New York Fashion Week: Moments You Missed
In a stunning two-day showcase merging tech and fashion, Samsung 837 last week hosted fashion designers, brand experts, industry influencers and fashion enthusiasts taking part in its annual Style Dimension experience, in partnership with WWD.
Amid the backdrop of New York Fashion Week, guests immersed themselves in exclusive experiences with formidable brands like Becca , Bumble and bumble, GlamGlow , MAC Cosmetics and ORIGINS and culminated in the runway show of the Gypsy Sport Spring 2019 collection.
Keep reading for a taste of the top moments from fashion week at Samsung 837.
Celebrating Fashion History
The eponymous fashion brand, Badgley Mischka, celebrated 30 years of style with an exclusive Q+A presented by WWD. Kicking off the week, the designer duo, Mark Badgley and James Mischka, talked about the most iconic looks throughout the years and the legacy of the brand.
Primp and Style
Partner Bumble and bumble made sure everyone’s hair looked chic after stopping by their glam station available to all. Stylists not only touched up guests’ looks but provided tips and tricks on taming frizz and achieving the ultimate fashion-forward look.
Leave Your Mark
Maximizing your social presence online is of utmost importance when it comes to developing your personal brand, according to three influential fashion industry experts (pictured) who came together for a panel on “leaving your mark” and making a name for yourself through the use of technology.
How to Succeed in Fashion
There’s nothing like hearing from the experts on the secrets to success in any given industry. In a panel on How To Make it in Fashion, Nicholas Kunz, Co-Founder of Nicholas K, and Torsten Hochstetter, Global Creative Director at Puma, emphasized that hard work and commitment are key to navigating the fashion industry as well as having a passion for fashion and product design, producing exceptional products and striving to meet the needs of consumers.
Glitter and Glam with MAC Cosmetics Master Class
MAC Cosmetics took over the mainstage with an in-depth Master Class session bringing the DIY Tutorial to life. Ashley Rudder, Director of Digital Artistry and Content for MAC brought her A-game, showing guests how to perfect an evening look. Drawing from her expertise in digital content, Rudder shared the impact tech has on the beauty industry, explaining, “technology has created a stage for everyone. It has allowed people to become more experienced with techniques and own their own personal beauty.”
Phillipe and David Blond Make an Appearance
The creative and fabulous force behind cult fashion brand The Blonds, made an appearance at Samsung 837 to debut their newest collection with MAC Cosmetics . The platinum duo posed with adoring fans and even captured a selfie using the new, super powerful Galaxy Note9 .
Trend Reporting 101
The second day of WWD Style Dimension kicked off with a panel highlighting the latest and greatest trends of the season. From vivid neons to dewy looks, influencers and industry insiders – including Cynde Watson of Becca Cosmetics and Bit Sanders of Bumble and bumble – chatted about the beauty and fashion trends that reigned this season on runways and the street.
Colorful in Kate Spade
Ending the two-day WWD Style Dimension, WWD and Kate Spade designs brought color to the mainstage. Whimsical and chic, consumers got an up-close-and-personal look at the latest collection while meeting the faces behind the brand. Consumers were also treated to the opportunity to buy pieces straight from the collection using the Samsung Galaxy Tab S4.
Mother Earth Meets Technology
Designer Rio Uribe pulled out all the stops when presenting his latest Spring 2019 collection at Samsung 837. Paying homage to nature melded with NYC street edge, the highly anticipated show drew a full house. From Madonna’s daughter Lourdes Leon making her runway debut to Whoopi Goldberg sitting front row, Gypsy Sport was the highlight of the week.