The Bespoke Life: Samsung Brings Sustainable and Connected Design to Milan Design Week 2023

April 17, 2023
Share open/close
URL copied.

Through collaborations with renowned lifestyle designers, Samsung presents a value-centric design for Bespoke appliances



Milan, Italy – April 17, 2023 – Samsung Electronics Co., Ltd. today showcased its sustainable, connected, and lifestyle-centric design philosophy with the launch of its “Bespoke Home, Bespoke Life” exhibition for Milan Design Week’s Fuorisalone 2023. From April 18–23, visitors are invited to Samsung’s booth to explore how the company’s latest Bespoke home appliances complement consumers’ values while simultaneously empowering their unique lifestyles.


This year’s booth centers on Samsung’s sustainability efforts while also spotlighting several new and exciting design collaborations. The booth includes dynamic exhibits from celebrated lifestyle designers Seungji Mun, known for his eco-conscious, minimalist designs, and Hosuk Jang, known for his space and interior work, and demonstrates how Samsung enhances sustainability throughout the entire product lifecycle and improves consumers’ lifestyles through hyperconnectivity. The exhibition also highlights a new, limited-edition Bespoke panel collaboration with the Milan-based creative studio, TOILETPAPER.


“The Bespoke Life that we are showcasing at Fuorisalone 2023 is the next evolution of the Bespoke vision that extends seamless personalisation to the entire home,” said Ik Soo Choi, Executive Vice President and Head of Sales and Marketing Team of Digital Appliances Business at Samsung Electronics. “Living the Bespoke Life allows you to design a home that not only caters to your unique needs but your values as well, empowering you to enjoy a more personalised, connected, and sustainable lifestyle.”


From Production to Recycling, Sustainability for a Better Planet



Samsung’s vision for a sustainable future, one that incorporates sustainability further into everyday life, is clear to visitors throughout the entire “Bespoke Home, Bespoke Life” experience.


The first exhibit, Seungji Mun’s “We Breathe,” places appliances including the Bespoke AI™ Washer and Dryer and Bespoke BMF[1] Refrigerator into a space composed mainly of recycled materials such as discarded plastic[2] and fishing nets. The exhibit portrays the appliances as “sleeping” while conserving power to showcase SmartThings’ energy-saving technology.


The “Everyday Sustainability” exhibit focuses on Samsung’s efforts to support sustainability throughout the entire product lifecycle. From manufacturing and distribution to usage and disposal, Samsung continues to drive eco-conscious efforts further across every facet of its operations. This includes reducing resource use and carbon emissions[3] during the sourcing stage, developing eco-conscious packaging for distribution, implementing intelligent energy-saving technologies for the usage stage, and making it easier for users to recycle their products once they reach the end of their lifecycle.


A Better, Smarter Lifestyle Through Connectivity


In addition to highlighting innovations that cater to consumers’ desire for greater sustainability, Samsung’s booth is also spotlighting SmartThings’ ability to transform the way consumers interact with their appliances – by fostering seamless experiences and bringing calm to their interconnected world.


The “Connected Experience” exhibit features the types of seamless and intuitive experiences that become possible by combining Bespoke appliances’ hyperconnectivity with SmartThings’ automation. The interactive exhibit demonstrates how Samsung’s updated lineup of SmartThings services – including SmartThings Cooking, Clothing Care, Energy, Air Care, Pet Care, and Home Care – streamlines users’ routines by making everyday tasks more convenient. In particular, it outlines how SmartThings’ energy-saving solutions can help users manage their energy usage and reduce their carbon footprint and energy bills.

SmartThings Energy manages energy production and savings within the home, enabling the true vision of a ‘Net Zero Home’. To this end, Samsung is expanding partnerships with European energy companies, such as ‘SMA Solar Technology’ and ‘Passiv UK’.


Experience Ultimate Personalisation Through Bespoke Design



The collaborations that Samsung showcased at Fuorisalone 2023 redefine the boundaries of Bespoke design. These partnerships and design enhancements reaffirm Samsung’s commitment to offering consumers the ultimate in personalisation.


Hosuk Jang’s “Framed” is an eye-catching exhibit that cleverly blends Bespoke’s design ethos with that of a European social club by incorporating art frames into Bespoke refrigerator panels. The result is an exhibit that encourages visitors to visualise how they would express their individuality and personalise their interior with Bespoke products.


The booth’s “Bespoke Gallery” invites visitors to experience personalising their refrigerator with MyBespoke[4] and showcases refrigerator panels designed in collaboration with the creative studio and magazine brand, TOILETPAPER. The limited-edition panels includes a total of four unique designs: ‘Dessert Lady’, ‘Lipsticks’, ‘Magic Mirror’ and ‘Roses with Eyes’.


Samsung’s booth is featured at Art Point Superstudio Più, located at Via Tortona 27, Milan 20144. More information on the exhibition can be found by visiting the Fuorisalone 2023 website.


[1] Bottom Mount Freezer


[2] Samsung products utilised approximately 41,000 tons of recycled plastic in 2022.


[3] As of 2021, Samsung’s carbon-cutting efforts had resulted in a reduction of 6.41 million tons of carbon emissions.


[4] MyBespoke is a customisation service that allows customers to create a one-of-a-kind fridge to suit their style using their favorite photos, original designs, or artwork.

Products > Home Appliances

Press Resources > Press Release


  • Bespoke-Home-Lifestyle-and-IoT-experience-e1681922305625.jpg

  • SeungJi-Mun_We-Breathe1.jpg

  • Hosuk-Jang_Framed2.jpg

For any issues related to customer service, please go to for assistance.
For media inquiries, please contact

Check out the latest stories about Samsung

Learn More

Manage your cookies

We use cookies to improve your experience on our website. Manage your settings for our cookies below.

Strictly necessary cookies (essential)

These cookies are essential as they enable you to move around the website. This category cannot be disabled.

Cookie Domain Purpose
AWSALBCORS AWS Application Load Balancer Cookie. Load Balancing Cookie: Used to map the session to the instance. Same value as AWSALB.
AWSALB Application AWS load balancer first receives a request from a client, it routes the request to a target, generates a cookie named AWSALB that encodes information about the selected target, encrypts the cookie, and includes the cookie in the response to the client.
PHPSESSID The PHPSESSID cookie is native to PHP and enables websites to store serialised state data. On the Action website it is used to establish a user session and to pass state data via a temporary cookie, which is commonly referred to as a session cookie. As the PHPSESSID cookie has no timed expiry, it disappears when the client is closed.
COOKIECONSENT Used to store the cookie consent status of the user.

Analytical or performance cookies (optional)

These cookies collect information about how you use our website, for example which pages you visit most often. All information these cookies collect is used to improve how the website works.

Cookie Domain Purpose Expiration Time
_ga Used to distinguish visitors to site. It registers a unique identification in order to gather statistical data about how a visitor uses the Website. 1 year
_ga_94BEG50BVX Used to persist session state. 1 year