Samsung Reimagines the Laundry Room with Appliances that Embrace Personal Style

Ridgefield Park, NJ – May 21, 2019 – Samsung Electronics America, Inc., the number one selling brand of major appliances[1], today announced the availability of its fully redesigned front and top load washers and dryers that bring beautiful, functional design forward.

Samsung’s new laundry products lead and complement interior design trends that center on bringing natural finishes and technology together to create modern, warm spaces that are refined and functional.

Today’s families are creating laundry spaces that blend versatile colors and textures reflecting their individual tastes, including natural woods, thick-grained marble or granite and different tile patterns. Samsung’s new Champagne Stainless Steel finish brings a sophisticated and design-forward color to the modern laundry room. Champagne is inspired by this new design trend and enables the creation of a truly unique and personal space in the home.

Beyond the new look, the washers offer increased capacity and outstanding cleaning performance. With new Super Speed cycles a load of laundry can be completed in as little as 30 minutes without sacrificing cleaning performance[2].

“Our leadership in home appliance is driven by design and technology that inspires and enables new ways of caring for our families and enjoying our homes,” said John Herrington, Senior Vice President and General Manager, Home Appliance, Samsung Electronics America. “Our new laundry products bring new technology, outstanding performance and design that enables an exciting new laundry space in the home.”

Families can receive end-of-cycle notifications on smartphones, Samsung televisions or their Family Hub refrigerators. They can also remotely start and monitor their washer and dryer[3], and receive cycle recommendations based on the loads they are washing.

Great for standalone applications, with pedestals or stacked, the new front load design features a repositioned, slimmer control panel and 2.7-inch narrower depth, ideal for providing more space in the laundry room without sacrificing capacity.

Like the front load washers, the new top load line is fully redesigned with contemporary design and innovative new controls. Top load washers feature a built-in water faucet for pretreating clothing and an extra-large capacity – 5.0 cubic feet – tub design has been raised for easy loading and unloading.

Samsung’s new matching dryers give families worry-free drying by automatically adjusting the time and temperature to help protect clothing, while new steam features smooth away wrinkles and remove static[4].

Designer colors are available across the line. Samsung’s front load washer WF6300 and matching dryer DV6300 are available in Champagne, Black Stainless Steel and White. WF6100 front load washer and matching dryer DV6100 are available in Champagne and White. Top load washer WA5400 and matching dryer DV5400 are available in Black Stainless Steel and White. The WA5200 top load washer and DV5200 dryer are available in White.

Starting at $799, the new laundry appliances are available at select retailers nationwide and on Samsung.com.

Samsung’s new laundry appliances are assembled in a state-of-the-art facility in Newberry, South Carolina.

[1] TraQline, Number 1 market share of large U.S. home appliance from 2016 to current (Q1 2019)

[2] Fast, thorough washing in just 30 minutes for the front load WF6300, and in just 36 minutes for the top load WA5400. Washing time based on using Super Speed on Normal cycle with an 8 Lb. load.

[3] Available on WF6300 front load washer & DV6300 front load dryer.

[4] Steam features available on WF6300 front load washer and DV6300 dryer; WA5400 top load washer and DV5400 dryer.