Samsung Electronics U.S. Executive Bios

Samsung Gregory lee headshot

Gregory Lee
President and CEO
Samsung Electronics North America

Gregory Lee brings experience from various disciplines and cultural perspectives to his role as President and CEO of Samsung Electronics North America, which includes Samsung Electronics America and Samsung Electronics Canada. Gregory leads Samsung’s consumer and enterprise business strategy and is responsible for establishing new strategic alliances, partner relationships and overseeing development of new technology.

Gregory joined Samsung in 2004 as the Global Chief Marketing Officer and transformed the company’s approach to connecting with consumers. He since rose through the ranks to management positions where he served as President and CEO of Samsung Electronics Southeast Asia and President and CEO of Samsung Telecommunications America. Prior to Samsung, Gregory held general management and marketing positions at global companies, such as Procter & Gamble and Johnson & Johnson, in both the U.S. and Asia.

Throughout his career, Lee’s management beliefs have centered on building world-class teams, making the right strategic choices and delivering with great execution. He uses these guiding principles when it comes to the company’s commitment to corporate citizenship. Under his direction, Samsung has expanded programs focused on children’s health and education, making a difference to their lives and livelihood by working with schools, charities and community organizations across the country, especially when it comes to STEM education. He is also personally active in community service programs with employees throughout the year. Gregory is currently on the Corporate Council of the Children’s Health Fund and was previously a board member of the Singapore Economic Development Board.

Tim Baxter
President and Chief Operating Officer
Samsung Electronics America

Tim Baxter is the President and COO of Samsung Electronics America. Mr. Baxter is responsible for the continued growth and success of Samsung’s $30 Billion+ consumer and enterprise businesses. Product categories under Mr. Baxter include: home entertainment, home appliances, mobile phones and computing, digital imaging, IT and wearables as well as signage solutions.

Mr. Baxter is an industry veteran with more than 30 years of sales, marketing and leadership experience in consumer electronics, IT, and mobile. He joined Samsung in 2006 as the Executive Vice President of sales and marketing for the consumer business division before being promoted to President in January 2009 and COO in December 2014.

Prior to joining Samsung, Mr. Baxter spent 10 years at Sony Corporation of America, where he rose to become Senior Vice President of strategic marketing. He led several product divisions and Sony’s Blu-ray efforts, including the Hollywood studio support negotiations and its cross company launch strategy, advertising, promotions and public relations activities. At different points in his tenure, he was responsible for P&L and marketing for Sony’s TV, home audio/video and telecom businesses. Mr. Baxter also spent 13 years at AT&T and Lucent Technologies leading marketing, product management, and sales for various categories in their residential phone businesses.

Mr. Baxter lives in New Jersey with his wife and their three children. Mr. Baxter graduated from Roger Williams University with a Bachelor of Science in Marketing and is a current Board of Trustee for the University. He holds an honorary degree from Roger Williams University as well as an honorary Doctorate degree from South Carolina State University. Mr. Baxter also serves on the Board of Directors for the Junior Achievement USA.

David Eun
President and Founder of Samsung NEXT

As President at Samsung Electronics and Samsung NEXT, David Eun leads innovation efforts to develop advanced software and services through compelling startups around the world. David also oversees SmartThings, a leading Internet of Things platform for the connected home. Prior to joining Samsung, David served as President of AOL Media and Studios and as Global Head of Content Partnerships at Google. Before Google, he worked at Time Warner and NBC Entertainment, where he had a variety of roles developing new digital businesses. David is a graduate of Harvard College and Harvard Law School.

Marc Mathieu Headshot

Marc Mathieu
Chief Marketing Officer
Samsung Electronics America

Marc Mathieu, chief marketing officer at Samsung Electronics America, is a storied marketing veteran known for developing talent, digital innovation, and driving big ideas across the business. As CMO, he leads U.S.–based marketing across all lines of the company’s business including home entertainment, home appliances, and telecommunications. He also leads the Global Marketing Center of Excellence, designed as an incubator for marketing innovation and excellence across the company.

