Samsung Electronics U.S. Executive Bios


Tim Baxter
President and Chief Executive Officer
Samsung Electronics North America

As President and CEO of Samsung Electronics North America, Tim Baxter is responsible for the continued growth and success of Samsung’s $30 billion+ consumer and enterprise businesses across Samsung Electronics America and Samsung Electronics Canada. Tim oversees the strategic vision for these two businesses and leads the sales, marketing, and operations teams within Consumer Electronics, Mobile, Home Appliance, Customer Care, and Services and New Business.

Tim is an industry veteran with more than 30 years of sales, marketing, and leadership experience in consumer electronics, IT, and mobile.  He joined Samsung in 2006 as Executive Vice President of sales and marketing for the consumer electronics division of Samsung Electronics America and held various senior leadership roles including, President, COO and CEO of Samsung Electronics America before being appointed to President and CEO of Samsung Electronics North America in July 2017.

Prior to joining Samsung, Tim spent 10 years at Sony Corporation of America, where he rose to become Senior Vice President of strategic marketing.  He also spent 13 years at AT&T and Lucent Technologies leading marketing, product management, and sales for various categories in their residential phone businesses.

Tim lives in New Jersey with his wife and their three children.  He graduated from Roger Williams University with a Bachelor of Science in marketing and is currently on the Board of Trustees.  He holds an honorary degree from Roger Williams University and honorary doctorate from South Carolina State University.  Tim also serves on the Board of Directors for the CTIA and Junior Achievement USA.


Young Hoon Eom YH EomYoung Hoon Eom
President and Chief Executive Officer
Samsung Electronics America

Young Hoon Eom is the Deputy Head of Samsung Electronics North America, responsible for driving growth in the region and ensuring that Samsung Electronics’ innovations continue to shape and lead North American markets.

Prior to joining the North American executive team in 2017, Young Hoon Eom was the President and CEO of Samsung Electronics Europe for three years, leading a team of 14,000 employees across 17 European markets. Other past roles include Senior Executive President of Sales and Marketing in Samsung Electronics’ Digital Appliances Business where he was responsible for worldwide sales and marketing strategy.

Young-Hoon Eom has held a number of senior strategic and commercial roles for Samsung Electronics in a career that spans more than 30 years. His first European appointment was in 1990 where he worked for six years at Samsung Electronics Germany.

In 2010 he was a leader of North America’s Consumer Business Division, helping to enhance Samsung Electronics’ brand through the delivery of a range of ground-breaking products.

He is a proven leader and expert marketer, having joined Samsung Electronics’ Global Marketing Operations in 2000. During this time he has achieved significant success in terms of business growth and brand development.

Young-Hoon Eom holds an MBA from the Korea Advanced Institute of Science and Technology (KAIST) and a Bachelor’s degree in metal engineering from Korea University.


Bryan BS Choi
Senior Vice President, Mobile Business

Mr. Bryan Choi is the Senior Vice President for the Mobile Business for Samsung Electronics America. Based in Plano, Texas, he oversees Carrier Sales, Mobile Product Marketing, Demand Generation, Mobile Strategy, Mobile B2B, Mobile Computing & Wearables, Mobile Retail Operations and Mobile Production Center teams.

A graduate of Seoul National University in mechanical engineering, Mr. Choi joined Samsung Electronics in January 1987 as a R&D member at Digital Video Player Group.

Since then, Mr. Choi has worked in diverse departments across the globe, including Marketing Director of Europe, President of Samsung Electronics Greece (SEGR), Samsung Electronics Austria (SEAG) and SVP of Sprint Sales & Marketing in 2012 in North America. In 2013, Mr. Choi joined Chairman’s Office in Seoul, where he served until March of 2017.

Most recently, Mr. Choi was appointed as Head of Product Marketing Group – Europe & CIS, where he is was responsible for sales and marketing for the telecommunications business in Europe & CIS. 


Joseph Stinziano
Executive Vice President
Samsung Electronics America

Joe Stinziano is the Executive Vice President of Samsung Electronics America’s Consumer Business Division and is responsible for overseeing sales and marketing for an array of best-in-class consumer electronics products in the TV and Home Entertainment, Audio, Home Appliance and Personal Computing categories. An industry veteran of over 25 years, Joe joined Samsung as Senior Vice President of Sales in December 2009 and was promoted to his current role in 2013. Since joining the company, Joe has been credited with establishing Samsung as a market leader in technology innovations across a broad range of B2C and B2B products in the United States.

Prior to joining the Samsung team, Joe spent three years as Senior Vice President at D&M Holding responsible for marketing, sales, channel management and the P&L for the Denon brand.  Joe also spent almost 10 years at Sony leading their AV, Recording Media and HDD related businesses, and eight years at AT&T/Lucent where he worked in both sales and marketing in their consumer markets and products divisions.

An Alumnus of Rutgers University with a Bachelor of Science in Electrical Engineering and an avid sports fan, Joe is admired by his colleagues for his leadership style that combines innovative thinking with a drive to succeed.  When he isn’t doing what he loves at Samsung, Joe enjoys spending time with his wife and two children in northern New Jersey, where he was born and raised. He is passionate about a number of charitable causes and is personally invested in supporting a range of local missions in his home state – from feeding the hungry and housing the underserved, to inspiring local youth to become tomorrow’s business leaders.  Joe also serves on the Board of Directors for Junior Achievement of New Jersey.


John Herrington

John Herrington
Senior Vice President and General Manager, Home Appliance

Samsung Electronics America

John Herrington has been Senior Vice President and General Manager of Home Appliances at Samsung Electronics America, Inc., since November 17, 2014. Mr. Herrington oversees all US sales and marketing for Samsung’s Home Appliances.

Prior to joining Samsung, Mr. Herrington served as President of Sharp Electronics Marketing Company of America at Sharp Electronics Corporation. He held varies roles at LG Electronics U.S.A., Inc., which included President of Digital Appliance, President of Sales, and Vice President of marketing and national account sales. He has served as a Director of Association of Home Appliance Manufacturers since April 2007.

Mr. Herrington lives in New Jersey with his wife and their two children. He earned his bachelor’s degree from the University of Wisconsin at Madison.


Michael Lawder
Michael Lawder
Senior Vice President of Customer Care
Samsung Electronics America

Michael Lawder oversees all U.S. customer service operations, including contact centers, field and depot operations, walk-in support locations, parts supply and quality assurance. Michael’s passion at Samsung is to help customers get the most out of their products. The Samsung Customer Care team is committed to making each day simpler, more productive and more enjoyable for customers.

Prior to Samsung, Michael spent almost six years at Electronic Arts Inc. where he served as vice president of Worldwide Customer Experience. Prior to Electronic Arts, Michael had a 12-year tenure with Apple.

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