Young Brits are Now Seeking Professions with a Purpose

The 10 Most Desirable Careers of The Future Revealed
Dream jobs revealed in new report by Samsung UK showing purpose driven roles are inspiring Gen-Z

• Virologist, sustainable fashion designer and accessible architects top the list of jobs that excite today’s youth according to new research
• Purpose driven careers rise to the top as the world of work evolves with the majority of Gen-Z turning their backs on high-paying jobs
• 81% of Gen-Z want to devote their future occupation to solving environmental and societal issues with 95% admitting they are concerned about the future world
• Two thirds (67%) of young Brits say they would pick purpose over wage in their career and over a third would never work for a company that did not have purpose at its heart
• Findings revealed in new study to launch Samsung UK’s Solve for Tomorrow competition for 2023 with an event at Samsung KX on Wednesday 19th October 2022
• The Solve for Tomorrow UK competition aims to challenge young people, between the ages of 16 – 25, to use technology in creative ways to help improve social issues

LONDON, UK – 6^th October, 2022 – Samsung Electronics Co., Ltd today revealed research showing that young British adults are increasingly setting their career sights on purpose driven professions that aim to solve the world’s biggest societal and environmental issues.

The research reveals that new and emerging roles such as Virologist (48%) Sustainable Fashion Designer (40%) and Accessible Architects (35%) are among the roles that get Gen-Z’s excited as they turn away from roles their parents aimed for in favour of jobs that help improve the world.

The research study of 2,000 young people aged between 16 and 25 was commissioned by Samsung UK to mark the re-launch of their Solve for Tomorrow initiative for 2023. The programme aims to champion young people and their ideas on using tech for good to solve society’s issues along four pillars: Sustainability, Education, Diversity Equality and Inclusion, and Social Isolation.

The top 10 careers of the future:

• Virologist/Immunologist – 48%
• Conducts research into the outbreaks of global diseases assessing their impact and developing treatments

• Sustainable Fashion Designer – 40%
• Develops sustainable textiles and materials to reduce use of plastics and consumable materials

• Accessible Design/ Architecture – 36%
• Develops technology, and software systems to support those with physical and mental disabilities in education, daily life and work

• Wave Producers – 35%
• Wave producers are engineers who create technologies to harness the energy generated by sea tides

• Cyber Threat Hunter – 28%
• Experts in using threat intelligence to identify attackers that might have slipped through wider detection mechanisms

• Body Part Engineer – 27%
• Will create living body parts for soldiers and civilians injured in worn torn conflicts

• Cultured Meat Engineer – 27%
• Research and develop new ways of creating lab-grown meat with the aim to reduce consumption of meat from animals

• Vaccine Developer – 26%
• Develops vaccines for new and emerging threats of disease

• Nanotechnologist – 21%
• A nanotechnologist designs, creates and manipulates materials on a tiny scale

• Forest Firefighter and Prevention Specialist – 20%
• Forest firefighting is the prevention, control and suppression of fires in the forest

The findings shed new light on the changing perspectives of the youth of today towards their future career goals. The aftermath of the pandemic factored into job choices with careers such as Virologist and Vaccine Developer making the list.

Eight in 10 (81%) of the respondents were keen to work in an occupation that could help to solve environmental and societal issues.  Indeed, environmental focused jobs topped the list as young people worry about the future of the planet with 95% admitting to being concerned about global warming and sustainability.

The research comes as Samsung UK continues to drive awareness to key issues facing our world via its Solve for Tomorrow competition, a global initiative which celebrates young people who have unique and extraordinary ideas for how to use technology to solve society’s biggest issues.

Over a third (38%) of participants surveyed said that they would not consider working for a company that did not have purpose at its heart with 88% revealing that they would leave a job if the company did not match their values.

In addition, eight in 10 (81%) of 16-25-year-olds spend some of their free time researching societal and environmental issues, with 86% of these looking into the technology that could solve these problems.

The pandemic and recent world events highlighted the need to address societal problems, which is why 94% of young Brits feel that UK businesses should be doing more to solve global issues, and 91% would like to be actively involved with trying to help through purpose-driven careers.

The majority (97%) of those surveyed also felt that they want to become an individual inspiration to succeeding generations through their future career path.

Speaking about the results of the survey, Sophie Edgerley Harris, Head of Corporate Social Responsibility, Samsung UK said: “Samsung’s Solve for Tomorrow initiative aims to champion the voices of our younger generation and highlight how as society, we can use tech for good to solve societal issues. We’re excited to see what’s to come with the 2023 competition and the innovative ideas shared by entrants.”

The results of the research preface the launch event for Samsung’s Solve for Tomorrow 2023, which is set to inspire the next generation of competition applicants.

The event, taking place at Samsung KX on Wednesday 19^th October, will see inspirational talks from the likes of Reggie Yates, Harnaam Kaur and Jordan Stephens who join past Solve for Tomorrow winner, Ramneek Kaur Ahluwalia. Ramneek’s MyVision invention aims to help the visually impaired through a tech-forward mobility aid.

For more information about Solve for Tomorrow, visit: https://www.samsung.com/uk/solvefortomorrow/competition/

-ENDS-

The top 10 most desired job roles of the future:

1. Virologist/ Immunologist – 48%
   • Conducts research into the outbreaks of global diseases assessing their impact and developing treatments
2. Sustainable fashion designer – 40%
   • Develops sustainable textiles and materials to reduce use of plastics and consumable materials
3. Accessible Design + Architecture – 36%
   • Develops technology, and software systems to support those with physical and mental disabilities in education, daily life and work
4. Wave Producers – 35%
   • Wave producers are engineers who create technologies to harness the energy generated by sea tides
5. Cyber Threat Hunter – 28%
   • Experts in using threat intelligence to identify attackers that might have slipped through wider detection mechanisms
6. Body Part Engineer – 27%
   • Will create living body parts for soldiers and civilians injured in worn torn conflicts
7. Cultured Meat Engineer – 27%
   • Research and develop new ways of creating lab-grown meat with the aim to reduce consumption of meat from animals
8. Vaccine Developer – 26%
   • Develops vaccines for new and emerging threats of disease
9. Nanotechnologist – 21%
   • A nanotechnologist designs, creates and manipulates materials on a tiny scale
10. Forest Firefighter and Prevention Specialist – 20%
    • Forest firefighting is the prevention, control and suppression of fires in the forest