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Highlights From Galaxy Unpacked

1/18/2024

Visitors at the Galaxy Unpacked 2024 event in San Jose, California, waiting to experience new Galaxy products.

A new age of connection, creativity and collaboration began today at Galaxy Unpacked in San Jose.

On January 17, Samsung Electronics announced a new era of mobile AI with the release of its Galaxy AI S24 series — forever changing how we interact with the world through our mobile devices.

TM Roh, President and Head of Mobile eXperience (MX) Business at Samsung Electronics, announced the start of Galaxy Unpacked 2024 in San Jose on January 17.

TM Roh, President and Head of Mobile eXperience (MX) Business at Samsung Electronics, introduced Galaxy S24 series in his keynote address, emphasizing that Samsung Galaxy will be an open gateway for secure and meaningful AI experiences on a global scale.

“Galaxy S24 is truly the phone of the future,” said TM Roh. “Together with Samsung Galaxy AI, we will reshape the technology landscape. We are opening a new chapter without barriers to unleash your potential.”

With all-new ways to connect, search, create and play, read on to discover how Samsung is using AI to create human-centered experiences that ignite new possibilities.

New Ways To Connect: Breaking Down Language Barriers

Communication is key to our daily lives. This is why Galaxy AI offers innovative AI features to enhance user experiences, enabling seamless communication anywhere, anytime. Drew Blackard, Vice President of Mobile Product Management, Samsung Electronics America introduced this new range of features for the Galaxy S24 series via live demonstration.

The Galaxy S24 series offers Live Translate, real-time, two-way call translations within the native call app. The feature supports audio and text translations for up to 13 languages, no matter what phone the other person uses. Additionally, Galaxy AI is more secure as it operates on-device instead of relying on external cloud systems.

Drew Blackard, Vice President of Mobile Product Management at Samsung Electronics America, introduces a new range of communication features for the Galaxy S24 series via live demonstration.

The presentation highlighted how the Galaxy S24 series can be conveniently used in everyday life. The device can act as a user’s personal Interpreter, whether they’re lost and asking for directions or ordering food at a restaurant. Plus, when a user sends a text, Chat Assist immediately translates the message, allowing users to easily text with friends in the language they’re most comfortable speaking. Drew Blackard explained that with Transcript Assist, users can create and share short summaries of recorded conversations or use Note Assist to stay organized during meetings. Finally, the new Android Auto feature allows drivers to navigate safely, access their favorite media and stay connected while on the road.

Samsung demonstrated how Google Messages is equipped with new AI features on the Galaxy S24 series. The upgrade is powered by Gemini Nano, Google’s most efficient model built for on-device tasks.
New Ways To Search: Partnering To Revolutionize the Mobile Search Framework

Samsung has a long history of partnering up to push the boundaries of what’s possible to deliver leading and premium experiences. TM Roh returned to the stage and introduced Google as the primary partner to lead the mobile AI era with the Galaxy S24 series.

(From left) TM Roh, President and Head of Mobile eXperience (MX) Business at Samsung Electronics, and Hiroshi Lockheimer, Senior Vice President of Platforms and Ecosystems at Google. Samsung partnered with Google to enhance the Android ecosystem and new generative AI functionality on Galaxy with Google Cloud.

Following the announcement, Cathy Edwards, VP of Google Search, unveiled Circle to Search, a new way for users to intuitively search for anything on their phones with only a simple gesture and without switching apps.

Cathy Edwards, VP of Google Search, demonstrating Circle to Search. Users can now circle, highlight, scribble or tap any item onscreen to learn more, all thanks to breakthroughs in Google AI.

Along with innovative search features, the Galaxy S24 series protects users’ personal information. By working closely with Google, Samsung developed a device to make the search process more secure, giving users total transparency and complete control. Under Advanced Intelligence settings, each user can decide whether they want to allow online processing and the full functionality of AI.

New Ways To Create: Boosting Content Creation With Enhanced Camera Features

The Galaxy S24 Ultra can maximize users’ creative freedom with a wide-ranging suite of AI tools, powered by an all-new ProVisual Engine. Tara Rael, Product Specialist at  Samsung Electronics America, took the stage and played a concert video of the popular K-POP group TOMORROW X TOGETHER (TXT) shot with the Galaxy S24 Ultra. The video, filmed as if the user were sitting in the front row, utilized Nightography Zoom on Galaxy S24 Ultra.

