Meet Bixby. It knows how to get things done. Users can ask Bixby to set a photo as their profile picture, to take a screen shot and share with others or to add a filter to a photo. User can also have Bixby remember things and remind.

As Bixby is deeply integrated into the device’s operating system – rather than being a separate app –users can seamlessly switch between controlling an app via voice or via touch commands, rather than choose one or the other ahead of time.