approving models through red team analysis.

The Samsung Exhibition Zone at CES is available to the public Jan. 4-7. For more information, visit the Samsung Newsroom.

[1]Availability varies by region

[2]Availability and features may vary by content source.

[3] HDR10+ ADVANCED will be available on the following models: QN990H, R95H, S95H, S90H, R90H, S85H, LS03HW, LS03H, and QN80H.

[4]Tizen OS upgrades are available for up to 7 years from the product’s release year starting in 2023. Availability, features, contents and services are subject to change without notice and may vary by product, model or region. The upgrade does not cover hardware related performance, features or durability. Samsung Account login required and agreement to Smart Hub Terms and Conditions. Requires internet connection. Updates need to be enabled on device

[5]Requires a wireless network, a Samsung account and the Samsung SmartThings App. The SmartThings App is available on Android and iOS devices

[6]A Wi-Fi connection and a Samsung account are required.

[7]Each user must register for a Samsung Account on screen appliances in advance. Up to six accounts can be registered on a single device. To use Voice ID, users must have agreed to the Bixby terms and conditions. Voice ID registration is available on select appliances, TVs and mobiles, and only one voice can be registered per account.

[8]Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Bixby recognises selected languages and certain accents/dialects, including Korean, English (US/GB/IN), Spanish (MX/ES), German, French, Italian, and Portuguese (BR). The user interface may change and differ by device. A Samsung account log-in and data network connection (Wi-Fi or data network) are required.

[9]Samsung Health features are intended for general wellness and fitness purposes only. Not intended for use in detection, diagnosis, treatment of any medical condition or sleep disorder.

“Micro RGB represents the peak of our picture quality innovation, and the new 130-inch model takes that vision even further,” said Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “We’re reviving the spirit of our original design philosophy introduced more than a decade ago to deliver an unmistakably premium display, engineered with technology for a new generation.”

Bold Design That Redefines What a TV Can Be

The Micro RGB TV’s commanding scale, next-generation colour technology and striking design approach reflect Samsung’s longstanding leadership in engineering excellence united with premium aesthetics. With a monumental frame and improved audio performance, the 130-inch display is intentionally designed to appear less like a television and more like a vast, immersive window that visually expands the room.

The TV offers a modern, gallery-inspired aesthetic through the Timeless Frame, a modern evolution of Samsung’s 2013 Timeless Gallery design, now with a refined frame that embodies the philosophy of “technology as art.” Inspired by the frame of a grand architectural window, the ultra-large screen appears to float within its borders, transforming the TV into an artistic centerpiece that shapes the room. Sound integrated into the display’s frame is carefully balanced to the screen’s size, so picture and audio feel naturally connected in a space.

Ultimate Viewing Experience to Match It’s Scale

The 130-inch Micro RGB model features Samsung’s most advanced Micro RGB innovations to date. Powered by Micro RGB AI Engine Pro, Micro RGB Colour Booster Pro and Micro RGB HDR Pro, it leverages AI to enhance dull tones and refine contrast, delivering vivid colour and subtle detail across bright and dark scenes alike for realism and picture fidelity.

The display elevates picture performance with Micro RGB Precision Colour 100, delivering 100% of the BT.2020 wide colour gamut. Certified by the Verband der Elektrotechnik (VDE) for precise Micro RGB colour reproduction, it produces finely controlled hues that appear true to life on screen. The 130-inch model also includes Samsung’s proprietary Glare Free ^[1] technology, which minimises reflections, further preserving clear colour and contrast across a variety of lighting conditions for the best viewing experience.

The product supports HDR10+ ADVANCED^[2] and Eclipsa Audio to provide an enhanced picture and sound quality, as well as Samsung’s enhanced Vision AI Companion,^[3] enabling conversational search, proactive recommendations and access to AI features and apps such as AI Football Mode Pro, AI Sound Controller Pro, Live Translate, Generative Wallpaper, Microsoft Copilot and Perplexity. The first-of-its-kind display will be showcased at Samsung’s Exhibition Zone during CES 2026 in Las Vegas, Nevada.

