Galaxy AI Expands Multi-Agent Ecosystem to Give Users More Choice and Flexibility

Samsung Electronics Co., Ltd. today announced the continued expansion of Galaxy AI,¹ reinforcing its vision for a rich, open and integrated multi-agent ecosystem. Built around Samsung’s vision of AI that reduces effort and steps across everyday tasks, Galaxy AI is designed to help users get things done more naturally with greater choice, flexibility, and control.

Recent insights show that people are increasingly using multiple AI agents depending on the task as AI becomes more embedded in daily routines. Nearly 8 in 10 users now rely on more than two types of AI agents. ² Reflecting this shift, Samsung is evolving Galaxy AI to support a choice of integrated agents, enabling users to choose the experiences that best fit their needs, preferences, and routines.

Galaxy AI was built to bring meaningful AI directly into the operating system through deep, framework-level connections across the device. Rather than operating within individual apps, Galaxy AI works at the system level by understanding the user’s context to support more natural interactions.

This approach reduces the need to switch between apps or repeat commands, allowing Galaxy AI to work in the background. It also enables Samsung to curate experiences from supporting services, such as Perplexity, while ensuring everything feels seamlessly integrated within the Galaxy environment.

“We are committed to building an open and inclusive integrated AI ecosystem that gives users more choice, flexibility and control to get complex tasks done quickly and easily,” said Won-Joon Choi, President, Chief Operating Officer (COO) and Head of the R&D Office, Mobile eXperience (MX) Business at Samsung Electronics. “Galaxy AI acts as an orchestrator, bringing together different forms of AI into a single, natural, cohesive experience.”

As part of this multi-agent expansion, Samsung will introduce Perplexity as an additional AI agent on upcoming flagship Galaxy devices.³ Users will be able to access Perplexity through a dedicated voice wake phrase, “Hey Plex,” or via quick-access controls such as pressing and holding the side button, making contextual assistance easy to reach when needed. Deeply embedded across select Samsung apps — including Samsung Notes, Clock, Gallery, Reminder and Calendar, as well as select third-party apps — Perplexity’s AI agent enables smoother, multi-step workflows, allowing users to move seamlessly between tasks without manually managing individual apps. This system-level approach offers Galaxy users a richer and more flexible AI experience across the device.

As Samsung continues to expand its inclusive AI ecosystem, collaborating with trusted partners, the company remains focused on enabling experiences that are easy to use and available to all. Additional details about supported devices and experiences will be announced soon.

Tune into Galaxy Unpacked on February 25 to see Samsung unveil the latest Galaxy innovations. The event will be streamed live on Samsung.com, Samsung Newsroom, and Samsung’s YouTube channel beginning at 10 a.m. PT/1 p.m. EST.

Reserve now to receive a $30 credit^4,5 when you pre-order and to be entered for a chance to win a $5,000 gift card⁶ to use on Samsung.com. Plus, receive up to $900⁷ in additional savings with a trade-in or receive a $150 credit⁸ with no trade-in when you reserve and pre-order on Samsung.com.

1 Galaxy AI basic features provided by Samsung are free. Any Samsung enhanced AI features and all third-party AI features are subject to different terms and may be subject to fees. (Galaxy AI basic features are listed under “Advanced intelligence” in Samsung Services Terms and Conditions.

2 Samsung internal research.

3 Availability may vary by carrier.

4 For a limited time, reserve the latest Galaxy device(s) on samsung.com or in the Shop Samsung App and receive a $30 Samsung Credit (“Reservation Gift”) when you pre-order and purchase the latest Smartphone device (“Qualifying Smartphone”). Pre-order and purchase of a Qualifying Smartphone is required. The Reservation Gift cannot be applied to the Qualifying Smartphone and must be used at the time of pre-order and purchase towards purchasing additional eligible products on samsung.com, or in the Shop Samsung App; any value not used will be lost. Reservation Gift will be applied automatically when you use the same email address during Reserve and Pre-order periods. The Gift is non-transferable and limited to 1 per Qualifying Purchase per customer. If you return or cancel your purchase, the discount will be forfeit.

