The IFA Innovation Awards are a new global program debuting at IFA 2025 to spotlight products that demonstrate outstanding innovation, design excellence and market impact. Organised by IFA Berlin, the awards mark a new chapter in the event’s century-long legacy as a leading global stage for consumer and home technology. Besides the award certifications, winners also gain licensing rights, media exposure and exclusive opportunities at future IFA events.

Highlighted IFA 2025 Best of Innovation Award Winners

Bespoke AI Laundry Combo Wins Best in Design Award for Sleek Usability

In the home appliance category, the premium all-in-one washer-dryer Bespoke AI Laundry Combo was recognised with a Best in Design award, highlighting the product’s excellence and advanced technology. The Bespoke AI Laundry Combo offers the convenience of washing and drying in a single cycle, while also boasting a sleek design and a 7-inch touchscreen that enhances usability. It also delivers exceptional energy efficiency, with the wash cycle being 20% more efficient than the A-grade standard,^[1] as well as advanced heat pump drying technology that reduces drying time by up to 60%^[2] and energy consumption by up to 75%.^[3]

The Movingstyle Redefines Portable Display

The Movingstyle, a portable smart display that blends form and function, won two IFA Innovation Awards for Best in Home Entertainment and Best in Design. Transforming how people experience entertainment across their living spaces, The Movingstyle’s design is rooted in one simple, elegant idea: mobility should be effortless.

Inspired by the silhouette of a tote bag, the integrated handle is both a distinctive visual signature and a practical tool. With it, users can carry the 27” QHD touchscreen like a personal item, while the soft-wheeled floor stand glides smoothly between rooms. The Movingstyle also comes with a 2-in-1 One Action Stand that allows the screen to detach from the stand in a single motion, instantly becoming a self-supporting display without extra accessories.

The Premiere5 Provides an Innovative Home Viewing Experience

As Samsung’s most compact triple-laser ultra-short-throw projector, The Premiere5 also won two IFA Innovation Awards for Best in Home Entertainment and Best of Tech Innovation. At just a fraction of the size of conventional projectors, it projects screens up to 100 inches from just 43.3cm away — or 80 inches at 32.7cm and 60 inches at 22.2cm — enabling large-scale visuals even in small, aesthetic-conscious spaces.

Perhaps its most impressive feature is Touch Interaction, which is enabled by a built-in IR laser and camera that allows intuitive control of content, games, apps and workouts — creating interactive use cases across education, entertainment and home training.

Galaxy Tab S11 Ultra Allows Users To Create Content and Game Like Never Before

Galaxy Tab S11 Ultra won two IFA Innovation Awards for Best in Content Creation and Best in Computing & Gaming. These awards were won on Galaxy Tab S11 Ultra’s suite of tools for effortless productivity, creativity and immersive gaming experiences. As a product, Galaxy Tab S11 Ultra combines ultra-performance with a thin and light design to elevate creativity and power productivity on the go.

With the redesigned S Pen, powerful Samsung DeX and advanced Galaxy AI, it enables users to experience a new level of creativity, while its 14.6-inch 120Hz Dynamic AMOLED 2X display delivers a seamlessly immersive gaming experience.

Galaxy Z Fold7 Combines Design and Next-Level Functionality for an Ultra-Smartphone Experience

Galaxy Z Fold7 won the Best in Communications & Connectivity award by bringing together the best of Galaxy design, camera functionality and AI innovation in the thinnest and lightest Galaxy Z Fold series to date. It delivers premium performance and the experience of an ultra-smartphone with a larger, more immersive display when unfolded. Featuring One UI 8, Galaxy Z Fold7 has optimised Galaxy AI for larger screens, maximising the benefits of the expansive foldable display to boost productivity.

Highlighted IFA 2025 Innovation Award Honorees

Bespoke AI Jet Ultra – featuring a suction power of 400W^[4] while reducing overall weight, it is the World’s most powerful stick vacuum cleaner. It also supports AI Cleaning 2.0, which automatically adjusts suction power to suit various cleaning environments. Additionally, the Bespoke AI Jet Ultra recognises floor types such as wood, carpet and mats, as well as room structures like corners and walls.

