06.14.20 / Mobile

I Purple You: Introducing Samsung Galaxy S20+ 5G and Galaxy Buds+ BTS Editions

Talking Points

  • Samsung and K-Pop sensation BTS introduce a unique collaboration: the all-new Galaxy S20+ 5G and Galaxy Buds+ BTS Editions, featuring the iconic purple heart design and the band’s logo.
  • The Galaxy S20+ 5G BTS Edition features a purple glass and metal exterior, pre-installed BTS-inspired themes and fan community platform, Weverse. The device comes with decorative stickers and photo cards of the band.
  • Pre-orders start June 19 to July 8 on Samsung.com and Amazon.com. The devices will be available July 9 on Samsung.com and Amazon.com.

A new iconic purple heart design for the Galaxy S20+ 5G and Galaxy Buds+ reflecting the strong connection between BTS and their global fans

Samsung Galaxy S20+ 5G and Galaxy Buds+ BTS Editions
Samsung Galaxy S20+ 5G and Galaxy Buds+ BTS Editions

Samsung Electronics Co. Ltd., in collaboration with global pop music and cultural sensation, BTS, today revealed the Galaxy S20+ 5G BTS Edition and Galaxy Buds+ BTS Edition, giving an exclusive opportunity for fans worldwide to connect more closely than ever with their favorite band.

Introducing Samsung Galaxy S20+ 5G and Galaxy Buds+ BTS Editions

The new design of the Galaxy S20+ BTS Edition features a purple glass and metal exterior. The Galaxy Buds+ BTS Edition and Buds+ charging case, also available in purple, carry the band’s logo and purple heart iconography, allowing fans all over the world to show their devotion through their smartphone and wearables.

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Samsung Galaxy S20+ 5G BTS Editions
Samsung Galaxy S20+ 5G BTS Editions

The Galaxy S20+ BTS Edition comes with pre-installed BTS-inspired themes and a fan community platform, Weverse. Right in the box, the device comes with decorative stickers to allow fans to further personalize their device, and photo cards featuring pictures of the band members for fans to keep. Featuring the same great pro-grade camera that Galaxy S20+ owners around the world use to capture their lives and tell their stories, the device provides new ways for BTS and their global fans to feel more closely connected than ever before, and share their creative content with each other.

Samsung Galaxy S20+ 5G BTS Editions
Samsung Galaxy S20+ 5G BTS Editions

The Galaxy Buds+ BTS Edition bring fans even closer to their music, not just through the device’s design, but through its superb sound quality. With sound by AKG, Galaxy Buds+ deliver balanced, detailed and spacious sound. And an industry-leading two-way speaker fully immerses fans in the layers of BTS’s music. The Galaxy Buds+ BTS Edition also comes with the photo cards of the band right in the box as a keepsake for fans.

Samsung Galaxy Buds+ BTS Edition
Samsung Galaxy Buds+ BTS Edition

“Galaxy S20+ and Galaxy Buds+ BTS Edition are the result of a collaboration between BTS, whose members spread messages of love and harmony through music, and Samsung, which is creating a better future with meaningful innovation,” said Stephanie Choi, Senior Vice President and Head of Global Marketing Team of Mobile Communications Business, Samsung Electronics. “We hope it will be a source of joy and entertainment for fans and consumers around the world.”

Introducing Samsung Galaxy S20+ 5G and Galaxy Buds+ BTS Editions

Availability

From June 19 to July 8, the Galaxy S20+ 5G BTS Edition in an Unlocked by Samsung version and Galaxy Buds+ BTS Edition will be available for pre-order on Samsung.com. Consumers who pre-order the Galaxy S20+ BTS Edition can get a 50% discount on the Galaxy Buds+ BTS Edition as well as one, free limited edition poster featuring BTS. Pre-order both the Galaxy S20+ BTS Edition and the Galaxy Buds+ BTS Edition and get two free limited edition posters. Pre-orders of the Galaxy Buds+ come with a BTS wireless charger. These offers are for a limited time and while supplies last, terms and conditions apply. For more information, visit: https://www.samsung.com/us/

From June 19 to July 8, the Galaxy S20+ 5G BTS Edition in an Unlocked by Samsung version and Galaxy Buds+ BTS Edition will also be available for pre-order on Amazon.com. Consumers who pre-order the Galaxy S20+ BTS Edition from Amazon.com can get a 50% discount on the Galaxy Buds+ BTS Edition.

Fans can pre-order the Galaxy Buds+ BTS Edition starting June 15 from Weverse Shop.

The devices will be available starting July 9th on Samsung.com and Amazon.com, which marks the seventh anniversary of the BTS fan collective.

For more information about the Galaxy S20+ BTS Edition and the Galaxy Buds+ BTS Edition, visit http://www.samsungmobilepress.comnews.samsung.com/us or www.samsung.com/us.

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