The Age of the Digital Chef – Professor Green hosts Taste of Tomorrow at Samsung KX

Ditching the cookbook - 71% of the UK have gone digital in the kitchen, creating a new breed of digital chefs

Samsung KX launches ‘Taste of Tomorrow’ – a content series featuring Professor Green that showcases how tech can help you rethink food at home

• From smartphones to smart fridges, becoming connected is creating confidence for at-home cooks – giving rise to the digital chef
• 54% of Brits are now growing produce at home, with a third of those using technology to optimise their efforts
• More than one in 10 even use TikTok to plan meals, with others turning to YouTube (24%) and Twitter (10%)
• 23% of Brits are getting cooking ideas from Facebook and 21% rely solely on Instagram
• Samsung KX has launched a content series Taste of Tomorrow, hosted by Professor Green where he learns the smart ways to grow, cook and eat using the latest Samsung kitchen innovations
  
• The first episode features plant-based chef Sara Kiyo Popowa and scientific researchers Green Lab, who turn less into more from the Samsung KX hydroponic garden

LONDON, England – Wednesday 28th October – Today Samsung KX launches the first episode of its content series ‘Taste of Tomorrow’. Hosted by Professor Green, the series focuses on how technological advancements are redefining the way we grow, cook, and eat at home in response to consumers looking to create gastronomic delights in the comfort and safety of their own home.

Our cooking habits are personal to the individual – how we think in the kitchen, where we get our inspiration, and the technology we use to take our cooking to the next level. As a nation we are now spending more time at home than ever before, and Samsung KX is enhancing the growing, cooking and eating experience, showcasing how everyone can easily rethink food in their homes.

A study of 2,000 adults in the UK found 23% are now getting their cooking ideas from Facebook and 21% rely on Instagram. More than one in 10 are even using TikTok to plan their meals, with others turning to YouTube and Twitter. The days of the cookbook look to be numbered. While 48% still using the traditional recipe book, four in 10 adults have turned to online videos to make sure they can re-create restaurant quality dishes at home.

The research, commissioned by Samsung KX, found 26% follow foodie influencers on social media, with 12% admitting they have taught them how to cook. More than a third of Brits find it easier to cook food at home now as a result of technology, with 71% using gadgets such as smart fridges to give them a helping hand in the kitchen – enabling them to make their skills and budget go further.

Over 49% of Brits consider themselves to be a ‘good cook’, and a third admit they are now more confident in the kitchen thanks to technology. From smartphones to smart fridges, becoming connected in the kitchen is creating confidence for at-home cooks, ushering in the age of the digital chef.

In the study, it emerged that 54% of Brits are now growing produce at home, with a third of those using technology or gadgets to do so. With the world around us becoming increasingly eco-conscious, it’s clear that people want their food to be sustainable and to know where it comes from.

More than half of those polled now grow food at home because they find it rewarding, while 41% do it to help the environment. Furthermore, almost half of Brits want to create as little food waste as possible. It’s clear that we as a nation are becoming much more sustainable and eco-friendly in the kitchen, with technology at the heart. To showcase how this can be done, Samsung KX has become home to its very own Hydroponic Garden, all run and controlled by Samsung SmartThings.

With over 150 million registered users globally, Samsung SmartThings is one of the largest open ecosystems of connected devices, allowing customers to control multiple products from one, simple-to-use app. Compatible on both Android and iOS, SmartThings works with all leading smart devices and voice assistants, making everyday tasks that little bit simpler and much more entertaining.

Food enthusiast Professor Green, who hosted ‘Taste of Tomorrow’ said: “I’ve always loved food but it’s only in recent years I’ve been confident enough to experiment in the kitchen. The use of technology, whether watching YouTube tutorials or looking up recipes on a tablet has made me love cooking for myself and others at home.”

Tanya Weller, Director of Samsung Showcase, KX says; “It’s incredible to see how the role of technology has changed our approach to cooking and the way we work in the kitchen. Taste of Tomorrow is another great initiative at Samsung KX that fuses together the nation’s passion to elevate their culinary skills, powered by Samsung innovation.”

Taste of Tomorrow is in collaboration with scientific researchers Green Lab and low-waste, plant-based chef, Sara Kiyo Popowa from The Food Studio. Together they are showing everyone how to transform small living spaces into urban gardens, to grow your own produce at home and the innovative ways to turn this into delicious dishes, all with Samsung technology at the heart of their creations.

To watch the Taste of Tomorrow series, visit: Samsung.com/uk/explore/kings-cross/innovation/taste-of-tomorrow

The Hydroponic Garden is on display exclusively at Samsung KX until 6th November.