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Samsung Partners with Jamestown for Immersive Virtual New Year’s Eve Experience

Samsung’s massive LED display at One Times Square and Odyssey Monitors will be front and center as the world rings in 2021.


For generations NYC’s Times Square has been the heart of New Year’s Eve celebrations around the globe, with millions watching and counting down the seconds until the clock strikes midnight. However, this year’s celebrations, like many things, will look a little different. Events will be virtual and socially-distanced from home, putting Samsung’s stunning LED displays at One Times Square completely center stage as the world welcomes 2021.

To help everyone safely celebrate the new year, Jamestown – a global real estate firm and owner of One Times Square—home of the New Year’s Eve Ball Drop Celebration– is partnering with several high-profile brands, including Samsung, to create a memorable and immersive virtual experience.

“As a company, Samsung is proud that our company and display products are being used for such a creative and exciting experience,” says Mark Quiroz, Vice President, Marketing, Display Division, Samsung Electronics America. “To see Samsung’s signage front and center in bringing friends, family, and strangers together for a new virtual New Year’s Eve is something we are excited about.”

To bring the historic celebration into homes around the globe, Times Square will host the first ever multi-media, experiential technology platform that incorporates and controls live broadcast, augmented reality, virtual reality, entertainment, and gaming experiences through a dedicated App, website, and streaming services.

“Samsung is an integral partner for One Times Square’s New Year’s Eve Ball Drop Celebration, providing the technology for the building’s iconic LED displays,” says, Michael Phillips, President at Jamestown. “This year, our partnership extends to our new VNYE experience. Samsung Odyssey continues to help us share engaging content with our viewers not only in the physical world, but now in the virtual world of Times Square as well.”

Starting on December 19, the NYE App will launch allowing holiday revelers to create a personalized avatar to enter and explore the virtual world of NYC’s Times Square in a year when guests cannot be there live. Guests can walk around the plaza before heading over to One Times Square to access game rooms, and to the observation deck where they can take in the sights of the city along with Times Square’s iconic billboards powered by Samsung LED technology.

Samsung will have a special featured game in the App. The virtual One Times Square building will invite Avatars in to take the elevator to the Samsung Zero G game where they can get lost in a virtual world and win points along the way.  Avatars can also use the Samsung Odyssey Speed Gate to jump through and travel at light speed to reach other locations and hidden spots.

Whether you’re in person or at home, Samsung’s display technology will provide a unique New Year’s Eve experience. From the LED displays at One Times Square that reflect some of the most valuable advertising displays in the world, to the award winning Odyssey monitors that bring you inside the game, Samsung displays create an immersive experience to ring new year.

For more information about Samsung’s visual display and monitor solutions visit:

Join in at or download the app NYE available in all app stores.

Jamestown is a design-focused real estate investment and management company with a 35+ year track record and a clear mission: to transform spaces into innovation hubs and community centers. Jamestown employs more than 400 people worldwide with headquarters in Atlanta, Georgia, and Cologne, Germany, and offices in Amsterdam, Bogotá, Boston, Los Angeles, New York, and San Francisco. The company is well-known in the industry for its market discipline. Since its founding in 1983, Jamestown has executed transactions in excess of $35 billion, and as of September 30th 2020, the company has assets under management of $11.8 billion. In its capacity as owner of One Times Square in New York City, Jamestown is the producer and host of the time-honored New Year’s Eve Ball Drop Celebration, which brings people from around the world together to welcome in the New Year. Other current and previous iconic projects include Chelsea Market in New York City, Industry City in Brooklyn, Ponce City Market in Atlanta, Ghirardelli Square in San Francisco, and the Innovation and Design Building in Boston. In addition to its portfolio in key markets throughout the U.S., Jamestown has recently expanded its investment footprint to South America and Europe.

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