Prior to joining Samsung he served as the senior vice president of global marketing at Unilever where he launched the “Crafting Brands for Life” campaign and drove the company’s global marketing strategy. Mathieu also served as senior vice president of global brand marketing at Coca-Cola, where he is credited with branding Coke’s turnaround with the “Open Happiness” strategy and the “Coke Side of Life” global campaign.

Jesse Coulter Headshot

Jesse Coulter
Vice President and Chief Creative Officer
Samsung Electronics America

Jesse Coulter, Chief Creative Officer, Samsung Electronics America, is a lauded creator of award-winning, entertainment-driven advertising. He leads next-generation ideation, strategies and marketing campaigns for Samsung’s North America product portfolio, bringing disruptive and provocative ideas to life across paid, owned and earned media channels.

Throughout his career, Jesse’s innovative approach to marketing has been recognized by major advertising and entertainment awards shows, garnering five Cannes Lions Grand Prix, two Emmys, and an Annie, and his work for Chipotle was hailed as one of Advertising Age’s “Top 15 Campaigns of the Century.” In 2014, Jesse was recognized as one of the top two Most Awarded Chief Creative Officers by Advertising Age and he was featured on Creativity’s 50 Most Creative People list for the second time in three years. Jesse also served as president of the 2015 London International Awards Branded Entertainment Jury.

Joe Stinziano Headshot

Joseph Stinziano
Executive Vice President
Samsung Electronics America

Joe Stinziano is Executive Vice President of Samsung Electronics America’s Retail and Enterprise Divisions. Mr. Stinziano is responsible for the continued growth and success of both of these divisions, which are comprised of award-winning Mobile, Visual Display, Digital Imaging, Digital Video and Audio, Home Appliance and IT products.

Prior to assuming these roles, Joe was the head of the Consumer Business Division. Joe has also held several other executive positions within Samsung Electronics America, including the Senior Vice President of Samsung’s Home Entertainment Division and the Senior Vice President of Consumer Sales. Joe joined Samsung in December of 2009 on top of a 20+ year career managing market leading brands in the CE, Telecom and IT space. 

Prior to Joe’s current role with Samsung, he spent three years as Senior Vice President at D&M Holding responsible for marketing, sales, channel management and the P&L for the Denon brand.  Joe also spent almost 10 years at Sony leading their AV, Recording Media and HDD related businesses, and eight years at AT&T/Lucent where he worked in both sales and marketing in their consumer markets and products divisions.  Joe has a B.S. in Electrical Engineering from Rutgers University.


Kevin Gilroy
Executive Vice President, Samsung Business
Samsung Electronics America

Kevin Gilroy is executive vice president and head of Samsung Business, where he drives thought leadership, strategy, and implementation to create a holistic product offering for the enterprise market.

Kevin joined Samsung in 2015 after serving a variety of executive sales roles for SAP Americas, where he helped grow revenue across all product lines by rebuilding their go-to-market economic model.  He has also held executive positions at Arrow Electronics and OnForce, and spent 24 years in various sales roles at Hewitt Packard.

Kevin holds a bachelor’s degree in finance from Saint John’s University, and an advanced channel certification from Insead Business School.

David Das

Dave Das
Senior Vice President, Consumer Electronics Marketing
Samsung Electronics America

Dave Das is Senior Vice President of the Consumer Electronics Marketing Group of Samsung Electronics America. Mr. Das is responsible for the continued growth and success of Samsung’s award-winning Television, Digital Audio & Video, and Consumer IT categories.

Under Mr. Das’s direction, Samsung Electronics has become the undisputed leader in TVs in the United States. In 2014, Samsung’s TV division ended the year with an impressive 36 percent revenue market share (US), more than two times greater than the next closest competitor.

Mr. Das joined Samsung Electronics in 2003 and served in both strategic and marketing positions in Korea and the US.  He has risen through the ranks, from being a global strategist specializing in the CE and IT industries, to senior marketing manager of the LCD TV Product Marketing Group, then director of product marketing for both the LCD and LED TV categories, Vice President of the TV category, Senior Vice President of the TV and AV categories, and then as Senior Vice President of Consumer Electronics. Prior to Samsung, Mr. Das worked as a design engineer at Analog Devices, Inc.

