The Next Chapter in Mobile Innovation: Unfold Your World with Samsung Galaxy Z Fold3 and Z Flip3

August 11, 2021
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Samsung sets a new standard for mobile experiences powerful premium foldable smartphones

LONDON, UK – August 11, 2021 – Samsung Electronics Co., Ltd. today opened the next chapter in foldable innovation with two new smartphones, the Samsung Galaxy Z Fold3 and Z Flip3. Both devices are premium foldable smartphones built with the craftsmanship and flagship innovations Samsung users have come to love and expect. The third generation of these category-defining devices incorporates key improvements that Samsung foldable users have asked for—making them more durable with more optimised foldable experiences than ever before. From iconic designs to immersive entertainment, Samsung Galaxy Z Fold3 and Z Flip3 give users unique new ways to work, watch, and play.


For those who need the ultimate device for productivity and immersive entertainment, Galaxy Z Fold3 is a true multitasking powerhouse with next level performance, an undisrupted 7.6-inch[1] Infinity Flex Display, and the first ever S Pen[2] support on a foldable device. For those who want the style that comes with function, Galaxy Z Flip3 is the ideal device with its sleek, compact, and pocketable design, enhanced camera features, and a larger[3] Cover Screen built for quick use on the go.


“We are proud pioneers of the foldable smartphone category and continue building on our legacy of innovation to shape the future of this industry,” said Conor Pierce, Corporate Vice President UK & Ireland, Samsung Electronics. “With the launch of the Samsung Galaxy Z Fold3 and Flip3, we are evolving our Galaxy Z Series portfolio with two devices built for the varying demands of today’s fast-paced world. For the first time, our much-loved S Pen is coming to the Galaxy Z Series with the Galaxy Z Fold3, while the Galaxy Z Flip3 is equipped with more power than ever before. Alongside new additions to our best-in-class ecosystem, the Galaxy Z Series provides our customers with the ultimate choice of foldable technology that will turn the industry on its head and set the precedence for the next era of smartphones.”


Advanced Craftsmanship Built to Last

Samsung users expect foldable devices that are built to last. That’s why this generation of Samsung Galaxy Z Series devices are built with unrivalled craftsmanship. For the first time ever on a foldable smartphone, Galaxy Z Fold3 and Z Flip3 are equipped with IPX8[4] Water Resistance, so users no longer have to worry when caught in the rain. Both devices are also built with new Armour Aluminium—the strongest aluminium ever used on a smartphone—along with the toughest Corning® Gorilla® Glass Victus™ to protect against scratches and accidental drops. In addition, both devices include a new protective film made of a stretchable PET[5] and optimised display panel layers, resulting in a Main Screen that’s 80% more durable than previous devices.


Samsung continues its legacy of foldable leadership with rigorous processes to create devices that remain reliable after years of use. The revolutionary free-stop hinge, first introduced on Samsung Galaxy Z Flip, enables the devices to stay in place at any angle for innovative user experiences with Flex mode. And thanks to enhanced Sweeper technology, the bristles inside the Hinge are now shorter, helping to repel dust and other particles and maintain the devices’ durability and seamless user experiences. Samsung Galaxy Z Fold3 and Z Flip3 were also put through a strenuous folding test, verified by Bureau Veritas, to withstand folding 200,000 times[6] . Plus, they’re equipped with the latest powerful 5nm AP and 5G[7] band compatibility for the best experience inside and out.


Samsung Galaxy Z Fold3: Ultimate Productivity and Entertainment

Unfold Galaxy Z Fold3 to immerse yourself in cinema-like viewing experiences and stay fully engaged in your favourite content, hands-free, on the uninterrupted 7.6-inch Infinity Flex Display—thanks to Samsung’s new Under Display Camera technology. With minimum pixels applied on top of the camera hole, Galaxy Z Fold3 features an increased viewing area so users get an unbroken canvas for their favourite apps. With the latest Eco² display technology applied to the screen, it’s 29% brighter compared to its predecessor, while consuming less energy[8]. Experience even smoother scrolling, gaming and quick device interaction with the Super Smooth 120Hz adaptive refresh rate now on both the Main and Cover Screens. And the latest, upgraded Stereo Speakers with Dolby Atmos® means users get immersive sound with incredible clarity, depth and spatial effects, no matter what you’re watching or listening to.