Bespoke AI Dishwasher – equipped with AI Wash, which uses an improved high-resolution turbidity sensor and AI algorithm to thoroughly clean items by detecting and analysing soil levels throughout the wash and rinse cycles adjusting water temperature and duration for maximum efficiency. Additionally, it features an Auto Open Door that enables users to open the door with a simple push on the upper area, eliminating the need for handles and allowing the product to blend seamlessly into kitchen furniture.

Bespoke AI Refrigerator with Hybrid Cooling – utilizes two power sources — the compressor and Peltier module — to offer efficient and precise cooling. It also comes with the upgraded AI Vision Inside, which can recognise up to 37 fresh food items and 50 processed foods.^[5] Lastly, the refrigerator includes a 9” smart screen that allows it to become a hub for connected appliances, show food items and recommended recipes and provide various forms of entertainment.^[6]

Bespoke AI WindFree – creates a comfortable environment without cold drafts by dispersing air through micro holes. AI Fast & Comfort Cooling analyses user habits and indoor/outdoor climate data to seamlessly switch between Fast Cooling mode and WindFree mode, providing energy-efficient comfort. It also combines comfort and energy savings through its Comfort Drying feature, which precisely controls humidity and temperature. When connected with wearable smart devices like watches and rings that detect when the user is asleep, it automatically turns on WindFree cooling and adjusts the temperature to better allow for deep sleep.^[7]

Micro RGB – the world’s first display to feature micro-sized RGB LED backlighting in a 115-inch screen. Unlike conventional LED TVs that rely on white or blue backlights, Micro RGB is engineered with individually controlled red, green and blue LEDs to deliver true, full-colour local dimming. It also achieves 100% of the BT.2020 colour gamut and has earned VDE certification for its Micro RGB precision colour.

Odyssey 3D – immerses users in a diverse array of 3D experiences from games to videos with stunning 3D effects^[8] — all without the need for dedicated glasses — thanks to advanced eye-tracking technology and a proprietary lenticular lens.

Spatial Display – creates realistic depth and dimension to 2D visuals and 3D effects, without the need for 3D glasses. Slim and lightweight, this innovative signage brings brands to life and is suitable for any space and setting, including retail, events and luxury experiences.

Galaxy S25 FE – a gateway to the latest Galaxy AI experiences with multimodal capabilities that makes everyday interactions feel more natural and intuitive. Galaxy S25 FE is equipped with One UI 8 and also brings the AI-powered ProVisual Engine with advanced tools like Generative Edit, as well as an upgraded 12MP front-facing camera that delivers an enhanced photo experience.

Galaxy Z Flip7 – comes with an edge-to-edge FlexWindow that allows users to express themselves, access key features at a glance and stay connected without opening the device. Now Bar and Now Brief deliver helpful, personalised information on the FlexWindow, and FlexCam makes it easier than ever to capture the perfect selfie.

Buds3 FE – brings a larger speaker that delivers rich, powerful sound with deep bass and clear treble. Enhanced ANC reduces ambient noise, creating a more immersive listening experience, and Crystal Clear Call technology uses an advanced pre-trained machine learning model to isolate the user’s voice.

[1]Based on internal testing of energy efficiency of household washing machines according to Regulation (EU) 2019/2016. 18kg washer model comes with 20 percent more energy efficiency (38.9 EEI) than the conventional A-rated energy efficiency class (52 EEI).

[2] Based on internal testing of the cycle time when drying an IEC 3kg load with Cotton cycle. Results: Bespoke AI Laundry Combo model with a heat pump= 78 minutes vs. combo model with a condenser  = 202 minutes, which is a reduction of 60%. Individual results may vary based on actual load contents.

[3]Based on internal testing and verified by KATRI (Korea Apparel Testing Research Institute) of the cycle energy consumption when drying an IEC 3kg load with Cotton cycle.