5 For a limited time, reserve the latest Galaxy device(s) on samsung.com or in the Shop Samsung App and receive a $30 Samsung Credit (“Reservation Gift”) when you pre-order and purchase the latest Wearable device (“Qualifying Wearable”). The Reservation Gift will be applied to the Qualifying Wearable(s) Reservation Gift will be applied automatically at the time of pre-order purchase when you use the same email address during Reserve and Pre-order periods. The Gift is non-transferable and limited to 1 per Qualifying Purchase per customer. If you return or cancel your purchase, the discount will be forfeit.

6 NO PURCHASE NECESSARY TO ENTER THE SWEEPSTAKES. Void where prohibited. The Samsung Product Reservation Sweepstakes is sponsored by Samsung Electronics America, Inc. Open to legal residents of the 50 US/DC, 18 years of age or older. Begins 6:00 p.m. ET on 2/10/26 and ends 12:59 p.m. ET on 2/25/26. For Official Rules, visit here.

7  For a limited time only, on samsung.com or Shop Samsung App, pre-order and purchase a new qualifying Galaxy device (“Qualifying Purchase”), send in your qualifying trade-in device to Samsung through the Samsung Trade-In Program, and if Samsung determines your trade-in device meets all eligibility requirements, you will receive a trade-in credit specific to your qualifying trade-in device to apply toward your Qualifying Purchase. Device models that currently qualify for trade-in and trade-in credit amounts associated with those models are available on samsung.com and the Shop Samsung App; eligible models and amounts may change at Samsung’s sole discretion. To be eligible for trade-in, your qualifying device must meet all Trade-In Program eligibility requirements, which include, but are not limited to, that the device powers on, holds a charge, and does not power off unexpectedly; has a functioning display; has no breaks or cracks in the screen (unless a cracked screen offer applies); has no breaks or cracks in the case; has no liquid damage (whether visible or not); has no other defects that go beyond normal wear and tear; is not on a black list; has a verified FCC ID; has been reset to factory settings; has all personal information removed; has all software locks disabled; and is owned by you (leased devices are not eligible). Anticipated trade-in value will be applied as a credit at time of purchase, but, if you do not send in your trade-in device within 15 days of receipt of your Qualifying Purchase, you will be charged back for the trade-in credit applied to your purchase, or if you send in your trade-in device within 15 days of receipt of your Qualifying Purchase but Samsung determines your device does not meet all eligibility requirements, you will be charged back for the trade-in credit applied to your purchase minus $25. Participation in this program does not excuse you from contracts with your carrier or retailer (or any related payments or fees) for the device that was traded in. Limit 1 trade-in per Qualifying Purchase. Samsung reserves the right to modify or discontinue this offer at any time. The Trade-In Program cannot be combined with any other Samsung, carrier or retailer promotions, discounts, or offers unless specifically provided for in the terms and conditions of such offers. Additional terms, including terms that govern the resolution of disputes, apply. Click here to learn more.

8 2/25/26 – 3/11/26, while supplies last, pre-order and purchase a new Qualifying Galaxy device (“Qualifying Purchase”) on samsung.com or in the Shop Samsung App and select “No Trade-In” to receive $150 Samsung Credit (“Gift”) towards additional, eligible products. Gift cannot be applied to the Qualifying Purchase device(s) and must be used at the time of pre-order purchase towards purchasing eligible Buds, Watches, Tablets, select accessories, select Samsung Care+ or Galaxy Ring on samsung.com or in the Shop Samsung App. Gift is a one-time use e-certificate; any value not used is lost. Gift is non-transferable and limited to 1 per Qualifying Purchase. If you return or cancel your purchase, the discount will be forfeit.