[1]Measured against Unified Glare Rating (UGR) testing standard, validated as ‘Glare Free’ by UL.

[2]Samsung’s 2026 TVs are the first in the industry to implement HDR10+ ADVANCED, next-gen HDR10+ technology.

[3]Feature available in certain regions and models. Availability and supported features may vary by region and watching conditions. Voice commands recognise English, French, Spanish, Portuguese, German, Italian, and Korean, but not all accents, dialects, and expressions are recognised. This feature provides AI-created content, with accuracy not guaranteed, so results should be confirmed. Requires a specific Bluetooth remote (TM2660H/TM2661H) (sold separately on some models). In-box remote for some models (M70H/U800H) does not support voice recognition. Requires either a Mobile Quick Remote or separately purchased Bluetooth remote. Feature accessible with the AI button or the Home button (via long press) on remote controls without an AI button.

Samsung Electronics today announced the global launch of The Freestyle+, its latest AI-powered portable projector designed to deliver a more flexible and personalised entertainment experience across a wide range of spaces.

Unveiled ahead of CES 2026 in Las Vegas, The Freestyle+ builds on the distinctive design of the original Freestyle while introducing smarter AI capabilities, improved brightness and expanded entertainment features – allowing users to enjoy content more freely, with minimal setup or adjustment.

“The Freestyle+ reflects Samsung’s vision to create displays that adapt naturally to how people live and move between spaces,” said Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. “By combining true portability with intelligent AI that optimises both the viewing environment and the content itself, The Freestyle+ makes it easier to enjoy a consistent, high-quality experience wherever you are.”

Smarter AI That Lets You Point and Play Instantly

At the core of The Freestyle+ is AI OptiScreen, Samsung’s AI-powered screen optimisation technology that automatically adjusts the picture to different spaces so users can simply point, place and start watching.

AI OptiScreen includes a set of intelligent features designed to automatically optimise the picture across different surfaces and environments:

• 3D Auto Keystone automatically corrects distortion even when projecting onto uneven or non-flat surfaces, such as corners, curtains or angled walls
• Real-time Focus continuously adjusts focus as the projector moves or rotates, helping maintain clear, stable images without blurring or visual noise
• Screen Fit automatically adjusts the image to match the screen area when used with a compatible projector screen accessory
• Wall Calibration analyses the colour or pattern of the projection surface and minimises visual distractions for clearer viewing

This intelligent viewing experience is further supported by Vision AI Companion, Samsung’s personalised AI platform for screens, which integrates enhanced Bixby with AI services from global partners to enable more natural, conversational interaction with on-screen content.

Light to Carry, Designed for Everyday Viewing

Designed with portability in mind, The Freestyle+ features a compact cylindrical form factor that is easy to move between rooms or take on the go. With 430 ISO Lumens, it delivers nearly twice the brightness of the previous generation, helping content appear clear and engaging in everyday living environments.

Designed for everyday viewing, The Freestyle+ lets users move it freely without worrying about whether the space is “right” for projection. Its 180-degree rotating design supports projection at virtually any angle including walls, floors and ceilings without additional mounts or accessories. Enabling flexible viewing setups that adapt naturally to different rooms and moments throughout the day.

On-the-Go Entertainment with Immersive Sound

Designed for moments beyond the living room, The Freestyle+ brings entertainment with you—without relying on external devices or fixed setups. Built-in access to Samsung TV Plus, certified OTT service partners^[*] and Samsung Gaming Hub**^[**] allows users to stream, play and explore content directly from the projector without the need for external devices.

For audio, The Freestyle+ delivers immersive, room-filling sound through its built-in 360-degree speaker, tuned to produce richer, fuller audio in a compact design. Q-Symphony allows the projector to work in sync with compatible Samsung soundbars, creating a more layered and cohesive sound experience wherever it is used.

Samsung Electronics will showcase The Freestyle+ at CES 2026, taking place January 6–9 in Las Vegas, with a phased global rollout planned for the first half of the year.

[*]Samsung account required to access our network-based smart services and apps.

[**]Samsung account, internet connection, additional gaming service subscription and compatible controller required. Gaming Hub not available in Republic of Ireland