02.09.15 / Economic Impact

SAMSUNG Electronics Climbs in U.S. Ranking for Corporate Reputation by a Harris Poll Study

RIDGEFIELD PARK, N.J., February 9, 2015 Samsung Electronics Co. Ltd., a market leader and award-winning innovator in consumer electronics, semiconductors and telecommunications, today announced that its corporate reputation was ranked third of the 100 most visible companies in the United States, according to the 16th annual Harris Poll Reputation Quotient® (RQ) study. In the ranking, Samsung earned the highest spot of any technology company.*

“All of us at Samsung are honored by this recognition,” said Gregory Lee, president and CEO, Samsung Electronics North America. “Our reputation has always been important to us, and this ranking is a sign to us that more people are coming to know the people and the brand behind Samsung’s great technology and products.”

This is Samsung’s fourth consecutive year in the RQ most visible companies rankings, and the company’s first year in the top five.

In the ranking, companies are rated on their reputation in six different areas – emotional appeal, financial performance, products and services, social responsibility, vision and leadership and workplace environment. The reputations of the 100 most visible companies in this year’s study range from “excellent” (scores of 80+) to “poor” (scores of 50 to 64). A complete ranking of the RQ’s 100 most visible companies and the full study methodology can be found here.

To learn more about Samsung’s products, vision and corporate citizenship efforts in the United States, please visit www.samsung.com.

*The technology category was defined by Harris Poll Reputation Quotient® (RQ) study. More information about it can be found here.

About Samsung Electronics North America

Samsung Electronics North America (NAHQ), based in Ridgefield Park, NJ, is an arm of Samsung Electronics Co., Ltd. The company markets a broad range of award-winning consumer electronics, information systems, and home appliance products, as well as oversees all of Samsung’s North American brand management including Samsung Electronics America, Inc., Samsung Electronics Canada, Inc., and Samsung Electronics Mexico, Inc. As a result of its commitment to innovation and unique design, Samsung is one of the most decorated brands in the electronics industry. The company was ranked #7 in Interbrand’s “Best Global Brands” report and named as one of Fast Company’s “Top 10” Consumer Electronics Companies of 2012. For more information, please visit www.samsung.com. You can also Fan Samsung on www.facebook.com/SamsungUSA or follow Samsung via Twitter @SamsungTweets.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies, redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems, and semiconductor and LED solutions. We are also leading in the Internet of Things space through, among others, our Smart Home and Digital Health initiatives. We employ 307,000 people across 84 countries with annual sales of US $196 billion. To discover more, please visit our official website at www.samsung.com and our official blog at global.samsungtomorrow.com.

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