A concert video of K-POP group TOMORROW X TOGETHER (TXT) taken using the Galaxy S24 Ultra. With a new 5x optical lens and 50MP sensor, the Galaxy S24 Ultra can take high-quality videos and photos in low lighting, even from afar.

With the Galaxy S24 series, users can now take advantage of the Galaxy’s native camera experiences on their favorite social media apps. The power of AI also extends to video, where users can create and watch any video in Instant Slow-mo, even if they didn’t film it that way. Or, they can use Dual Recording to create 4K vlogs utilizing the front and rear cameras at the same time. Now, anyone with the Galaxy S24 series can produce pro-quality content without additional equipment.

American YouTube creator MrBeast (James Stephen “Jimmy” Donaldson) showed off the new camera features of the Galaxy S24 Ultra.

Quick Share, Galaxy’s file sharing feature, has evolved as well. Through the partnership with Google, users can now easily share files across all Android devices and Windows PCs.

New Ways To Play: Optimal Mobile Gaming Experiences Through Powerful Performance

The latest AI features call for cutting-edge chip technology. That’s why the Galaxy S24 series is equipped with Qualcomm Snapdragon® 8 Gen 3 Mobile Platform for Galaxy and Samsung’s Exynos 2400, respectively. With these, the device offers superior usability and faster and smoother gameplay alongside Ray tracing module for a more immersive gaming experience.

Product Specialist, David Thompson presented the state-of-the-art NPU, the fastest in the Galaxy series, and highlighted the enhanced CPU and GPU performance.

Thanks to Galaxy AI, the Galaxy S24 series’ battery performance is constantly optimized. When combined with an even longer battery life, users can now enjoy extra-long gaming sessions.

Moroccan-Canadian gaming influencer Pokimane (Imane Anys) demonstrated how the Galaxy S24 Ultra’s intelligent displays adapt to the surrounding lighting, ensuring optimal visibility for gamers in any environment.

Galaxy S24 Ultra design utilized titanium for the first time on Galaxy smartphone for an unparalleled premium feel and enhanced durability. The thinnest model yet, the device features a flat front edge display compatible with the S Pen and a more vivid and durable screen with even bezels.

The iconic design of Galaxy continues in the Galaxy S24 series, offering durability and style while focusing on consistency in design and sustainability.
Sustainability and More: Samsung’s Vision for a Sustainable Future

The next frontier of innovation can and should do more for people and the planet. For the first time in a Galaxy device, the Galaxy S24 Ultra’s battery features a minimum of 50% recycled cobalt, while all the magnets in the speaker are made from 100% recycled rare earth elements. Additionally, every Galaxy S24 series is packaged in 100% recycled paper[1]. Looking forward, the company aims to incorporate at least one recycled material in every module of all its mobile products by 2030, advancing its commitment to sustainability.

Inhee Chung, Vice President of Corporate Sustainability Center at Samsung Electronics, outlined how the Galaxy S24 series aligns with Samsung’s commitment to creating a more sustainable future.

Then, Matthew Wiggins, Head of Samsung Research America’s Health Solutions Lab, introduced how Galaxy AI is kicking off an entirely new era of digital health with four new smart sleep analysis indices for the Galaxy Watch.

Matthew Wiggins, Head of Samsung Research America’s Health Solutions Lab, talked about the upcoming vision of Samsung Health and introduced the Galaxy Ring.

Concluding the presentation, Matthew Wiggins gave an exciting glimpse of Samsung’s brand-new, powerful and accessible health and wellness device: the Galaxy Ring.

That’s a wrap! If you couldn’t tune in to the full event, click here for a full replay of this January’s Unpacked 2024 showcase.

[1] 100% recycled paper material is used in the following packaging components: the Packaging Box, Front and Back Cover Protector, Manual Box, Manual Pad, and DLC Band. The Sealing Label and Outer Shrink Wrap are applied to packaging in certain markets at the request of specific clients.

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Mobile Experience (MX)
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