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Samsung Announces Global Launch of the Galaxy S23 Series

Preorders Exceed Those of Previous Galaxy S22 Series, with Over 60% of Consumers Opting for the Galaxy S23 Ultra


Samsung Electronics Co., Ltd., today announced the global availability of its Galaxy S23 smartphones following impressive preorder results.

Preorders for the previous year’s Galaxy S22 series were a great success, with numbers more than double that of the Galaxy S21 series within the first week. This year, preorder results for Galaxy S23 were even higher than those of the Galaxy S22 series, with 60% of consumers opting for the most premium Galaxy S23 Ultra.

“The great momentum we’re witnessing speaks to customers’ excitement about products that push the envelope and give them the freedom to express themselves creatively,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “This year’s preorder numbers echo our customers’ strong trust in our brand and demonstrate how our commitment to ground-breaking innovation and sustainability continues to resonate with consumers.”

Led by the Galaxy S23 Ultra with its new 200MP Adaptive Pixel sensor and iconic embedded S Pen, the Galaxy S23 series – alongside the Galaxy S23+ and Galaxy S23 – represents a new era of Samsung’s ultimate premium phone experience. The Galaxy S23 series features epic cameras that give users more freedom to explore their creativity, the world’s fastest mobile graphics1 thanks to the Snapdragon® 8 Gen 2 Mobile Platform for Galaxy, and a striking design that advances the company’s sustainability commitments with more components made using recycled materials than in any other Samsung Galaxy smartphone.2

Samsung Galaxy S23 series also unlocks the next level of mobile security with Samsung Message Guard. This powerful sandboxing tool preemptively protects against zero-click exploit attacks. “Zero-click” exploits are the latest kind of cyberattack, and they can happen any time an image is received on a phone. A single image could contain malicious code. Samsung Message Guard acts as a virtual quarantine, trapping harmful images and helping to prevent opening unsafe message.


Starting on February 17, 2023, Galaxy S23 Ultra, Galaxy S23+, and Galaxy S23 will be available on and through carriers and retailers in four nature-inspired matte hues: Phantom Black, Cream, Green, and Lavender.3 The devices also come in a variety of unique, exclusive colors including Graphite, Lime, Sky Blue, and Red.4 The Galaxy S23 Ultra is available in all four exclusive options, while the Galaxy S23 and S23+ are available in Graphite and Lime.

For a limited time only:

  • Save up to $1000 on Galaxy S23 series devices, plus be eligible to receive up to a $100 eCertificate to use on
  • Purchase a Galaxy S23 series device and get 30% off Galaxy Watch5 series and Galaxy Buds2 Pro

Samsung Care+

Keep your Galaxy S23 safe with 50% off 1-year of Samsung Care+ through March 3.  Samsung Care+ provides powerful protection for your Galaxy S23 covering unlimited drops, spills, and mechanical breakdown.  Also, protect your Galaxy Book3 series PC with Samsung Care+ for 65% off 1-year of protection. Rest assured, your new S23 and/or Galaxy Book3 series PC are in good hands with Samsung Certified Technicians using Samsung Genuine Parts.5

Samsung recently enhanced Care+ by reducing the price, and for those wanting additional protection, added a new Theft and Loss offering to include unlimited repairs, same day replacements, and Knox Guard.  Samsung Care+ with Theft and Loss is the ultimate protection for your Galaxy S23 covering unlimited drops, spills, and mechanical breakdown plus theft and loss coverage.  Care+ with Theft and Loss also includes all the great benefits of Care+.  We’ll replace your lost or stolen S23 as soon as the same day and help set it up.  Plus, stay protected with Samsung Knox Guard including remote lock and wipe so your content remains private. Visit, a Samsung Experience Store, or to learn more.

Buy More, Earn More with Revamped Samsung Rewards

Get more from your Galaxy S23 series purchase with the enhanced Samsung Rewards program. Designed to reward our most loyal customers, the new Samsung Rewards features a simple Silver, Gold, and Platinum tier system and point multipliers to make your Rewards go farther. The more you shop, the more Rewards points you can earn to use toward a future purchase. Starting this month, with each tier, Samsung fans will benefit from more incentives – including 10% off accessories for Gold and Platinum Tiers, and 20% off Care+ and services like installation and haul-away for Platinum Tier. Head over to for more on Samsung’s award-winning Rewards program, and earn up to 3,599 points when you purchase a Galaxy S23 Ultra device.6

For more information about Galaxy S23 series, please visit:

1 Snapdragon® 8 Gen 2 Mobile Platform for Galaxy is optimized for Samsung and exclusive at the time of Galaxy S23 series’ launch. World’s fastest Snapdragon claim true as of February 1, 2023.
2 Galaxy S23 Ultra uses recycled materials in 12 internal and external components (Galaxy S23+ and S23: 11 internal and external components), compared to six internal components in the Galaxy S22 Ultra.
3 Availability may vary by carrier and retailer
4 Availability of online-exclusive colors and options may vary by carrier and retailer.
5 02/17/23 – 03/03/23, while supplies last purchase a Galaxy S23, S23+, S23 Ultra or Galaxy Book3 series PC with a Samsung Care+ 1-year service plan (“Qualifying purchase”). You may cancel your Samsung Care+ service plan at any time. Samsung Care+ coverage is subject to its terms, conditions, limitations, exclusions, service fees and deductibles, see details here.
6 Total potential Rewards points based on Platinum tier earn rate on Galaxy S23 Ultra purchase price before discounts, trade-in device, and applied credits.

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