Samsung Electronics U.S. Executive Bios

Tim Baxter
President and Chief Executive Officer
Samsung Electronics North America

As President and CEO of Samsung Electronics North America, Tim Baxter is responsible for the continued growth and success of Samsung’s $30 billion+ consumer and enterprise businesses across Samsung Electronics America and Samsung Electronics Canada. Tim oversees the strategic vision for these two businesses and leads the sales, marketing, and operations teams within Consumer Electronics, Mobile, Home Appliance, Customer Care, and Services and New Business.

Tim is an industry veteran with more than 30 years of sales, marketing, and leadership experience in consumer electronics, IT, and mobile.  He joined Samsung in 2006 as Executive Vice President of sales and marketing for the consumer electronics division of Samsung Electronics America and held various senior leadership roles including, President, COO and CEO of Samsung Electronics America before being appointed to President and CEO of Samsung Electronics North America in July 2017.

Prior to joining Samsung, Tim spent 10 years at Sony Corporation of America, where he rose to become Senior Vice President of strategic marketing.  He also spent 13 years at AT&T and Lucent Technologies leading marketing, product management, and sales for various categories in their residential phone businesses.

Tim lives in New Jersey with his wife and their three children.  He graduated from Roger Williams University with a Bachelor of Science in marketing and is currently on the Board of Trustees.  He holds an honorary degree from Roger Williams University and honorary doctorate from South Carolina State University.  Tim also serves on the Board of Directors for the CTIA and Junior Achievement USA.

Follow Tim Baxter on Twitter: @Timbaxter1

Young Hoon Eom YH EomYoung Hoon Eom
President and Chief Executive Officer
Samsung Electronics America

Young Hoon Eom is the Deputy Head of Samsung Electronics North America, responsible for driving growth in the region and ensuring that Samsung Electronics’ innovations continue to shape and lead North American markets.

Prior to joining the North American executive team in 2017, Young Hoon Eom was the President and CEO of Samsung Electronics Europe for three years, leading a team of 14,000 employees across 17 European markets. Other past roles include Senior Executive President of Sales and Marketing in Samsung Electronics’ Digital Appliances Business where he was responsible for worldwide sales and marketing strategy.

Young-Hoon Eom has held a number of senior strategic and commercial roles for Samsung Electronics in a career that spans more than 30 years. His first European appointment was in 1990 where he worked for six years at Samsung Electronics Germany.

In 2010 he was a leader of North America’s Consumer Business Division, helping to enhance Samsung Electronics’ brand through the delivery of a range of ground-breaking products.

He is a proven leader and expert marketer, having joined Samsung Electronics’ Global Marketing Operations in 2000. During this time he has achieved significant success in terms of business growth and brand development.

Young-Hoon Eom holds an MBA from the Korea Advanced Institute of Science and Technology (KAIST) and a Bachelor’s degree in metal engineering from Korea University.

David Eun
President and Founder of Samsung NEXT

As President at Samsung Electronics and Samsung NEXT, David Eun leads innovation efforts to develop advanced software and services through compelling startups around the world. David also oversees SmartThings, a leading Internet of Things platform for the connected home. Prior to joining Samsung, David served as President of AOL Media and Studios and as Global Head of Content Partnerships at Google. Before Google, he worked at Time Warner and NBC Entertainment, where he had a variety of roles developing new digital businesses. David is a graduate of Harvard College and Harvard Law School.

Marc Mathieu
Chief Marketing Officer
Samsung Electronics America

Marc Mathieu, Chief Marketing Officer at Samsung Electronics America, is a storied marketing veteran known for developing talent, digital innovation and humanizing large global brands.

Recognized as #6 on Forbes’ 2017 “100 Most Influential CMOs in the World” list , Marc leads U.S.–based marketing across all lines of the company’s business including home entertainment, home appliances, and telecommunications.

