OAKLAND, CA – September 12, 2017 – Net Impact and Samsung Electronics America, Inc. today announced a donation of $70,000 to Feeding America in Support of National Hunger Action Day. The “Small Change, Big Effect” 30-day fundraising campaign launched on August 3, 2017 with an event at Samsung 837 in New York City.

To help in the fight against hunger, Samsung launched the “Small Change, Big Effect” Fundraising Campaign at Samsung 837.

To help in the fight against hunger, Samsung launched the “Small Change, Big Effect” Fundraising Campaign at Samsung 837.

The launch event was open to local Net Impact members and Samsung consumers, and featured an intimate live performance by Swedish EDM duo Galantis – performing hits like “Peanut Butter Jelly” and “Hunter” to a crowd of over 350 guests. As part of their Samsung Gives platform for corporate citizenship, Samsung kicked off the campaign with an initial $15,000 donation and has matched additional donations from consumers, for a total donation amount of $70,000.

“Our partnership with Samsung, in support of Feeding America, mobilized our collective communities to educate, empower, and take action in the fight against hunger,” says Liz Maw, CEO of Net Impact. “Many people want to make a difference, but turning good intentions into tangible impact can be hard. Net Impact, in partnership with leaders like Samsung, show the power of good we can have when coming together.”

“Through the Samsung Gives initiative, our priority is doing what we can to help keep children healthy and that starts with making sure they have food available,” said Ann Woo, Senior Director of Corporate Citizenship, Samsung Electronics America. “Supporting organizations like Feeding America, who help make that possible, means impacting the lives of millions of children within communities all across the nation.”

The “Small Change, Big Effect” campaign has been about the little things people can do – both with money and with actions – to have a positive impact on all those who are suffering from hunger. Hunger and food insecurity are ubiquitous in the United States and affect all communities in some way or another. To help drive awareness, Net Impact created a list of 30 ways in 30 days that people can fight hunger in everyday life. The small actions were broken down into 5 categories: Educate, Advocate, Reduce, Donate, and Volunteer. The actions ranged from using social media to educate personal networks on hunger facts to hosting a dinner party and asking for guests to bring donations instead of food.

The campaign resulted in $70,000 in donations for Feeding America, which translates to 770,000 meals that Feeding America can now distribute through their network of food banks. To learn more about Feeding America and how you can help, visit feedingamerica.org.

About Net Impact
Net Impact is a global community of students and professionals who aspire to be effective drivers of social and environmental change. Our programs—delivered from our headquarters in Oakland, California, as well as globally through our 300+ chapters—connect our members to the skills, experiences and people that will allow them to have the greatest impact. With over 100,000 members, Net Impact takes on social challenges, protects the environment, invents new products and orients business toward the greater good. In short, we help our members turn their passions into a lifetime of world-changing action. Visit www.netimpact.org.