https://youtu.be/e3qTuJZ2qFc

WHO:

Samsung Electronics America, Inc.

WHAT:

To celebrate the U.S. availability of the Samsung Galaxy S8 and Galaxy S8+, Samsung will use its “Infinitely Amazing” ad creative to transform Times Square and the High Line into a mesmerizing underwater experience.  Stunning whale imagery featuring the new flagship smartphone will demonstrate the beauty and endless possibilities unleashed by the Galaxy S8—the world’s first Infinity Screen smartphone.

The experience begins in Times Square and transitions down to the High Line where consumers are enveloped in an immersive underwater art installation, starting at 18th Street and ending with a holographic projection of the whale in the 14th Street Passage. Afterwards, Samsung will host a celebration for consumers at Samsung 837, where they’ll be able to check out and purchase T-Mobile Galaxy S8 and Galaxy S8+ phones.

Starting April 21, the Samsung Galaxy S8 and Galaxy S8+ will be available for purchase in store at AT&T, Cricket Wireless, Sprint, Straight Talk Wireless, T-Mobile, U.S. Cellular, and Verizon Wireless. In addition, the Galaxy S8 and Galaxy S8+ will be available at all Best Buy stores as well as BestBuy.com, ShopSamsung app, Target and Walmart.

WHEN:  Friday, April 21, 2017

  • 6:00p.m. – 9:00p.m. (Times Square)
  • 9:00p.m. (High Line)
  • 9:00p.m. onward (Samsung 837)

WHERE:

  • Times Square – Duffy Square
  • High Line – between 18th St. and 14th St.
  • Samsung 837 – 837 Washington St.

CONTACT:           

Allie Zamaria
PMK*BNC
Phone: 212-373-6124
Email: allie.zamaria@pmkbnc.com