Enhancing Sensory Experiences in Retail at NRF 2023
Retail touches so many aspects of our lives – from purchasing essentials for the home to finding the perfect gift for a loved one. As retailers experience upticks in their brick and mortar sales, they will need to deliver more memorable experiences for shoppers in-stores to sustain this growth.
Last month, thousands of retail professionals convened in New York for the National Retail Federation (NRF) 2023 conference to learn about the ways they can uplevel customer experiences in innovative ways. If you were unable to make it, read on to learn the key highlights from Retail’s Big Show.
Delivering Experiences that Meet More than the Eye
Consumer expectations continue to evolve, prompting retailers of all sizes to dramatically transform their stores to meet these growing demands. Samsung reimagined the state of retail in its booth at NRF by featuring an array of brands, including Duck Donuts, The Honest Worm and Beach People Studio, all of which demonstrated how they are using display technologies to deliver immersive and sensory experiences through sight, sound and smell.
From integrating solutions like HARMAN and Blueforce Development that trigger the scent of maple glaze donuts at the Duck Donuts counter to the sound of clucking chickens when walking past the Honest Worm showcase, Samsung’s booth enabled NRF attendees to understand how sensory content can enhance a customer’s experience whether they’re visiting a restaurant, boutique or department store.