Samsung Announces Galaxy S7 edge Olympic Games Limited Edition

All Rio 2016 Team USA athletes to be equipped with unique devices

Galaxy S7 edge Olympic Games Limited Edition Rio App

Alex Chang (Samsung Electronics America Head of Sports Marketing), Team USA member Joe Berenyi (Para Cycling), Team USA member David Boudia (Diving) and David Giglio (USOC Associate Director of Marketing Activations) celebrate the Galaxy S7 edge Olympic Games Limited Edition during the 2016 Road to Rio Tour in Grant Park on July 7, 2016 in Chicago, Illinois.

Chicago – July 7, 2016 – In celebration of the upcoming Rio 2016 Olympic Games, Samsung Electronics Co., Ltd., Worldwide Olympic Partner in the Wireless Communications Equipment category today unveiled its Galaxy S7 edge Olympic Games Limited Edition at the Team USA Road to Rio event in Chicago.

Galaxy S7 edge Olympic Edition

Additionally, in collaboration with the International Olympic Committee (IOC), Samsung will deliver 12,500 Galaxy S7 edge Olympic Games Limited Edition to all Rio 2016 Olympians, helping them to enhance their experiences in Rio and communicate with family and friends around the world more conveniently.

Samsung is also offering fans and consumers a chance to commemorate the Rio 2016 Olympic Games by making a limited number of Galaxy S7 edge Olympic Games Limited Edition phones available beginning July 18, 2016 in the United States exclusively at Best Buy.

Galaxy S7 edge Olympic EditionFor the first time ever, the Rio 2016-inspired device incorporates an Olympic Games design embedded into the phone itself, featuring a custom colorway pattern including the five official colors of the Olympic Rings. The colors of the Olympic Rings will also be prominent in the phone’s user interface in the home and lock screens as well as the message, dial and contact screens and notification bar. Pre-loaded Rio 2016 Olympic Games themed wallpapers and apps will also be available.

Galaxy S7 edge Olympic Games Limited Edition Rio AppIn addition to providing Galaxy S7 edge Olympic Games Limited Edition for the 2016 U.S. Olympic Team, Samsung will also supply a Paralympic Galaxy S7 edge edition for the 2016 U.S. Paralympic Team.

For more information about Samsung’s involvement in the Olympic Games, please visit www.samsungmobilepress.com/Olympics/.

Galaxy S7 Edge Olympic Games Limited Edition Launch Film

<B-Roll> Galaxy S7 Edge Olympic Games Limited Edition Launch Film

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About Samsung’s Involvement in the Olympic Games
Samsung began its Olympic Games involvement as a local sponsor of the Seoul 1988 Olympic Games. Beginning with the Nagano 1998 Olympic Winter Games, the company extended its commitment to the Olympic Movement as the Worldwide Olympic Partner in the Wireless Communications Equipment category, providing its proprietary wireless communications platform, called Wireless Olympic Works (WOW), and mobile devices. These innovative mobile phone technologies provide the Olympic Family with real-time, user location-based information service, interactive communications, and Samsung Pay. Samsung hosts various Olympic campaigns to share the excitement of the Olympic Games with people around the world and enable everyone to participate in the Games through its innovative mobile technology. Samsung’s commitment as a Worldwide Olympic Partner continues through to Rio 2016, PyeongChang 2018, and Tokyo 2020.

About Samsung Electronics America, Inc.
Headquartered in Ridgefield Park, N.J., Samsung Electronics America, Inc. (SEA), is a recognized innovative leader in consumer electronics, mobile devices and enterprise solutions. A wholly owned subsidiary of Samsung Electronics Co., Ltd., SEA is pushing beyond the limits of today’s technology and providing consumers and organizations with a portfolio of groundbreaking products in appliances, home entertainment, Internet of Things, mobile computing, smartphones, virtual reality, wireless infrastructure and wearables. Samsung is a pioneering leader in smartphones and HDTVs in the U.S. and one of America’s fastest growing home appliance brands. To discover more about Samsung, please visit www.samsung.com. For the latest Samsung news, please visit news.samsung.com/us and follow us @SamsungNewsUS.

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies, opening new possibilities for people everywhere through relentless innovation and discovery. For the latest news, please visit the Samsung Newsroom at news.samsung.com.

Media Contact:

Mariana Vaca

(Samsung Electronics Co., Ltd.) +1-619-342-9386 Samsungmobile@allisonpr.com

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