Experience photography in a new dimension on the Galaxy Z Fold3. Take advantage of two screens and flex your photography skills, giving you twice the control. With Dual Preview, the preview will show on both screens so that you and your subjects can preview the shot before the shutter snaps. On the photographer side, take advantage of the vast unfolded display with the ability to preview shots on the left side while capturing on the right side in Capture & View. And with Flex mode, hands-free photos will never be the same again – just prop Z Fold3 on a flat surface, flex into the optimum position and flash the palm of your hand to trigger the timer.


For the first time ever on the Samsung Galaxy Z series, Samsung is bringing its beloved Note series technology to Galaxy Z Fold3: S Pen functionality. Users can get the most out of fully optimised S Pen features on their foldable screen, which is a perfect fit for on-the-go multitaskers. On Galaxy Z Fold3’s expansive Main Screen, it’s easier than ever for users to jot down notes during a video call or check off a to-do list while reading emails, powering their creativity and productivity with the fan-favourite S Pen. S Pen for Galaxy Z Fold3 comes in two options: S Pen Fold Edition and S Pen Pro[9], both featuring a specially engineered retractable Pro tip with force limit technology to protect the Main Screen for peace of mind. This is Samsung’s best S Pen experience yet, with an even lower latency for true-to-life composition, ensuring that notetaking and sending messages is seamless and intuitive. Customers can also claim a complimentary S Pen with any purchase of the Galaxy Z Fold3, with a courtesy Note Pack to elevate productivity levels and ensure you’re ready for anything.


Productivity seekers will also enjoy enhanced Flex mode features, which let you do more at once—such as join a video call hands-free on the device’s top screen while checking meeting notes on the bottom. With the updated Multi- Window[10], it’s even easier to make dinner plans over text while checking your calendar, all on the device’s large screen. And now, users can create a shortcut and re-open apps in the same way later thanks to enhanced App Pair, plus they can use the new Taskbar[11] to quickly switch between apps without returning to the Home screen.


Galaxy Z Fold3 is built with a new design which is sleeker, thinner, and lighter for even better portability than Samsung Galaxy Z Fold2. It comes with a choice of three timeless colours: Phantom Black, Phantom Green, and Phantom Silver.


Samsung Galaxy Z Flip3: The Ideal Balance of Style, Function, and Nonstop Fun

Samsung Galaxy Z Flip3 empowers users to express themselves with bold colour options, a sleek design, and premium features. With the choice of four colours – Cream, Lavender, Green and Phantom Black, as well as Grey, White and Light Pink available exclusively from Plus, new stylish ring grips and strap cases[12] make it even easier to hold and fold the phone, where the Galaxy Z Flip3 is a true self-expression device.


The re-designed Cover Screen is now four times larger than its predecessor, making it easier to view notifications and messages without having to open the device. Users can keep up with their schedule, check the weather, and monitor their daily step count with new Cover Screen widgets or coordinate the Cover Screen wallpaper with their new Galaxy Watch4 or Watch4 Classic for a matching look, and with Samsung Pay built directly into the Cover Screen, it’s never been easier to check out on-the-go.


Galaxy Z Flip3 is also crafted to give users the best capabilities for capturing and sharing memories. Packed with some of our latest camera features, users can take even more selfies hands-free with Flex mode, or they can keep the device folded and capture ultra-crisp selfies —and now, even a video—right from the Cover Screen using enhanced Quick Shot by double-clicking the power key. Plus, scrolling and sharing is super smooth, thanks to Galaxy Z Flip3’s new 120Hz adaptive refresh rate[13].


And the new Flex mode Panel feature makes apps look better and easier to use. When the device is partially folded, Flex mode Panel gives you new ways to interact with Galaxy Z Flip3, offering a more convenient viewing experience by moving the video to the top half of the screen and the show’s controls—like brightness and volume—to the bottom half.


