12.10.18 / TV & Audio

Samsung Electronics Announces New Premiere Partnerships for ‘The Frame’


SEOUL, Korea – Dec 10, 2018 – Samsung Electronics Co., Ltd. announced today that it has partnered with three prominent global museums and art galleries, Uffizi Galleries (Italy), Museum of New Zealand Te Papa Tongarewa, and The Van Gogh Museum (Netherlands), to bring world-renowned masterpieces directly to consumers’ homes through Samsung’s lifestyle TV ‘The Frame’. Through these premiere partnerships, Samsung aims to expand the global leadership of its art platform, the Art Store, and continue to transform the way that consumers enjoy their TV.

For just $5 a month, users have access to more than 1,000 exceptional works of art and photography, and the partnership with these galleries expands to the collection to an additional 62 of some of the world’s greatest works. With these latest additions, the Art Store continues to grow as the largest, specially curated art content platform in the world.

“The Frame has gained global popularity, and we are thrilled to continue to provide consumers with new artwork to enjoy from the comfort of their homes,” said Seline Han, Vice President of Visual Display Business at Samsung Electronics. “We strive to redefine how a product can provide value to consumers’ unique lifestyles, and we believe that The Frame does just that. Our latest partnerships and concession will allow users to access even more rare masterpieces to enhance their home décor.”



Located in the Historic Centre of Florence in Tuscany, Italy, the prestigious Uffizi Galleries is one of the most important museums in the world and shows an astounding collection of works from the Renaissance. Through this partnership, consumers can enjoy the works of Botticelli, Leonardo da Vinci, Eugène Delacroix, Piero della Francesca, Lorenzo Monaco, Rosso Fiorentino and many more. Notable works include Botticelli’s Allegory of the Spring, Birth of Venus and da Vinci’s Annunciation.

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Museum of New Zealand Te Papa Tongarewa, also known as Te Papa (meaning “our place”), serves as New Zealand’s national museum and art gallery. Featured works by Anthony Copley Fielding, Frank Edward Clarke, and Johannes Keulemans showcase beautiful images and sketches of the natural world such as Sunset, Hastings, Hypoplectrodes semicinctum 1876 and Three Huia.

The Van Gogh Museum, dedicated to the works of Vincent van Gogh, touts the largest collection of Van Gogh’s paintings and drawings in the world. Art Store users will be able to access The Yellow House, The Bedroom, Sunflowers and many more by the Dutch master.



The Frame offers innovative ways for consumers to sort and display their artworks, which can now be categorized by colors, composition and more. With personalized artistic preferences, The Frame can also assist users through a series of artistic advice in discovering new artists. Additionally, users can create custom art galleries and slideshows and play them throughout the day on their TV, in intervals from 10 minutes up to a whole week.

To make art look even more realistic, the brightness sensors adjust brightness levels based on the ambient light in the room throughout the day. Also, motion sensors enable the TV to turn itself off and save energy when no one is in the room.

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Designed to meld to various home décor aesthetics, The Frame also can be mounted against the wall with the No Gap Wall-Mount. Custom bezels are offered in four colors – white, black, beige wood, and walnut. The Frame is also equipped with Samsung’s One Invisible Connection, a single and near-invisible cable supplying both power and A/V data that allows consumers to remove all clutter around the TV.


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