This reality has strengthened our commitment to creating new and meaningful experiences for our customers. It has led us to explore better ways to bring our devices more closely together, for improved connectivity and customization. At Samsung, we believe your devices should reflect your lifestyle, your passions and your personal tastes, from the smartphones in your hand to your appliances and screens. And by working together seamlessly, they should make your life easier, so you can do more of the things you love.
This is why earlier this month we announced a major change in our organization, one aimed at strengthening synergies between our different products and services. Under this new structure, all of our consumer electronics, from TVs and home appliances to mobile devices, will come under one larger roof, coherent with our vision to create meaningful experiences through innovation.
And of course, Samsung’s vision for the future is not just about connecting devices. Re-connecting with the planet and leaving a positive impact, is an integral part of our plan. As the world leader in consumer electronics, Samsung has a responsibility to protect our environment and build a better future. Our innovation leadership needs to be matched with our leadership in “sustainable innovation” as well.
We are very excited to embark on this new journey and look forward to sharing more in the months to come.
As a starter, we plan to share a glimpse of the direction we are taking at the upcoming CES 2022. Here is a quick preview of what we will be announcing then:
Creating Customized Experiences
Samsung’s culture of innovation is rooted in pushing limits and breaking barriers. Now, Samsung is innovating for a new age, where technologies are flexible and adaptable to you. At CES, you will see our latest innovations and experiences – including products that give you the freedom to watch TV from anywhere and turn any space into a landscape or a piece of art. The gaming experience will become even simpler, more immersive and hassle-free. And because everyone has their own unique personal taste and lifestyle, we want to empower you to customize your devices based on what matters to you most. A new, customizable future of personal technologies is here, and I am excited to show you how it comes to life across our home appliances, mobile devices, and screens everywhere.