Samsung Launches Indoor LED IBF Series to Modernize Storefronts

• With up to 3,500 nits of brightness, the vibrant window-facing LED display maximizes customer immersion, even in direct sunlight
• A cleanly designed rear panel and flexible installation make the display easy to set up in a variety of spaces
• Retailers can enhance store curb appeal with dynamic visuals of brand merchandise and exclusive promotional offers

Samsung Electronics America today announced the launch of its new IBF Series, a vibrant indoor LED display to elevate brand visibility in window-facing environments. Combining high brightness, flexible installation and durable performance, the IBF Series enables businesses across retail, quick-service restaurants and live venues to create visually compelling experiences that capture attention and drive engagement.

New consumer data shows that 53 percent of Americans are budgeting in 2026, up from 46 percent in 2025¹, reflecting a more deliberate approach to spending. As consumers’ spending behavior evolves, businesses face a more competitive landscape and a growing need to stand out and connect with customers in new ways.

“Businesses are consistently looking for new ways to create meaningful, high-impact touchpoints that draw today’s window shoppers into stores,” said Jonathan Del Rosario, Head of Product, Display Solutions, Samsung Electronics America. “Featuring special promotional offers and captivating images of brand merchandise on outward-facing displays entices consumers by providing them with the information they need to make purposeful in-store purchases prior to entry.”

Brilliant visuals that captivate consumers in any lighting

IBF Series delivers vivid imagery that maximizes customer immersion, even in challenging lighting conditions. With up to 3,500 nits of brightness, the display presents clear, consistent content throughout the day, including in direct sunlight.

A streamlined rear panel reduces visual clutter, enabling seamless integration with modern interiors. The result is a display that looks refined from both the front and the back. This makes the IBF Series well-suited for open layouts and design-conscious installations where aesthetics matter from every angle.

Quick and easy installations in a variety of settings

Versatile installation options make the IBF Series ideal for a wide range of commercial layouts. Multiple included accessories allow for easy setup of the indoor LED displays in window-facing, flat, L-type, convex and concave configurations.

A lightweight two-cabinet construction — weighing 24.3 and 7.8 pounds, respectively — combined with a slim 1.7-inch depth, enables single-person handling for even faster installations. Samsung’s FlexFit design further expands configuration options, allowing users to install the LED modules in both landscape and portrait orientations to adapt the same product to various business needs.

Durable design for reliable, long-term performance

The IBF Series incorporates Glue on Board (GoB) technology, adding a protective layer to the LED surface to help guard against physical impact, electrical shock or water droplets. The reinforced protective layer improves durability during installation and supports the display’s long-term performance.

For seamless content delivery and ongoing management, the IBF Series integrates with Samsung’s cloud-based Visual eXperience Transformation (VXT) digital signage platform. As a full-stack solution, VXT empowers businesses to create and deploy content and manage hardware settings through an intuitive user interface that requires minimal training.²

To learn more about the IBF Series and Samsung’s full line of indoor LED displays, please visit www.samsung.com.

¹ YouGov, U.S. consumer spending and budgeting trends in 2026, March 2, 2026

² VXT is sold separately, and feature availability may vary by region. The actual UI may vary and is subject to change without prior notice.