Results: BESPOKE AI Laundry Combo model with a heat pump (WD21B6400KV) = 0.8kWh vs.  WD21B6400KV/** combo model with a condenser = 3.6kWh, which is a reduction of 75%. Individual results may vary based on actual load contents

[4]Based on testing by SLG Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-4 Cl.5.8 standard. Measured at the inlet of the handheld part of the stick vacuum cleaner (with no brush) in Jet mode when the dustbin is empty, and a large capacity battery that is fully charged (VCA-SBTC97, 3970mAh). Lasts up to 1 min. Recognised as the most powerful in the world as of the release date of the press release..

[5]As of April 2025, AI Vision Inside can recognise 37 food items, such as fresh fruits and vegetables. If the food is not recognizable, it may be listed as an unknown item. AI Vision Inside cannot identify or list any food items in the refrigerator door bins or freezer. It recognises food items based on deep learning models, which may be updated periodically to improve accuracy. AI Vision Inside also recognises packaged food items that have been saved by the user, and up to 50 items can be saved with designated names. Packaged items are limited to those that keep a certain packaged form..

[6]A Wi-Fi connection and Samsung account are required..

[7]A Wi-Fi connection and Samsung account are required..

[8]3D effects may vary depending on content and PC capabilities. AI 3D video conversion is not available for DRM content or when HDR mode is enabled.
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LONDON, UK – May 7, 2025 – Samsung Electronics UK has unveiled an exciting new partnership with BAFTA (The British Academy of Film and Television Arts), as it continues to expand its commitment to supporting the UK’s vibrant creative industries.

The partnership announcement coincides with the launch of Samsung’s much-anticipated 2025 TV, projector and soundbar line-up, bringing the latest in AI-powered screen and audio innovations to British homes. Available to pre-order from today, the range will ship nationwide from Samsung.com and retail partners^[1] including John Lewis, Currys, Argos, AO and Richer Sounds.

Samsung partners with BAFTA to support UK creative industries

Samsung has become the Official Screen Partner of BAFTA – underlining Samsung’s notoriety for superior picture quality and being at the heart of immersive, home entertainment. BAFTA champions and celebrates the best creative content across the screen arts’ industries – there are clear synergies between the two organisations. This collaboration marks the beginning of a joint initiative that celebrates storytelling, champions British talent, and spotlights innovation across film, games and television.

Samsung is committed to enhancing how audiences experience content, both at home and beyond. This partnership aligns perfectly ahead of the upcoming BAFTA TV Awards this Sunday, as a significant portion of the UK continues to enjoy their favourite shows on Samsung TVs – now in its nineteenth year as the global market leader for TV^[2].

“The UK’s creative industries are thriving, driven by advances in technology, and the rise of digital-first content,” said Zeena Hill, Director of Marketing TV/AV at Samsung UK. “As more people enjoy award-winning entertainment at home, our unrivalled TV technology and innovations continue to lead the industry forwards and ensure that every creative detail is experienced at its best.

“This partnership with BAFTA champions artistic expression and elevated storytelling for a richer, more immersive viewing experience for all to enjoy.”

Jane Millichip, CEO at BAFTA, said: “Samsung’s commitment to innovation and excellence in home entertainment aligns perfectly with BAFTA’s mission to champion creativity and inspire audiences. Together, we look forward to celebrating the very best in screen storytelling and delivering even more engaging experiences to viewers globally.”

Revolutionising TV with Samsung Vision AI

The new Samsung 2025 line-up integrates advanced AI technologies to deliver an unparalleled and more personalised entertainment experience than ever before. Plus customers can claim up to £1000 cashback when you pre-order selected 2025 Samsung TVs and up to £400 on selected soundbars^[3].

Samsung’s 2025 TV line-up introduces groundbreaking innovations in picture quality and smart features. Powered by Samsung Vision AI, the latest Samsung TVs takes the viewing experience to the next level. Advanced AI technologies analyse content and surroundings to automatically optimise the picture and sound.