As a self-proclaimed data enthusiast, Marc has mastered building brands with purpose. Under his leadership, the Samsung Electronics America marketing team created Samsung 837, the brand’s experiential flagship and marketing innovation lab. As part of Samsung’s recent global “Do What You Can’t” mobile marketing campaign, Marc conceived the brand’s Creators platform, collaborating with digital storytellers to showcase how Samsung technology empowers users to create, experience and share content like never before.

Prior to joining Samsung, Marc was the Senior Vice President of global marketing at Unilever where he launched the “Crafting Brands for Life” campaign. Before Unilever, he served as the Senior Vice President of global brand marketing at Coca-Cola, where he is credited with branding Coke’s turnaround via the “Open Happiness” strategy and the “Coke Side of Life” global campaign.

His marketing approach is influenced by his love of theater and he sits on the Board of Directors for the Almeida Theatre and Punchdrunk International.

Joseph Stinziano
Executive Vice President
Samsung Electronics America

Joe Stinziano is the Executive Vice President of Samsung Electronics America’s Consumer Business Division and is responsible for overseeing sales and marketing for an array of best-in-class consumer electronics products in the TV and Home Entertainment, Audio, Home Appliance and Personal Computing categories. An industry veteran of over 25 years, Joe joined Samsung as Senior Vice President of Sales in December 2009 and was promoted to his current role in 2013. Since joining the company, Joe has been credited with establishing Samsung as a market leader in technology innovations across a broad range of B2C and B2B products in the United States.

Prior to joining the Samsung team, Joe spent three years as Senior Vice President at D&M Holding responsible for marketing, sales, channel management and the P&L for the Denon brand.  Joe also spent almost 10 years at Sony leading their AV, Recording Media and HDD related businesses, and eight years at AT&T/Lucent where he worked in both sales and marketing in their consumer markets and products divisions.

An Alumnus of Rutgers University with a Bachelor of Science in Electrical Engineering and an avid sports fan, Joe is admired by his colleagues for his leadership style that combines innovative thinking with a drive to succeed.  When he isn’t doing what he loves at Samsung, Joe enjoys spending time with his wife and two children in northern New Jersey, where he was born and raised. He is passionate about a number of charitable causes and is personally invested in supporting a range of local missions in his home state – from feeding the hungry and housing the underserved, to inspiring local youth to become tomorrow’s business leaders.  Joe also serves on the Board of Directors for Junior Achievement of New Jersey.

David Das

Dave Das
Senior Vice President, Consumer Electronics Marketing
Samsung Electronics America

Dave Das is Senior Vice President of the Consumer Electronics Marketing Group of Samsung Electronics America. Mr. Das is responsible for the continued growth and success of Samsung’s award-winning Television, Digital Audio & Video, and Consumer IT categories.

Under Mr. Das’s direction, Samsung Electronics has become the undisputed leader in TVs in the United States. In 2014, Samsung’s TV division ended the year with an impressive 36 percent revenue market share (US), more than two times greater than the next closest competitor.

Mr. Das joined Samsung Electronics in 2003 and served in both strategic and marketing positions in Korea and the US.  He has risen through the ranks, from being a global strategist specializing in the CE and IT industries, to senior marketing manager of the LCD TV Product Marketing Group, then director of product marketing for both the LCD and LED TV categories, Vice President of the TV category, Senior Vice President of the TV and AV categories, and then as Senior Vice President of Consumer Electronics. Prior to Samsung, Mr. Das worked as a design engineer at Analog Devices, Inc.

Mr. Das holds a Master of Business Administration from the Kellogg School of Management at Northwestern University. He also holds both his Master of Engineering and Bachelor of Science in electrical engineering from the Massachusetts Institute of Technology.

John Herrington

John Herrington
Senior Vice President and General Manager, Home Appliance

Samsung Electronics America

John Herrington has been Senior Vice President and General Manager of Home Appliances at Samsung Electronics America, Inc., since November 17, 2014. Mr. Herrington oversees all US sales and marketing for Samsung’s Home Appliances.

