Samsung Display to Expand Its AMOLED Business into Major IT Markets
SAN JOSE, CA – May 15, 2019 – Samsung Display announced today that it plans to expand its production of AMOLED displays for the U.S. on a massive scale beginning this quarter, targeting the premium IT markets.
In extending its market leadership for AMOLED displays into strategically-important mass markets beyond smartphones, Samsung Display said it is introducing AMOLED’s outstanding benefits to world-class market leaders in the IT industry including top U.S. computer manufacturers.
To intensify this global outreach, Samsung Display:
- Hosted Samsung AMOLED Forum 2019, an in-depth technical seminar for the U.S.-based global computer ecosystem, in Silicon Valley (May 14-15).
- Has begun presenting AMOLED technologies and 5G integrated solutions to computer OEMs around the world.
Samsung Display invited more than a dozen global IT companies with operations in Silicon Valley to the Samsung Device Solutions America headquarters yesterday and today to hear the latest AMOLED advancements applicable to leading-edge IT products. Attendees included world-class corporations in the IT ecosystem, as well as leading IT device manufacturers.
Commenting on the Samsung AMOLED Forum 2019, Jeeho Baek, executive vice president of the Mobile Display Sales & Marketing Team at Samsung Display, said, “In the run-up to commercialization of 5G service, this forum holds great significance in the sense that our technical capabilities are being intermingled with ideas from customers to create new opportunities. Beyond serving as a necessary part of cutting-edge IT devices, our newest AMOLED displays will provide forward-looking customers with solutions that truly optimize the potential for innovation in almost every type of IT form factor.”
AMOLED displays are known not only for outstanding color reproduction, but also for properties that enable low power consumption, ultra-slim bezels and especially ‘thin-and-light’ designs.
For example, Samsung Display said that AMOLED panels deliver the best display specifications for notebooks, by enhancing the mobility and seamless streaming capabilities for high-resolution gaming and graphics content.
In presentations here and around the world, the technology giant is also highlighting AMOLED display solutions that have been optimized for cloud and streaming services that speed up the commercialization of 5G technology.
Samsung Display said that its latest AMOLED display will allow users to have the most visually-stunning experience in the 5G era with its rapid response rate and exceptionally high frame rate, while delivering unbelievably rich Display HDR True Black colorization.
In addition, the company has revealed a wide range of next-generation products including an unbreakable display, a hologram-projection display, a multi-dimensional light-field display, and sensor-embedded panels, all of which will help users in a new era of multi-purpose, full-screen imagery.
*Active Matrix Organic Light-Emitting Diode (AMOLED) display technology, is frequently referred to simply as OLED.