SAMSUNG Electronics and Universal Pictures Announce Global Marketing Partnership with Amblin Entertainment’s Jurassic World
June 9, 2015 – Samsung Electronics Co. announces its global marketing partnership with Jurassic World, the long-awaited next installment of Steve Spielberg’s groundbreaking Jurassic Park series. Samsung will present exclusive content from the upcoming epic action-adventure on its revolutionary SUHD TVs at retail stores in U.S until the movie releases on June 12. As part of the cross-platform partnership, Samsung also had a presence at the Jurassic World premiere and post-party.
“Partnering with Universal Pictures provides us with a unique opportunity to show our innovative technology and create an integrated marketing campaign tied to one of the biggest movies of the year,” said Won Pyo Hong, President and Chief Marketing Officer, Samsung Electronics. “The exclusive Jurassic World clip on Samsung’s SUHD TVs will show unmatched, lifelike picture quality with breathtaking color and detail, drawing viewers in so that they feel like a part of the action.”
Samsung also celebrated the premiere of Jurassic World by creating a video wall featuring content from the film on their new SUHD TVs, which immersed guests in JURASSIC WORLD through spectacular color and detail on the red carpet.
“Samsung is a part of our story,” said Jurassic World producer Frank Marshall. “Our vision for the movie was that the theme park was very real, so we went to great lengths to make audiences feel like they were part of the experience — that really adds to the storytelling. ”
The Samsung Innovation Center, the Visitors’ Center in JURASSIC WORLD, showcases high-tech interactive exhibits that provide immersive experiences for parkgoers. The center is filled with Samsung’s innovative displays, including the UHD TVs, where parkgoers can experience virtual dinosaurs and learn more about the park.
Samsung SUHD TVs are taking picture quality to an entirely new level, thanks to a new display technology powered by energy-efficient nano-crystal semiconductors that provide unrivaled color purity and contrast, and are two and a half times brighter than conventional TVs.
About Jurassic World
The story of Steven Spielberg’s original comes full circle as the park that was only a promise comes to life. Welcome to Jurassic World, a fully operational luxury resort off the coast of Costa Rica where 20,000 guests explore the wonder of Earth’s most magnificent living prehistoric marvels—of every shape and size—and interact up close with them every day.
When the massive and mysterious Indominus rex stages an escape and disappears into the jungle, order turns to mayhem and guests turn into prey. Dinosaurs escape into the open, skies and water to engage in an all-out war for survival, and no corner within the world’s greatest theme park is safe anymore.
Chris Pratt, Bryce Dallas Howard, Vincent D’Onofrio, Ty Simpkins, Nick Robinson, Omar Sy, BD Wong and Irrfan Khan star in the 3D epic action-adventure that is directed by Colin Trevorrow and based on characters created by Michael Crichton. The screenplay is by Rick Jaffa & Amanda Silver and Derek Connolly & Trevorrow, and the story is by Rick Jaffa & Amanda Silver. Frank Marshall and Patrick Crowley join the team as producers. www.jurassicworld.com
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies, redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems, and semiconductor and LED solutions. We are also leading in the Internet of Things space through, among others, our Smart Home and Digital Health initiatives. We employ 307,000 people across 84 countries with annual sales of US $196 billion. To discover more, please visit our official website at www.samsung.com and our official blog at global.samsungtomorrow.com