Optimised Foldable Experiences Open Up New Possibilities

With Samsung Galaxy Z Series, users will get access to more apps to get the most out of the foldable screen. Samsung is expanding partnerships with leading companies like Google, Microsoft, and more, so users can enjoy more of their go-to apps tailored to their unique needs. With Galaxy Z Fold3, users can now enjoy fully optimised video chatting on Microsoft Teams. When users unfold their device, they can view a presentation in full-screen detail and see their co-workers’ faces underneath. For the best productivity at work, Microsoft Outlook’s dual-pane mode for Samsung foldables enables users to read a full email while previewing others on the side, just like a desktop experience. To bring users even more choice, Samsung’s new Labs12 feature offers users the ability to optimise even more apps to the foldable screen when they need.


Furthermore, Samsung continues to rethink how app developers can create amazing user experiences from anywhere. To provide them with more options while ensuring high-quality optimisation, Samsung supports Remote Test Lab (RTL)12, giving app developers the ability to directly install and test their applications in real-time, from wherever they are.


Samsung Galaxy Buds2: Buds for everyone with premium sound and comfortable fit

Joining the Samsung Galaxy Z Series is Galaxy Buds2 – designed for a comfortable fit made to be worn all day, providing premium sound quality so you can immerse yourself in the moment, wherever you are. As one of the latest additions to the Samsung Galaxy Buds line-up, Galaxy Buds2 join the Samsung Galaxy Buds Live and Samsung Galaxy Buds Pro, providing more choices to consumers to fit their needs. As a part of the Samsung Galaxy ecosystem, Buds2 make the perfect companion to your Samsung Galaxy smartphone, tablet, or smartwatch.


The dynamic two-way speakers deliver crisp, clear high notes and a deep bass, while the Active Noise Cancellation helps block out unwanted noise. If you need to hear your surroundings, tune back in with three adjustable ambient sound levels[14]. Your voice will be even clearer on calls, thanks to a new, machine learning-based solution that filters out a variety of distracting background noises.


Samsung Galaxy Buds2 are Samsung’s smallest and lightest wireless earbuds yet boasting an iconic curved shape. For a more perfect fit, we’ve developed the ‘Earbud fit test’ in Samsung Galaxy Wearable App. Choose from four contemporary colours — Graphite, White, Olive and Lavender —to show off your personal style.


SmartThings Find Members

Plus, SmartThings Find which is available on the new Samsung Galaxy Z Fold3 and Galaxy Flip3 lets you locate and track your Galaxy devices quickly in our easy-to-use app, giving you extra peace of mind. This free service is now getting even better with the ability to add Members of your family or friends to the platform. They can help you track a lost device, and you can also share each device location with them so you can always know where your most valuable things are.


Availability & Pre-Order

The Samsung Galaxy Z Fold3, Z Flip3 and Buds2 will be available for pre-order beginning 11th August 2021. Devices will go on-sale 27th August 2021 in a range of stunning colours via and select partners.


If users pre-order Samsung Galaxy Z Fold3 or Galaxy Z Flip3, they will get a year of protection from Samsung Care+[15], Samsung’s premium support service, which means the device will be covered from accidental damage, including screen replacement, water damage and back cover replacement.



Samsung is committed to giving more consumers access to the unique foldable experience. That’s why we’re offering both Samsung Galaxy Z devices at the best value yet. We’re offering Samsung Galaxy Z Fold3 at the lower price of £1,599 RRP, and Samsung Galaxy Z Flip3 for £949 RRP. At £139 RRP, the Samsung Galaxy Buds2 are our most accessible priced audio product in our Buds line-up for seamless connectivity, high-quality audio, and the essential features our customers rely on.


