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Samsung Expands Game Offering and Provides More Ways to Play Leading Up to Summer Game Fest 2024

Samsung Gaming brings the company’s services and hardware together to provide best in class experiences for players


Samsung Electronics continues to make significant investments in gaming to remove barriers, provide even more ways to play games and empower people to “Just Play” on their favorite Samsung devices, creating more value for owners and choices for players to decide how and what they play.

For the third year in a row, we are proud to be the official TV partner of Summer Game Fest and will be onsite with media and creators for Play Days following the Summer Game Fest live stream, which will air on Friday, June 7 at 2 p.m. Pacific Time.

“Samsung has introduced game streaming to hundreds of millions of Samsung Smart TV, Monitor and Freestyle 2nd Gen Projector owners around the world,” said Mike Lucero, Head of Product Management for Gaming at Samsung. “We’ve continued to invest in hardware innovations and introduced gaming services and initiatives like Samsung Gaming Hub to address pain points from players. We are continuing to expand our gaming offerings, listening to players and building better user experiences and gaming products.”

As part of our continued gaming expansion, we’ve introduced our newest initiative to give Samsung Smart TV owners the power to become TV players with the launch of two new games: Rivals Arena and The Six. Through this initiative, we have a unique opportunity to reach more potential players with new ways to play these games on select Samsung Smart TVs without a console, controller or subscription. People can now play simply with a TV remote or any smartphone.

Rivals Arena is a cinematic card game from Return Entertainment exclusive to Samsung TVs using any smartphone as a controller. Players can jump right in by grabbing their phone and scanning a QR code. It’s available to play now on 2022 or newer Samsung TVs.

Launched this week, The Six is a trivia game built directly into Samsung TVs. Anyone with a remote and a 2022 or newer Samsung TV can play today, and it will be coming to earlier models later this year.

More people are playing games than ever before, and we believe that anyone should be able to pick-up-and-play on their TVs without needing a console, controller, log-in or monthly fee.

While we recognize there is still much more work to be done, we believe this new initiative will help us to better understand the behaviors, choices and habits of potential players who might not consider themselves to be traditional gamers by providing new and easy ways to play games. Our goal is to ultimately serve more segments of gamers on Samsung Smart TVs, whether they play AAA titles or mainstream games that are easy to pick and play with a TV remote or virtual mobile controller.

Both Rivals Arena and The Six will be available to play onsite at the Samsung Gaming booth during Summer Game Fest’s Play Days.

For more information and updates on Samsung Gaming Hub, visit

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