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Game On! How The Infinity Screen by Samsung Will Bring Sunday’s Big Game to Life


By Mark Quiroz, VP of Marketing for Samsung’s Display Division

Like millions of fans, I can’t wait for Sunday’s Big Game – partly to cheer on my favorite team, but also because of the action that will unfold at SoFi Stadium – the most technologically advanced football venue made possible by the next-generation of display technology from another one of my teams: Samsung.

I feel like a kid again, overwhelmed with excitement for being part of the team that delivered a one-of-a-kind experience for football fans. This is the culmination of a series of events that comes together very rarely. The fact that my favorite team gets to play in the big game, at their home stadium, and that the visual fan experience was furnished by Samsung, is surreal. Pride doesn’t begin to describe my feelings about this, and it will be great to share with fans how the technology came together.

Right as fans enter SoFi Stadium, their eyes will be immediately drawn to the Infinity Screen by Samsung – the largest videoboard ever created in sports. Truly immersive, its design is the first-of-its-kind as the only dual-sided, center-hung videoboard.

Positioned 122 feet above the playing field, the oval display spans 70,000 square feet and features approximately 80 million pixels enhancing the in-stadium fan experience like never before – from larger-than-life instant replays and up-close game action in stunning 4K resolution to game stats, interactive updates and more.

Samsung’s advanced technology offers the largest graphics control system in the history of sports, as each LED panel has the capability to be uniquely or congruently programmed with statistics, live and animated content – and the screen’s unique size and shape make it longer and wider than the field of play.

In fact, delivering the best viewing angles for fans was one of Samsung’s highest priorities. By using the measurements from the stadium architectural drawings and simulating viewing angles on the test screen, Samsung implemented the Infinity Screen to ensure that every seat in the stadium offers a great view of the videoboard. We didn’t forget the sound experience either – the display is equipped with a state-of-the-art audio system with more than 260 individual JBL by Harman speakers embedded into its frame –  equal to 1,500 home theater systems.

Samsung didn’t stop there. We worked with the stadium to bring in other Samsung solutions, including more than 2,600 large format displays, ribbon boards (long, thin LED screens mounted on the face of balconies) and audio equipment. No matter where you are in the stadium, you won’t miss the action on or off the field.

Every large format display at SoFi Stadium is 4k and utilizes HDR10+ making the picture quality life-like and full of vibrant colors, sharper contrasts and crisper details. The same can be said for any fan who is viewing the game directly from a Samsung TV or compatible devices at home. Thanks to HDR10+ technology, viewers can watch the big game from the comfort of the couch, but with the feeling that they’re at the stadium itself. Anyone wanting to enjoy this immersive experience at home for themselves can take advantage of massive savings on Samsung TVs through the end of the month.

As the Big Game kicks off this weekend, people across the country at the stadium or at home can witness how Samsung’s revolutionary technology like its Infinity Screen is changing the game for the future of live sports and helping to make fans the game’s biggest winners.

Samsung is the official display, mobile, and TV partner of Hollywood Park, a near 300-acre sports and entertainment destination and home to SoFi Stadium.

Tech Facts about the Infinity Screen by Samsung:

  • Largest videoboard ever created in sports – 2.2. million pounds and 70,000 square feet of digital LED
  • It’s 120 yards long or 1.2 times longer and 1.5 times wider than the field
  • Sits 122 feet above the playing field and 70 feet below the roof canopy
  • First and only 4K end-to-end videoboard in sports
  • First-of-its-kind in design/structure as the only dual-sided, center-hung videoboard
  • Its largest panel is about 40 feet or four stories tall; its smallest panel is almost 20 feet or two stories tall
  • The oval display features approximately 80 million pixels spaced 8 millimeters from center-to-center and can be uniquely or congruently programmed with statistics, live and/or animated content
  • Largest graphics control system in the history of sports

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