Samsung Galaxy Z Fold3 RRP:

  • 256GB, £1,599
  • 512GB, £1,699

Samsung Galaxy Z Flip3 RRP:

  • 128GB, £949
  • 256GB, £999

Samsung Galaxy Buds2 RRP:

  • £139

Promotional Deals

Enhanced trade-in is being offered through Samsung channels and all major UK retail and operators[16]. Users can claim an additional £250 when purchasing the Samsung Galaxy Z Fold3 or Samsung Galaxy Z Flip3 and trading in an eligible smartphone.


What’s more, Samsung Boost offers are available to all customers who purchase a Samsung Galaxy Z Fold3 and Z Flip3 device in the UK. With Boost, Samsung has brought together a selection of premium partner experiences worth over £250, enabling users to try out a range of epic apps and services that can supercharge their Samsung experience, at no extra cost to them[17].


And to take productivity to new heights and get even more done, users can also claim a free Samsung Galaxy Note Pack worth £79.99 with any purchase of the Samsung Galaxy Z Fold3. With a Flip Case, S Pen and 25W Super-Fast Charger in the bag, users will be ready for anything[18]


For more information about Samsung Galaxy Z Fold3, Z Flip3, and Galaxy Bud2, visit or To access media assets and in-depth stories, please visit our virtual press room at


[1] Measured diagonally, Z Fold3’s Main Screen size is 7.6” in the full rectangle and 7.4” when accounting for the rounded corners; actual viewable area is less due to the rounded corners.

[2] S Pen Fold Edition sold separately and is only compatible with Z Fold3 5G.

[3] Compared to Galaxy Z Flip.

[4] IPX8 is based on test conditions for submersion in up to 1.5 metres of freshwater for up to 30 minutes. Not dust resistant.

[5] Polyethylene terephthalate

[6] These results were backed by Bureau Veritas, the world leader in testing, inspection and certification services.

[7] 5G network connection required.

[8] Compared to Samsung Galaxy Z Fold2.

[9] S Pen Pro is compatible with S Pen supporting device (Z Fold3, S21 Ultra, Galaxy Note series, Tab S7 FE, Tab S7/7, Tab S6 Lite, Tab S6, Tab S4, Tab S3, Tab Active Pro, Tab Active3, Tab Active2, Tab Active, Tab A 8.0 2019 with S Pen, Tab A 10.1 2016 with S Pen, Tab A 9.7 with S Pen, Tab A 8.0 2015 with S Pen, Note Pro – 12.2, Note 8.0, Note 10.1 2012/2014, Galaxy Book Pro 360, Galaxy Book Flex2, Galaxy Book Flex S Pen, Galaxy Book Flex 5G, Galaxy Book Flex α S Pen, Galaxy Book 10.6, Galaxy Book 12.0, Chromebook Plus V2, Chromebook Pro, Notebook 7 spin, Notebook S51 Pen, Notebook 9 Pen, Notebook 9 Pro).

[10] Multi Active Window works with select applications.

[11] Requires set up of Labs on your Samsung Galaxy device. Visit for more information

[12] Accessories sold separately.

[13] Available only on Main Screen.

[14]Features including Active Noise Cancellation and Ambient sound require a Bluetooth® connection. Advanced settings and features including Ambient sound volume are enabled through the Galaxy Wearable app on Android and Galaxy Buds PC app on Window. Galaxy Wearable app on Android requires Android 7.0 or above and 1.5GB RAM or above, available through the Galaxy Store or Google Play Store. Galaxy Buds PC app requires Window 10 or above, available through Microsoft App Store.

[15] From 11th August to 26th August 2021. Samsung Care+ for Z Fold3 and Z Flip3 requires a free registration within 30days from the phone’s purchase date at Samsung Members or Fees apply in case of a repair incident to claim for the Samsung Care+ protection for Z Fold3/Z Flip3. Full information on Samsung Care+ is available at

[16] From 11th August to 30th September 2021

[17] Full terms and conditions and more information on Samsung Boost can be viewed here:

[18] Purchase between 11.08.21 – 31.12.21. from a participating retailer. Claim online at https:// by 30.01.22. UK/ROI. 18+ only. Rewards can be claimed at the same time as purchase from the Samsung Online Shop. For full T&C’s, see https://


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