Samsung to Activate ‘Samsung Galaxy x BTS WORLD TOUR ‘ARIRANG’’ in Las Vegas May 20-31

Last weekend, Samsung Galaxy launched the first U.S. tour stop activation in Stanford, Calif. for ‘Samsung Galaxy x BTS WORLD TOUR ‘ARIRANG’’, in partnership with HYBE. The global partnership, announced in March, officially touches down in Las Vegas from May 20 – 31.

The ‘Samsung Galaxy x BTS WORLD TOUR ‘ARIRANG’’ experience will give fans the opportunity to engage in on-site activations, powered by Samsung Galaxy, featuring Galaxy S26 Ultra. At Allegiant Stadium, Samsung will feature six main fan-focused touchpoints, each designed to highlight Galaxy S26 Ultra and its camera features, plus create shareable content aligned with ‘BTS WORLD TOUR ‘ARIRANG’’.

Vegas fans are encouraged to learn how to use Photo Assist¹ on the Samsung Galaxy S26 Ultra, with backgrounds including a music video inspired by BTS or a “crowd surfing” concert moment. Experience attendees will have the exclusive opportunity to use the Interpreter² feature to send a message to BTS, get a one-of-a-kind printed souvenir photo, and snap a cute mirror selfie featuring the BTS logo before they take their seats.

The first 500 guests to visit the ‘Samsung Galaxy x BTS WORLD TOUR ‘ARIRANG’’ activation and complete a survey about their experience will receive a Samsung x BTS collectible bag.

Following the Las Vegas stop, Samsung will continue to take part in ‘BTS THE CITY’ at select locations, driving innovation that encourages fans to express themselves, capture meaningful moments, and expand everyday experiences with Galaxy.

To learn more about how the Galaxy S26 can enhance your concert experience, please visit: https://www.samsung.com/us/smartphones/galaxy-s26/

¹ Requires an internet connection / Samsung account login. Edited images may be resized and will have visible AI watermark. The accuracy and reliability of the generated output is not guaranteed.
² Requires Samsung account login and language preset (English and Spanish pre-installed; other languages require free download) Results may vary.