Mr. Das holds a Master of Business Administration from the Kellogg School of Management at Northwestern University. He also holds both his Master of Engineering and Bachelor of Science in electrical engineering from the Massachusetts Institute of Technology.

John Herrington

John Herrington
Senior Vice President and General Manager, Home Appliance

Samsung Electronics America

John Herrington has been Senior Vice President and General Manager of Home Appliances at Samsung Electronics America, Inc., since November 17, 2014. Mr. Herrington oversees all US sales and marketing for Samsung’s Home Appliances.

Prior to joining Samsung, Mr. Herrington served as President of Sharp Electronics Marketing Company of America at Sharp Electronics Corporation. He held varies roles at LG Electronics U.S.A., Inc., which included President of Digital Appliance, President of Sales, and Vice President of marketing and national account sales. He has served as a Director of Association of Home Appliance Manufacturers since April 2007.

Mr. Herrington lives in New Jersey with his wife and their two children. He earned his bachelor’s degree from the University of Wisconsin at Madison.

Michael Lawder
Michael Lawder
Senior Vice President of Customer Care
Samsung Electronics America

Michael Lawder oversees all U.S. customer service operations, including contact centers, field and depot operations, walk-in support locations, parts supply and quality assurance. Michael’s passion at Samsung is to help customers get the most out of their products. The Samsung Customer Care team is committed to making each day simpler, more productive and more enjoyable for customers.

Prior to Samsung, Michael spent almost six years at Electronic Arts Inc. where he served as vice president of Worldwide Customer Experience. Prior to Electronic Arts, Michael had a 12-year tenure with Apple.


John M. Godfrey
Senior Vice President, Public Policy
Samsung Electronics America

John Godfrey is Senior Vice President of Public Policy for Samsung Electronics America, a U.S. subsidiary of Samsung Electronics Co. of South Korea.  Based in Washington, D.C., he leads Samsung’s public policy formulation and engagement with government and industry, focusing on communications policy, digital television, wireless spectrum, health care, environment, broadband, accessibility, and other areas.

An active participant in the Consumer Technology Association (CTA), Godfrey is chair of the CTA Foundation’s Board of Trustees and a member of CTA’s Video Division Board, among other groups.  He is also a past chairman of the Board of Directors of the Advanced Television Systems Committee, the standards developing organization for digital television broadcasting.  He served on the Federal Communications Commission’s Downloadable Security Technology Advisory Committee in 2015 and the Access Board’s Electronic and Information Technology Accessibility Advisory Committee in 1998-1999.

Prior to joining Samsung in 2006, Godfrey was vice president of government affairs for Pioneer North America; and previously, he was director of government affairs for Sony Electronics, also in Washington.  Earlier, he was with the Information Technology Industry Council, a trade association of leading information technology companies; the National Research Council, the policy research arm of the National Academies of Science and Engineering; and SRI International.

Godfrey has a Master of Arts degree in Telecommunications from George Washington University, a Master of Arts degree in East Asian Studies from Stanford University, and a Bachelor of Arts degree in Government from the University of Texas at Austin.  He and his wife, artist Ellen Hill, have two sons and live in Rockville, Md.

SamsungTony Cicio

Tony Cicio
Vice President of The People Team
Samsung Electronics America

Tony Cicio leads The People Team, which is comprised of Talent Acquisition, Learning & Development, Employee Engagement, Compensation, HR Operations, Security and General Affairs. He partners with business leaders to build integrated strategies that attract, develop and retain talent and oversees the implementation of programs and practices that drive the evolution of Samsung’s company culture.

Prior to Samsung, Tony held two senior roles at Danone: vice president of finance and corporate finance officer, North America Dairy Division; and most recently, vice president of human resources, Danone North America. He has a degree in accounting from the University of Delaware.

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