Prior to joining Samsung, Mr. Herrington served as President of Sharp Electronics Marketing Company of America at Sharp Electronics Corporation. He held varies roles at LG Electronics U.S.A., Inc., which included President of Digital Appliance, President of Sales, and Vice President of marketing and national account sales. He has served as a Director of Association of Home Appliance Manufacturers since April 2007.

Mr. Herrington lives in New Jersey with his wife and their two children. He earned his bachelor’s degree from the University of Wisconsin at Madison.

Michael Lawder
Michael Lawder
Senior Vice President of Customer Care
Samsung Electronics America

Michael Lawder oversees all U.S. customer service operations, including contact centers, field and depot operations, walk-in support locations, parts supply and quality assurance. Michael’s passion at Samsung is to help customers get the most out of their products. The Samsung Customer Care team is committed to making each day simpler, more productive and more enjoyable for customers.

Prior to Samsung, Michael spent almost six years at Electronic Arts Inc. where he served as vice president of Worldwide Customer Experience. Prior to Electronic Arts, Michael had a 12-year tenure with Apple.


John M. Godfrey
Senior Vice President, Public Policy
Samsung Electronics America

John Godfrey is Senior Vice President of Public Policy for Samsung Electronics America, a U.S. subsidiary of Samsung Electronics Co. of South Korea.  Based in Washington, D.C., he leads Samsung’s public policy formulation and engagement with government and industry, focusing on communications policy, digital television, wireless spectrum, health care, environment, broadband, accessibility, and other areas.

An active participant in the Consumer Technology Association (CTA), Godfrey is chair of the CTA Foundation’s Board of Trustees and a member of CTA’s Video Division Board, among other groups.  He is also a past chairman of the Board of Directors of the Advanced Television Systems Committee, the standards developing organization for digital television broadcasting.  He served on the Federal Communications Commission’s Downloadable Security Technology Advisory Committee in 2015 and the Access Board’s Electronic and Information Technology Accessibility Advisory Committee in 1998-1999.

Prior to joining Samsung in 2006, Godfrey was vice president of government affairs for Pioneer North America; and previously, he was director of government affairs for Sony Electronics, also in Washington.  Earlier, he was with the Information Technology Industry Council, a trade association of leading information technology companies; the National Research Council, the policy research arm of the National Academies of Science and Engineering; and SRI International.

Godfrey has a Master of Arts degree in Telecommunications from George Washington University, a Master of Arts degree in East Asian Studies from Stanford University, and a Bachelor of Arts degree in Government from the University of Texas at Austin.  He and his wife, artist Ellen Hill, have two sons and live in Rockville, Md.

Jesse Coulter Headshot

Jesse Coulter
Vice President and Chief Creative Officer
Samsung Electronics America

Jesse Coulter, Chief Creative Officer, Samsung Electronics America, is a lauded creator of award-winning, entertainment-driven advertising. He leads next-generation ideation, strategies and marketing campaigns for Samsung’s North America product portfolio, bringing disruptive and provocative ideas to life across paid, owned and earned media channels.

Throughout his career, Jesse’s innovative approach to marketing has been recognized by major advertising and entertainment awards shows, garnering five Cannes Lions Grand Prix, two Emmys, and an Annie, and his work for Chipotle was hailed as one of Advertising Age’s “Top 15 Campaigns of the Century.” In 2014, Jesse was recognized as one of the top two Most Awarded Chief Creative Officers by Advertising Age and he was featured on Creativity’s 50 Most Creative People list for the second time in three years. Jesse also served as president of the 2015 London International Awards Branded Entertainment Jury.

Tony Cicio
Vice President of The People Team
Samsung Electronics America

Tony Cicio leads The People Team, which is comprised of Talent Acquisition, Learning & Development, Employee Engagement, Compensation, HR Operations, Security and General Affairs. He partners with business leaders to build integrated strategies that attract, develop and retain talent and oversees the implementation of programs and practices that drive the evolution of Samsung’s company culture.

Prior to Samsung, Tony held two senior roles at Danone: vice president of finance and corporate finance officer, North America Dairy Division; and most recently, vice president of human resources, Danone North America. He has a degree in accounting from the University of Delaware.

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