Unbox and Discover 2023: Unleashing the Wow Factor with Samsung’s 2023 Lineup

April 5, 2023
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Lineup for 2023 offers premium viewing experiences with superior picture quality, advanced features, and latest SmartThings updates



London, UK – 5th April 2023 – Samsung Electronics Co., Ltd. today announces Unbox and Discover 2023, showcasing its latest TV line-up, now available on Samsung.com. The event includes the launch of new screen experiences that represent Samsung’s vision for visual display: “Screens Everywhere, Screens for All.”


“At Samsung, we understand that technology should empower and enhance people’s lives, not complicate them,” said Jong-Hee (JH) Han, Vice Chairman, CEO and Head of DX (Device eXperience) Division at Samsung Electronics. “By choosing Samsung, consumers can expect to experience an unparalleled level of wow factors, all while being a part of Samsung’s effort to reduce its environmental impact.”


New premium screens for premium experiences


Samsung topped the global TV market[1] for the 17th consecutive year in 2022 – testament to its ongoing commitment to providing consumers with premium viewing experiences and user-focused design.


The latest Neo QLED models deliver Samsung’s outstanding picture quality and stunning design alongside seamless connectivity and captivating sound. Consumers can now enjoy their favourite content in 8K, including via YouTube, with Auto HDR Remastering. AI remastering can improve the audio of low-quality recordings, while Samsung Q-Symphony allows TV speakers and compatible soundbars to work in unison and precisely direct individual sound effects, creating a more immersive audio experience.


The Samsung OLED range has also received a variety of upgrades. Samsung’s OLED TVs combine the pure blacks and limitless contrast from OLED technology with the true-to-life colours from Quantum Dot. Samsung OLED also offers immersive audio, with support for Dolby Atmos and Object Tracking Sound+ (OTS+)[2], where the TV analyses the content and delivers sound that tracks what’s happening on screen, making audio more engaging.


A vast offering of services including Samsung TV Plus and Gaming Hub provide a variety of user benefits for entertainment and gaming fans looking to enhance their home experience. The Gaming Hub has no download or storage limits and allows gamers to play 1000s of games, from XBOX and other partner services directly on their Samsung Smart TVs without the need for a console[3].


Pre-installed on all Samsung Smart TVs, Samsung TV Plus gives access to 1000s of TV shows and movies[4], all in one place, giving customers free entertainment whenever they want to watch.


Steps in reducing environmental impact


Alongside new premium screen experiences for customers, Unbox & Discover presents Samsung’s progress in moving towards its sustainability goals. Samsung is working towards creating a less environmentally harmful product lifecycle. The new, third-generation SolarCell remote is chargeable through 2.4GHz Radio Frequency Harvesting – drawing power from stray signals emitted by Wi-Fi routers for a home setup that reduces the need for disposable batteries. Consumers can also activate AI Energy Mode from their phone or TV[5], allowing them to monitor and control their energy usage and patterns.

Connectivity that works for you



All Samsung TVs are connected to SmartThings, making it seamless to connect the devices and appliances in your home, allowing you to access a vast open ecosystem of products and partners from the moment you unbox your new device[6]. With the help of the Home Connectivity Alliance, SmartThings is compatible with a variety of brands allowing your existing favourite devices to pair with your new ones seamlessly. SmartThings is designed with security in mind – Samsung Knox Vault stores sensitive information such as PIN codes and IoT Keys in an isolated chip, preventing unauthorized access.


Unbox & Discover launches on Wednesday 5th April 2023 and will be available to view on Samsung TV Plus and https://www.youtube.com/samsunguk. For more information visit https://www.samsung.com/uk/tvs


[1] Samsung TV has been ranked No.1 selling TV Brand for 17 consecutive years by Omdia. Omdia research – https://news.samsung.com/global/recognizing-innovative-excellence-samsung-tops-global-tv-market-for-17-consecutive-year


[2] OTS+ only available on S95C


[3] Internet connection, additional gaming service subscription, and Bluetooth-enabled controller required. Available on 2022/23 Samsung Smart TVs and Monitors in selected countries.


[4] Internet connection required.


[5] Internet connection and SmartThings App required.


[6] Requires SmartThings app, Internet connection, and SmartThings enabled devices.

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