Milan Glows With “Hwaiting Night” — Where Team Samsung Galaxy Athletes and TeamGalaxy Influencers Ignite Shared Passion

On February 19, Samsung hosted a special “Hwaiting Night” event at Samsung House in Milan, gathering Team Samsung Galaxy athletes, TeamGalaxy influencers and content creators for an evening of celebration and encouragement at the Olympic Winter Games Milano Cortina 2026.
Team USA silver medalist and Team Samsung Galaxy athlete Alex Hall captures the moment with his Galaxy Z Flip7 Olympic Edition at the Hwaiting Night event.

The guest list featured more than 130 attendees, including a world-renowned freestyle skier Alex Hall, Italy’s snowboarding sensation Ian Matteoli, a Swiss snowboarder and content creator Nicolas Huber and an Italian influencer Ludovica Frasca.

Inspired by the Korean expression “Hwaiting” — a phrase used to cheer someone on and wish them strength — the event created a space where sport, culture and Samsung Galaxy technology came together in support of the Olympic movement.

French freestyle skier Tess Ledeux shares her inspiring journey with fans and fellow Team Samsung Galaxy athletes at Samsung House during the Hwaiting Night event.

At the event, attendees participated in a range of interactive programs, including guided tours around Samsung House, listening to the heartfelt stories of fellow athletes sharing their road to the Olympics. The program also featured TeamGalaxy content captured throughout the athletes’ Olympic Games experience, before wrapping up with attendees watching live games on the big screen to cheer for their home-country teams.

Team Samsung Galaxy athletes connect at Samsung House during the Hwaiting Night event.

Through the Hwaiting Night event, Samsung brought together athletes, influencers and creators at the heart of Milano Cortina 2026. The evening was more than a celebration. It embodied Samsung’s belief that openness creates connection, fostering shared experiences that connect people across cultures and languages — demonstrating that “Open always wins.”

Team USA figure skater and Team Samsung Galaxy athlete Ilia Malinin poses for a Victory Profile during the Hwaiting Night event.

Team Samsung Galaxy athlete Anna Gasser enjoys a night at Samsung House for the Hwaiting Night event.