World Rugby Partners with Samsung TV Plus to Accelerate US and UK Expansion with RugbyPass TV FAST Channel

• RugbyPass TV FAST channel to debut on Samsung TV Plus in the U.K. on 25 June, with U.S. launch to follow.

• Rugby is central to Samsung’s continued push to deliver top-tier sports content, making the sport more accessible to more people

• RugbyPass TV FAST channels engagement is booming globally

London, U.K. – Jun 27, 2025 – Samsung and World Rugby have partnered to launch the RugbyPass TV FAST Channel on Samsung TV Plus, a premium destination for streaming on Samsung devices. Arriving in the U.K. on 25 June, and shortly after in the U.S., this collaboration is the latest development in scaling up the global digital footprint of Rugby Pass as it looks to grow rugby’s audience share in key markets.

The collaboration marks the first time RugbyPass TV content will be available on a FAST service, extending the reach of the leading app and broadcast service to millions of U.S. and U.K. households via Samsung TV Plus.

The landmark RugbyPass TV FAST Channel offers a curated mix of live international action, compelling feature programming, and classic matches – all available for millions of households. The launch represents a major step forward in World Rugby’s commitment to delivering high-quality, accessible rugby content to broader and more diverse audiences across two of its key growth markets, laying the groundwork for a transformational decade of rugby leading into the Men’s and Women’s Rugby World Cups in 2031 and 2033.

The RugbyPass TV FAST channel will play a significant role in Samsung’s continued commitment to expand the variety of premium sports content on Samsung TV Plus, making even more sports content free to access for broader audiences. For World Rugby, the collaboration will make the sport more discoverable to casual viewers and avid fans alike, expanding the sport’s addressable share of attention. It also reflects a growing appetite among sports fans for premium content without the paywall – an opportunity World Rugby is seizing to build fandom at scale.

As part of the collaboration, Samsung TV Plus will showcase RugbyPass TV’s winning blend of live content, including rugby sevens, original programming documentaries and series, classic matches and in-depth analysis, ensuring something for all sports fans.

World Rugby Chief Executive Alan Gilpin said: “With the U.S. and U.K. representing two of rugby’s most important and promising markets, this exciting collaboration with Samsung TV Plus is a major milestone in our journey to grow the game globally. Through RugbyPass TV FAST, we’re bringing the excitement, diversity, and global appeal of the game to more fans, in more homes, than ever before.”

Head of Samsung TV Plus EMEA Gus Grimaldi added: “RugbyPass TV is a global leader in rugby content, and we’re thrilled to bring their first-ever FAST channel to Samsung TV Plus users in the UK. This launch not only enhances our sports offering but introduces a beloved sport to new fans by removing the paywall.”

With women’s rugby at the forefront of World Rugby’s content and growth strategy, the FAST channel launch reinforces a forward-looking vision that embraces innovation, inclusion, and long-term legacy — in both established and emerging rugby nations.