NEW YORK – March 4, 2016 – Samsung Electronics America, Inc. announced today its first-ever Galaxy Life Fest – a three-day music event created for Galaxy owners and SXSW Interactive, Gold and Platinum badge holders, premiering at this year’s South by Southwest® (SXSW®) Interactive. The event will feature some of today’s hottest acts including Public Enemy and the debut live performance from ColleGrove, the new superstar duo composed of 2 Chainz & Lil Wayne, with more to be announced soon.

“This year at SXSW, we wanted to create an entirely new platform to give back to our owners and fans in a way that felt bigger and better than anything we’ve done before,” said Marc Mathieu, chief marketing officer at Samsung Electronics America. “The Galaxy Life Fest is set to be an unprecedented three-day experience, with unmatched performances and rewards exclusively for our owners and accessible only through their Galaxy devices.”

Galaxy Life Fest is just one of many ways Samsung is looking to reward its most loyal fans and users – an unforgettable experience with the best devices to capture it on. Using a Galaxy device, fans can unlock the opportunity to attend the Galaxy Life Fest through one of two ways:  existing Galaxy owners can visit the Samsung Studio on the morning of a performance to receive their wristband for entrance to that evening’s show, or consumers who purchase the Samsung Galaxy S7 or Galaxy S7 edge at the Samsung Retail Pop-Up inside the Samsung Studio in Austin will receive an all-access pass to all three days of music festivals.  Additional details on how to obtain access to the festival are available at the Samsung Studio.

The Samsung Galaxy Life Fest will take place from Friday, March 11 and continue through Sunday, March 13. Festivalgoers can visit to sign up for updates on performers.

Samsung Studio at SXSW

Samsung once again will have the Samsung Studio – the consumer destination for access to exclusive events, unforgettable experiences, and special rewards for Samsung Galaxy owners. Samsung Studio will also have a retail pop-up and chance to experience the all-new Galaxy S7, Galaxy S7 edge, Gear 360 and Gear VR.

Throughout the festival, the Samsung Studio will host a wide range of daily programing including panels and events. In addition, consumers will have the opportunity to check out the Gear VR Experience and demo Samsung’s 4D VR chairs that offer motion simulation to create an immersive sensory experience.

The Samsung Retail Pop-Up in partnership with Best Buy will be open for business where consumers will have the opportunity to get hands-on with the newest innovations, purchase mobile products and accessories, and receive product support. Consumers who purchase a Galaxy S7 or Galaxy S7 edge device will receive the ultimate ticket to attend every Samsung event throughout the festival.

Located at 333 E 2nd Street in Austin, TX, the Samsung Studio will be open daily from 11 AM CT – 6 PM CT, March 11-15. For consumers not attending SXSW Interactive, Samsung 837– located in the heart of New York’s Meatpacking District – will be livestreaming the action throughout the festival.

Unlocking the Full Galaxy Experience

Samsung continues to push the boundaries of hardware, software and services to create devices that improve how consumers connect, share and get more out of life. By introducing a portfolio of seamless mobile experiences that are unlocked with our Galaxy smartphones at the center, Samsung is pushing beyond the limits of today’s technology to create meaningful innovation.

Samsung Galaxy smartphones are the gateway to content, services and experiences from Gear VR, to Samsung Pay, to exclusive performances and events. Whether consumers are using the Galaxy S7 series and the new Gear S2 Classic to bring features of their smartphone to their wrist or using the Galaxy S7 and Galaxy S7 edge with Gear VR to enjoy immersive 360-degree content – Samsung is redefining what users can do with their smartphones.

About Samsung Electronics America, Inc.
Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), is a recognized innovation leader in consumer electronics design and technology. A wholly owned subsidiary of Samsung Electronics Co., Ltd., SEA delivers a broad range of digital consumer electronics, IT and home appliance products. Samsung is the market leader for HDTVs in the U.S and one of America’s fastest growing home appliance brands. To discover more of the award-winning products you love with Samsung, please visit for the latest Samsung news, please visit and follow on Twitter@SamsungNewsUS.

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies that redefine the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems, and semiconductor and LED solutions. We are also leading in the Internet of Things space with the open platform SmartThings, our broad range of smart devices, and through proactive cross-industry collaboration. We employ 319,000 people across 84 countries with annual sales of US $196 billion. To discover more, and for the latest news, feature articles and press material, please visit the Samsung Newsroom at

About SXSW Interactive
The 23rd annual SXSW Interactive Festival returns to Austin from Friday, March 11 through Tuesday, March 15. An incubator of cutting-edge technologies and digital creativity, the 2016 event features five days of compelling presentations and panels from the brightest minds in emerging technology, scores of exciting networking events hosted by industry leaders and an unbeatable lineup of special programs showcasing the best new websites, video games and startup ideas the community has to offer. From hands-on training to big-picture analysis of the future, SXSW Interactive has become the place to discover the technology of tomorrow today.

Join us in March 2016 for the sessions, the networking, the special events, the 18th Annual SXSW Interactive Innovation Awards, SXSW Accelerator®, the SXSW Gaming Expo, the SXSW Trade Show, the SX Health & MedTech Expo, SX Create, The Job Market, cross-industry conversations with attendees from SXSW Film and SXSW Music, and, most of all, the unforgettable inspirational experiences that only SXSW can deliver.

SXSW Interactive 2016 is sponsored by Esurance, Mazda, Monster Energy, Capital One, Bud Light, Deloitte Digital, McDonald’s, Ten-X, United Airlines, Samsung and The Austin Chronicle.