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[PHOTOS] After the Buzzer: Samsung Galaxy Dazzles Fans With a March Madness® Light Show

3/21/2026

The excitement didn’t end with the final buzzer Friday. Fans leaving first round March Madness® games in Philadelphia were treated to a breathtaking postgame light show over the city’s skyline, courtesy of Samsung.

The display was part of Samsung’s recently announced multi-year partnership with the National Collegiate Athletic Association® (NCAA), which integrates Samsung Galaxy technology into fan and student-athlete experiences throughout the tournament and beyond.

PHILADELPHIA, PENNSYLVANIA - MARCH 20: The Samsung Galaxy Surprise and Delight Light Show at Xfinity Mobile Arena on March 20, 2026 in Philadelphia, Pennsylvania. (Photo by Eugene Gologursky/Getty Images for Samsung Galaxy)
PHILADELPHIA, PENNSYLVANIA - MARCH 20: The Samsung Galaxy Surprise and Delight Light Show at Xfinity Mobile Arena on March 20, 2026 in Philadelphia, Pennsylvania. (Photo by Eugene Gologursky/Getty Images for Samsung Galaxy)
PHILADELPHIA, PENNSYLVANIA - MARCH 20: The Samsung Galaxy Surprise and Delight Light Show at Xfinity Mobile Arena on March 20, 2026 in Philadelphia, Pennsylvania. (Photo by Eugene Gologursky/Getty Images for Samsung Galaxy)
PHILADELPHIA, PENNSYLVANIA - MARCH 20: The Samsung Galaxy Surprise and Delight Light Show at Xfinity Mobile Arena on March 20, 2026 in Philadelphia, Pennsylvania. (Photo by Eugene Gologursky/Getty Images for Samsung Galaxy)
PHILADELPHIA, PENNSYLVANIA - MARCH 20: The Samsung Galaxy Surprise and Delight Light Show at Xfinity Mobile Arena on March 20, 2026 in Philadelphia, Pennsylvania. (Photo by Eugene Gologursky/Getty Images for Samsung Galaxy)
PHILADELPHIA, PENNSYLVANIA - MARCH 20: The Samsung Galaxy Surprise and Delight Light Show at Xfinity Mobile Arena on March 20, 2026 in Philadelphia, Pennsylvania. (Photo by Eugene Gologursky/Getty Images for Samsung Galaxy)
PHILADELPHIA, PENNSYLVANIA - MARCH 20: The Samsung Galaxy Surprise and Delight Light Show at Xfinity Mobile Arena on March 20, 2026 in Philadelphia, Pennsylvania. (Photo by Eugene Gologursky/Getty Images for Samsung Galaxy)
PHILADELPHIA, PENNSYLVANIA - MARCH 20: The Samsung Galaxy Surprise and Delight Light Show at Xfinity Mobile Arena on March 20, 2026 in Philadelphia, Pennsylvania. (Photo by Eugene Gologursky/Getty Images for Samsung Galaxy)

The Philadelphia show was just the start. Spectators at the Men’s Final Four® Fan Fest in Indianapolis can keep an eye out for another spectacular show on Friday, April 3 ahead of Men’s Final Four games.

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PHILADELPHIA, PENNSYLVANIA - MARCH 20: The Samsung Galaxy Surprise and Delight Light Show at Xfinity Mobile Arena on March 20, 2026 in Philadelphia, Pennsylvania. (Photo by Eugene Gologursky/Getty Images for Samsung Galaxy)

PHILADELPHIA, PENNSYLVANIA - MARCH 20: The Samsung Galaxy Surprise and Delight Light Show at Xfinity Mobile Arena on March 20, 2026 in Philadelphia, Pennsylvania. (Photo by Eugene Gologursky/Getty Images for Samsung Galaxy)

PHILADELPHIA, PENNSYLVANIA - MARCH 20: The Samsung Galaxy Surprise and Delight Light Show at Xfinity Mobile Arena on March 20, 2026 in Philadelphia, Pennsylvania. (Photo by Eugene Gologursky/Getty Images for Samsung Galaxy)

PHILADELPHIA, PENNSYLVANIA - MARCH 20: The Samsung Galaxy Surprise and Delight Light Show at Xfinity Mobile Arena on March 20, 2026 in Philadelphia, Pennsylvania. (Photo by Eugene Gologursky/Getty Images for Samsung Galaxy)

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