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Samsung Announces Bespoke Jet™ AI, The World’s First UL-Verified AI-Powered Cordless Stick Vacuum

This lightweight Bespoke Jet™ AI, the world’s first UL verified AI-powered cordless stick vacuum, offers enhanced cleaning experiences and premium usability


Samsung Electronics America, Inc. announced the launch of Samsung Bespoke Jet™ AI, the company’s most powerful cordless stick vacuum yet, with up to 280W1 of suction power, a self-emptying enhanced All-in-One Clean Station™ and artificial intelligence (AI)-based functionality. Bespoke Jet™ AI is now available to reserve on and will begin shipping in July.

“We brought our Bespoke design philosophy to the floor care market with the introduction of Bespoke Jet™, an all-in-one cordless vacuum that offers modern style, unrivaled performance and innovative cleaning features,” said Shane Higby, Head of Home Appliance Business, Samsung Electronics America. “It has quickly become our most popular vacuum, and the new Bespoke Jet™ AI further enhances our premium floor care line with AI technology that automates settings and maintenance tasks to take the guesswork out of cleaning at home.”

Samsung’s Most Powerful and Longest-Running Cordless Stick Vacuum Yet

Bespoke Jet™ AI features the powerful HexaJet™ Motor which, with up to 280W of suction power, makes it Samsung’s most powerful vacuum motor to date. This ultra-lightweight motor provides a comfortable cleaning experience while still delivering a 25% increase in suction power compared to the previous model, as well as a motor efficiency of 52%.

In order to allow users to clean for longer without stopping to charge, Bespoke Jet™ AI features up to 100 minutes of runtime, the longest single battery run time of any cordless stick vacuum. Its 4,500mAh battery features 80% more capacity than the previous model and has been optimized to retain 70% of its performance for up to 500 cycles.2

Bespoke Jet™ AI also features a selection of brushes and other accessories. The Active Dual Brush offers efficient cleaning on all types of floors and built-in LED lighting to highlight dust in dark spots.

AI-Based Cleaning for an Exceptional Intelligent Cleaning Experience

Bespoke Jet™ AI is able to more effectively clean a diverse range of environments using its new AI Cleaning Mode. It’s the first cordless stick vacuum to feature an AI verification from UL Solutions, a leading independent safety science organization. AI Cleaning Mode determines floor type in order to provide both optimized cleaning and maximum battery efficiency.

With AI Cleaning Mode, Bespoke Jet™ AI will first detect the brush load it has encountered through its suction motion controller, as well as the air pressure through its pressure sensors. This data will then be analyzed in order to classify the floor type it is placed on, and the resulting algorithm will be automatically applied in order to adjust to the optimal suction power and brush roll speed.3

In addition to AI Cleaning Mode, Wi-Fi connectivity with SmartThings lets users customize their vacuum and its functions while maintaining peak vacuum performance through the smart self-diagnosis function for more effective cleaning experiences.

More Hygienic Experiences with an Upgraded All-in-One Clean Station

Bespoke Jet™ AI’s upgraded Auto Empty All-in-One Clean Station™ harnesses Air Pulse technology to automatically empty the dustbin for quicker and more hygienic cleaning. When the dustbin is being emptied, the All-in-One Clean Station’s™ Air Spin Edge technology spins the Spinning Cyclone at a blade rate of up to 1,000 RPM to drain waste, including any remaining hair that may be stuck in the dustbin’s grille.


The enhanced All-in-One Clean Station™ also features auto-closing to automatically shut the dustbin cover after every disposal, along with more powerful dust management performance through the vacuum’s Multi-layered Filtration System to trap fine dust for more efficient dustbin emptying.

The launch of Bespoke Jet™ AI signifies Samsung’s focus on growing its presence within the global stick vacuum market by providing more consumers with solutions that offer premium design, as well as convenient usability.

To learn more about how Bespoke Jet™ AI provides users with smart, strong and thorough cleaning experiences powered by the increased device run time, easy maneuverability and hygienic dustbin emptying experiences they need, be sure to stay tuned to Samsung US Newsroom.

Reserve now through June 21 on and receive a Spray Spin Sweeper accessory gift with your purchase. When you pre-order starting June 22 through July 5, you can save $150 off the full retail price of $999.4 Bespoke Jet™ AI will begin shipping July 7, and will be available at select retailers nationwide.

1 Based on testing by the Korea Testing Laboratory, in accordance with the IEC62885-4: 2020 standard. Measured at the inlet of the non-motorized tool when the dustbin is empty, using Jet Mode and a large capacity battery that is fully charged.
2 Maintains 70% capacity after 500 cycles of use, based on the battery package capacity (4500mA). 1 cycle: Full discharge after being full charged (100% ~ 0%). Results may vary depending on usage. Based on internal testing.
3 Brush roll speed adjustment only applicable to the Jet Dual
4 18+ & 50 US/DC only. From 6/7/2023 – 6/21/2023 11:59pm EST, reserve Bespoke Jet™ AI Cordless Stick Vacuum with All-in-One Clean Station® on or the Samsung App, and receive a Spray Spinning Sweeper worth $149.99 to be used toward the pre-order of Bespoke Jet™ AI Cordless Stick Vacuum with All-in-One Clean Station®. (“Reservation Gift”). Reservation Gifts only available while supplies last. The reservation gift will be emailed to you within 45 days after you enter your reservation details. You can use the Reservation Gift at check-out during the pre-order period. Reservation Gift valid for use through 07/05/23 11:59PM EST only and is a one-time use certificate; when first used, any value not used is lost. Gift is non-transferrable and limited to 1 per Qualifying Purchase. Reservation Gifts may only be used on or in the Samsung App for use towards an eligible purchase. Void where prohibited or restricted by law. If you return or cancel your purchase the discount will be lost. Samsung reserves the right to modify or discontinue offer at any time by posting notice on the app or website.

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