Samsung is also introducing enhanced Glare-Free technology^[4] on select models, minimising reflections while maintaining deeper blacks and clear images, even in brightly lit rooms. By using a new material, the anti-reflective properties have been greatly improved so that you can enjoy a beautiful image, regardless of the light on the screen. The Glare-Free technology has been expanded to selected Neo QLED and OLED models.

The TV line-up for 2025 includes a wide range of technologies and design, including:

• Neo QLED 8K: With advanced Quantum Matrix Technology and Ultra Viewing Angle Technology for an unprecedented level of detail and contrast.
• Neo QLED 4K: An excellent balance between picture quality and value, with powerful processors and bright, vibrant colours. The new QN90F now also feature Glare-Free technology, and have an improved processor and faster refresh rate.
• The NEW Frame Pro enhances consumer experience by incorporating advanced Neo QLED technology, for enhanced, immersive picture quality alongside its Glare-Free Matte^[5] finish to minimise distractions and compliment your interior with displaying stunning art⁳ when in standby mode.
• In addition, the newly announced and renewed Wireless One Connect box allows the TV to be connected wirelessly from up to 10 metres away, meaning that unsightly cables are a thing of the past.
• The Frame and The Frame Pro also have access to the Art Store^[6], giving consumers access to over 2500+ pieces of art from some of the most well-known museums and art galleries globally.
• OLED 4K: Available in different models (S95F, S90F, S85F) with screen sizes up to 83”. Samsung is continuing to innovate with its 2025 OLED line-up, delivering powerful full-screen brightness, deep blacks, vibrant, Pantone®-validated colours and our most advanced OLED Glare-Free technology – for distraction-free viewing across any environment
• QLED 4K: Bright colours and an excellent viewing angle.
• Crystal UHD: Sharp 4K resolution and vibrant colours at an attractive price.
• NEW – The Premiere 5 is a new full HD touch interactive triple laser, ultra-short throw projector. Providing cinematic visuals and vivid colours that can project a screen up to 100 inches alongside interactive features^[7].

New Soundbar line-up: design with superior sound experience

Samsung’s new Soundbar line-up is designed to work in sync with the new televisions and create an immersive audio experience. The top models, such as the HW-Q990F and HW-Q930F, offer a three-dimensional surround sound with support for Dolby Atmos and DTS:X, giving the audio a next generation experience. The compact subwoofer with dual active drivers of the HW-Q990F ensures a deep and powerful bass without vibrations.

With its sleek, modern design the all new  QS700F Soundbar fits seamlessly into any room, with its new convertible design that can automatically detect the direction of installation through its gyro sensor and will optimise the sound accordingly – providing a perfected Dolby Atmos sound experience no matter how you install it in your home.

AI-driven sound optimisation, such as Q-Symphony together with SpaceFit Sound Pro, analyse the acoustics of the room and the content played to automatically optimize the sound for a clear, balanced and spacious reproduction and intelligible dialogue.

With this new line-up, Samsung is once again setting the standard for home entertainment – ​​smarter, more beautiful and more immersive than ever before.

[1] Currys, John Lewis, Richer Sounds, Argos, AO, Very, Littlewoods, Amazon, Costco, Hughes Electrical and Harvey Norman.

[2] Samsung Electronics Marks 19 Consecutive Years as the Global TV Market Leader.

[3] Disclaimer: Samsung Electronics (UK) Limited. Purchase between 07.05.25 – 27.05.25 from a participating retailer. Claim must be submitted between 30 and 60 days of purchase. Maximum four claims per household, 10 per registered business. To claim, and for full T&Cs, see https://samsungoffers.claims/preorder2025VisionAI.

[4] Measured against Unified Glare Rating (UGR) testing standard, validated as ‘Glare Free’ by UL.

[5] Measured against Unified Glare Rating (UGR) testing standard, certified as glare-free (reflection, discomfort and disability glare) by UL.

[6] Art Store subscription and Samsung Account connection required to access full selection of artwork.

[7] Touch interaction is only available with the Touch Stand connected. Touch interaction support may vary by app, some apps may not support the feature. Some functions may be limited when using the feature.