The UK’s Biggest Regrets Revealed

Brits spend 5.8 days a year thinking about what they would do differently if they lived life again

48% of Brits admit to deleting photos and editing social media to avoid bad memories

Patsy Kensit stars in new campaign to help Brits have a clean break from their exes

Samsung commissioned the piece to celebrate the launch of Galaxy S25 FE, packed with the latest Galaxy AI tools and a superior camera experience designed to unlock new levels of creativity

LONDON, U.K. September 10, 2025 – Worrying too much about what people think, not saving enough money and not taking better care of ourselves top the list of lifetime regrets made according to a new study released today.

The poll of 2,000 Brits was specially commissioned by Samsung to mark the launch of the Galaxy S25 FE which comes with Galaxy AI[1] and Generative Edit[2] feature which can remove unwanted people or objects from photos. The results revealed that British adults spend 139 hours or 5.8 days per annum are spent wishing some aspects of their lives had been done differently, with 27 years old revealed as the age where regrettable decisions begin piling up.

Annika Bizon, Mobile Experience VP of Product and Marketing, Samsung UK & Ireland, said: “Our research reveals that 48% of Brits have digitally removed traces of past relationships, with some even hesitant to scroll through old memories. With the Generative Edit feature on the Samsung Galaxy S25 FE, you can effortlessly manage and curate your photographs, meaning you no longer have to hit the delete button on your favourite shots”.

Heartbreak loomed large in the study – indeed the survey found that Brits regret two of their former relationships on average as nearly half (48%) admit to deleting every trace of their ex online, with 1.6 billion photos of exes expected to vanish from the digital galleries and social media feeds in 2025 alone.

Top 10 things Brits would do differently if they could turn back time

1. Worrying too much about what others think (35%)
2. Not saving enough money (31%)
3. Neglecting their health when they were younger (27%)
4. Staying in the wrong relationship for too long (27%)
5. Not speaking up about their feelings (24%)
6. Missing chances to travel (23%)
7. Wasting money on things they didn’t need (22%)
8. Trusting the wrong people (21%)
9. Letting good friendships slip away (21%)
10. Not following the career path they really wanted (20%)

Actress Patsy Kensit is helping the nation break up with its break ups, starring in a new campaign where she empowers heartbroken Brits to reclaim their memories and start fresh using the new Galaxy S25 FE.

In the video, the star plays agony aunt as she urges Brits to chuck out their ex’s clothes, ditch the moody playlists and more importantly erase exes from photos using Generative Edit[2] in photos so they don’t have to be deleted.

Speaking about the campaign, Patsy said:

“I’ve been through my fair share of heartbreaks, so I know how crucial it is to move forward without the weight of the past holding you back. Letting go of lingering reminders like old texts, photos, or mementos really allows you to move into the your future with confidence. Sometimes, the bravest act is simply hitting erase and choosing yourself”.

Galaxy S25 FE comes with a powerful camera that can recognise faces and lighting to optimise skin tones and clarity for the perfect portrait shots. Its Photo Assist feature lets you reimagine your photos with the power of Galaxy AI1, with tools like Generative Edit2 and Portrait Studio[3].

The Samsung Galaxy S25 FE is available now in Navy, Icyblue, Jetblack and White colours starting from £649.

For more information about the Samsung Galaxy S25 FE, please visit: www.samsung.com/uk

[1] Samsung Account login may be required to use certain AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model and phone carrier.

[2] Generative Edit feature for Photo Assist requires a network connection and Samsung Account login.

[3] Portrait Studio feature for Photo Assist requires a network connection and Samsung Account login.