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From innovative mobile devices and wearable tech to intelligent home appliances, Samsung’s breakthrough products and services have helped shape the digital revolution. With an extraordinary team of people who continue to lead in imaginative new directions, Samsung remains dedicated to building a smarter future.

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Tim Baxter

President and CEO
Samsung Electronics North America

As President and CEO of Samsung Electronics North America, Tim Baxter is responsible for the continued growth and success of Samsung’s $30 billion+ consumer and enterprise businesses across Samsung Electronics America and Samsung Electronics Canada. Tim oversees the strategic vision for these two businesses and leads the sales, marketing, and operations teams within Consumer Electronics, Mobile, Home Appliance, Customer Care, and Services and New Business.

Tim is an industry veteran with more than 30 years of sales, marketing, and leadership experience in consumer electronics, IT, and mobile. He joined Samsung in 2006 as Executive Vice President of sales and marketing for the consumer electronics division of Samsung Electronics America and held various senior leadership roles including, President, COO and CEO of Samsung Electronics America before being appointed to President and CEO of Samsung Electronics North America in July 2017.

Prior to joining Samsung, Tim spent 10 years at Sony Corporation of America, where he rose to become Senior Vice President of strategic marketing. He also spent 13 years at AT&T and Lucent Technologies leading marketing, product management, and sales for various categories in their residential phone businesses.

Tim lives in New Jersey with his wife and their three children. He graduated from Roger Williams University with a Bachelor of Science in marketing and is currently on the Board of Trustees. He holds an honorary degree from Roger Williams University and honorary doctorate from South Carolina State University. Tim also serves on the Board of Directors for the CTIA and Junior Achievement USA.